1、The number of purchase newspapers,2019/6/18,First: Japan Second: SwedenThird: British,British read more newspapers than any other people in the western world. More than thirty million copies of newspaper are printed in the country every day.,“The Press”,NationalProvincialLocal,The Nationals,The Nati
2、onals are often colloquially called “Fleet Street” after the area of London in which many of their offices are situated. Quality papers （俗称：大报） daily or Sunday newspapers that aim at the educated readers. Popular papers（俗称：小报） are also daily or Sunday newspapers whose formats and contents are design
3、ed for the understanding readers.,The provincial,The three most famous provincial daily newspapers are The Scotsman ,Glasgow Herald and Yorkshire Post .A few others :Western Mail and Birmingham Post .,The local :,Evening and weekly papers published in cities and smaller towns .They present local new
4、s and are supported by local advertisements.,,LOGO,Newspapers in the UK,In Britain there are 11 national daily newspapers and most people read one of them every day. There are two kinds of newspaper Up-market/quality titles Mass-market/popular titles,2019/6/18,8,Quality Newspapers in the UK,large in
5、 size and have many detailed articles about national and international events. (broadsheets)Eg. 泰晤士报The Times 每日电讯报 The Daily Telegraph 卫报 The Guardian 金融时报 The Financial Times 星期日电讯报 Sunday Dispatch 观察家报 The Observer 星期日泰晤士报The Sunday Times,2019/6/18,Quality papers,They contain detailed news covera
6、ge and comment ,authoritative editorials , a wide range of topical features written by experts in their fields ,art and literary reviews and much professional advertising.,2019/6/18,10,Popular Newspapers in the UK,smaller in size, have more pictures, often in color, and shorter articles, often about
7、 less important events or about the private lives of well-known people. (tabloid) writing style is not serious, sensational coverage of violence, sex, disasters and pink news paparazzi (sing.Paparazzo)太阳报 The Sun 每日快报 The Daily Express 每日邮报 The Daily Mail 每日镜报 Daily Mirror 星期日快报 The Sunday Express 世
8、界新闻报 The News of the World,2019/6/18,The reason :,1、British is small area geographically ,with a dense population .Make it possible to deyelop a distribution system that is able to supply British with more national newspapers than any other country.,The reason:,2、The British are a highly literate pe
9、ople. (The average daily readership of newspapers in the UK amounts to about 580 copies for every 1,000 people ,as compared with 375 per 1,000 in the US.),The reason:,3、The history of English newspapers has lasted for 300 hundred years . Its diffiult to change in a day .,2019/6/18,The reason:,4、All kinds of class and career can find suitable newspapers for their taste .,2019/6/18,
