1、Media Spotlight 媒体聚光灯During a crisis, company PR staff may have to deal with_and_.在危机中，公关人员可能要与_和_进行交涉。The police, the fire department警察，消防队The government, lawyers政府，律师Hospitals, angry families医院，愤怒的家属Media Spotlight 媒体聚光灯Intense and searching interest by a large part of the media focused on one org
2、anization or issue.众多媒体对某个机构或问题强烈而深入的兴趣。A crisis hits and you are taken by surprise. You are placed under the media spotlight. You do not have enough information to respond immediately. You are overcome by the rush of events. This can lead to a feeling of panic and loss of control of the situation.
3、Reporters from the media are calling you all day and night. The media wants answers. Whatever you tell them they will pass on to the public. If you have no answers, they will report “Company Has No Answers!” If you have a statement that makes sense, they will print that. A crisis is a typhoon in your life. You need to survive it.危机降临时，你不由大吃一惊。被置于媒体的聚光灯下，你发现手头的信息不足以迅速作出回应。你感到被这突如其来的事件给压跨了。这将可能导致恐慌情绪和局面的失控。媒体记者没日没夜地打电话给你，他们需要你的回答。无论你说什么，他们都会将它公之于众。如果你保持沉默，他们也会报道说“这家公司没有任何回应！”如果你有一个合适的声明，他们会进行发表。危机是你生活中飓风，你需要战胜它继续生活下去。
