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商务英语写作第四章memo.ppt

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1、Chapter 4,Memo 【Memorandum】备忘录,History of Memo,于1890-1910 出现在美国 原因: 1.小公司发展成大企业,企业内部需要快捷的信息交流。 2.打字机/打字员的出现推动备忘录格式的规范。,Characteristics of Successful Memo,1.Subject headings 2.Single topic 3.Conversational tone 4.Conciseness 5.Visual signaling,Characteristics of Successful Memo,1.Subject headings To

2、From Date Subject,2.Single topic,3.Conversational tone ordinary words first-person pronouns occasional contractions缩写 Conversational but professional,5.Visual signaling numbers or bullets listed verticallycapitalize parallel structuresame part of speech boldface or italics黑体字或斜体字 headings and subhea

3、dings,4.Conciseness no need for background information & goodwill words avoid wordy expressions & sentences I am writing this meomo to inform you that.,Components of Memo,Memo headings Date: To: From: Through: the name of the supervisor that authorize you to write this Subject: Memo messages,Descrip

4、tive summarize the general topic,Informative provide relatively detailed information,Subject linemost importantneed not be a complete sentenceGrasp the main ideaFile the message,Subject heading,How to write a subject line?,Write a complete sentence The company is going to install a new security syst

5、em. Omit all the unnecessary words The company is going to install a new security system. Rearrange the word orderinstal security system. Change the part of speech Security Syste Installation,if necessary,Memo messages,Openingrestate or emphasize the purpose direct opening indirect opening for bad n

6、ews Bodyreasons,details or explanations that support the main idea design the layoutnumbers,bullets,or tables Closing requirement an urge no requirement a simple concluding thought,Writing Memos,Readers and purposes tone,formality,word choice and organization Language choice direct,simple active language avoid wordy sentences,

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