1、New College English Book One,Unit Six,Shopping,Part One Preparation,1. Reading for information Which floor would you go to for each of these things: 1) a television-basement 7) some dishes-basement 2) some aspirins- first floor 8) a dress- second floor 3) a carpet - third floor 9) a bed - third floo
2、r 4)some tomatoes-ground floor 10) a pair of shoes-second floor 5)a pair of socks-ground floor11) a handbag-ground floor 6) a camera- ground floor 12) a present for a 3-year-old baby-third floor,The different expression on the concept of floor : British English American English Chinese the third flo
3、or the fourth floor 4 the second floor the third floor 3 the first floor the second floor 2 the ground floor the first floor 1,Note:,floor: a continuous level surface extending horizontally throughout a building and making up one level or stage in the structure.-the concept stage is from the point o
4、f the inside of the building.e.g. on the first floor / He is living on the second floor. story/story (B.E): a complete horizontal section of a building, as from the floor to the ceiling; one floor or level.-The concept stage is from the point of the outside of the building .e.g. in the second story
5、/ a three storied building / The new building is twelve storeys high and only six floors are occupied.,The difference between floor and story:,1) Match them with the captions: b a d c2) Describe the cartoons:The students may use the following words as reference:junk food / refrigerator / handbag /lo
6、ok puzzled/ scene / paint department / spray / unfortunately / magnetic bar code/ intend/consumer / on sale/ information/look confused / electronic scanner/ wholesome （有益健康的）,2. Describing the cartoons,two youngsters are coming out of a health food store. One of them is having some ice-cream. He exp
7、lains to his friend that the health food sells junk food (candy, sweets, etc.)secretly. Normally a health food store only sells wholesome, healthy foods.A big woman is climbing onto a floor refrigerator trying to find the freshest milk. A shop assistant is standing beside her and looks puzzled. He s
8、ays: “ Madam, the date on the milk are all the same.”, This scene takes place in the paint department of a large store. A woman is holding a bottle of paint in her hand. She wants to show that the paint doesnt spray, so she sprays it. But unfortunately this time the spray works and it sprays directl
9、y onto the shop assistants face. Now the shop assistants face looks black., A woman is standing in front of an ad. The ad has two magnetic bar codes, which says: “ TODAY ONLY”, “MARKED DOWN TO”.It is intended to tell consumers that there is a sale. But it doesnt provide any more information than tha
10、t. Obviously people dont know what is on sale or the price, since the magnetic bar codes can only be read by electronic scanners. So the woman looks confused.3. Getting to know your partners shopping habits.,Part Two Listening-centered Activities,Listening I Exercise 1 color :blue size: 38 material
11、they re made of :leather price: 1450 drachmas good fit or not: not,Listening IIExercise 11) At Your Service 2) To give advice when problems arise with goods or services3) Its 01-246801.4) Jack mills.5)The head of the Consumer Aid Association Exercise 21) T 2) F 3) T 4)T 5) F 6)F 7)F 8) T 9) F 10) T,
12、Part Three Reading-centered Activities:,I. Warming-up Activities: 1). Dictation:A. According the explanation in English , try to spell the following words out: a young person who is developed into an adult : adolescent attractiveness, interest: appeal recognize or understand that something is valuab
13、le, important or as described: appreciate the qualities a wise buyer has: buymanship something you decide after considering all the information you have: conclusion of the present time; modern: contemporary a standard by which something is judged: criterion stress: emphasize having an important effe
14、ct or influence: significance a person, a book, or document that supplies you with information:source,B. According to the given Chinese meaning, try to spell the equlvant English words: 经济学 ：economics 有教育意义的: educational 娱乐，演出: entertainment 评价，估计不足:evaluation 程度,范围: extent 增长:growth 忠诚 : loyalty 市场
15、:marketplace 然而: nevertheless 消费型的，重视消费的: consumption-oriented,1). Dictation:,Which aspect of a product do you usually take into consideration when you are making a buying decision? From the most important to the least important, they are quality, price, brand, service, material, color, style, taste
16、 for food, package especially for gifts, expiration date for food.,2). Discuss the following question in groups:,1. Understanding the structure of the first part of the passage:The market importance of American youth (Para.1) Their role as main Their influence on Their brand purchasers of products a
17、nd brand loyalties thatcertain items choices of their may last well items (Para 2-3) parents(Para4-6) into adulthood(Para7) e.g. They spend Examples of companies e.g. Thirty percenta lot of money that make use of their of adult women are on clothes, CDs, influence: Apple, and using the same brands s
18、tereo equipment Kraft they first use as teen- entertainment & travel agers,II. Reading Comprehension,1. Words and Phrases: appreciate (1. 2) consumption (3.11)become aware of (3.11) in addition to (4.14)have influence on ( 4.1reveal (4.15)occur (4.17)hit (4.23)in terms of (6.33)extent (8,42)prior to
19、 (9.63),II. Language Points:,1) understand and enjoy; value highlye.g. You cant fully appreciate foreign literature in translation.Her abilities are not fully appreciated by her employer. 2) thank someone for something they have donee.g. I would appreciate it if you would turn the music down. 3) und
20、erstand how serious a situation or problem is or what someone s feelings are e.g. I dont think you appreciate the difficulties his absence will cause.,appreciate (1.2),释义：the act of consuming or an amount consumed 消费，消耗，消费（耗）量， 不可数名词。e.g. Consumption of oil has declined in recent years.The food was
21、declared unfit for human consumption. 译文：油的消耗量在最近几年下降了。/ 这种食品被宣布不适宜人吃。 相关词： consume: v.fml to use up ( time, money, goods, etc.)消 耗时间，金钱，物品等。Arguing about details consumed many hours of committees valuable time.争论细节问题花费了委员会大量的时间。 consumer: 消费者， 顾客 consumer durable： 耐用消费品（一般用复数）consumerism ：消费主义（认为高消
22、费对个人及社会有利的看法）,consumption (3.11),become aware of (3.11) 释义：明白到，意识到e.g. He said that the government was very aware of the problem. 他说政府很明白这个问题。 相关句型： become aware that/wh-e.g. Im well aware that this is a risky investment/ how risky this investment is.我很清楚这项投资要冒多大风险。,in addition to (4.14)释义：as well (
23、as), besides除之外，另外e.g. In addition to giving a general introduction to computers, the course also provides practical experience.课程除了一般介绍电脑知识外， 还提供实际操作的机会。 addition: n.增加， 增加物 additional adj.追加的，附加的，另外的,have influence on ( 4.14)释义：对有影响e.g. Listening to the music had a calming influence on her.听音乐对她起了
24、一种定心安神的作用。I wish that she shouldnt go around that boy, he has such a bad influence on her.相关词influential: adj. having great influence典有很大影响（力）,reveal (4.15)释义：(1) to show or allow (something previously hidden) to be seen展现， 线路出e.g. The curtains opened, to reveal a darkened stage.(2) to make known (
25、something previously secret or unknown)揭示， 揭露， 泄露e.g. The investigation has revealed some serious faults in this system. 试题：Under certain conditions of stress, some people _qualities they had never known they possessed.A. uncover B. expose C. reveal D. show up,the key: C,occur (4.17)释义：v. rather for
26、mal (esp. of unplanned events) to take place, happen （比较正式）（尤指意外的事）发生e.g. Many accidents occurred in the home.The tragedy occurred only minutes after take-off.occur to: (of an idea ) to come to someones mind（主意）浮现于脑中， 被想到（起）（注：没有被动语态）e.g. Didnt it occur to you that he might be late?The possibility t
27、hat she might be wrong never occur to her.,hit (4.23)释义：something, such as a musical or theatrical performance, which is successful 成功而风行一时的事物（如音乐或戏剧表演等）e.g. The record was a big hit and sold a million copies.这张唱片非常成功， 卖了一百万张。a Broadway hit百老汇非常成功的演出 相关词语make a hit (with):受欢迎， 大获成功,in terms of (6.33
28、) 释义：with regard to; from the point view of 至于，关于，从观点来看e.g. The book has been well received, but in terms of actual sales/in sales terms it hasnt been very successful.In business terms the project is not really viable, but iit would add to the prestige of the company.从生意的角度来看， 该项目并不真正合算，但它会提高公司的信誉。试
29、题：_ money, she is quite rich. However this does not mean that she is happy.A. Concerning B. As to C. In terms of D. In the light of,The key: C. in the light of:按照，根据; as to:（尤用于争论和作出决定时）有关，关于； concerning:（较正式）关于,extent (8, 42)Word formation: ex-向外， tend表示 stretch, stretch out展开。同根词extension还有扩张，延长。e
30、xtensive: adj.广泛的，广阔的，多方面的。extensiveness: n.大规模，广大。 考点： 常用搭配有：to+a+adj.+extent 到了的程度e.g. The affair was carried to a foolish extent.这事弄到了荒谬的地 步。To some extent you are right. He was willing to help us to the full extent of his resources.,prior to (9.63)释义：adv.（较正式）before在之前e.g. All the arrangements s
31、hould have been completed prior to our departure. 试题: _ the invention of the steam engine, most forms of transport were horse-drawn. Prior to C. With reference to In addition to D. Until,A.,1) Sb. spend +time (money) on sth.Both female and male teenagers spend most of their money on clothes. (2. lin
32、e 6-7)2) Prefer (line 65) 有以下常用句型：prefer somebody /something to somebody /something else;e.g. I prefer dogs to dogs. prefer to do something:e.g. Many people living in the cities would actually prefer to live in the country.,2Sentence pattern, prefer (doing) something;e.g. Tom prefer travelling by tr
33、ain.These days I prefer classical music. 3) It is clear that/ wh- (6 ,line33-34)e.g. It is clear (to most people) that the policy of the government was wrong.It is not yet clear whether we will be affected by these changes.,Another factor emphasizing the market importance of the youth is that the ti
34、me when brand loyalties may be formed that could last well into adulthood.(7, 35-6) 之所以强调青少年对市场的重大作用，另一因素是这一时期内有可能培养起他们对品牌的忠诚， 而且这种忠诚可以保持到成年以后。 Loyalty 原指对国家， 组织，首领，国王的忠诚，这里指喜欢上某一种牌子以后就不再换别的牌子。这种正规的词用于这种语境，令语言更加生动活泼，另有一种悄皮幽默。 文章中另有同样情形的一例： In addition, youths often have a great deal of authority in
35、store-selection decisions, which means that stores must attract them with an effective appeal. (9, 50-2) 此外， 青少年在选择去哪家商店上有很大的权威， 这就意味着商店必须使尽招数来吸引他们。,Sentence Appraisal,Oral Workshop1.Discussing the following questions in groups:Who does most of the shopping in your home, your father or your mother?
36、Can you say something about his/her shopping behavior?Do you have any influence on your parents shopping decisions?,The students can make the following words as reference:grocery, grocery store, market , supermarket, peddler meat, vegetables, bargain, vendor, brand, quality, expiration date for food
37、, style, taste, price, package, service, neighborhood shop, modern mall, department store, receipt, merchandise, refund(退款)， exchange, a big sale, The least expensive, the limited variety, McDonalds , KFC, The modern flea market, consumer, legal protection, payment by check or credit card, shop by m
38、ails or phone from catalogues or TV ads, shop by computer from ads on websites.,2. Debating: Should bargain be prohibited?,For -I think bargains are good if they are honest. -Bargains benefit customers. Why pay 150 RMB when you can pay 100?-Marking down the prices promotes sales and competition. Tha
39、t is good in a market economy.-Shopping is fun, especially when there is a sale,. Comparing different prices is wise. - People should learn to examine bargains carefully. If people dont think before they buy, then it is their fault if they are cheated. - Many factors affect prices ( including supply
40、 and demand) so it is normal to change it again.,Against -Bargains are rarely fair. They are meant for the shopkeeper, not for the customer. -Bargains can cause anger and frustration. What if you buy something at a particular price and your friend buys it much cheaper a few days ago? -Bargains make
41、people waste a lot of time and money. They spend too much hours shopping and they think they are saving money when, in fact, they are spending money. -Bargains are a form of dishonest marketing. They trick people. -Prices should be fixed and fair at all times.,4. Making a complaint: Sample:C= Custom
42、er S= Shop Assistant S: What can I do for you? C: I want to return this tape recorder. S: Im sorry. Whats wrong with it? C: I bought it a week ago. I have hardly use it, but it doesnt work any more. Here is the receipt. S: Whats the problem? C: There are two things wrong with it. One is that it wont
43、 rewind. The other is that the sound is not clear. It s very noisy. S: Let me see. No, you are right. It doesnt work very well. But Im afraid I will have to ask manager. Could you please leave your name and telephone number so that I can contact you later? C: Yes, this is my business card. But would
44、 you please give me a copy of the receipt I gave you and write down my two complaints? I would like to have a new tape recorder. I dont want that one back. S: Ill get a copy immediately and Ill write your complaints on it. I tell the manger you want a new tape recorder. C: Thank you.,4. Discussion.
45、There are five consumer rights. See which group can get all of them.1) The right to choose: Consumer have the right to make an intelligent choice among several products and services.2) The right to information:Consumers have the right to accurate and complete information about all products in order
46、to make a free choice. 3) The right to safety: Consumers have the right to expect that anyone trying to sell them services or products has taken the consumers health and safety into consideration.4) The right to be heard: Consumers have the right to register dissatisfaction and have a complaint hear
47、d when their interests are badly served. 5) The right to consumer education:Consumers have the right to specific information regarding consumers affairs in order to maximize their power in the marketplace.,5.Matching ( Page 172, Further Development, 2.) 1) All that glitters is not gold. 闪光的并非都是金子。取自
48、莎士比亚的名剧威尼斯商人。 2) The buyers needs a hundred eyes, the seller not one. “买主要长千只眼， 卖主一只也不用。”取自英国著名诗人乔治.赫伯特的Jacula Prudentum. 3) He who will not economize will have to agonize.孔子名言。意思是不勤俭节约， 将来必过苦日子。 4) Never buy what do not want because it is cheap; it will be dear to you. 美国著名政治家托马斯.杰弗逊名言，大意是“不要因为贪便宜而买来不需要的东西， 它会让你付出代价。” 5) Beware of little expenses, for a small leak will sink a great ship.本杰明弗兰克林名言。意思是“小钱也要精心管，因为小缝也能翻大船。” 6) The cautions never err. 小心总没错。 孔子名言。,
