1、World Exposition,introduction,Worlds Fair, or Expo (short for “exposition“), are names given to various large public exhibitions held in different parts of the world. The first Expo was held in The Crystal Palace in Hyde Park, London, United Kingdom in 1851 under the title “Great Exhibition of the W
2、orks of Industry of All Nations“. “The Great Exhibition“, was an idea of Prince Albert, Queen Victorias husband, and was the first international exhibition of manufactured products. As such, it influenced the development of several aspects of society including art and design education, international
3、 trade and relations, and even tourism. The main attractions at Worlds Fairs are the national pavilions, created by participating countries.,Queen Victoria opens the Great Exhibition in the Crystal Palace in Hyde Park, London, in 1851.,History,1. Industrialization (18511938),2. Cultural exchange (19
4、391987),3. Nation branding (1988present),The first era could be called the era of industrialization and covered, roughly, the period from 1800 to 1938. In these days, world expositions were especially focused on trade and famous for the display of technological inventions and advancements. So, basic
5、ally, world expositions were the platform where the state of the art in science and technology from around the world was brought together. The world expositions of 1851 London, 1862 London, 1889 Paris, 1893 Chicago, 1900 Paris, 1901 Buffalo, 1904 St. Louis and 1915 San Francisco exhibitions can be c
6、alled landmarks in this respect. Inventions such as the telephone were first presented during this era. An important part of the image of Worlds Fairs stems from this first era.,1. Industrialization (18511938),2. Cultural exchange (19391987),3. Nation branding (1988present),The international exhibit
7、ion in New York City in 1939-1940 presented a departure from the original focus of the expositions. From then on, Worlds Fairs became more strongly based on a specific theme of cultural significance, and began to address issues of humankind. They became more future oriented and utopian in scope. Tec
8、hnology and inventions remained important, but they were no longer regarded as the principal subjects of the Fair. Cross-cultural dialogue and the exchange of solutions became defining elements of the expos.,1. Industrialization (18511938),2. Cultural exchange (19391987),3. Nation branding (1988pres
9、ent),From Expo 1988 in Brisbane onwards, countries started to use World Expositions more widely and more strongly as a platform to improve their national images through their pavilions. Finland, Japan, Canada, France and Spain are cases in point. In a world where a strong national image is a key ass
10、et, pavilions became advertising campaigns, and the Expo a vehicle for nation branding. Apart from cultural and symbolic reasons, organizing countries (and the cities and regions hosting them) also utilize the world exposition to brand themselves.,Two types of world expos,Registered Expositions,Reco
11、gnized Expositions,Who Decides Where Expos Are Held?,The first International Exhibition is generally considered to have been that held in London in 1851. The success of this event produced many highly successful exhibitions throughout the world. But as the number of these events increased, it became
12、 clear that some measures were needed to control the frequency and quality of exhibitions. The 1928 Convention on International Exhibitions established the BIE (Bureau of International Exhibitions) and set out simple rules, which restricted the number of exhibitions .,The World Expo 2010 was the fir
13、st registered expo held in a developing country.,Shanghai Expo,Shanghai Expo,On December 3rd, 2002, China won the bid to host the World Expo 2010 following friendly competition with Russia, Mexico, Poland and South Korea at the 132nd General Assembly of Bureau of International Exhibitions (BIE) held
14、 in Monte Carlo, Monaco.,Duration: May 1 to Oct 31, 2010Theme: Better City, Better LifeSub-themes: Blending of diverse cultures in the city, Economic prosperity in the city, Innovation of science and technology in the city, Remodeling of communities in the city, Rural-urban InteractionGoal: To attra
15、ct the participation of 200 countries and international organizations and 70 million visitors.,Period: 2010.5.110.31,Expo Site: 5.28 sq km,Number of Event: Plus 22900,Number of Participants:246,Number of Volunteers:79965,Number of Visitors:73 millions,Expo Emblem,The emblem, depicting the image of t
16、hree people-you, me, him/her holding hands together, symbolizes the big family of mankind. Inspired by the shape of the Chinese character“世“(meaning the world), the design conveys the organizers wish to host an Expo which is of global scale and which showcases the diversified urban cultures of the w
17、orld.,Created from the Chinese character “ 人,“ which means people, the mascot embodies the character of Chinese culture and echoes with the designing concept of the emblem of World Expo Shanghai. Using the Chinese character as the mascot of an international event is an innovation.,China Pavilion is
18、a lasting architectural symbol of Shanghais Expo. It perches so high over the architectural icons of other Expos and represents a massive investment in infrastructure and redevelopment that dwarfs the efforts of past Expos, and will influence development and quality of life in Shanghai for decades t
19、o come.,Now that the expo is over, the Saudi Arabia, Russia, Italy, France and Spain pavilions are staying open in Shanghai instead of being torn down or shipped off in parts. The news that Shanghai plans to keep five World Expo pavilions standing for up to 50 years are welcomed by some of the recor
20、d-breaking 70-million-plus people who visited the World Expo during its May to October run in 2010 - as well as by those who avoided the event and its overwhelming crowds. Considering that all of these pavilions regularly had waits of four hours or more - and that was on good days - keeping the venu
21、es open is sure to draw some of those who didnt want to brave the original lines.,influence,The Expo introduced numerous urban best practices and concepts from all over the world which the organizers hope will be a lasting legacy for better urban life in China and around the world. It advocated for
22、future development to focus on environmental sustainability, efficiency and diversity. United Nations Secretary-General stated at the closing of the Expo, “Thanks to this Expo, millions of people learned about possibilities for making our cities healthier and safer, cities that better integrate nature and technology, cities that offer their citizens cleaner air and water, and better lives all around“.,
