1、Economic Environment,The economic environment for marketing comprise the overall economy, including business circle, spending patterns, consumer income as well as consumer saving and credit issues.,Business Cycles and Spending Pattern,Learning about the economic environment helps marketers determine
2、 whether customers will be willing and able to spend money on products and services. Spending patterns are linked to the business cycle.,Consumer Income,GNP.（国民生产总值） Per capital income（人均收入） PDI（个人可支配收入） Family income（家庭收入）,Consumer saving and credit,Consumer saving behavior directly restricts the s
3、ize of the market purchasing.When income maintain stable,saving,purchases,saving,purchases,Consumer credit means the consumer can obtain the right to use goods with credit, and then repay the loan. Eg. Purchasing some luxury goods (house or car)Purchasing power =Income-Saving+Credit Purchasing power create the potential market,
