1、1544词1. Company profile and philosophy公司概况及理念Liujing cars Co.Ltd. specializes in the development, manufacturing and sale of passenger car（乘用车） and their accessories. Enterprise strategic objectives: to provide cars which can embody their own value for users. able to develop, produce and market the c
2、ars with internationally competitive independently; make Liujing brand to be a famous international brand. Business philosophy: define the needs of users as the companys pursuit, and constantly provide the community with environmental-protected, safe, comfort, and high-grade car products. 2.Liujing
3、Motor Corporation SWOT AnalysisThe advantage of producing automobiles customized to a certain market is a good plan to keep a competitive advantage over the competitors in the same geographic region. Liujing also has an advantage over their customers today using the TQM model of operations.The hybri
4、d car market could be a failure in the market and others in better technology increases before Liujing begins to turn profits for the company. If this happens, Liujing could have a huge failure with all of the R Another kind is variable costs (such as driving distance, engineers number, etc). 1) All
5、 the facilities providing the same cost dirive from bid(招标) invitation. 2) Perpare reasonable profit reserved space for the carriers(承运商). The management cost in invariable cost is the source of carriers profit and the basic guarantee of transport quality, but also requires carriers to increase prof
6、it with the improvement of operation and management, digesting the rise of cost. 3) Reduce variable cost through the coordination effectConstruct information system, on the basis of coordinate among all the subsidiary workshops ,reduce logistics cost through integration of resources. For example, pu
7、rchase transportation insurance together, reduce insurance cost; Through the common logistics, improve loadness rate of vehicle, reduce input on operation vehicle. On the cost of logistics-in-common, each department pay logistics cost according to share the ratio of the material flow rate. 4.Marketi
8、ng strategy(1) Enlargeing second-class city in the mid and west. In most second-class city, auto possession only lie in several hundred thousand. Since consuming capacity there is insufficient, Liujing car has natural advantages than high-priced and fuel consumption cars from the western countries.
9、At the same time, for the convenience of second-class cities customers to choose and purchase cars, Liujing should draw up car exhibition plan. (2) Take root in the local marketing., understand local consumer demand by further investigation and study. Manufacture according to sale amount. (3)Separat
10、e car production company with sales company, to make sales company decide the way of sell by itself. Sales company establish “promote responsible area system“. Establish special arrangement distribution shops in all the Liujing system, open up several business engage(营业所) under each distribution sho
11、p ,so that forming the huge sales network and salesman team. Differentially clear out the responsibility of the operating area belonging to every distribution shop. In order to control their own responsibility area, Liujing headquarters need to visit responsibility area. (4) Establish new maintenanc
12、e spare parts warehouse to provide rapid and effective service.5. Investment strategy(1) A third of all the assets deposit in the bank, a third of the asset buy securities for long-term capital, and the rest invest to real estate to balance the safety, liquidity and revenue of the investment. (2) Pr
13、ofit-gaining burstly(分段获利法 ):During the new high-price conditions(高价行情) on the stock market, I will sell part of the stock I held, in order to earn the difference(差额), and maintain the rest of the shares so as to sell them when new high points of share price appear in the future. (3) The pyramid sel
14、ling-buying law(金字塔型买卖法): when share prices rise gradually, reduce the number of buying gradually while enlarge the number of selling gradually. (4) Real estate investment: invest real estate with better appreciation potential. 6. Financial Management(1) Recruite powerful controlling shareholders, s
15、uch as natural person or legal person enterprise whose main businesses are similar to enterprise business scope, or engage in enterprise management. (2) Employ independent directors（独立董事）. Independent directors own knowledge of economics and management or had worked in other companies, process the t
16、ask of the auditing,salary or important decisions in the board of directors. (3) Using the statistical indice on enterprise debt paying ability, operation ability,profit ability to make enterprise capital structure control in the reasonable scope. 7. Production management(1) The lean production精益生产T
17、he characteristics of lean production is removed all useless things in production process. The main idea of it is to simplify all work doesnt produce attached value in product development and design, production and management, minimize the resources taken up by enterprise production and reduce the e
18、nterprise management and operation cost. In my enterprise, the production model need the support of instant-in-place and intelligent automation system. During the automobile assembly process in the way of water homework, this system can make all parts needed to install reach in the assembly line aut
19、omatically with necessary number and suitable time. (2) Total quality managementLiujing car must develop quality consciousness of each staff, during every process(工序), we should pay attention to quality inspection and control, ensure to discover quality problems in time. If quality problem in the pr
20、ocess of production is found, leaders can stop production, organize the related technical and production staff as a group and work together, until the problem is solved.8.Enterprise prospect and prediction Liujing brand development prospects: 1) Domestic and overseas market:Liujing brand, was faced
21、with the strength car brand competition from the joint venture since birthday. But, after the hard growth of,independent brand enterprise Liujing products are expected to occupy a quarter in the domestic market share. Liujings export plans have been identified as to 100000 units this year, and Liuji
22、ng car plan to sign a cooperation agreement with international giant Chrysler, preliminary draw up making small cars for it and resell（返销）on.the European and American market.2) products more fashionable In 2010 ,Liujing brand plans to release sports car.Fashion, personality, popular element is attac
23、hed to the product design. Liujing brand products inexcellent appearance design for many years will be overturned. 3) prices keep falling ,force with the joint venture brand As the independent brand, Liujings worth will gradually meet its price in rounds of cost war.Facing the consistence price atta
24、cks generate by independent brand, the joint venture brand has to reduce your price.4) the master of core technologyIn the environment of advocating independent R&D and innovation, Liujing car brands will have the core technology with the independent intellectual property rights in the core parts such as the development enterprise field and they will take the lead in mass production and put into use.The loss of “independent core“ era will become the past.
