1、,There is a place hide in everyones heart, there lived your childhood dream. Maybe you think that it has been lost, but.now, you will get it back.,wealcome toDream land,company background,Our company is an in leisure industry. It is a theme park about for everyone. In this generation of young people
2、, many of them personally witnessed the development of the domestic cartoon, which deeply etched in their memory, in Dream land, they can find their familiar childhood, and feel happy.,amusement park,native cartoon of China,We also care about the older people who are working hard want to relax. Drea
3、m Land is located in the suburbs of Beijing. There has a beautiful countryside scenery and fresh air, leave to the tourist a good impression and reveling in the Dream land.,Current mode of operation,1. Theme park: Amusement park, fix location for long time running. The recreational equipment and rec
4、reational facilities belong to our investor.,2. publicize & advertisement: we will make advertising to the cities around Beijing, for instance, Dalian, Shenyang, Tianjin, Ha Erbin and so on. We will build a new brand for dream land. So that enable more and more people know dream land and come here f
5、or fun.,3. In dream land, there are 20 recreational facilities now, and they will be maintain and renew in regular time. There are not only recreational facilities, but also hotels, repast center, service center, souvenir shops, and bus stations. We want to create a complete industry chain to improv
6、e the integrated value. For example, the ticket is one part of our revenue, at the same time; we can not ignore the sales of the mementoes. Also the mementoes of our brand can enhance our dream lands influence among people.,4. We will hold some entertainment show at special day, or cooperate with me
7、dia for TV show or movies.,TOWS anaylsis,1.We have a good brand due to our carton theme and good well in nothorn of China.2.High quality service.3. Appropriate garden address selection.,TURN BACK,1.Lack of the capital. 2.Low market share. 3.Small company size.,TURN BACK,1.China has the biggest marke
8、t in the world.2. As the economic is developed over time, the living conditions is become better and better, more people want to go to park like Dream land.3.Most of the Chinese teenagers like the domestic cartoon.,TURN BACK,1.Competition with the Happvalley and discovery land, faced with a strong m
9、arket competition. 2. High input costs,TURN BACK,TOWS Matrix,Opportunities,Threats,Strengths,Weaknesses,Risk analysis,Security Cover insurancePurchase high quality equipmentsMaintain and renew frequently Cooperating Multi-cooperation Marketing planEntertainment Item investmentMarket InvestigationCat
10、er for the need of the customers,Gap analysis,Where do we want to be?,Where are we now?,Time,Value Chain,RecruitmentTraining plansPersonal development,Theme park and Hotel daily management,Market Investigation and Study Website Development Entertainment Item Development,Sales promotion Market develo
11、pmentAdvertisement Sales teamCustomers management,High quality recreational facilities Smiling and professional service,VISION AND MISSION,VISION:Our vision is to win the most famous park around the world.,MISSION:First, be ourself. Providing unique dream land programs.Second, learn from those “deve
12、loped park”.Third, strive for being No.1 in mainland China.Last, rush into global market.,Pro-forma year-end financial statement,Dream Land Balance Sheet of Pro-forma year end statements Dec. 31, 2010 Assets Cash 5,000,000Supplies 500,000Prepaid insurance 500,000 Equipment 6,000,000Accumulated depre
13、ciation-Equipment (860,000)Building 10,000,00Accumulated depreciation-Building (200,000)Land 200,000,000Total assets 220,940,000 Liabilities Accounts payable 5,000,000Salaries payable 3,000,000Total liabilities 8,000,00 EquityCapital 212,940,000Total liabilities and equity 220,940,000,Dream Land Inc
14、ome Statement For Pro-forma year end statementRevenues Amusement revenues 74,275,000 Interest revenues 135,000 Rental revenues 1,000,000 Total revenues 754,130,000Expenses Depreciation expense 1,060,000 Salaries expense 3,000,000 Insurance expenses 500,000 Advertising expenses 1,000,000 Operational
15、expenses 2,000,000 Administrative expenses 500,000 Tax 51,527,000Total expenses 59,587,000Net income 15,826,000,Our Company: DreamLandIndustry Leader: DisneyLandClosest Competitor: HappyValley,Comparisons,Company background Comparison,Marketing Share comparison,Corporate Marketing&Sales Comparison,M
16、ain Corporate Operational Comparison,DisneyLand1955,Los Angeles1955,Orlando1971,Tokyo1983,Paris1992,Hong Kong2005,Shanghai2013,DisneyLand Operation - Every DisneyLand Park have the similar Park Centers,Shenzhen2006,Shanghai2009,Shenzhen Overseas Chinese Town(OTC),Beijing1998,Chendu2009,HappyValley Operation - Every HappyValley Park is different,Sample:,Copy,Copy,Copy,Copy,Voluntary Chain,fators&ideas,Shanghai,Beijing,DreamLand Operation - run our 2 main sample parks to complement each other, and copy them,Main Corporate Financial Comparison,hEd,B,y,e,B,y,e,
