1、ESTABLISHING BUSINESS RELATION,Brief IntroductionLetter-3 Letter-5 Letter-7,1,2,3,4,Brief Introduction-main parts,1.Business Channels2. Intention3.Self-introduction(products)4.Expectation,1,Establishing Business Relation,1.Business Channels,1) advertisement:Web,trade directory 2) exhibition(fair) 3)
2、 mutual visit by trade delegation 常用：1)Glad to get your name and address from 2)We have abtained your address from 3) We come to know your address from,2. Intention,常用： Wed like to establish business relation with you. I write to introduce ourselves as one of the leading exporters of leather garment
3、s in China and would like to enter into The purpose of this letter is to explore the possibilities of developing trade with you,3. Self-introduction,As one of the leading exporters of .we may supply Were mainly handling Weve been dealing in . Our business scope are We specialize in,4.Expectation,e.g
4、. 1.Your early reply will be highly appreciated. 2.Awaiting your earlier reply 3.Looking forward to your earlier reply. 4.Any style youre interested in please dont hesitate to let us know,Summary,对于一封陌生来函，收信人往往会按照 “How do you know us? Why are you writing to us? who are you?”的思路来 思考。所以，作为写信人，按照“信息来 源
5、致函目的公司介绍”的顺序来拟 信函会比较恰当。,Letter-3,Useful Words & Expressions Nice to contact you!很高兴与你联系 Here writing you with expectation of establishing business relationship.特书此函欲同贵司建立贸易关系 Please enter our web page to get more details请浏览我们的网页获取更多详实信息 Please visit/browse our website请浏览我们网站 Enquire your special nee
6、d询你所需 Hope our products meet your market愿我司产品能适应你方市场 For mutual benefit互利on mutual benefit,2,Letter-5,The purpose of this letter is to explore the possibilities of developing trade with you此函目的是探讨与贵司发展贸易的可能性,3,Letter-7,Well quote our best price with specs together ASAP.我们会尽快连同规格报出价格 If you have any
7、requirement , please dont hesitate to contact me有何需求敬请联系我,4,A first e-mail for business relation,Dear Sybille, Glad to get your name and address from one of my leather business friend in China. Being specialized in the export of leather products for more than 10years wed like to trade with you in th
8、is line. Our main products are mens and ladies garments with various kinds of leather such as lamb & sheep skins, goat skins, pig skins. cowhides in nappa style & suede effects, and double face leather as well. Attached please see some photos of our recent new styles. I hope you may find some styles youre interested in. of course we may also produce according your design Any news from you will be highly appreciatedBest Regards, Yan,Excercises,Design your own export company and products . Write a e-mail from seller to buyer establishing business relation with a new firm(自行设计公司名址+产品写出推销函） S,
