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3、 . . , , . . . . , , . .4. . , . , , .1990 EU, . . . . , , . . . , , . , , , , , , . (R. Marshal) “” (Dunning) “”, (R. Reich) “ ” “” . . 2 1. . (American Marketing Assodiation: AMA) “ , , , , .1)” . . (domestic marketing) , . , . , , . . , , . , , . . , .2. (1) . . (Adam Smith) (theory of absolute a
4、dvantage) (David Ricardo) (theory of comparative advantage) . . . . . . . (2) . , , , . . , . , , . , , . . . . . . . . . . . . , , . (3) (internalization Theory) . . . . . . . , . , .(Buckley and pierce, 1979) .3. (1) , , . . , . . . . . , . .(2) . (Keegan, 1995) 4 . . 1 500 . , ., . . , . . , . . . .(3) , . , . . . . , . .4. (1) “ “ . . . . . , , . , . .(2) . (4-1) . , . .(3) . . . . , . , ., . . . . .5. (1) (political risk) “
