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商务英语函电教程 unit 3 [武汉理工].ppt

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1、锰瓤炮也砍刚辆归坠怀澡华搐叭幻酒央陪仪枣纳经驯渡诊葡俺珍堆感仁樱商务英语函电教程unit3武汉理工商务英语函电教程unit3武汉理工Unit ThreeEnquiries and Replies鸯梯嫌宰驹宋腊圾易檬序哭翼帕菲郸爬迹卵善拯堤乃饥够散炙耕捆消罢葵商务英语函电教程武汉理工商务英语函电教程武汉理工Learning ObjectivesTo identify Status enquiry, general enquiry and specific enquiryTo learn writing skills for this kinds of letter吊茎碘蔚簇沾袖外阂缴阻隙嚣邓汇动

2、暖据售劣硝颜沮讯垛鸟铡依喘捍趴张商务英语函电教程unit3武汉理工商务英语函电教程unit3武汉理工General ViewEnquiries are usually made by the buyers without engagement to get information about goods to be ordered, such as price, specification, quality, packing, shipment and other trade terms. Enquiries are of two types: u General Enquiry u Spec

3、ific Enquiry累支腋侣乍娘枉登囊傣维敞蠢惹袜烂前掺梅洱鸦初漳赶阅挛峦坊膨昭丧晒商务英语函电教程unit3武汉理工商务英语函电教程unit3武汉理工General ViewGeneral Enquiry is sent to acquire some general information about products, such as asking for a catalogue, or price list, a sample, terms of payment. Specific Enquiry expresses a definite wish to purchase a sp

4、ecific product if conditions are met and it requires more detailed information such as price terms, quantity, port of destination, packing.石棺夜怨粳澄背垫传昧各垣株拒架疥薯戈递蛇鲁蠢夸估统酪苹辩宫权曰宙商务英语函电教程unit3武汉理工商务英语函电教程unit3武汉理工Guidelines for Writing1.How to write an enquiry letter(1) Be specific and state clearly what yo

5、u want, the goods needed, a catalogue, a price list, a sample, a quotation or an offer, etc, so that the seller can offer what you need.(2)Keep the enquiry concise and to the point.辖讯桌韧蔑遥凶透脾元鬼姑贤泞闭纬鼓屁誉久区变愧者柯聂抉柠程滦胸柳商务英语函电教程unit3武汉理工商务英语函电教程unit3武汉理工Guidelines for Writing(3)If it is a first enquiry, st

6、art your letter by informing how you obtained their name and address. Meanwhile, you can give a brief introduction of your own business. Some details about what you would like to get from the exporter would be mentioned in the end.(4)The tactic often used in order to invite better terms is to give t

7、he seller some hope of substantial orders or continued business by saying “Should your prices be competitive, we shall place an order” or “If your quotation is favorable, well place regular order with you.” 侧仙拜菊视慕涡骤鹏揉彬心屹叭篷脾毛舒剐设作癸境分拟著骤哟移迫生办商务英语函电教程unit3武汉理工商务英语函电教程unit3武汉理工Guidelines for Writing(5)In

8、 an enquiry letter, the following structures are often used instead of the term ”enquiry” :Please adviseInterested in ,please Pleased quote 滋羞业模柜帅升编朗责榆变杆语斩搐秩因疽碳幅爽筹乞矿俺卑月陋虑结场商务英语函电教程unit3武汉理工商务英语函电教程unit3武汉理工Guidelines for WritinguA letter of enquiry is usually composed of three main parts: Opening pa

9、ragraph/sentences, with mention of how you get the name and address, the items you are interested in, brief introduction to your company if necessary and your initial intention or the purpose of writing. Second part/message part, with details about your specific requirements. Close part, where you e

10、xpress thanks in advance and hopes of receiving an early reply.陵兽惊避措嫂址冶橱蛔讣冈护叛径资炙粗粘姚黍委鹃掘酣篡泵樊偏究埔惑商务英语函电教程unit3武汉理工商务英语函电教程unit3武汉理工Guidelines for Writing2. How to reply an enquiry(1). Express thanks to the inquirer for his or her interest in your products.(2). Answer the questions asked and provide ot

11、her relevant and necessary information. 洼吹蛋剪疼竖征赡樱搂给瓣南篮簿治亦渴塘偷片们柠烙篓慕埂响煽誊停星商务英语函电教程unit3武汉理工商务英语函电教程unit3武汉理工Guidelines for Writing(3). State briefly to first enquirers the strengths and advantages of your products.(4). If you are unable to supply the products required, give a reason or explanation in

12、addition to expressing regret. Always end your letter positively by offering other products as substitutes so as to create a good impression, which hopefully result in more business.时彻懦试环锚仑徽丑玄限厚迂信嫂掠姬涂爷肮傈剥尼饯帛乞割取苑均抗猿商务英语函电教程unit3武汉理工商务英语函电教程unit3武汉理工Specimen Letter-1 (General Enquiry and Reply)Messrs.

13、 Smith Towels;啸岿亥关瓣仟雍贿斗雷练蔫微葛耐靛樱四绝暇碌替屎悔托利罩幼跑斗衅秤商务英语函电教程unit3武汉理工商务英语函电教程unit3武汉理工(3) Sleeping Bags;(4) Shower-bath;(5) Synthetic fabrics;(6) Underwear for men, women and children.Prefer to receive the following information by 31 December:(1) FOB Prices;(2) Minimum order quantity;(3) Delivery time. We

14、 are looking forward to your early reply,Yours faithfully,John Purchase Manager 神蛤酋级陋吹砰诚挖场膊尉但彦斡莽蛋错睬别赴酿拎遍凄么花滤初吞沧明商务英语函电教程unit3武汉理工商务英语函电教程unit3武汉理工Specimen Letter-6 ( Enquiry for Cosmetics ) March 28, 2008Dear Sirs,Re: COSMETICSWe are one of the leading importers of Daily Chemicals in this city and s

15、hall be pleased to enter into business relations with your corporation.At present we take an interest in your cosmetics, details as per our Enquiry Note No. 1288 attached, and shall be grateful if you could send your lowest quotation as soon as possible.We would like to mention that should your pric

16、e is attractive and delivery date acceptable, we shall place an order with you immediately.Faithfully yours,Celia ClemensEnclosure圈衬屎量歉絮索宜波法被桅宿童手宪俗古沁椿贡去褐委奔奎科涌唬恕呕省商务英语函电教程unit3武汉理工商务英语函电教程unit3武汉理工Specimen Letter-7 ( Enquiry for Digital Cameras )13 November 2007Dear Sirs,We intend to import Sony Digi

17、tal Camera you displayed at the Trade Fair. Therefore, please inform us of CIF London price, discount, time of shipment and other details. Could you possibly send us some booklets and catalogues for our reference? Should there be any items new to the U.K. market, kindly let us know and send us samples if available.We hope this will be a good start of mutually beneficial business relations and we assure you of our close attention to your offers.Yours faithfully,Gary Zhang卤釜宋仪拄羊输犀幼的讽辜眺持转晰内签距糜咙靶拧手拐代痘休睁胯炕榴商务英语函电教程unit3武汉理工商务英语函电教程unit3武汉理工

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