1、Business Writing (2),- - Special Request Letters (Lesson 5)Week 8(April 23-24, 2009),Special Request Letters (SRL),To give a brief introduction to special request letters To enable Ss to grasp the composition steps of asking for and requesting To analyze samples by using relevant guidelines of SRL S
2、imulation practice,Objectives:,Special Request Letters (SRL),The purposes of SRL: Asking for an appointment; Asking for advice; Requesting free products; Requesting production privileges for commercial use;,Asking for an Appointment,Why? A business letter is not adequate ! (P87) How? Make your infor
3、mation clear: Who? When? Where? How long? What?,Asking for an Appointment,Make your schedule flexible and negotiable(Sample 2, P89) Apologize for missing an appointment A note to the party with whom you were to meet; Explaining why; Taking the relationship seriously; Be concise and polite;(Sample 1,
4、 P88),Asking for Advice,Why? Advice can be used for decision-making ! (P90) How? Indicating your Asking letter is a compliment; Expressing your confidence in his or her opinion; Showing your empressement and sincerity; Clarifying your requirements;,(Sample 1, P90),Asking for Free Products,Why? Try f
5、irst and order later ! (P92) How? Clarify your information in details; Giving a good reason for it (them); Arranging your information attractive: A large order; A potential collaborator; A perspective consumer; 3. Making the receiver respond favorably;,(Sample 1-2, P93-94),Requesting Reproduction Pr
6、ivileges for Commercial Use,Why? Franchising ! (P95) How? Designing well; Elaborating on the reasons; Clarifying the benefits for the other party; Making your letter: Convincing; Persuasive;,c) Polite,(Sample 1, P96),(Sample 2, P97),Practice now !,Studying samples: Sample A (P98) Sample B (P99) Samp
7、le C (P100) Sample D (P101) Exercises 1 (P102) Exercises 2 (P103) Exercises 3 (P104),Your Assignment for Week 8 Exercises 7 (P105) Requirements: Typed; One page limited (A4); Words: 100 (minimum) to 200 (maximum) Hand-in Date: April 29 - 30, 2009; Your score will be considered for your final achieve
8、ment at this term;,Special Request Letters,Business Writing (2),Week 9(April 30 , 2007),Review Lesson 5,The types of special request letters The guidelines of letters asking for advice; The guidelines of letters requesting reproduction privileges for commercial use; Exercises I III (P102-104),Busine
9、ss Writing (2),Responding to Special Request Letters (Lesson 6),Responding to a Request for an Appointment,Why? (P106) How? Who (people) When (time) Where (place) Suggestion (in-addition) Refusal explaining (if not) Rearrangement (must),(Sample 1, P107),(Sample 2, P108),Simulation Practice,Situation
10、 1 of Exercises IV (P124) Requirements: A complete and standard business letter; A well-arranged layout; A letter less than 150 words required; 10 Ss of you will present their letters; Your scores will be considered for your final achievement;,Responding to a Request for Advice,Why? (P109) How? Rese
11、arch and analysis first; Materials from the letter Situation from the reality 2) Suggestions second; 3) Explanations to the feasibility of your suggestions;,(Sample 1, P110),(Sample 2, P111),Simulation Practice,Situation 2 of Exercises IV (P124) Requirements: A complete and standard business letter;
12、 A well-arranged layout; A letter less than 150 words required; 10 Ss of you will present their letters; Your scores will be considered for your final achievement;,Responding to a Request for Free Products,Why? (P112) How? Specify the quantity of offering; 2) Specify the time of delivery; Offering a
13、dequate information; Explaining why (if not); Encouraging purchase;,(Sample 1, P112),(Sample 2, P114),Responding to a Request for Reproduction Privileges,Why? (P115) How? Showing your appreciation; Putting forward your thinking; Responding carefully by: Asking try-questions; Claiming relevant materi
14、als; Field investigation;,(Sample 1, P116),(Sample 2, P117),Simulation Practice,Situation 4 of Exercises IV (P124) Requirements: A complete and standard business letter; A well-arranged layout; A letter less than 150 words required; 10 Ss of you will present their letters; Your scores will be consid
15、ered for your final achievement;,Practice now !,Studying samples: Sample A (P118) Sample B (P119) Sample C (P120) Sample D (P121) Exercises 1 (P122) Exercises 2 (P122) Exercises 3 (P123),Your Assignment for Week 14 Exercises 4 (P124) Requirements: Typed; One page limited (A4); Words: 100 (minimum) t
16、o 200 (maximum) Hand-in Date: May 07 - 08, 2009; Your score will be considered for your final achievement at this term;,Responding to Special Request Letters,Assignment Guiding - (1),Annotation sample (附注字样) AIR MAIL; PRINTED MATTER; REGISTERED; EXPRESS; SAMPLES OF NO COMMERCIAL VALUE;,Assignment Guiding - (1),Annotation sample C/O, PLEASE FORWARD TO; PHOTO INSIDE; PRIVATE / PERSONAL; CONFIDENTIAL; UGENT;,
