1、留学生营销论文代写-Googles Global Marketing 1, Company IntroductionNowadays Google is the most used search engine in the world with over 60% of the world requests made on search engines. Google is also a company providing a large range of services. His web browser-Chrome makes it now compete with firms such
2、as Microsoft. Some examples of Google services: mails, videos hosting, blogs, companies ads, maps, pictures hosting, websites analytics.During the last 4 semesters Google generated nearly 30 billions dollars of revenue with a net profit of 4,85 billion dollars. As a comparison for the same period Mi
3、crosoft got 60 billions dollars and a net profit of 17,6 billions. The value of Google is nowadays estimated to 242 billion dollars. In the High-Tech sector only three companies have a better quotation: Microsoft, IBM and Apple. Google is physically present in 43 countries around the world with 68 o
4、ffices: To understand how this company could have been so successful globally lets study his globalization steps during the last decade. 2,Googles global expansionIn 1996 a 24 year-old PhD student called Larry Page studying at the University of Stanford was looking for a theme for his thesis. Encour
5、aged by his supervisor he studied the following topic “exploring the mathematical properties of the World Wide Web” working in collaboration with another student called Sergey Brin. To make it simple, it is from this work and collaboration that will came up “Google Inc”(officially created in Septemb
6、er the 7th 1998). Two months later Google is already included in the Top 100 of world websites of PC magazine. Even if Google is formerly a web based application in English it is a worldwide service available on the Internet for all. As his creator(Larry Page) said “Googles search engine has always
7、had strong global appeal,quot”. Here is a list of Google abroad activities. Year 1999: first engineer employee hired. Year 2000: Google provides an interface in several languages: French, German, Italian, Swedish, Finnish, Spanish, Portuguese, Dutch, Norwegian, Danish, Chinese, Japanese and Korean.
8、Year 2001: Google is now available in 26 languages and open his first global office, in Tokyo. A partnership with Universo Online (UOL)(the largest online service and Internet provider in Latin America) makes Google the major search service for millions of Latin Americans .Google first global office
9、 is set up in Tokhttp:/ yo in 2001. Year 2002: Google is available in 72 languages, partnership with AOL and first office in Australia in Sidney. Year 2003: several national acquisitions to extend Google services which at the end extend as well world services abroad of Google, for example the blog s
10、ervices “Blogger”. Dublin became the first location for Googles regional operations outside the U.S. Year 2004: more than 100 Google domain names are available. Google opens new engineering offices in Bangalore and Hyderabad in India. R Local modifications;Types of globalization;Motivation of global
11、ization;Company globalization;Areas of globalization; Crucial drivers of globalization.1， Classification of an Global company by qualitative features(EPRG) I would qualify Google as a Geocentric company(the same service for all the world). There are however some slight modifications made to their se
12、rvice which could make one think that Google is acting as well as a Regiocentric company, at least on some marketing aspects. The reason which drove me to this conclusion is that Google managers are recruited from all over the world and the power is centralized in the United States. As said in Googl
13、es presentation they opened in 2003 in Dublin ，a location for regional operations outside the U.S. It has been designed to serve Google customers across multiple time zones and languages spanning Europe, the Middle East and Africa. Taking in account that Europe has a very strong addiction to Google
14、I may think that Google has in fact two center of decisions(one for America and one for the rest of the world) However Google has a so huge amount of offices in the United States which make me think that the final decision are taking in the United States which include a hierarchy among those centers
15、 of decisions. 2, From Geocentrism to Regionalism: How Google gets rank first? G is not the most visited search engine on the web, and it will be for sure a surprise for you .it is in fact Y according to Alexa web. Here is the ranking of the 50 most visited websites in the world for 2008 filtered wi
16、th the keywords Yahoo and Google: As we can see G is not the first one .It is in fact Y and Yahoo.cohttp:/ .jp is taking the next position ranked in the list. What makes in fact Google being the first search engine in the world is the accumulation of his domain names and the translation of his home pages in almost all the languages of the world. This is in fact a very young and simple strategy Googles South Arabia Home Page that Google adapted here. One year and a half after his creation Google was already available in 13 languages.
