1、Chapter One Greetings and Introduction第一章 问候与介绍Section 1 Business Background Tips第一节 商务文化背景与技巧1介绍（Introduction ）是商务工作上的重要一环。欧美商界非常重视这一点，因为这是扩展商务交际范围的关键途径。2欧美商人见面一般既可以直接用问候语言（Greetings）也可以用身体语言（Body Language） ，如握手（Handshake） 、拥抱（Embrace） 、点头（Nod） 、招手（Beck）等。握手时身体要稍微向前倾斜，握手时间和力度要适中。在正规的商务场合中，一般男方不主动向女
2、方握手除非女方先主动伸手，否则会造成不必要的尴尬。男子与妇女握手时，应只轻轻握一下妇女的手指部分。同一性别，辈份大（Senior）或职位高的人先伸手，辈份小（Junior）或职位低的人才可伸手。握手前应先脱下手套，摘下帽子。握手时应双目注视对方，微笑致意。公共场合远距离遇到相识的人，一般举起右手打招呼并点头致意，也可脱帽致意。与相识者在同一场合多次见面，只点头致意即可；对一面之交的朋友或不相识者，在社交场合均可点头或微笑致意。3在欧美国家，双方打招呼和相互问候的方式有一定的礼节（Ceremony）和讲究。比如说中间人介绍其他人时，如果是同一性别，应该首先把辈份小（Junior）的介绍给辈份大（
3、Senior）的人，把职位低的介绍给职位高的人，将本国人介绍给外国人。如果是同辈，则将男方介绍给女方。在介绍姓名的同时，一般需要说明其所在的单位和职务，介绍时，除妇女和年纪长者外，一般应起立。但在宴会桌上、会谈桌上可不必起立，被介绍者只要微笑点头有所表示即可。4见面介绍后的欧美商人务必要牢记对方姓名、公司及职务，以示尊重。中国人一般很难记住欧美人的姓名，此时不要碍于面子不好意思，应该及时礼貌地请对方再说一次。其实记住欧美人的姓名最有效的技巧是问对方姓名的拼写，这种方法既可以加深印象，更重要的是对方觉得自己很受重视和尊重。另外要注意的是欧美人的姓名顺序是与中国相反的，即：名字在前，姓氏在后。5在
4、 商 界 ， 打 招 呼 后 可 紧 跟 着 有 些 寒 暄 （ Chat） ， 虽 然 这 些 寒 暄 并 无 多 大 实 质 意 义 ， 但 可 以 用 来 使气氛更加融洽以便建立彼此的感情，为日后艰辛谈判的顺利进行作好铺垫。毕竟商人也是人，是人就多少有情感因素。英语里有句熟语叫做：First friends, then partners.6初次见面的欧美商人做的第一件事往往是递上自己的名片（Business card） ，这是欧美商人商务往来中的重要文化及习惯。在递名片时，通常由辈份较低的人起身先递，双手递出名片的同时报出自己的单位和姓名。对方在接受名片时，应该起身双手接过，并且仔细看过
5、名片后再收入名片夹，最好能将对方的单位、职位读出声来以示重视。如果接下来与对方谈话，不要将名片收起来，应该放在桌子上，并保证不被其他东西压起来。参加会议时，应该在会前或会后交换名片，不要在会中擅自与别人交换名片。Section 2 Useful Words & Expressions第二节 实用词汇new comer 新手corporation 公司brief introduction 简介hometown 家乡2实用商贸英语口语Canton 广州（旧称）born 出生postgraduate 硕士毕业生Tsinghua University 清华大学major 专业economics 经济学
6、look forward to doing 期待the States 美国brand new 崭新的joint venture 合资企业mainly 主要地 focus on 专注于unique 独特的collection 收集information 信息Canada 加拿大China 中国Italy 意大利Germany 德国European 欧洲consider 考虑promotion 推广What do you say 你认为呢in charge of 负责personnel department 人事部awesome 极好的I am flattered 过奖appreciate 感谢s
7、ection chief 科长colleague 同事absolutely 当然Ohio 俄亥俄州hesitate 犹豫 TGIFA=Thank God Its Friday Again感谢上帝又到周五了nine times out of ten 大部分colleague 同事definitely 对cafeteria 自助餐厅buffet dinner 自助晚餐buck 美元honey moon 蜜月relaxing 放松的enjoyable 愉快的romantic 浪漫的fancy 奇特的coincidence 巧合Client- service department 客户服务部Secti
8、on 3 Situation Dialogues第三节 情景对话Stone is a new employee of the corporation and this is his first day for work, so you can see, how the dialogue is carried on:斯通是公司的新人，今天是他第一天上班，我们看看他是如何开始自我介绍的：Situation Dialogue 1 情景对话 1Amy: This is our new employee Stone.艾米：这是公司的新同事斯通。Stone: Hi! Everybody! So glad
9、to meet you all!斯通：大家好，很高兴和你们见面!Amy: Would you like to make a brief introduction about yourself?艾米：你可以做一个简短的自我介绍吗？Stone: Sure! Thank you! First of all, my name is Stone. My hometown is Canton, China. I was born and raised there. I love it very much! Second, Im a postgraduate from Tsinghua 3第一章 问候与介绍
10、University and my major is Western Economics. Ive heard so much about this corporation and Ive been looking forward to working here. Last but not least, I speak English but The States is absolutely a brand new place for me, so I might need your help in the near future. Thanks a million.斯通：没问题！谢谢！首先，
11、我叫斯通，我来自中国广州，我在那里出生长大，我爱我的家乡。其次，我是清华大学西方经济学的硕士毕业生。久闻贵公司大名，能来这里工作是我期待已久的事情。最后一点，也同样重要的是，我会说英语，但是美国对我而言是一个陌生的地方，希望大家以后多多关照。谢谢！Amy: Okay! So firstly, allow me to introduce our corporation to you. Our corporation is a joint venture, which is doing business with China, now, mainly focusing on providing a
12、 unique collection of sports shoes of different types and styles. As a matter of fact, our company leads the industry and most of the goods are sold to Canada, China, Italy, Germany and some other European countries.艾米：好的，首先，让我向你介绍一下我们公司。我们公司是一家合资企业，正在中国市场开展业务，目前致力于一系列独特的不同类型和款式的运动鞋的制造。事实上，我们公司是行业的领
13、头羊，大部分产品销往加拿大、中国、意大利、德国和其他欧洲国家。Stone: I see, what about my work?斯通：哦，这样，那么我负责的工作呢？Amy: I am considering you to be in charge of the promotion of goods. What do you say?艾米：我正考虑让你负责产品促销方面的工作。你觉得如何？ Stone: No problem, please give it to me. I will do it well. You can count on me!斯通：没问题，请放心交给我吧，我会做好的。 Amy
14、: And if you have any questions, please dont hesitate to ask Helen who is in charge of the personnel department.艾米：如果有任何问题，请告诉人力资源部的海伦。Stone: Okay! I really appreciate it.斯通：好的，非常感谢。Situation Dialogue 2 情景对话 2Stone: Excuse me! If I am not mistaken, you must be Helen, right?斯通：您好！请问您是海伦吗？Helen: Yup,
15、I am .And you are?海伦：是的，您是？Stone: This is Stone, the new comer, nice to meet you!斯通：我是公司的新同事斯通，很高兴见到你！Helen: Glad to meet you too. My pleasure! Wow! You speak English very well!海伦：很高兴见到你。不客气！哇！你的英语讲得真好！Stone: Oh, thanks a million! I am flattered!4实用商贸英语口语斯通：哦，万分感谢！过奖了！Helen: I hope you will enjoy yo
16、ur stay here.海伦：我希望你在这里工作愉快！Stone: I appreciate that. And I bet I will.斯通：谢谢，我相信我会的。Situation Dialogue 3 情景对话 3Stone: Excuse me. Helen, could you by any chance let me know where my office room is?斯通：你好，海伦，方便告诉我哪里是我的办公室吗?Helen: Sure! This way please.海伦：当然可以！这边走。Stone: Thanks a lot!斯通：谢谢！Helen: My ple
17、asure.海伦：不客气。Helen: This is your room. And this is your office table, just next to Mr. Klimms, he is the section chief here.海伦：这是你的房间和桌子。旁边是科利姆先生，他是这里的科长。Stone: Thanks a million. Wow, so nice!斯通：谢谢。哇！好漂亮。Helen: Would you like to say something to your colleagues?海伦：想跟你的同事说几句吗?Stone: Well, thank you f
18、or your consideration. Hello, everyone! Nice to meet you all. Since I have just gotten here and havent gotten used to many things, I hope you will give me some help and especially some brotherly and sisterly advice concerning my work.斯通：好的，谢谢大家，让各位费心啦！很高兴和各位见面！我刚刚到这儿，有很多不习惯的事情还希望各位多多关照。Situation Dia
19、logue 4 情景对话 4Mr. Klimm: Well, arent you a new comer here? And if Im not mistaken, you must be Stone, right?科利姆先生：你好！你是新来的吧？如果我没猜错，你应该是斯通吧！Stone: Yep, I am .And you are Mr. Klimm, the department chief here, right?斯通：是的，您是这里的科长，科利姆先生吧！Mr. Klimm: Yes, so glad to meet you !科利姆先生：是的，很高兴和你见面。 Stone: Plea
20、sed to meet you. Its my first day here.斯通：很高兴和您见面。这是我第一天上班。Mr. Klimm: Well, warmly welcome to our corporation!5第一章 问候与介绍科利姆先生：好啊！热烈欢迎！Stone: Thanks! So, I hope you dont mind my asking, but are you a native American?斯通：谢谢！希望您别介意我这样问，您是本地人吗？Mr. Klimm: Not exactly! I am from Germany originally, but I h
21、ave lived in the U.S.A. for 35 years.科利姆先生：不是的！我出生在德国，在美国生活了 35 年。Stone: To tell you the truth, I am not so familiar with Germany, could you by any chance let me know something about it?斯通：事实上，我不太熟悉德国，能介绍一下吗？Mr. Klimm: No problem! Its in central Europe, right smack in the middle.科利姆先生：好的！它在欧洲的中部，就在正
22、中间。Stone: Wow! That must be a fantastic place. I look forward to visiting that country someday!斯通：哇！那肯定是一个好地方，希望有一天可以去那玩玩。Mr. Klimm: Oh, really? My brother lives there. If you are there, dont hesitate to give him a call, hes retired now and hell be pleased to show you around there.科利姆先生：真的？我哥哥住在那里。如
23、果你到我那儿，记得告知他，他已经退休了，他会很乐意带你逛逛。Stone: That would be very kind of him and how hospitable he is!斯通：他真好客！Situation Dialogue 5 情景对话 5Helen: Hi, Stone, TGIFA!海伦：你好，斯通，周末快乐！Stone: Hi, Helen, TGIFA, huh?斯通：你好，海伦，周末快乐！Helen: Say, we will have a TGI Friday party tonight, and you know, nine times out of ten ou
24、r staff will be there, would you like to join us?海伦：对了，我们今晚有一个周末晚会，公司大部分员工都来，你来不？Stone: Sure, why not? Since I am new here, I can meet a lot of our colleagues.斯通：肯定来啊，我刚到，正好可以认识公司的同事。Helen: Definitely! How nice!海伦：对，太好了。Stone: So, when and where?斯通：那何时何地？Helen: 7:00 pm, at the cafeteria, we will enj
25、oy a buffet dinner there.海伦：晚上 7 点，在自助餐厅，我们有个自助晚餐。Stone: Deal, I will be there. Thank you !斯通：一言为定，谢谢。Helen: See you then, bye!海伦：再会！6实用商贸英语口语Situation Dialogue 6 情景对话 6Helen: Hi, there, Stone!海伦：你好，斯通！Stone: Hi, there! Helen! You look like a million bucks tonight.斯通：你好，海伦！你今晚打扮得真漂亮。Helen: Thank you
26、! I am flattered! And you look sharp!海伦：谢谢！过奖，你也是。Hans: Howdy, Helen, Nice to see ya here, so, how was your honey moon?汉思：你好，海伦！很高兴在这儿见到你！蜜月怎样？Helen: Very relaxing, enjoyable, and romantic! I really had a great time! Thank you for your concern! Oh, yeah, let me introduce Stone to you.海伦：很放松，浪漫愉快！谢谢你
27、的关心。对了，我来介绍一下，这位是斯通。Hans: Hello, stranger! We havent met each other for a long time!汉思：你好啊，陌生人！好久不见！Stone: Hi, If it isnt my old friend Hans Klimm!斯通：这不是老朋友汉思科利姆吗?Hans: Thats me! Fancy meeting you here! What a small world!汉思：是啊！真没想到在这儿遇到你！Helen: So you two met each other before?海伦：你们认识？Stone: Sure,
28、we are old classmates!斯通：是啊，我们是老同学！Helen: What a coincidence!海伦：好巧啊！Hans: I havent seen you around before in our corporation here.汉思：怎么以前没见过你在这个公司呢？Stone: That is cause Ive just started working here the day before yesterday. By the way, Im in the Marketing Department. What about ya?斯通：是啊，我前天刚来上班，我在营
29、销部，你呢？Hans: Actually, Im in the Client- service department.汉思：我在客户服务部。Section 4 Notes第四节 注释讲解1Nice to meet you! 是英美人士初次见面习惯问候语。除此之外，还有：Hello, Hi, Glad to meet you! 7第一章 问候与介绍Pleased to meet you! My pleasure to meet you. My great honor to meet you. How are you doing? How are you? How do you do? 其中的 m
30、eet 可对应改为 see.另外，对于 How are you doing? How are you? 的回答可以是：Very well, thank you. And what about you? 其中的 very well 可对应改为：Fine.Fantastic.Terrific. Awesome. Superb.Great.2见面问候语总结替换：Hello.Hi. How are you? How are you doing?Good day. Howdy. How is it going? How is everything?Whats up? Whats going on? Ho
31、w is business? How is school? How is the world around you? How is life treating you?How is your love life? Is everything OK? Long time no see!Havent seen you for ages!Hi, there!Hey!3英 美 人 士 初 次 见 面 习 惯 谈 论 天 气 、 运 动 、 旅 游 、 娱 乐 、 食 物 、 语 言 特 点 等 。 初 次 见 面 务必 回 避 的 敏 感 话 题 如 宗 教 、 政 治 、 财 产 、 价 格 、 年
32、 龄 等 ， 除 非 对 话 双 方 已 是 认 识 好 久 的人 。8实用商贸英语口语4在 商 务 交 往 中 欧 美 人 士 第 一 次 见 面 互 相 称 呼 对 方 时 ， 经 常 用 Mr.或 Mrs.， 也 用 Maam， Sir 来称呼不是很熟的人。同时认识熟悉的朋友一般直接叫他的名字，而不用加上Mr.或 Mrs.，这是和中国称呼习惯大不一样的。在美国，熟悉的朋友一般都直呼其名以表示友好的感情关系。5道 别 时 ， 现 在 的 欧 美 人 士 已 经 较 少 使 用 Good-bye， 因 为 在 古 英 语 里 ， 这 表 示 God be with you。听起来像永别，所以
33、现在的欧美人士常用的是 Bye，See ya，Catch ya later等。6ya，你，在现在的欧美口语里，是 You 的弱读，很流行，如将 how are you doing?读为how ya doing?7howdy，你好，原来是美国西部牛仔 cowboy 的口头禅，现在美国很常用，尤其是现代年轻美国人，由 how do you do 变化而来。8Introduce，介绍，将（某人）名字介绍给他人以便相互熟悉，初次见面时必用。9last ，表示最后，同时在本文引申为上次，也就是最近一次。10If it isnt sb，这不是某人吗？这句话用来表达意外遇见某人时所发出的感慨！11What
34、a small world! 本意是世界真小，这里应该译为：好巧啊！12Fancy meeting you here! 表示万万不曾想到会与对方见面！13How do you do? 是一个中国英语学习者再熟悉不过的英语短语，它适合于正规商务场合的第一次见面，目前正被 Nice to meet you 逐渐代替。14Y ou bet 是 美 国 的 俗 语 ， 表 示 “当 然 ， 真 的 ， 的 确 ！ ”在 目 前 的 美 国 到 处 可 以 听 到 ， 等同 于 Sure， of course.15H avent seen you for ages， 是 一 句 比 较 夸 张 的 句
35、子 ， 表 示 好 久 不 见 ， ages 可 以 换 成days，months，years.16nine times out of ten=almost always，十之八九，是典型的商务成语。17Say，在美国表示“哎呀” ，没有实际意义，只表示引起对方注意，还可以说 listen.18Ive heard so much about you，是一句商务场合的客套话，表示对对方仰慕恭敬，其实在美国，许多商人在听到对方自报家门后，加上这一句，可以起到锦上添花的作用。19Hi，在口语中表示问候，等同于 hello，主要用在熟悉的人间。20H ow is it going? 在 北 美 十 分
36、 流 行 ， 表 示 问 候 对 方 过 得 如 何 ? 等 同 于 how is everything with you?Section 5 Useful Sentence Patterns & Drills第五节 实战句型&举一反三1So glad to do e.g. I am so glad to cooperate with you, guys! happy pleaseddelighted很高兴 例：很高兴和你们合作！2Would you like to e.g. Would you like to have dinner with me tonight?9第一章 问候与介绍hav
37、e a catalog have a price listhave some samples你要不要 例：你要不要今晚和我共进晚餐呢？一份目录一份价格表一些样品3So firstly, let me do e.g. So firstly, let me give you a typical example.first of alllet me begin by doingfirst and foremost首先，让我 例：首先请让我给你举一个典型的例子。4A is doing business with B. e.g. My father is doing business with a Ho
38、ngKong company.MainlandGermanFrenchA 和 B 有生意往来。 例：我父亲在和一个香港公司做生意。大陆德国法国5Mainly e.g. I came here today mainly to make an inquiry about your goods.productsitems commodities主要 例：今天我来这里主要是就你的货物进行询盘。6What about e.g. What about having an interview with Mr. Smith?meeting the CEO of our companytalking to ou
39、r staffdiscussing with the designers怎样 例：和史密斯先生进行一个面试怎样？和我们公司的总裁见面和我们的员工聊一下和我们的设计师讨论一下7I am considering e.g. Im considering about the price that you offered yesterday.qualityquantityquotation我正考虑 例：我正在考虑你昨天提供的价格。质量10实用商贸英语口语数量报价8I have heard e.g. Ive heard that youre getting married tomorrow, is tha
40、t true?I have learned about that I knew that A little bird told me that 听说 例：听说你明天结婚，是真的吗？9Though e.g. Ive been learning English for years, still cannot speak it though.writeread understand尽管，但是 例：尽管我已经学英语多年，但是仍然不会说。写读听10I appreciate e.g. I really appreciate everything that you have done for me.your
41、 helpyour timeyour company很感激 例：很感激你为我所做的一切。的帮忙的时间的陪伴Section 6 Exercises第六节 练习I. Substitution exercises. 1. How do you do? I represent Guangzhou Textile Import and Export Company, and welcome you to _.Supply the above sentence with the followings:Guangdong Shanghai Shenzhen Lasa Beijing2. _, Id like
42、 you to meet our departments manager, Mr., Li Ming.Supply the above sentence with the followings:Mr. Yang Hong Ms Anna Schmid Mr. Lee Stolman Ms Laura Smith Ms Chen Hua3. _ has assigned me to be your host here in Beijing.Supply the above sentence with the followings:the manager of the Oriental Trade
43、 Company11第一章 问候与介绍the general manager of Oriental Carpeting Exhibition Centerthe dean of the foreign affairs office of Guangdong University of TechnologyMiss Liu, the Chairman of the Board of Directionthe Project Advisor Mr. Wadely4. Let me introduce _.Supply the above sentence with the followings:
44、Mr. Chen Weihua, the Chairman of China National Chemicals Imp. & Exp. CorpMr. Mark Yang, the Director of China National Offshore Oil Corporationour manager, Zhang Hongour new representative Mr. Lithe Director of China Liaohua United Foreign Trade Company LtdII. Please translate the following into En
45、glish orally.A：请问，您是格林史密斯先生吗？ B：是的，我是。A：您好，史密斯先生，很高兴认识您。我是陈宏。B：您好，陈宏。A：旅途如何？累不累？B：很好，但是飞行很久有点儿累，不过没关系。A：让我帮您拿行李。B：谢谢，它们很重。A：这边请，我的车在外面等着呢。我们先去宾馆，您登记入住，然后差不多是晚饭时间，我们一起用晚餐。B：太好了，我非常喜欢中国菜。A：这六天您都会吃到中国菜。今晚我们吃个便餐，然后您可以早点回宾馆休息。B：听起来不错。谢谢您考虑得这么周到。III. Fill in the blanks with appropriate words or expression
46、s:P: Good morning. My name is Peter. Im _ the U.S. Here is my business _.L: Pleased to _ you, Mr. Peter. My name is Li.P: Pleased to meet you too, Mr. Li.L: Wont you sit _?P: Thank you.L: May I offer you a _ of tea? P: Certainly. I like you Jasmine tea very much.L: Well, from you business card, I ca
47、n see that you _ in oil-drilling equipment.P: Yes, as matter of fact, we have _ _ this business for more than twenty years. Mr. Wang from your _ office in Washington has referred me to you in the _ that I might be of some help in your oil industry.12实用商贸英语口语L: Currently we have a strong _ in opening
48、 up more new oil fields. We could consider buying from you if the _ incorporated in your equipment is advanced and the trade _ favorable.P: I have brought with _ a series of catalogs for our latest models. My engineer _ accompanying me _ the trip. He can meet _ technicians and answer any questions a
49、bout our products. L: That an interesting idea. We shall, first of all, study your _ and get in touch _ our customers. If they are interested, well arrange _ further discussion.P: Very good. Im staying in Beijing Hotel. My room is 315.L: Well let you know their _ as soon as possible.P: Good-by!IV. Dialogue situations.1. You are assistant Manager of Legent Computer Corp. Ltd. Your boss, the Gen
