1、Finance for Sales and Marketing People销售及市场开发人员的财务知识Course overviewg 概述In a competitive market environment, developing a more complete understanding of financial functions is critical to building profitable business. Participants on this program will gain a deeper understanding of finance in the are
2、as of sales, marketing and management. With this knowledge, abilities in financial decision-making will be enhanced. 在激烈的市场竞争环境下，形成更完善的财务职能成为业务赢利的关键因素。学员将获得在销售，市场和管理领域对财务的深入理解。运用这些知识，做出财务决策的能力将有所加强。 Key benefits 主要收益 Develop sound pricing practices and marketing strategies through a better understan
3、ding of financial dynamics. 透过充分理解财务动态建立定价机制和营销策略 Develop more reliable sales forecasting methodology and budgeting processes. 开发更可靠的销售预测方法和预算流程Learning outcomes 学习成果 Use financial statement analysis to manage marketing and sales programs 运用财务报表分析来管理营销和销售计划。 Explain how the analysis of financial sta
4、tements impacts on sales and marketing decisions.解释财务报表如何营销销售和营销决策。 Select and use appropriate decision making techniques to manage cost structures in a way which maximises profits 选择和使用适当的决策方法管理成本结构 Use pricing techniques to maximise gross profits 使用定价技巧，,使毛利润最大化 Use cash flow cycles to budget for
5、and fund operations 使用现金流动周期编列预算和支持业务. Use techniques to determine the relationship between advertising and promotions and their impact on sales 运用技术确定广告和促销之间的关系，及其对销售的影响。 Learn how to use reliable sales forecasting techniques 学习如何使用可靠的销售预测技巧.Course content 课程内容 Introduction to accounting principles
6、, conventions and standards. 财务原则、惯例和标准 How money moves in a business. 钱是如何在业务里流转 Working capital management. 运营资本管理 Understanding and interpreting financial statements. 了解和解读财务报表 Analysis of financial statements. 分析财务报表 Ratio analysis. 利率分析 Cost-volume-profit analysis. 成本业务量收益分析 Capital expenditure analysis. 资本支出分析 Sales forecasting.销售预测 . Scheduled Sessions2 天
