Sales&Marketing Management individual assignment.doc

1、Name: FAN HUIYINGProduct: Watts In Synthetic Hair WigNeed Recognition: I have not change my hair style for a long time. I do not want to cut my hair or dye my hair, so I decided to buy a hair wig. This way can make me have different hair styles and would not hurt my hair.Information Search: My frien

2、d bought one before, so I asked her the price and the quality of the Hair Wig. She told me that there are many types of hair wig. My original hair is black color, so I would like to buy a black color hair wig which same as my own hair. And, my hair is straight hair that I rather to choose a curly ha

3、ir wig.I went to the Watts In twice to take a look of the hair wigs, the sales person told me that the pony-tail hair style sold very well and better bought it at that time. I bought myself one hair wig at Watts In last year, but I wanted another type of the hair wig. Evaluation of Alternatives:Colo

4、r Hair styleBlack Straight CurlyBlack mix brown Straight CurlyI went to two different places to find the hair wig, one is in VivoCity and one is in West Mall. I went to the Watts In in West Mall with my friend at first, the sales person told me they only got the black mix brown color and brown color

5、 curly hair style. I tried the black mix brown one, it looked quite ok. Then I asked my friend how is it , she told me it looks good but the color not very suitable for my original hair color. I asked her should I buy or should I go to other places to find a more suitable one. She reminded me that V

6、ivoCity has a Watts In too. We decided to go to the other Watts In witch in the VivoCity. The Watts In there is larger than the one in West Mall, so we thought that may have the black color hair wigs. We found the black color curly hair wig which was the one I wanted. I tried it, and my friend said

7、that it looks like my own hair and very nice. Therefore, I decided bought this black color curly hair wig. The sales person told me that was the last one of that kind of hair wig. I was happy that I did not buy that black mix brown color one, thanks my friends comments.Post-purchase Behavior: Perfor

8、mance=Expectation-satisfactionCognitive dissonance: Last weekend, I went out with my friends. So, I decided to periwig the new hair wig. We went to the KTV by MRT, inside the MRT, I felt some people was looking at me. Then I thought that there was something wrong with my hair wig, so I tried to make it looked ok. But I still felt uncomfortable and unnatural. And sometimes I even afraid it would drop if I shake my head. I always thought that other people were looking at my hair wig, that made me felt a bit upset.