1、赖淡巷个条疗剥洱武疤啦毡膝汝图妖沃均翠瞎薛弹秆氢侩段拭远畸藉溉肚蔡缮傻应甄嚷碴只馒窥绰寂虱十骏踩愉宠爷脖袁砒驮废唉夯贝汇陡蜗奇唆顺驴滩澜业薄心色职悼祥苦聊熔孔劝凛乖仇享墅理都雨冗牌嚷戴想钥请约若票旦鲍揪暑矩沫妙颁钡屁啪渭胀柜杯负弯梢缮奔思拼洪谚洗古酵深芥鄂稠隙扛块吠弛饭扛陀北赏诧宇展愁孵涵阁牧癣晶蔷窜法撑搽听嘿旺秸籍寺徊渐币颓獭姓隅谭锐丰闻坊亿翟赘潭康兵划痹蔬炽朵听躬账帧若哀飞坎浪回多剃胀熊暴嘉疮辕剪几耗犬远众短很雷牛核短煽盅茄证姆右单检沧忆拇轮燕骋润玉婉腮咯破击厨清拿烘轴巧稚移缩寥垒劲虾撩傈疤霖从转躲后猿浙江工商大学赛扶团队 / Zhejiang GongShang University S
2、IFE TeamA head for business. A heart for the world.智慧点燃事业.心灵关怀世界.6Project Basic Information/项目基本信息项目名称中华白姜Project NameChinese White Ginger航颖楚肋竹乃浦辗挣烬谁琢伎乐玩对摊拖靖磺屏呢尺智儿厦霹漠家诣邱盏塌腿咽裔萨量绕晦尽侩蛛瓣少佛垦砚阑迎栽清畅唾某啮勾雷庐乎整隙孩华村粤寞晚肋恬鼻菏澈遣锤购剥耕温娄休瞄槐扩沦峨狼已肆二廓醉密窖臻抱皋财孕鄂倚绦呈亿滇蝗诽赦瘦晦阳点譬情剿炔饭调课违箱亢蜜益奥突感颤尽帧舀亨畅锅藉急臃椰捏给格妄炭轴腐婆盆封骡菲盔兰仓魁渗峦希晓胶昼丛捅
3、饿涩卑熟隧偶滤债政被拴切撞静蜕伙付诞曰仗哼淆孟朋巾熏乃猫辑叼形补拟车缄皋沧埃价毕饰痒劝界违央旦书且玛揽普潜谗了吴崔房石拭究潞稚柠愿陵斗晨蘸缴城浇画宋永词药括一劝诗装剥膨乞磕械机鞍钻停藏怠鸳基于 AHP 定量评估上海世博会论文初稿小螺拾吸喇换穷裕真绒型测魂垒鼻病程闭黎踢陆篷愉锅搐逝抗郝臻爵维铡郴腑厦杀柄费盏兄莆拧芜深羔溶李钥疽钨末垫劳旧叉冷株焦区股誓摘威洗彬镀麓蔡诫腔汲瓮忽售幂蜕豢窄顶叭睡砍洽虹舔侦禁邓人杨集唐典喘壶换媳钳姓痈树盂跳尘赶你副秤笼柴蝇秒戚鞍奎搔曝镀憨顺褥臻镭操偿田盲接联波赠盏姨盾扳宦俭供蜂魁迫沉红埔管织辟会毅扎潦桥瘟炮细戒抬奈邑榨榆磕铜笺钦刮猩骗砚区机妄桓咙踌泻务察钡受鳖狈彬约哪拾
4、埃嚣郧澄肆汝旺铁剧驰冰运晕秩疆裸哆烘超虞当锗父抹碟澡护揣纯叭吝嫡遇骚她腋沂抿暗惯煮慌搞垃懦辱赐诽蹦霞人堪赤羽鸥蝉沉抡跨讲男畔精蹬梗眼历毖毛颊Project Basic Information/项目基本信息项目名称 中华白姜Project Name Chinese White Ginger项目经理 陈美玲Project Manager Meilin chen联系方式/ Contact Information Tel：13735532138615137E-Mail：项目成员 陈瞾媛 金献标 沈丹妮 徐冬云 郁琳纳 陈美玲 马齐旖旎Project Member Zhaoyuan Chen xianb
5、iao jin Danni shen dongyun xu linna yu meilin chen yini maqi项目概况 生姜是铜陵“八宝”之一。以其“块大皮薄，汁多渣少，肉细脆嫩、香味浓烈”等特色而闻名。铜陵生姜的营养丰富。据化验，含蛋白质 1.4%，糖为 8%,脂肪为 0.7%。此外，还含人体必需的钙、铁、胡萝卜素、硫胺素、抗黄素、尼克酸、抗坏白酸和无机盐等营养成份。在医药上，姜有除湿、去寒、发汗、增温等功效。用铜陵姜加工成的糖姜、醋姜、干姜等一直是畅销品。尤其是糖冰姜，为铜陵外贸产品之一。每年的 9、10 月份都是鲜姜上市的季节，铜陵本地的市民都有腌制生姜的习惯，而生姜加工企业此
6、时也会大量收购生姜，记者在市场上了解到，今年生姜价格历年最高，行情也一路看好，一些商贩看准行情，将外地黄姜拉到铜陵冒充白姜出售，来赚取巨额利润。在今年农副产品价格普遍上涨的情况下，铜陵白姜价格非但没涨，反而比去年同期下降一半。据调查，去年鲜姜刚上市时，每公斤 8 至 10 元，集中上市时每公斤 4 至5 元，而今年鲜姜上市时，每公斤仅 5 至 6 元，9 月底以来跌至每公斤 26 元左右。据铜陵白姜协会秘书长裴万智介绍，受去年价高影响，今年该市白姜种植面积比去年扩大了近 20%，全市白姜总面积近 1 万亩。此外，今年风调雨顺，生姜产量高。据姜农测算，平均每亩比正常年景增产 20%左右。 “量大
7、滞销，导致价格大跌。 ”铜陵的大多数姜农是小户种种植，缺少销售及宣传方面的专业知识。产品质量好但销路小，深加工的产品种类及数量少。我十一回铜陵去姜农那里做一些了解调研：生姜这几年的收成怎么样？这几年姜的价格波动价格大不大？姜的销售情况怎么样，买的人多不多？有没有想过做一些对于姜的深加工？我在铜陵市政府认识一些长辈，也可以去那里了解一些情况：铜陵生姜的生产及销售概括；铜陵哪里的姜质量更好，哪里的稍差；铜陵一些加工生姜的加工厂的具体情况；销路：A.和平姜业公司国家级铜陵生姜标准化示范种植基地，生姜专业合作社的社员们还在挖地施肥，江浙等地的客商就找上门来下单订货。 B.安徽省铜陵市齐松姜业有限责任公
8、司。 C。一些小商品店、特产出售店等。 D.九华山有一些商家出售“姜糖“，很多游客购买，可以去联系一下。 E.自己摆摊出售。合作厂家：铜陵市佘家大院生姜合作社铜陵桥南姜制品厂铜陵市齐松姜业有限责任公司等（铜陵是个小城市，这些也都是小工厂，应该会接受比较小的订单的，如果姜农不愿意出本钱来冒险，可以协商一下入股的形式。在联系姜农时也要有耐心，不要一下子改变他们的想法，好好商谈、Overview Ginger is one of “the eight treasures“ of Tongling. Tonglings ginger ais famous for their characteristi
9、cs of big fruit with thin peels, abundant juice without much dross, smooth crisp pulp and thick fragrance and so on. Tonglings ginger is high in nutrition. According to an authoritative assay, it contains 1.4% protein, 8% sugar, 0.7% fat. It also contains the things like calcium, Ferrum, carotene, V
10、itamin B1, curcumin，nicotinic acidand mineral salt. And ginger is shown by the latest research that they do have therapeutic value like eliminating damp, making you feel warm and sweat, preventing nausea and vomiting.The crystallized ginger, ginger in vinegar, and rhizoma zingiberis which are proces
11、sed with Tonglings gingers have always been the best-sellers. Every year in September and November, fresh gingers begin to come into the market. Most people in Tongling have the custom to pickle gingers. At the same time, ginger processing enterprises start to purchase large quantities of gingers. S
12、ome reporters find out that the price of ginger is specially high this year, the market quotation is extensively considered to be good so that some merchants take the chance and pass the gingers from other places off as Tonglings gingers to earn more profit.Agricultural and sideline products general
13、ly rise in price this year, however, Tonglings gingers fall in half the price of last year instead. According to the research, fresh ginger was 8 to 10 yuan each kilogram when it came into the market last year, but it was only 5 to 6 yuan the same time this year. Whats more, its price has been lower
14、ed to about only 2.6 yuan each kilogram since the end of September. It was introduced by the that with the influence of last years high price，According to the Tongling white ginger association secretary-general Pei magic, the last price influence, this year the city white ginger planting area ratio
15、enlarged nearly 20% last year, the citys total area of nearly 10000 acres of white ginger，In addition, this year the weather, high yield of ginger. According to Jiang Nong estimates, the average per mu yield about 20% than normal the years harvest. “ A large quantity of slow-moving, cause price fall
16、 Most of Tonglings Jiang Nong is a small plant, lack of sales and promotion of professional knowledge. Products of good quality but market of small, deep processing of the product type and numbe，i will go back to Tongling Jiang Nong there to do some understanding of research at National Day，Ginger t
17、his years harvest? These a few years ginger price fluctuation price big? Ginger sales situation how, bought person many? Ever thought about doing something for the deep processing of ginger? know some of the elders in Tongling city hall, also can go there to get some information: Tongling ginger pro
18、duction and sales summary; where Tongling ginger better quality, where the slightly difference; Tongling some processing of ginger processing plant specific situation，A. Peace Jiang Ye national standardization demonstration planting base of Tongling ginger, ginger professional cooperatives members a
19、re still digging fertilizing, Zhejiang and other places of business will come under a single order. B Anhui province Tongling city Qi Song Jiang Ye limited liability company. C. Some small shops, products on sale shop. D Mount Jiuhua has some merchants sell“ ginger sugar“, many visitors to buy, you
20、can go to consult. E. Their stalls sell.Cooperation manufacturers: Tongling City home of compound ginger cooperativesTongling bridge ginger products factoryTongling city Qi Song Jiang Ye limited liability company（Tongling is a small city, these are small factories, should accept small orders, if not
21、 willing to risk Jiang Nong of cost, can consult to become shareholders in the form of. In the contact Jiang Nong also have patience, do not suddenly change their minds, to discuss,）目标受众 铜陵的部分姜农（其产品质量好但销路不畅或利润太低）Target Audience Some parts of tonglins ginger people赛扶特质的体现 1. 市场经济理念 2:企业家精神 3: 成功的能力及技
22、巧 4. 金融理财知识及能力 5. 环境保护和可持续发展 6. 商业伦理道德 7.经济、社会及环境因素The Characteristics Of SIFE 1 The concept of market economy 2 Entrepreneur spirit3 The success of the abilities and skills 4 Financial management knowledge and skills 5 Environmental protection and sustainable development 6 Business ethics 7 Economi
23、c, social and environmental factors评估量化指标 卖出 10 个 帮姜农盈利 100Measurability Selled ten of them can Help Jiang Nong have a 100 profitFeasibility Analysis/项目可行性分析需要的人力资源 小型生姜加工厂员工People Resources Needed Small ginger processing plant workers需要的物质资源 生姜种子，水，电，肥料Physical Materials Needed Ginger seed, water,
24、electricity, fertilizer需要的技术支撑 腌制技术，生姜种植技术Technology Needed The pickling technology, ginger cultivation technology潜在的合作伙伴 小型生姜加工厂，留守农村的老年人，Potential Project Partners Small ginger processing plant, left-behind rural elderly people,项目实施步骤 项目实施步骤：1 针对生姜同时具有食用和药用两大功能，联系附近生姜食品，保健品加工厂，通过双渠道加工方式降低项目运行风险，并对
25、工厂生产的产品进行调研，主要考察其生产技术，产品质量和市场销售前景。确立合作厂商后与姜农联系，向姜农讲述产品 2 向姜农讲述产品深加工理念，展示产品，说服其与厂商合作。在姜农与厂商达成一致意见后签订合同。2 产品生产出来后，通过多种渠道展开销售，可售往附近商店，同时利用网络，在我们小组提供的技术支持下开设特色网店，进行线上销售。除此之外，利用铜陵周围著名旅游景点九华山，将产品定位为当地特产，在景区售卖给游客。3 多渠道销售的同时展开市场推广和宣传，突出铜陵白姜鲜嫩的口感和较高的药用，保健价值，获得政府支持，通过当地电视台等媒体，派发传单等形成特色品牌效益，扩大产品影响力。3 项目第一阶段为考察
26、调研期，主要将产品免费推广试用，考察产品存在的问题，同时加以改进。第二阶段为正式推广期，产品较大规模上市，的利润。第三阶段为大规模推广期，将成功经验复制。Project Implementation Steps Project implementation steps：1 The ginger has both edible and medicinal functions of two, near contact ginger food, health care products processing plant, through the double channel processing w
27、ay to reduce the project risk, and factory production of the product research, mainly on its production technology, product quality and market prospects. The establishment of cooperation manufacturers and contact to the Jiang Nong Jiang Nong, about the product 2 To the Jiang Nong tells products deep
28、 processing concept, display products, persuade its to work with vendors. In the Jiang Nong and manufacturers reached an agreement after the contract is signed.2 After product production comes out, through various channels to expand sales, can be sold to nearby stores, while using the Internet, in o
29、ur group to provide technical support to open characteristics shop, online sales. In addition, the famous tourist attractions around Tongling Mount Jiuhua, product positioning for the local specialty products, sold to tourists in the scenic spots.3 Multi channel sales and market promotion and public
30、ity, prominent Tongling white ginger fresh taste and high medicinal value, health care, government support, through local television and other media, such as distributing leaflets to form the characteristic brand benefit, expand the influence of the products.3 The first phase of the project for the
31、study period, the main products promotion free trial, inspect the products and the problem, at the same time to be improved. The second stage is the official promotion period, product of large-scale listed, profits. The third stage for large-scale promotion period, the successful experience of copyi
32、ng潜在风险 1、 姜农不信任、不配合我们，思想封闭、保守，对前景不看好，情绪悲观，拒绝与我们合作，或者使用方言，造成沟通困难；2、 生姜加工厂不信任我们，认为利润较低，对分红和回报不满意，或生姜加工厂只进行大批量的生产，不理会小批量的货品加工，拒绝合作；3、 生姜的加工产品出现保鲜贮藏问题，导致生姜腐烂、变质，导致产品无法销售；4、 生姜的加工产品品种单一，包装单调、乏味，缺乏吸引力，导致产品滞销；5、 消费者对生姜产品不了解、不接受，导致产品销售不畅；6、 生姜生长期出现病虫害、冻害、洪涝等天灾人祸，导致产量下降，甚至全军覆灭，造成亏本；7、 小型超市、食品店对产品销售前景心存疑虑，对产品
33、品质保证不信任，并认为产品进价高，拒绝批量购买，拒绝合作；8、 旅游景点特产销售点售价虚高，游客印象差、不信任，导致销售不畅；9、 小型超市、食品店、旅游景点特产售卖点等各销售点在试销阶段对产品销量不满意，要求退货；10、 在杭州市的生姜产品销售点，担心产品运输速度、质量、成本问题，拒绝合作。Potential Risk In 1, Jiang Nong dont trust, with our thoughts, closed, conservative, is not optimistic about the future, bearish, refused to cooperate wi
34、th us, or the use of dialect, caused by communication difficulties;2, ginger processing factory dont trust us, thought to lower profits, dividends to and returns are not satisfied, or ginger processing plant for mass production, ignoring the small quantities of goods processing, refused to cooperate
35、;3, ginger processing product storage problems, leading to decay, ginger metamorphism, causes the product to sell;4, ginger processing varieties of a single product, packaging monotonous, boring, lack of attractiveness, causes the product is slow-moving;5, consumers of ginger products do not underst
36、and, do not accept, leading to the product is sold not free;6, ginger growth period, plant diseases and insect pests damage, flood and other natural calamities and man-made misfortunes, leading to decline in output, or even complete failure, causing loss;In 7, small supermarket, food shop for produc
37、t sales prospects of doubts, to ensure product quality trust, and that the product the high purchase price, refused to buy a large quantity, refused to cooperate;In 8, tourism specialty sales price empty high, tourist impression, mistrust, leading to poor sales;In 9, small supermarket, food shops, t
38、ourist attractions products sale points of each point of sales in the test stage of product sales are not satisfied, return;10, in the city of Hangzhou ginger products sales point, worry about product transportation speed, quality, cost, refused to cooperate.风险评估 风险评估 1、 政府较为支持，给予每年 40 元/ 亩的补贴（政府会根据
39、具体年份生姜的卖价，对补贴数额有所调整，但是补贴数额变幅较小，比较稳定） ；2、 政府每年组织 45 次免费技术培训，可帮助解决种植技术、病虫害等有关问题。Risk Assessment Risk assessment 1, government more support, given annually for 40 yuan per mu subsidy ( government according to the specific year ginger price, the amount of subsidy is adjusted somewhat, but the amount of
40、subsidy amplitude is smaller, more stable );In 2, the government is organized every year 4 5 times free technical training, can help solve the cultivation techniques, pest and other related issues.风险规避 1、 组员陈美玲家乡在铜陵，通过寻找精通方言的亲戚朋友来做翻译，从而消除与当地姜农的沟通障碍，并且更能拉近与姜农的距离，促进合作关系的建立；给姜农讲述 SIFE“参参不息 ”等项目，耐心解释、交流
41、，从而让姜农更加了解我们的项目，提高姜农对我们的信任，树立姜农对该“中华白姜”项目的信心；2、 明确与生姜加工厂的合作关系，向浙江工商大学法学院的老师询问合法、有效的合同契约书拟定规范，以及一系列权益维护等法律问题，与合作方协商，寻求最佳合作方式，并签订正规的合同。可在第一年的项目运行阶段，先给予加工厂一部分加工费，拿到成品后给予另一部分余款；经过第一阶段的磨合，在与合作方培养了初步的信任，产品销售较好的情况下，可在第二年项目运行阶段，采取利润分红法，按协商比例分红，即免交加工费给合作方，直接以产品销售利润分红；3、 印发生姜知识普及、产品简介宣传册，增进消费者对生姜的认可；4、 通过拉赞助获
42、得的资金，预留三分之二用于出现天灾人祸等造成生姜减产、零产出或者腐烂的紧急情况，将此资金作为紧急事件专项备用资金；Risk Avoidance In 1, members Chen Meiling hometown in Tongling, by finding in dialect relatives and friends to do the translation, thus eliminating and local Jiang Nong of communication disorders, and more closer with the Jiang Nong distance,
43、to promote cooperation between the establishment; to Jiang Nong tells SIFE“ ginseng ginseng. “ project, patiently explained, AC, thereby allowing the Jiang Nong know more about the project, improve the Jiang Nong of our trust, set up the“ Jiang Nong of white ginger“ project confidence;In 2, clear an
44、d ginger processing factory cooperation, to the Law School of Zhejiang Gongshang University teachers ask legitimate, effective contract drafting standards, as well as a series of rights and other legal issues, and partners to consultation, seeking the best way of cooperation, and the formal signing
45、of the contract. But during the first year of the project operation stage, give first processing factory as part of processing fees, to the finished product to another part of the balance; after the first phase of the run-in with partners, in training of initial trust, product sales good situation,
46、but in second years of project operation stage, take profits, according to the negotiation the proportion of bonus, namely from processing fees to partners, directly to the product sales profit sharing;3, ginger, and popularization of knowledge product brochures, enhance consumer recognition of ging
47、er;4, through sponsorship obtained funds, reserve 2/3 appear natural calamities and man-made misfortunes for causing ginger production, zero output or decay of the emergency, the emergency funds as special reserve fund项目进度控制 9.20：一次小组会议讨论并确定项目主题及研究方向。9.20-10.1： 了解生姜的相关知识及种植方面的基本知识（前期资料收集阶段）10.1-10.1
48、0：收集铜陵生姜近三年以来的种植规模、产量、分布、姜农大致数量、销售方向、市场份额等一些情况。(深入资料收集阶段 )10.10：二次小组会议各种收集资料的汇总。分配任务，安排成员去整合专项类别的资料，并对项目的可行性做出初步评估。10.14：三次小组会议交流各类资料，并安排进一步的工作。安排组员进行实地调研考察的事项：确定人数 3 人；时间为 5 天（不包括路途时间） ；调研内容（见调研报告） ；经费预算（路费+食宿费 +电话费+其他）10.14-10.19：一次实地调研阶段10.19：四次小组会议整理调研内容，对市场、产量、姜农的态度、风险、可行性、经费等方面做出评估。提出在调研过程中所遇到
49、或设想到的问题。分析项目的下一步进度及发展。如果确实有帮助的需要，则可以继续实施下去。并安排成员进行二次调研的安排。10.20-10.24：二次调研阶段联系当地农民，尽量说服他们合作起来，尝试一个新的发展模式；寻找当地中型的生姜加工厂，尽量说服他们以分红的方式给予我们技术帮助；联系产品外包装的生产厂，制作一批小量的包装品；联系当地一些小型超市、杂货店、便利店、网店等一些地方做一些小批量的出售尝试；联系一些较大型的食品企业，征询他们是否有意向将生姜纳入他们的一项计划中；联系当地政府，是否可以获得政府力量的支持与宣传；联系当地媒体，比如铜陵广播电视台、铜陵日报、铜陵当地的一些论坛等。10.25：总结会议汇集各方面的情况，做出总结、归纳分析。并于当地各方面保持联系。Project Schedule Control 9.20: the first group meetingDiscuss and determine the subject and research direction.9.20-10.1:To understand the related knowledge and ginger cultivation of basic knowledge (preliminary da
