1、Business English,Contents,Current Situation of Business English Graduates Economic globalization Bottleneck on business English graduatesCareer prospects of business English majors Target business Target position Practice projects Process simulation Site visit,Chapter One Current Situation,Economic
2、globalization as an objective trend,1. Strong demand For Business English Graduates,2. Tough job market,Keys to Success-Practice,Combination of theory and practice Bridge,Do you have any idea for the upcoming career？,Chapter Two Career Prospects,Import and export processing corporation; Service trad
3、e concerning foreign trade：Import and export trading company、customs broker、cargo agent; China Customs, China Entry-exit Inspection and Quarantine Bureau.,1,Target Position Distribution,Blueprint of Career Planning,How can we become competent business talents?,marketing,language,Foreign trade,busine
4、ss,Domain Knowledge,product,customer,laws,regulations,Foreign Trade Flowchart,STEP 1. Market research,Exporter,Journals, magazines, relative government bureaus, offices,Importer,STEP 2. Making an inquiry,Exporter,Importer,Making an inquiry, requesting catalogs,price list, samples, etc.,STEP 3. Makin
5、g an offer,Exporter,Importer,Making an offer, sending catalog, Price list, samples, etc.,counter offer,reach an agreement,STEP 4. Placing an order,Exporter,Importer,placing an order(P/O),acceptance of the order (Sales Confirmation or contract),案例：1日本高田商社询盘,2圆圆贸易公司发盘,3日本高田商社还盘,4圆圆贸易公司接受,Major Documen
6、ts Required in Foreign Trade,The major documents,A. commercial invoice B. packing list C. the bill of lading D. insurance policy and insurance certificate E. letter of credit F. various certificates- certificate of quality- certificate of weight- certificate of quantity- certificate of health- certi
7、ficate of disinfection- veterinary certificate- certificate of origin,The Letter of Credit,The definition of the letter of credit.,L/ C,An undertaking issued by a bank for the account of the buyer or for its own account, to pay the beneficiary the value of the draft or documents provided that the te
8、rms and conditions of the letter are complied with.,A. offering the seller the security to get paid B. offering the buyer the security to get the goods,The unique and characteristic feature of the letter of credit.,The relevant parties of the letter of credit and their roles in its process of operat
9、ion.,A. the applicant B. the opening bank C. the advising bank D. the beneficiary E. the negotiating bank F. the confirming bank,Effect Shipment based on L/C,Exporter,Importer,Advising/ Negotiation Bank,Issuing Bank,Negotiation according to the requirements of L/C,L/C,Advising shipment,Mailing negot
10、iation documents,Advising L/C,Applying for L/C,Make payment,Shipping document,The limitations of the letter of credit.,A. inability to provide absolute security B. being more expensive than other forms of payment,Summary,Ability qualification. Target position. Flowchart in foreign trade. Major documents. Letter of credit.,Practice Projects,I.成立“模拟公司”，学生自行分组，各公司建立贸易关系（establish business relations） 询价（enquiry） 报盘（offer） 还盘（counter-offer） 磋商（consult） 签订合同（make contract） 订货（place order） 确认（confirm）的流程来互相展开贸易往来。II.参观一家外贸公司业务流程，将观后感制作成PPT文件，每组5分钟演示时间。,
