1、湖南第一师范学院外语系课程教案第 1 页课 题 Unit 1 Package Design 授课时数 8 授课类型 Lecture教 学目 的1.To clarify the importance of package in life2.To Try the students ability of observing教 学重 点1. language points and grammatical structures in the text; 2. expressions about appearance of objects, animals or human beings; 3. writ
2、ing: expository writing, giving opinions教 学难 点1. to understand and use concepts related to package designing, labeling, and the design of signage; 2. some complicated sentences and expressions; 3. the summary of the text.主要知识语言点grab, seduce, artifice, motivate, connote, evoke, impact, standout, subl
3、iminal, garish, rub it in, aspire to, deck out, react to, not so much as , have the look of, no wonder, grow into附 记或教学说明教学过程学时分配Periods 1-2Teaching Materials: Part 1 Listening take part in every kind of class activity.The above three points will count in your final score.Step 2 Brainstorming 1) Exp
4、ressions of size:colossal, miniature, huge, vast, immense, stout, chubby, plump, bulky, roly-poly , titan , mammoth, elephantine, small, diminutive, midget , tiny, teeny weeny 2) Expressions of shapes:crooked, oval, undulating, angular, square, round, rectangle, hooked, humped, pointed, oblong, line
5、ar, symmetrical, truncated, bowlegged, snub-nosed, hunchbacked, curved, bulge, five feet long, two feet high and four 湖南第一师范学院外语系课程教案第 9 页教学过程学时分配feet wide, a space six by ten feet 3) Expressions of material / texture:wood, paper, plastic, fabric, silk, rayon, batik, nylon, wool, onionskin, cotton,
6、tissue, parchment, silky, velvety, smooth, coarse, grainy, gritty, rough4) Prepositional phrases of appearances:like velvet, in yellow, on the crooked path , with plastic, towards obesity , along with a snub-nose 5) Figurative language:(The con-man was) as smooth as silk, (His ego was) colossal, a m
7、idget in the land of titans, crooked (smile), serpentine-like (thinking), shaped like an hourglass, (He ate) like a horse, (ran) like a cheetahStep 3 Listen to the tape and answer questionsStep 4 Speaking Activity: Discuss and answer questionsPeriods 3-6Teaching Materials: Part 2 Reading Comprehensi
8、on and Language ActivitiesTeaching Steps:Step 1 Pre-reading ActivitiesStep 2 PresentationPre-reading Task: Discuss1. Some people claim that the package of a product not only gives customers visual pleasure, but is also part of the commodity, while others insist that it is a sort of waste, even a dec
9、eption. What is your opinion?2. Do you like things, for example, the soap you buy, packed in a plain package or a colorful or even a fancy page? And why?New Words and Phrases1. wrap up: vt. to put paper or cloth over something to cover it: e.g. The present was beautifully wrapped in gold paper. (wra
10、p sth in sth)if you wrap your arms, legs, or fingers around something, you use 湖南第一师范学院外语系课程教案第 10 页them to hold it: e.g. He wrapped his arms around her waist. (wrap sth around sb/sth)2. has the look of a pop art joke: Pop art is a modern art movement that appeared in the US and British inthe late 1
11、950s. It is influenced by television, advertising, comics, etc. Artists in this school used objects of mass-culture, such as soup cans, food, machines, or pictures of film stars, as subject matter of their paintings, which were often brightly-colored. Some of the best known pop artists are Jasper Jo
12、hns in the US and Andy Warhol in the UK.have the look of: looks like; look: the appearance that someone orsomething hase.g. Mr. Flynn had a tired, ill look in his eyes.3. rest on/upon sth: 1) to depend on somethinge.g. Success in management ultimately rests on good judgment.2) formal to be based on
13、a particular idea or set of factsc. if your eyes rest on something, you notice it and look at it4. bear up: to stand up to; to support; to show courage or determinationduring a difficult or unpleasant timee.g. How has he been bearing up since the accident?5. the doughnut tower is mostly metaphor not
14、 so much a work of art asthe idea of one: The doughnut tower is not good enough for the work of art,just an idea for a work of popular art. It is symbolic.not so much A as B: rather than; used to say that one description ofsomeone or something is less suitable or correct than anothere.g. The details
15、 are not so much wrong as they are incomplete.a work of art: Notice the word work is used as a countable noun meaninga piece of work, such as an object of artistic creation, a book etc.6. row upon row: many rows of something. Notice other similar idiomaticexpressions in parity structure: cheek to ch
16、eek, head to head, face to face,heart to heart, hand in hand, shoulder to shoulder, and side by side.7. what they really do is seduce: Packages and packaging are aimed atcoaxing, enticing people into buying products.湖南第一师范学院外语系课程教案第 11 页seduce: vt. often passive to make someone want to do something
17、by making it seem very attractive or interesting to them 说服; 吸引; 诱惑或欺骗(lure, persuade, tempt, coaxes, entice)e.g. Leaders are people who can seduce other people into sharing their dream.(seduce sb into doing sth)tempt: vt. to make someone want to have or do something, even though they know they real
18、ly should note.g. Most infomercials try to tempt television viewers into buying beauty aids, kitchen gadgets and other products. (tempt sb into (doing) sth)lure: vt. to make someone come to a place by offering or showing themsomething they want, often in order to harm them or deceive theme.g. Ever s
19、ince I left the company they have been making attempts to lure me back.8. make sb hungry for sth/be hungry for sth: wanting or needing somethingvery much/badly (synonym: eager)e.g. She is hungry for success. (be hungry for)Stan was hungry to learn. (be hungry to do sth)9. the package must scream or
20、whine or purr or whisper its message of loud and clear enough: The package must be so designed that it appeals topeople in every possible way and makes them want to buy the products. Loudand clear are used as adverbs without ly. The word loud is often used afterverbs of articulatory acts (e.g., spea
21、k, shout, talk, sing, read, utter, etc.)instead of loudly, especially in informal speech and in the expressions loudand clear. For example: Facts speak louder than words.10. grab ones interest: attract/seize ones interests11. (its) no/small/little wonder (that): its not surprising that; especiallysp
22、oken used to say that you are not surprised by somethinge.g. No wonder youve got a headache, the amount you drank last night.its a wonder (that): especially spoken used to say that something is very surprising湖南第一师范学院外语系课程教案第 12 页e.g. Its a wonder no one got hurt.12. a business of equal parts art an
23、d artifice, science and deception: Designing, producing and marketing packages are both art and a clever trick, both science and an act of cheating.13. grasp the impact of packaging: understand the effect and influence of packaging14. toothpaste in sterile white tubes: toothpaste in germ-free but un
24、imaginative white tubes that lack emotive appeal or aesthetic force15. competitive: (prices) low enough to compete with those of rival traders16. the sales clerks sharp: A sharp sales clerk is quick thinking and fast acting and probably dressed stylishly.17. the challenge of packaging is to create a
25、n identity to which the buyer aspires the buyers true identity: Successful packaging creates an ideal image that the buyer wants and is eager to identify himself with.aspire: vi. to desire and work towards achieving something important e.g. aspired to stardom 有志成为明星 aspire to fame 追求名誉或地位 (aspire to
26、 sth)At that time, all serious artists aspired to go to Rome. (aspire to do sth)aspiring: only before noun hoping to be successful in a particular job, activity, or way of lifee.g. aspiring young writers; the aspiring middle classes 热心的, 积极的, 有抱负的18. frumpy-looking Americans: unattractive and old-fa
27、shioned Americans; frumpy: also frumpish, a woman who is frumpy looks unattractive because she dresses in old-fashioned clothes19. ratty bathrobes: old, worn-out bathrobes; ratty: dirty and in bad condition; shabby 20. why rub it in?: Rub it in means emphasizing or repeating anembarrassing fact or s
28、ituation. The writer means that the embarrassing factthat many Americans drink their coffee in ratty bathrobes should not beportrayed in the packaging of coffee products.湖南第一师范学院外语系课程教案第 13 页rub sth in: phrasal verbto remind someone about something they want to forget, especially because they are em
29、barrassed about ite.g. Its true that John is used to borrowing money form others, but why rub it in?I know I should have been more careful, but theres no need to keep rubbing it in.21. pictures: presents a picture of something22. fully dressed in flowing white: dressed comfortably in white23. sittin
30、g cheek-to-cheek in a romantic terra-cotta setting: sitting intimately together against a sentimental, brownish-red background24. motivate: vt.to become the reason why someone does something; tomake someone want to achieve something and make them willing to workhard in order to do this synonym: driv
31、ee.g. We may never know what motivated him to kill his wife. (motivate sb to do sth)Its frustration that motivates babies to learn to walk.25. a hard shell: goods which are difficult to sell. The opposite is fast moving goods, or a good sell.26. with a built-in spout and a cap flew off the shelves:
32、When theyintroduced a cap that served also as a measuring cup, the liquid laundrydetergent sold very well.27. lighten the load of laundry day: reduce the amount of work involved in doing laundry28. emotionally rather than intellectually: (People react to colors) through feelings or emotions rather t
33、han reasoning29. gives color subliminal power: enables color to influence people at an unconscious level 下意识的, 潜在意识的30. mass marketers love it: Those involved in mass marketed products love red.31. depending on its tone: depending on the tint or shade of a color31. other than: synonym: except apart
34、from a particular person or thing;except for a particular person or thing 湖南第一师范学院外语系课程教案第 14 页e.g. We never go to church other than for funerals and weddings. We know he lived in Fleet Road, but other than that we dont know much about him. 32. connote: suggest; imply; to have a particular meaning t
35、hat is not directly statede.g. The cars name is meant to connote luxury and quality.33. garish shades: very bright shades of a color, often in bad taste34. evoke: to produce a strong feeling or memory in someonee.g. His appearance is bound to evoke sympathy. Her speech evoked a hostile response.35.
36、cut-rate: selling or sold at a discount36. affluent: formal, having plenty of money, nice houses, expensive things etc synonym: wealthye.g. affluent families an affluent society/country/area etc 37. muted earth tones: softened or subdued tint or shade38. these color “rules” were made to be broken: T
37、here are exceptions to those rules; doing something new and innovative can catch peoples attention.39. deck sth (out with sth): to decorate something with flowers, flags etc; tobe specially and colourfully decorated, especially for a celebration or partye.g. The street was decked with flags for the
38、royal wedding.deck: informal to hit someone so hard that they fall overe.g. Gerry just swung round and decked him.Bill decked a drunk guy who spilled his drink on Bobbie.40. turn things around: to see the relationship between product and packagein a completely different way. What Angeli means is tha
39、t we dont need tocare much about what is inside a package as long as the packaging itselfattracts us.turn sth around: 1) if a business, department etc that is not successful turns around, or if someone turns it around, it starts to be successfule.g. The company turned around from losses of 1.4 milli
40、on last year to profits of 26,800.湖南第一师范学院外语系课程教案第 15 页2) if a situation, game etc turns around, or if someone turns it around, it changes and starts to develop in the way you wante.g. After I met him, my whole life turned around.Periods 7-8Teaching Materials: Part III Extended ActivitiesStep 1 Lang
41、uage Points for Read More1. fenders: mudguard of a bicycle or a car.2. bumpers: a bar fixed to the front and back of a motor vehicle to lessen the effect of a collision.3. Scotchgard: a trade mark of spray used to form a protective waterproof layer on a raincoat.4. water resister: a substance that c
42、an cover and protect a surface form water.5. slipcover: a fitted, removable cover of cloth or other material for a piece of upholstered furniture.6. antimacassars: a protective covering for the backs of chairs and sofas.Step 2 Translation: 1. The people in the flooded area are hungry for provisions/
43、food, clothes and medicine.2. As he sat up late watching TV, (its) no wonder that he looks so tired.3. If I were you, I wouldnt get/be involved in those complicated affairs.4. Her workmanship is so excellent that the cakes she makes are simply works of art.5. I know it was my fault but there is no n
44、eed to rub it in.6. This sort of work calls for a lot of patience.7. The government declares that its foreign currency reserve is strong enough to resist the financial crisis湖南第一师范学院外语系课程教案第 16 页备课时间： 年 月 日教学后记湖南第一师范学院外语系课程教案第 17 页课 题 Unit 3 Animal Magic 授课时数 8 授课类型 Lecture教 学目 的1.To improve reading
45、 ability, enlarge vocabulary2.To cultivate students self-learning ability教 学重 点1. key language points and grammatical structures in the text; 2. expressions and phrases about science and the future of mankind; 3. writing: making predictions and assessments of developments in science教 学难 点1. learn to
46、 understand the role of science in society; 2. some complicated sentences and expressions; 3. the summary of the text.主要知识语言点hence/ therefore, however, so that, though.yet.,if so, therefore; uproar, maximum, ironically, eventually, shortage, rejection, activate, originate, resemble, pass on, alter,
47、clinical trial, a solution to, be fatal to, go into, bear.in mind, long-term附 记或教学说明教学过程学时分配Periods 1-2Teaching Materials: Part 1 Listening & Speaking Activities Teaching Steps:Step 1 Brainstorming 1) Verbs referring to the future:expect, anticipate, draw near, loom, await, approach, be impending, p
48、redict, foretell, look forward to, hope for, foresee2) Expressions related to biotechnology:biology, clone, gene, DNA, embryology, genetics, chromosome, microbiology, bacteria, micro-organism, mutation 3) Expressions related to computer science:disc, software, hardware, screen, monitor, mouse, drive
49、, memory, CPU , laptop, virus, program (AmE.) programme (BrE.), print-out, CD-ROM , DVD-ROM , RW-ROM e-mail, the Internet, word-processing, browser.4) Expressions of achievement:reach ones goal, make progress, come through, succeed, triumph, accomplish, fulfill, make it, win, score a success, pull it off , hit the mark, success, bulls eye , fulfillment, attainment 5) Expressions for difficult situations:
