1、商务信函中的 7 个“C”原则写信的原则（Writing Principles）已从原来的 3 个“C”（Conciseness, Clearness, Courtesy）发展到目前的 7 个“C”：Completeness, Clearness, Concreteness,Conciseness, Correctness, Courtesy, Consideration实例Dear Sirs, With reference to your letter of April 9, we are pleased to accept your offer of 100 tons of Copper
2、Wire as per your Offer Sheet No.8/070/02B. Please go ahead and apply for your Export Licence. As soon as we are informed of the number of the Export Licence we will open the L/C by cable.信的本文汉译关于你们四月九日涵，我们高兴地接受你们第 807002B 号报盘单所报 100 吨紫色铜丝。请着手办理申请出口许可证。一经接到出口许可证号码的通知，当即电开信用证。对商业信函的“完整”要求要求书信的“完整”， 理由
3、有三：1一封完整的书信比一封不完整的书信，有更大的可能性带来预期的效果；2一封完整的书信，有助于建立和表达友善关系；3一封完整的书信，可以避免由于遗漏重要情况（情报）所导致的诉讼（Lawsuit ）；4有时，某些不显眼的书信或文件，由于所提供的情况完整而又生动有力（Complete and Effective）而成为极为重要的文件。一封信写得是否完整，建议用五个“W”来检验，既：“Who, What, Where, When 及 Why(包括 How)”例如在定货的信中，必须明确说明“需要什么商品”(What you want)“何时需要” (When you need the goods)“
4、货物发到何地何人收”(to Whom and Where the goods to be sent)“如何付款”(How payment will be mande)如对对方的要求作出否定的答复时（如不能报盘，不能理赔等）应说明理由“为什么”(Why)BEC 中级写作电子讲义(三)第三讲 商务便函与便条审题：Mr Smith, your boss, told you to ask Ms Liu to attend a sales presentation on a new product.Write a note to Ms Liu:*saying who wants her to atten
5、d the sales presentation;*informing her when and where the sales presentation will be held有同学写成 Mr Smith told me to ask who wants to attend有同学写成 Please write a note to Ms Liu asking her to attend a sales presentation.一定要把题目看清楚，再下笔写。（一）商务便函一般公司企业往往都印有按照自己公司风格的商业便函，请看下列例子：Memo To：(收信人)From:（发信人）Date:
6、（日期）Subject:（事由）Message:（正文）大企业往往拥有许多分支机构，其商务便函信笺就包含较多的内容，如：Memo To：(收信人) From: Company：( 分公司) CompanyDept：(部门) DeptLocation could you please open the door？ I would be grateful if you could open the door for me.I would appreciate it if you could open the door.例文You are the manager of a small export
7、company. Peter Watson, an important client, is visiting your company for three days from 22 October.Write a note of 40-50 words to your secretary:Asking her to book a hotel roomSaying where the hotel should beGiving her the dates范文比较下面三篇作文，注意内容点和语气的区别。作文 1：Dear Ms Jones,I am writing to inform you th
8、at Mr Peter Watson will be visiting our company. Would you please be so kindly as to reserve a suitable room for him?Yours sincerely作文 2：Hi Mary,Look. Im really sorry to have to trouble you but Peter Watson a really important client is visiting the company for three days in October, starting on 22nd
9、, to discuss a contract with us. Please will you book for Mr Watson a really nice hotel room as soon as possible? Thanks very much.See you soon!作文 3 Mary,Mr Peter Watson is visiting us in October. Could you please hire a hotel room for him? He is arriving on 22nd October and will stay for three nigh
10、ts. If possible, the hotel should be one near the office. Thank you.3 询问信息类例 5You are the factory manager of a car company. You are waiting for urgently needed components from your purchasing department.Write a note to Mr Grayson, the Assistant Purchasing Manager:enquiring about the reason for the d
11、elay;stating when the components are needed;suggesting a meeting to discuss future deliveries.Write 40 - 50 words on your Answer Sheet.范文I am writing to enquire about the reason of the late delivery of the ordered components. We need the components by next Monday. In order to smooth our cooperation,
12、 I suggest that we have a meeting to discuss future deliveries.4 征求意见类例文You are a Project Team Leader. You have had to postpone your next project meeting because some of the members of your team will be abroad.Write a memo of 40-50 words to your project team:informing them of the postponing and givi
13、ng the reasonstating a new date and time for the meetingrequesting suggestions for the agenda.Write on your Answer Sheet.词汇：postpone; delayagenda, schedule, timetable范文I am writing to inform you that the next project meeting will be postponed. Because several team members will be abroad for another
14、project, we will hold our next meeting on 1 August, starting from 9am. Please let me know if you have any suggestions as to the agenda of the meeting.最后一句话可以替换为：Do you have any suggestions regarding the schedule?I welcome your suggestions concerning the timetable.5 求助申请类例题You have lost your calculat
15、or, and you want to order a new one. You need to make a written request to your supervisor, Ann Ray.Write a memo to hersaying that you need a replacementexplaining what happened to the old oneasking her to approve the requestWrite about 40-50 words.范文I am writing to apply for a replacement calculato
16、r. I found the old one missing after the client meeting yesterday. As a calculator is essential to my daily work, could you kindly approve this request?例题You would like to go to a seminar on presentation skills.Write an email to your line manager:requesting time off work to go to the seminarsaying w
17、hen the seminar isexplaining why you want to goWrite 40-50 words on a separate sheet.词汇：line and staff management, line manager, staff manager句型：May I have your permission to do sth?范文To: Nick JohnsonSubject: Presentation Skills SeminarI would like to attend a seminar on 3 April.It is about presenta
18、tion skills. Since I have to make many presentations to customers, this seminar will be very useful.Could you tell me if its possible to take time off work to attend this seminar?ThanksAngela6 推荐建议类例题Your companys Sales Department has asked you to give a talk next Friday on your most recent project.
19、Write an email to Mrs Jay in the Sales Department:agreeing to give the talk and suggesting a timesaying what equipment you will needrequesting information about the participants.Write 40-50 words on a separate sheet.句型：I think.Why notShall weI suggest.总结用法：总结 suggest 用法suggestsuggest doing sthsugges
20、t eg suggest a holidysuggest that sb do sthrecommendrecommend recommend some articlesrecommend to sb (eg a friend)recommend doing sth (eg putting another board up)recommend that sb do sth范文To: Anna JaySubject: Talk Next FridayI would like to give the talk suggested by you and I think 9.30am, after t
21、he break, would be the perfect time.Required equipment: - Overhead Project- Flipchart with PensPlease give me some information about the people participating.RenateBEC 中级写作电子讲义(四)第四讲 商务信函（上）与前面题型的共性区别：值得注意的是，大作文本身的特性1 读者不同 对内/ 对外2 信息点数量 3/53 阅读量 小/ 大4 字数要求 40-50 / 120-140信函要求：1、 研究收信人的兴趣所在2、 采用恰当的语气
22、体谅对方的态度(You-Attitude) / 自我为中心的态度(I-Attitude or We-Attitude)。3、语气自然真诚请比较下面两组例句：Instead of SayI have pleasure in informing you I am pleased to tell youto say4、言简意赅5、有礼有节，善解人意礼貌用语，如 your kind enquiry，your esteemed order，your valued custom 6、避免行文冗长 请比较下面两组例句: Instead of SayPlease see that an enquiry is
23、conducted to determine the reason. Please find out the reason.7、避免陈词滥调 请比较下面的例句：OPENINGSInstead of SayAdverting to your favour Re (your letter) The writer, wished to acknowledge Referring to your letter OrThank you for your letterWe are in receipt ofWe began to acknowledgeWe have to acknowledge We h
24、ave receivedWe beg to inform youWe beg to think you We are writing to inform youWe thank youYour esteemed favour to handYour letter to handYours to hand We have received your letterYour letter to handYours to handENDINGSInstead of SayThe favour of your early reply will be obliged I shall be glad to
25、hear from you.Assuring youd our best attention at all timesWe beg to remainWe remainAwaiting the favours of your early reply Omit all these.MISCELLANEOUSInstead of Sayas per according toidem., inst., prox., ult. name the monthif it is within our power if we canit will be our constant aim. we shall t
26、ryof even date of todayonly too pleased to very glad toper byPlease be good enough to advise us please tell ustake an early opportunity act promptlyyesterday s date Yesterdayyour communication your letter, phone, message, etc.your good self youyour favor yours of the 15th your letteryour letter of t
27、he 15thUnder separate cover separately, or better still,by registered post, etc.8、措词精确有力（1 ）选用简单的词汇请比较下面两组例子：在书信中多使用单词而不是词组，在报告中词组应比单词使用频率高一些。请比较下面两组例子：Instead of Saywill you be good enough to pleasein the near future soonat the present time nowcome to a decision decideexpress a preference for prefe
28、rfor the reason that because前面的语言报告表述多，后面的语言书信表述多。运用简明的语言表达观点。请比较下面两组例子：Instead of SayEvery consideration will be given to your request. Your request will be carefully considered.It gives us much pleasure to inform you. I am pleased to tell you (or to say).（2）保持词语释义的一致性避免出现一词多义避免多词一义的错误（3）用词准确避免词义不清
29、的表达方式，如 considerable quantity，favourable price， appreciable rise。（4）措词具体、形象请比较下面两组例句：Instead of SayWe have no hesitation in advising you. We advise you.The preparation of new salary scales is in hand. Now salary scales are being prepared.9.避免单调平乏(1) 松散句与掉尾句松散句 掉尾句I have an interview as soon as I arr
30、ived. As soon as I arrived, I had an interview.(2) 长句和短句请看下面的段落：We regret to have to complain that you have not yet delivered the goods ordered a month ago.（Medium）They are now urgently wanted. (Short) The customer for whom we ordered them threatens to cancel his older unless he receives the goods d
31、uring next week. (Long) Please therefore arrange to deliver them at once. (Short)（3 ）语序变化 英语句子的正常语序是：主语+谓语+宾语。语序的变化可以起到强调作用。请看下面的例句：正常语序：I met your representative yesterday.强调语序：Yesterday I met your representative. (强调 yesterday)还可以运用 It isIt was 引导的强调句式。正常语序：We note with surprise the contents of yo
32、ur letter.强调语序：It is with surprise that we note the contents of your letter.10、全盘布局（LAY OUT） (1) An opening paragraph referring to the promise made.(2) A statement that the promise has not been kept.(3) That the delay is causing your inconvenience.(4) A closing paragraph requesting completion withou
33、t further delay.11、重视开头和结尾段落开头部分：（1）开头部分要恰到好处。（2）不要使用否定性的或不礼貌的词语。（3）要从对方的角度出发体谅对方(You-Viewpoint)，而不能以自我为中心(1-Viewpoint)。（4）开始句一定要切合正题，不要东拉西扯，重复对方明知的信息。（5）起首段落不宜太长。（6）起首段落要前后一致，保证连贯性。开始句最好提一下上一次联系的情况，显得自然。结尾段落：（1） 明确指出希望对方采取的行动。（2） 如果对方不是行动的执行者，一定要指明动作的执行者是谁。（3） 说明该行动的具体实施细则。（4） 指明最后的期限。（5） 赞赏对方，但除非对
34、方曾为你做过什么，否则不要随便道谢。（6） 避免使用消极性词汇。（7） 如若需要，表明愿意提供帮助的态度。（8） 结尾段落不宜过长。12.检查在签名之前，请参考下述问题，检查一下所写信函是否准确、恰当。(1)布局是否合理?(2)拼写是否正确? 标点符号用得是否恰当?(3)是否包含所有要点? 所传递的信息是否准确?(4)措辞是否简明、准确、礼貌? (5)语言是否自然、真诚?(6)是否做到从对方角度出发，体谅对方?(7)全文总基调是否合适? 能否产生预期的效果?(8)如果自己是收信人的话，是否愿意收到这样一封信?如果所有的答案都是“Yes”，那么就可以放心地签名寄送了。总结常用句型:Referri
35、ng to previous contact:Thank you for your letter of/dated .With reference toFurther toIn reply toStating the reason for writing:I am writing to enquire about to confirm that 2 询问类 enquiry and reply3 投诉类 complaint and apology4 告知变化类 notice of changes5 邀请类 invitations（一）常用短语称为 Dear / 敬语 YoursDear Sir
36、or Madam-Yours faithfullyDear Mr./Mrs./Miss/Ms Smith-Yours sincerelyDear John-Best wishes (私人关系比较亲密)信的开头：We are writi ing to enquire about 写信是询问关于We are writing in connection with 写信是关于 We are interested in and we would like to know 我们对感兴趣我们想知道asking if 感谢（某日）询问是否 的来信Thank you for your letter of (da
37、te), enquiring about 感谢（某日）询问有关的来信We have received your letter of (date), enclosing 感谢（某日）的来信以及随信寄来的concerning 我们已收到（某日）关于的来信如果写信的开头或者是信中要提到某件事情：with reference to 关于further to 继之后with regard to 关于I am writing in connection with 我写信是为了A point in your letter gives us great concern that 我们很关心您信中提到的Rega
38、rding 关于告知好消息I am pleased to tell you that 我很高兴的告诉你/通知你I am delighted to inform you I am happy to advise you We are pleased to inform you thatWe have pleasure in informing you thatWe have the pleasure to apprise you ofWe have the honour to inform you that (of)坏消息I regret to tell you that 很遗憾/很抱歉告诉你/
39、 通知你 I am sorry to inform you I am sorry to advise you that We regret that 我们很遗憾说明能做与不能做的事情We are unable to 我们不能We are able to 我们能We have been forced to 我们不得不说明原因This was owing to 这是因为( 多半为坏消息)Due to 这是由于 As a result of 这是的结果Because of 这是因为请求采取行动，如果紧急的话，可以加上后面的词组Please could you as soon as possible
40、请你尽快We would be grateful if you could without delay 如果你能尽快 ，我们将不胜感激We would appreciate it if you could immediately 如你能尽快 我们将不胜感激道歉We must apologize for 我们必须为表示我们的歉意We apologize for 我们必须为 道歉We are extremely sorry for 我们为感到抱歉询问信息We would like to know about/if 我们想了解有关Please could you give us further de
41、tail about 请给我们更多有关的信息We would be grateful if you could let us know about/if 如果能告诉我们有关，我们将不胜感激We would appreciate it if you could inform us about/if 如果能告诉我们有关，我们将不胜感激轻度抱怨Unfortunately, 然后直接说不幸的事情发生了，比如，Unfortunately, we have not yet received your payment, we would be grateful if you could makethe pa
42、yment soon.提起注意（用在强烈抱怨中）I should like to draw your attention to (the fact that) 我想提请你们注意I should like to point out that 我想指出I should like to remind you that 我想提醒你们I hope that it is not necessary to remind you that 我希望没有必要提醒你们警告Unless 除非 ， 否则我们将不得不 If (not) , we will be forced to 如果不， 我们将不得不.（二）常用句型普
43、通结尾：I look forward to receive your reply/order/products/etc. 期待收到你的答复，定单，产品等Looking forward to hearing from you. 期待你的来信提供消息类邮件的结尾I hope that this information will help you. 期待这些消息会对你有所帮助。Please contact me if you need any further information. 如果需要更多的信息，请你与我联系Please do not hesitate to contact me if yo
44、u are need any further information. 如果需要更多，请随时联系我Please feel free to contact me if you have any further questions. 有什么问题，请有我联络。Please let me know if you need any further information. 如果需要更多的信息，请告诉我。道歉信结尾Please accept our apologies once again. 请接受我们的歉意We hope that this has not caused you any in conve
45、nience. 我们希望这不会给你造成不便。私人商业信函，即关系比较非正式开头：Thank you for your letter/telephone call/telex/fax. 很感激你的来信/来电/电传/传真。It was a pleasure to (meet you at/on) 很荣幸在 时间/地点与你见面。It was good to （see you again at/on）很高兴在时间/地点再次见到你。(hear from you again) 很高兴再次收到你的来信。It was a pity that ( we did not have more time to tal
46、k at/on) 很遗憾我们上次没有更多的时间讨论I am sorry that ( I missed you when you visited my office) 很遗憾你来我办公室时，我没能见到你。如果需要，可以在上述四个形式之后加上说过或者没有说过的话，It was good to talk to you on the telephone today. I was sorry to hear that you had not been so well. 今天能够在电话里和你交谈，真是太好了。听说你病了，我很难过。（It was pity that I missed you when y
47、ou visited my office last week. I would have liked to have heard all your news. 很遗憾，上周你来我办公室时， 我没能见到你。 我很乐意听到有关你们的任何消息。信件主体要求提供消息：I was wondering if you could help me. 我不知道你是否能帮我。提供消息：I thought you might be interested to hear that 我想你可能会对感兴趣。抱怨：I am afraid we have a small problem. 恐怕我们有个问题告知坏消息：I am
48、 afraid I have some bad news. 恐怕，有些坏消息。结尾I look forward to seeing you again next time I am in 我期待着下次我在 时，与你见面。If ever you are in London, please give me a ring or call in. 来伦敦时，给我打电话或来我公司坐坐。Please give my regard to Dianna Smith. 请替我向 Dianna 问好。Please pass my best wishes to Mr. Lund. I hope that he has now recovered from the
