1、第五章习题-3,第三小组成员： 杨碧云 叶颖 赵田田 朱楚烨,派克街市场（Pike Place Market），位于美国西雅图市中心，原是当地一个传统的公开市场，至今已有上百年的历史。派克街市场规划完善、商品齐全，并形成自己独特的销售方式，现已成为著名的旅游景点，每年有近九百万的游客到此观光。,派克街市场内的鱼市以精彩的销售方式吸引顾客：前台售货员将顾客的需要吆喝着告诉后面的工作人员，后面的工作人员一起重复吆喝一遍，并手脚麻利地把鱼像投篮球一样扔向前台售货员，又快又精彩。他们不但为顾客提供了一流的服务，还创造了愉快的购物体验，派克街鱼市场因此而闻名全球。,Choose your attitud
2、e,Be there,Play,Make their day,派克鱼档的日裔老板横山将派克鱼档独特的售卖文化总结为四条派克鱼档员工们身体力行的准则。这四条准则没有什么高深的管理哲学，也丝毫没有任何商学院教条的痕迹，这不过是派克鱼档伙计们朴素的工作和生活态度而已。这四条准则是：,如果不 能选择工作本 身，那还可以 选择你的方式 工作。,1、play,派克鱼市的员工们不再把平凡、枯燥和单调的鱼市售卖工作当作是苦差事，相反，他们把工作当作是游戏，当作是可以带来乐子的有趣的事。,玩的好处,2、make their day,派克鱼市的伙计们不仅把工作当作，并且也做成快乐的事，同时，他们还在轻松间让顾客不
3、虚此行。即使对那些仅仅是路过或者观光的过客，他们也随时给他们带来快乐。,Title,3、be there,鱼市伙计能够给自己、同伴以及顾客创造快乐体验，其根源就在于他们是真正用心在工作上。 热情、细心、乐观和开朗，这些积极的特质都源于他们在工作中的全心投入。,投入,过去已成历史 未来尚不可知今天是件礼物于是我们称之为现在。,4、choose your attitude,对派克鱼市的大所数伙计来说，他们并没有多少机会能够去选择比在鱼市售卖更体面的工作，但是他们选择了积极的态度来应付工作。 卖鱼是没有什么智力或是技能、专业门槛的简单职业，但像派克鱼市的伙计们那样能够把简单工作做出彩来，那就不简单。
4、,选择自己态度的好处,你的选择是什么?,THE END. THANK YOU!,John Yokoyama,When/where were you born? June 25th 1940 in Seattle, WA Where did you grow up? Renton, WA When did you start at Pike Place Fish? 1960 What inspires you? The possibility of world peace as an idea whose time has come. What is your proudest accompli
5、shment? The opportunity to create a space in which World Famous Pike Place Fish became a reality. What does “World Famous“ mean to you? An opportunity to make a difference for everyone I come in contact with. Future aspirations? World Peace Hobbies or interests? Fishing, Golf Favorite seafood recipe
6、? My wifes salmon steaks! Why should customers come to Pike Place Fish? To experience and see what a company can accomplish by committing to a vision called “lets become world famous“ from absolutely nothing. Do you have a favorite moment at Pike Place Fish? When young people grow and are enrolled i
7、n our philosophy and make a difference in their lives and the lives of others.,Richard Yokoyama,When/where were you born? April 23rd 1944 in Hunt, ID Where did you grow up? Seattle, WA When did you start at Pike Place Fish? 1975 What inspires you? To create record sales every year. What is your prou
8、dest accomplishment? Becoming the manager at PPF, and my two great kids. What does “World Famous“ mean to you? To make a difference every moment every single day. Future aspirations? Retire comfortably in 5 years. Hobbies or interests? Watching my daughter play softball, puzzles, fishing, watching m
9、ovies. Favorite seafood recipe? Pan fried salmon rubbed with salt, pepper, and garlic. Fry for 5 minutes on each side. Why should customers come to Pike Place Fish? We offer the best quality seafood. You can have fun while you shop, and well make your day! Do you have a favorite moment at Pike Place
10、 Fish? Cant pick one of more than 30 years of working here,Samuel Samson,When/where were you born? June 26th 1966 in Seoul, Korea Where did you grow up? Washington, New York, and Washington again. When did you start at Pike Place Fish? May 1986 What inspires you? Making a difference for each individ
11、ual I meet. What is your proudest accomplishment? Loving wife, beautiful house, and a great son. What does “World Famous“ mean to you? Making a difference for each individual I meet. Future aspirations? Grow old with my family, and retire someday. Hobbies or interests? Working on one of my many cars
12、, and fixing up my house. Favorite seafood recipe? Broiled salmon tips rubbed with salt. Why should customers come to Pike Place Fish? Best quality seafood, best service, and the best looking fishmongers in the world! Do you have a favorite moment at Pike Place Fish? Teaching a blind man how to catc
13、h a fish.,Justin Hall,When/where were you born? June 27th 1973 in Olympia, WA Where did you grow up? Seattle, WA When did you start at Pike Place Fish? Started working Saturdays at age 13 (1986). Full time since 1991 What inspires you? Tomorrow is a new day, and now is a new moment. What is your pro
14、udest accomplishment? Working one job for my whole life, and owning a home. What does “World Famous“ mean to you? Being the best, and making a difference for others. Future aspirations? Buying a couple more houses. Creating more things, and making a difference for more people. Hobbies or interests?
15、Camping, fishing, yard work. Favorite seafood recipe? Thick piece of Copper River king salmon grilled on my Barbeque with salt, pepper, and rosemary. Why should customers come to Pike Place Fish? To experience what it is to “BE“ with people, and to get some awesome fish. Do you have a favorite momen
16、t at Pike Place Fish? When Sam came back to work for us in 2005.,Jaison Scott,When/where were you born? July 30th 1972 on the floor at Pike Place Market Where did you grow up? Seattle, WA When did you start at Pike Place Fish? 1993 What inspires you? Music, old people, and my bands, traveling. What
17、is your proudest accomplishment? Seeing the Dahli Lama in India. What does “World Famous“ mean to you? Being responsible in the world for all of our actions. Future aspirations? Successful musician, . Hobbies or interests? Music, traveling, my honey Kim and my dog Nyima. Favorite seafood recipe? Sp
18、ot prawns sauted with olive oil, salt, and pepper over rice or pasta. Why should customers come to Pike Place Fish? It is a special place with special people. Do you have a favorite moment at Pike Place Fish? Watching a blind man catch a fish.,Anders Miller,When/where were you born? March 4th 1976 i
19、n Fairbanks, AK Where did you grow up? Lynnwood/Edmonds, WA When did you start at Pike Place Fish? July 2000 What inspires you? Love, music, nature, and other “little things“. What is your proudest accomplishment? Being a good person, and making a difference for people. What does “World Famous“ mean
20、 to you? Choosing to be extraordinary and make a difference in the world Future aspirations? Kids, dogs, more land, many travels and a Seahawks super bowl win Hobbies or interests? Family, music, gardening, camping, sports, cars, travel, cooking Favorite seafood recipe? Black cod with black bean sau
21、ce, ginger, and green onion. Why should customers come to Pike Place Fish? To soak up some good vibes and eat the best seafood in the worldDude, were World Famous! Do you have a favorite moment at Pike Place Fish? I met my wife here!,Jeremy Ridgway,When/where were you born? April 12th 1977 in Seattl
22、e, WA Where did you grow up? Seattle, WA When did you start at Pike Place Fish? August 2000 What inspires you? I have been given an opportunity to make a difference for everyone I come in contact with. What is your proudest accomplishment? Graduating from college, and making it through 3 months of c
23、hemotherapy. What does “World Famous“ mean to you? People coming from all over the world with have a positive experience whether they buy fish or not. Future aspirations? To be successful in whatever I do, and to be healthy. Hobbies or interests? Snowboarding, jet skiing, hanging out with my friends
24、. Favorite seafood recipe? Salmon baked with onions, butter, and brown sugar. Why should customers come to Pike Place Fish? To experience something that they will never forget. To get the best seafood, and best service you can get anywhere in the world. Do you have a favorite moment at Pike Place Fi
25、sh? Every time I can make a person who wasnt having a good day leave our shop feeling better with a smile on their face.,Erik Espinoza,When/where were you born? January 6th 1972 in San Pablo, CA Where did you grow up? Port Orchard, WA When did you start at Pike Place Fish? March 2000 What inspires y
26、ou? Talking to people from random parts of the world at any given time. What is your proudest accomplishment? Marrying my beautiful wife, and traveling the world with her. What does “World Famous“ mean to you? Helping people by simply listening to them. Future aspirations? Travel more! Hobbies or in
27、terests? Yoga, biking, traveling. Favorite seafood recipe? Halibut with butter, garlic, onion. Bake for 20 minutes at 350. Why should customers come to Pike Place Fish? Get fish, say hi, take pictures, buy crab, tell us jokes, ask us questions, watch fish fly, scream, catch fish, buy our book, kiss
28、a fish, watch people, and meet new people. Do you have a favorite moment at Pike Place Fish? When we are all working like a well oiled machine.,Yori Oyloe,When/where were you born? January 8th, 1975 in Decorah, IA Where did you grow up? Decorah, IA When did you start at Pike Place Fish? September 19
29、99 What inspires you? Everyone. What is your proudest accomplishment? Being alive. What does “World Famous“ mean to you? Trust, and being a place where people want to come. Future aspirations? To maintain goodness every single day of my life. Hobbies or interests? Art, music, and biology. Favorite s
30、eafood recipe? Baked wild king salmon in garlic, olive oil, salt, and pepper. Why should customers come to Pike Place Fish? We know what were doing, and its fun. Do you have a favorite moment at Pike Place Fish? Meeting my girlfriend whom I am still living with.,Ryan Rector,When/where were you born?
31、 October 8th, 1983 in Soldotna, AK Where did you grow up? Kenai, AK When did you start at Pike Place Fish? April 2005 What inspires you? Faces of people I see around me. The Northwest, and the sights and sounds of Seattle. What is your proudest accomplishment? Finishing design school. What does “Wor
32、ld Famous“ mean to you? Following through, being dependable, having integrity, and being great with people. Future aspirations? Own and operate a successful design firm. Hobbies or interests? Art, design, music, reading, hanging out with my friends. Favorite seafood recipe? Wild Alaskan king salmon
33、with our Northwest Seafood seasoning. Why should customers come to Pike Place Fish? To get the freshest fish available to man. Do you have a favorite moment at Pike Place Fish? No.,Taho Kakutani,When/where were you born? August 17th 1976 in Richmond, IN Where did you grow up? Richmond, IN When did y
34、ou start at Pike Place Fish? April 2005 What inspires you? Seeing the ways in which people are able to invent and reinvent the act of personal expression. What is your proudest accomplishment? Being a commited husband and father. What does “World Famous“ mean to you? Having a responsibility for who
35、we are, as well as an obligation to who we all can choose to be. Future aspirations? Raise a family, and continue to see the world in different ways. Hobbies or interests? Cooking food, sending time with my wife and daughter in the outdoors. Favorite seafood recipe? Seared Ahi with a ginger, soy, an
36、d orange glaze. Why should customers come to Pike Place Fish? To experience something new, and to take a moment and step outside your shell of regular life. Do you have a favorite moment at Pike Place Fish? The day Dicky told me I had the opportunity to come work for Pike Place Fish,Scott Ladley,Whe
37、n/where were you born? July 31, 1983 in Lancaster, Pennsylvania Where did you grow up? The rolling farmlands of Lancaster, PA When did you start at Pike Place Fish? June 2007 What inspires you? Positive energy from others. What is your proudest accomplishment? Leaving the office life for something m
38、ore fulfilling. What does “World Famous“ mean to you? Working hard for myself and my teammates so we can make a positive difference for people in the world. Future aspirations? Writing more and someday getting back to Colorado in a Volkswagon bus with my dog Ozwald. Hobbies or interests? Reading and
39、 always hunting out new music. Favorite seafood recipe? Sauteed, cajun-spiced Alaskan spot prawns with broccolini. Why should customers come to Pike Place Fish? To interact with honest, authentic fish mongers, who will get them what they need and have a little fun doing so. Do you have a favorite mo
40、ment at Pike Place Fish? Helping to bobble and then drop a fish on the owner head admist the Christmas Eve rush.,Ryan Yokoyama,When/where were you born? May 1985 in Seattle, WA Where did you grow up? Bothell, WA When did you start at Pike Place Fish? December 2000 and I work every Christmas and summ
41、er. What inspires you? The chance to do better for myself and others. What is your proudest accomplishment? Living in Japan for a short time. What does “World Famous“ mean to you? Creating possibilities for yourself, and everyone you encounter. Future aspirations? Finish college, become fluent in Ja
42、panese, Korean, and Chinese. Hobbies or interests? Movies, music, hanging out with my friends. Favorite seafood recipe? Moms secret fudge recipe. Why should customers come to Pike Place Fish? To experience how much fun you can have buying fish. Do you have a favorite moment at Pike Place Fish? Every
43、 time Erik tries to sing.,Jeff Kirkpatrick,When/where were you born? June 19th 1975 in Klamath Falls, OR Where did you grow up? Klamath Falls, Or and Phoenix, AZ and New Mexico, and. When did you start at Pike Place Fish? August 2003 What inspires you? Making a connection with people, and treating a
44、ll people equally. What is your proudest accomplishment? Being a part of the worlds greatest team. What does “World Famous“ mean to you? Coming from a space of impeccability, and knowing that what I do makes a difference for people. Future aspirations? Continuing to make difference for people, and e
45、ducating myself. Hobbies or interests? Snowboarding, jet skiing, mountain biking, getting tattoos. Favorite seafood recipe? Sea bass with crusted miso paste. Why should customers come to Pike Place Fish? Do you have a favorite moment at Pike Place Fish? Every time I can make a difference for people,Chris Bell,
