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类型上海世博旅游的辐射效应及周边城市的承接策略研究.ppt

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    上海世博旅游的辐射效应及周边城市的承接策略研究.ppt
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    1、上海世博旅游的辐射效应及周边城市的承接策略研究The Research Of the Touring Radiation Effects Of Shanghai World Expo And The Connection Strategy Of The Neighboring Cities,王显成 Xiancheng Wang 嘉兴职业技术学院 Jiaxing Vocational Technical College,研究背景 Research Background,The neighboring cities have brought forward a slogan: Connect sh

    2、anghai,Service World Expo,Take Jiaxing of Zhejiang province as example,There have a express highway in the first place Connect Jiaxing and Shanghai ; But the government have built two express highways now,and this has occupied large amount of cultivated land,Question:,Why must we “Connect Shanghai,S

    3、ervice World Expo”?,研究背景 Research Background,上海世博旅游的辐射效应分析Analysis on the framework of cooperation between Shanghai and its neighbouring cities in the tourism of Shanghai Expo,提高城市知名度 Improving city notability,提升城市旅游要素 Enhancing citys tourism elements,提高城市旅游管理能力 improving capacity for city managemen

    4、t,吸引大量的游客 Attracting a large number of tourists,提高城市知名度 Improving city notability,Shanghai is the biggest city in China and one of the biggest city in world.,Yes! Jiaxing is in the Shanghai nearby right away,Do you know Jiaxing?,NO!,Do you know Shanghai?,Of course!,The significant activity, ends the

    5、 time amounting to 7 years sometimes often from bidding for to using personal influence, during the period of this every time , every aspect job is extremely complicated and difficult to unravel, that all unable turn up of one aspect job fault. Have held a significant successful festival thing, the

    6、control level of entire society city is hoisted, this the large-scale various activity has created extremely advantageous condition to carrying out in the hereafter.,提高城市旅游管理能力 improving capacity for city management,提升城市旅游要素 Enhancing citys tourism elements,More hotel; More restaurants and bars; Mor

    7、e emporium; Height mass infrastructure construction; Fresh graceful urban environment; Convenient rapid traffic; and so on,吸引大量的游客 Attracting a large number of tourists,7 0 ,0 10,000 Visitors; 95% Visitors(66,500,000)needs accommodation; 35% Visitors(2,450,000) Continue staying to tour in Changjiang

    8、 river triangle area;,世博旅游中上海及周边城市的合作框架分析 The exploration into the connection strategy of undertaking the radiation effects in tourism from Shanghai Expo,旅游交通共联,旅游人才共用,The tourism talents share,Tourism traffic union,上海周边城市承接世博旅游辐射效应的策略探索 The exploration into the connection strategy of undertaking the radiation effects in tourism from Shanghai Expo,旅游资源整合,旅游产品创新,旅游形象提升,政府部门联动,旅游要素完善,Integrating the tourism resources,Perfecting tourism elements,Innovating tourism products,Co-operation of the government departments,Improving tourism image,Thank You!,王显成 E-mail:,

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