1、.Unit 1 the 3 sectors of economy经济的三个部分Infrastructure 基础结构Lean produce 精益生产Warehouse 仓库Industrial units 工业区Residential building 住宅区Agricultural land 农耕区Housing estate 地产Managing director 董事总经理，总裁Wholesale outlet 批发商店Retail outlet 零售店Calculation of price 价格计算Added value 增值Smelt 熔炼，提炼Mill 磨Weld 焊接Ex w
2、orks 出厂价Up stream 上游Down stream 下游Total picture 全局Maintenance 保养，维修Bauxite 铝土矿Coil 线圈Cement 水泥Labor cost 劳力成本Semi-finished 半成品Finished product 成品Department of health 卫生部Primary sector 第一产业Secondary sector 第二产业Tertiary sector 第三产业Raw material 原材料Administration 管理Law 司法Computing 计算机操作Personnel 人事Distr
3、ibute 分配，配送Health care 医疗卫生Logistics 物流Assemble 装配Disassemble 拆卸Assembling line 生产线Iron ore 铁矿石Division of labor 劳动分工Heavy industry 重工业Light industry 轻工业Marketing 市场营销Chain of command 指挥系统，行政管理系统Core technology 核心技术Know-how 技术诀窍Labor-intensive 劳动密集型Technology-intensive 技术密集型Capital-intensive 资本密集型Hi
4、nterland 内地，腹地Initial outlay 初期投资Garments 服装Unit 2 management 管理Managers job= planning+ organizing+ leading+ controllingAllocate resources 分配资源Pay and promotion 薪酬和晋升Modify 修正Line manager 一线经理Immediate line manager 直接下属的一线经理Top manager 高层经理Top management 高层管理Middle management 中层管理Supplier 供应商Public
5、authorities 政府部门Be advised 听取意见Distributor 分销商Swiss franc 瑞士法郎Appreciate 升值Depreciate 贬值Component of economy 经济部门Good will resource 商誉Human resource 人力资源Natural resource 自然资源Market share 市场份额Monopoly in/ of/ on 垄断，专利品Management skills 管理技能Management tactics 管理技巧Decision-making 决策Board of directors 董
6、事会Chairman of the board 董事长High-performance car 高性能汽车Tangible/ physical resources 有形资源Capital resources 资本资源Superior 上级Subordinate 下属Senior manager 资深经理Junior manager 初级经理Corporate culture 公司文化Check and balance 制衡Hardware 五金，硬件Monopoly/ lock 垄断Interchangement 互换Solution provider 方案提供商Chain store 连锁店
7、Work experience 工作经历Working hour 工作时间Price v. 定价；比价Chief operation office 首席运营官Operation management 作业管理Financial management 财务管理HR management 人力资源管理Marketing management 销售管理Logistics management 物流管理OTC= over the counter 成药Arts 文科Science 理科Engineering 工科Simulate 仿造，模仿High-end product 高端产品Rock bottom
8、 price 最低价Frills 虚饰Target market 目标市场Empowerment 赋权Ad hoc 特别，专门Task force 特遣部队，特别行动组Cash and assets 现金和资产Buffer= cushion 起缓冲作用的人或物Leeway 余地，余裕Product 产品Productivity 生产率Produce 生产；特产local produce 地方特产Delegation 代表团Corporate statement = mission statement 公司主旨Aim/ vision 愿景Corporate image 公司形象For here
9、堂食To go 带走Focus group 焦点小组Innovation 创新，革新Manageable 可管理的，可处理的Set objective 设置目标Safety net 安全网Dismiss 解职，开除Expertise 专门技术Merchandise 商品，货物Verify 检验，核实IBM= International Business MachinesThe retail sector 零售业Predescribed quantities 预先定好的数量Layout 布局Sales staff 销售人员Working environment 工作环境Day-to-day lo
10、gistics 日常物流，后勤Day-to-day running of the store 商店的日常运营Strategic management 战略管理Formulating strategy 制定战略Delegation 授权Parameter 参数High street= main street 大众的（商品）Replenishreplenishment （货物的）补充Members of staff 公司职员Voice your consent 抱怨Inventory = stock 库存Policy 保单（a contract of insurance）Philosophy 理念
11、Regular meeting 例会，常规会议Accountability 问责性Unit 3 company structure 公司结构Recruitment 雇佣，招募Remuneration 报酬Department of legal affairs 法务部Purchase 采购部IT 信息技术部R&D 研发部Tooling 加工部Immediate boss 直接上司Immediate subordinate 直接下属Autonomous 自制的Decentralization 分散化，权力下放，分权Function 功能Hierarchy 等级Line authority 直线职权
12、Report to 向负责Subordinates 下属Matrix 矩阵Assistant manager 助理经理Manager assistant 经理助理Functional structure 机能结构 = production+ finance+ marketing 市场营销+ sales+ personnel/ HRLead time 订货交付时间Reorganization 改组Operating division 运营段，运营分部Overlap 重叠Commercial division 商业银行Private banking 私人理财International divisi
13、on 国际银行Investment division 投资银行Inherent problem 固有的问题Product manager 产品经理Market segment 市场细分Autonomy 自治权Priority 优先权Dimensional 四维基质的Sales force 销售队伍Commission 提成Optional features 可选功能，可选装置Cash balance 现金平衡Credit facility 信用工具Profit margin 利益空间Research and development spending 研发投入Self-financing 使用自
14、有资金，自筹资金Organization chart 组织结构图Market research 市场调研（部）Teller 出纳Advertising and promotion 广告与促销Publicity 宣传Industrial belt 工业带Corporate ethos 公司风气Collaboration 协作Insulated = isolated 隔绝的Fragmentation 分裂Subsidiary 分公司Openness 开放性Downsizing 裁员Downturn 下滑Recession 衰退Chief financial officer 财务总监Unit 4 w
15、ork and motivation工作和动机Induce 劝诱，促使Incentive 动力，刺激Labor relations 劳资关系Labor union 工会Benefit 福利，津贴Perk 津贴，补贴Supplement 额外费用Bureaucracy 官僚主义Job safety 工作安全性Job security 工作稳定性Sales promotion 促销Remuneration 薪水Psychological well-being 心理满足Administration 行政管理Working condition 工作条件Paid holiday 带薪假日Sick pay
16、 病假工资Pension 养老金Psychology of work 工作心理学Recognition 认可，承认Checkout till 结账柜台的现金出纳机Checkout 结账柜台Till 现金出纳机Cash till 收银台Cash register 收银处Product line 生产线Product line-up 产品系列User-friendly 易于使用的Go round 分配Creature comfort 物质享受Interface 界面程序Annual bonus 年度奖金Corporate culture 公司文化= values价值观+ beliefs信条+ no
17、rms标准Dead-end job 没前途的工作Stock order = replenishment 货物补充Hygiene 卫生Play pool 打台球Health screening program 健康检查Sales floor 店面Trade floor 交易所Bus depot 汽车总站Profit-sharing programme 收益分享Career training 职业培训Working week 工作周Pre-school age children 学前儿童Premise 工作场所Subsidize 补贴Tinned food 罐装食物Piecework system
18、 计件系统Pay scheme 薪酬计划Unit 5 management and cultural diversity 管理与文化多样性Localization 本地化Globalization 全球化Pay-for-performance 绩效工资Collectivist 集体主义的Sales rep 商品经销代理Universalist 普爱论者Particularist 排他主义者Glocalization 全球地方化Multinational 跨国公司Unit 6 recruitment 招聘Applicant 申请人Application 申请Application form 申请
19、表Candidate 候选人Curriculum vitae = resume 简历Employment agency 职介机构Job description 职责描述Job vacancy 职务空缺Reference 推荐信Short-list 列入最后候选名单Covering letter= cover letter 附函Give notice 预先通知（辞退）A form of headhunters 猎头公司Follow up 跟进Preliminary selection 初选Testimonials 证明书，推荐书Synchronized sewing 同步缝纫Traineeshi
20、p 培训Referee 介绍人，推荐人Controlling stake 控股权Contingency 意外事件Contingency plan 应变计划Contingency fund 以外开支准备金Core competence 核心竞争力Home provider 持家者Stereotype 成见Maternity leave 产假Sick pay 病假The trade 同行Trade union = labor union 工会Working class 无产阶级，工薪族Child-bearing Child-rearingAffirmative action 倾向性法案Positi
21、ve discrimination 积极差别Corporate affairs 公司事务Allowances 津贴，补贴Unit 7 labor relationship劳资关系Trade union= labor union 工会Motorway 高速公路Collective bargaining 集体谈判Go-slow= slowdown 怠工Working-to-rule 按章工作Industrial action 劳工行动Picket 纠察Rate of production 生产速率Premises 企业的房屋建筑及附属场地Outsource 外包Subcontract 转包Subc
22、ontractor 承包商Out of house 机构外部的In-house 机构内部的Backstreet 偏僻街道Bill 开出账单，收取费用Staff levels 人员配备情况Bargaining power 议价权Conglomerate 联合大公司，企业集团Arch-rival 主要竞争对手Penalty point 违章扣分记录Pay-as-you-go 打多少交多少话费Auditor 审计员Adversary 对手，敌手Working hours gongzuoshijWorking practices 工作惯例Uneconomic job 不赚钱的工作Tyranny 专制D
23、eregulation 解除管制Work force 劳动力Public sector 共有部门Unit 8 production生产Flexible production line 柔性生产线Trade-off 妥协，协调，平衡Opportunity cost 机会成本Sunk cost 沉没成本Raw materials 原材料Semi-finished 半成品Finished 成品Product defect 质量缺陷Excess capacity 剩余产能Fixed cost 固定成本Variable cost 可变成本Cash flow 现金流Information flow 信息流
24、Material flow 物料流Logistics 物流Lost sales 销售损失Market share 市场份额Production run 生产周期Mother-board 主板Hard disc 硬盘Chip 芯片Chassis （汽车）底盘Call center 呼叫中心OEM= original equipment manufacter 设备原产商，贴牌制造商Lean production 精益生产= stockless production 零库存生产= JIT= just-in-time production 准时制生产= continuous flow manufact
25、ure 连续流程生产PPM= piece per million 每百万件瑕疵率Continuous improvement= kaizen= kaizan 改善哲学Deming cycle= PDCA= plan-do-check-act 德明环ERP= enterprise resources planning 企业资源计划Scientific outlook 科学发展观No slack 无松懈，无容余Hi-fi= high fidelity 高保真Wi-fi= wireless fidelity 无线保真Operation manager 操作经理，运营经理Lead time 交付时间，
26、订货到收货时间间隔Outsourcing= contracting out 外包Plant 工厂Subcontractor 承包商，分包商Economies of scale 规模经济Handling 搬运Depreciation 贬值Set-up 机器设置Obsolescence 过时，废弃Theft 盗窃，偷盗Breakage 破损Leakage 渗漏Under-utilizing 开工不足Defective 次品Quantity discount 大宗购买折扣Stimulate demand 刺激需求Sabotage 蓄意破坏Throughput 生产量，加工阶段Throughput t
27、ime 输入到输出的加工阶段所需时间Product mix 产品组合Product line 产品系列，产品线Product range 产品范围QC department= quality department 质量部Knock-on 附带效果，间接影响，累积效果Knock-on effect 连续反应Circuit board 电路板Implant 植入Transplant 移植Refine process 完善Refinery 精炼厂TQM= Total quality management 全面质量管理Assembling 组装Distribute 分销Equipment 设备，（企业
28、除了房产以外的）固定资产Facility 设备Joint venture 合资企业Location 位置，选址Operation 操作，运营Parts 零件Recall 召回Storage 贮藏（量）Work in process 正在进行的工作Unit 9 products产品Launch a product 发布产品Brand loyalty 品牌忠诚度Brand awareness 品牌知名度Brand preference 品牌偏爱度Brand switcher 转换不同牌子的人Product line 产品线Product line-up 全系列产品Product mix 产品组合（
29、一种产品的不同形式）Product range 产品范围PLC= Product life cycle 产品生命周期Niche 缝隙Niche market 缝隙市场Line-stretching 产品线的扩展Line filling 产品系列的填补Market segment 细分市场Segmentation of the market 市场细分High-end market 高端市场Low-end market 低端市场Up-market 向高端市场Down-market 向低端市场Product image 产品形象Corporate image 公司形象Shelf life 货架期，存
30、活期Sell-by date 销售期限Expiration date= expire date 产品有效期Eye-soreAround the clock 24小时营业Portion 一客Dehydrate 使脱水Shareholder= stockholder 股东Stakeholder 利益一致者，风险共担体制Logo 标志Slogan 口号Service station （高速公路旁的）服务站Desktop machine 台式机器Financing 融资Economics 经济情况，经济因素Color scheme 色彩主题，色彩搭配Credit facility 信用工具Warran
31、ty = guarantee 保修Maintenance 维修保养After-sales service 售后服务Brand name 品牌Brand 商标，牌子Shelf space 货架空位Product development 产品研发Profitability 利润率Vending machine 自动售货机Prototype 原型，雏形Augmented 扩张的Delivery 交货，交付Initiative 主动积极性Market share 市场份额，市场占有率Multi-brand strategy 多品牌策略Vandalize 蓄意损坏公物Retailer 零售商Colgat
32、e 高露洁Philips 飞利浦Procter & Gamble 宝洁Unilever 联合利华Yamaha 雅马哈Unit 10 marketing市场营销Marketing mix市场营销组合，营销要素组合 = product+ promotion+ price+ place Promotion 促销= advertising+ word of mouth+ public relations+ point of saleMarketing= advertising 广告+ personal selling 人员推销+ sales promotion 促销+ publicity and pu
33、blic relations 宣传和公共关系Optional 选择（配置）Standard 标准（配置）Personal selling 人员推销Direct marketing 直销Direct mail 直邮Business market= producer market= industrial 商务市场，生产资料市场Consumer market 消费市场List price 标价= suggested retail price= recommended retail price 建议零售价Management consulting 管理咨询Tie range 领带系列Texture 质
34、地Lycra 莱卡Take remedial action 采取补救措施Qualitative analysis 定性分析Quantitive research 定量分析Internal research 内部分析Raw/ primary/ first-hand data 一手数据Secondary/ second-hand data 二手数据Academic journal 学术期刊Trade journal 行业期刊Wine testing session 品酒会Sample v. 尝试，品尝Distribution channel 分销渠道，配送渠道Market research= ma
35、rketing research 市场研究，市场调研Centrality 集中性Console 控制台Focus group 焦点小组Head office 公司总部Market opportunity 市场机会Integration 整合Marketer 营销人员Publicity 宣传Questionnaire 调查问卷Sales promotion 促销活动Selling 推销Target customer 目标顾客Hard-sell 硬性推销Market segmentation 市场细分Point of sale 销售点Product concept 产品概念Product feat
36、ures 产品功能Sales representative 销售代理B2B= business to business 企业对企业Selling concept 销售概念Marketing concept 行销概念Differential advantage 差异优势Integrated marketing 整合营销Discount 折扣Payment period Credit terms 信用调侃Product manager 产品经理Brand manager 品牌经理Annual report 年报Unit11 advertising广告Advertising account 广告客户
37、Advertising agent 广告公司Advertising campaign 广告宣传，广告攻势Brief 摘要Budget 预算Commercial 广播或电视广告Comparative-parity method 相对平等方法，比较奇偶方法Cost per thousand= CPM 每一千个成本Counter-cyclical advertising 非循环的广告Diminishing returns 收益递减Exposure 暴露Frequency 频率Institutional advertising 机构广告= prestige advertising 声望广告Media
38、plan 媒体计划Media space 媒体空间Message 讯息，广告词OTS= opportunity to see 可见机会Prospective customer 潜在顾客Sales revenue 销售收入Sponsorship 赞助Target market 目标市场Threshold effect 门槛效应Turnover 流通量，营业额，周转Word-of-mouth advertising 口口相传，口碑Billboard = hoarding 广告牌Classified advertisement 分类广告Paid advertising 付费广告Advertising
39、 strategy 广告策略Poster 海报Purchasing frequency 购买平率Buyer turnover 新入场客户Match 追平Excessive advertising 过度广告Voiceover 画外音Unit12 promotional tools促销工具Promotion tools 促销工具= advertising 广告+ personal selling 人员推销+ sales promotion 提升销量+public relations 公共关系Brand awareness 品牌知名度Brand loyalty 品牌忠诚度Coupon 优惠券Intr
40、oduction stage 引入期Growth stage 增长期，上升阶段Maturity stage 成熟期Decline stage 衰退期，下降阶段Loss leader 特价商品Planning 计划Positioning 定位Price-conscious 对价格敏感的Sales force 销售队伍Salespeople 售货员Sample 样品Trial 尝试Free trial 免费试用Publicity 宣传Paid advertising 付费广告Novel product 新产品Aim 指向Reduction 降价Rebate 回扣Promotional strate
41、gy 促销策略Promotional tactic 促销技巧Reduced-price pack 经济装Distributor 分销商Retailer 零售商Dealer 代理商Off-season 淡季Unit 13 accounting and financial statements 会计和财务报表Accountancy 会计师Accountant 会计师Accounting equation 会计恒等式Accounting 会计学Accrue 自然增加Accrued expenses 应计费用Accumulate 累计Amortization 摊销Annual report 年度报告A
42、ppreciate 增值Auditing 审计Bookkeeping 簿记Capitalization 资本化Cash flow 现金流Cost accounting 成本会计Creative accounting 粉饰财务状况Credit 信用，贷方Creditors债权人= accounts payable 应付账款Debit 借方Debt 债务Debtors债务人 = accounts receivable 应收账款Depreciation 折旧Dividend 股息，红利Double-entry bookkeeping 复式簿记，复式记账法Earnings 收益Expenditure 支出，花费Expenses 费用，开支Financial statement 财务决算，财务报表Finished products 成品，产品Fixed assets 固定资产Current assets 流动资产Going concern 持续经营Goodwill 商誉Income 收益Interest 利息Long term liabilities 长期负债Current liabilities 流动负债，短期负债
