1、Unit 4,职业综合英语 1,ENGLISH FOR CAREERS,Unit 4 Product,新职业英语,Contents,Warm-1-1,Warming-up,Task 1 Work in pairs. Choose one product from each pair and explain why to your partner.,Sample,Warm-1-2,Warming-up,Warm-2,Warming-up,Task 2 Work in pairs and discuss the following questions.,What factors do you ne
2、ed to consider before you buy a product? Which one is the most important for you? Why?,Before you make purchase of any product, there are some factors you should consider. Necessity: Do I really need this? Property: Do I really like this? Am I really satisfied with the quality, color, shape, packagi
3、ng, etc? Price: Do I have any spare money right now? Is it a bargain or is it too much money? Brand: What brand is the best choice for my purchase? After-sales service: Does it come with a warranty? Shipment: How can it be sent to my house?,Reading A,Reading A,Text,Task 1,Task 2,Business Know-how,Te
4、xt A-1,Reading A,Industrial DesignId design an alarm clock with a moving snooze button that would be an easy target the first time I hit it. Then it becomes harder to locate after each attempt, so that it would keep ringing until Im fully awake.,翻译,声音,Text A-2,As industrial designers, our job is to
5、design productsanything and everything thats mass-produced, from Ferraris to toasters, from furniture to television sets. We dream up products through drawings, sketches, even doodles, presenting to the manufacturing client their vision of what a certain product should look like.,翻译,声音,Reading A,Tex
6、t A-3-1,Reading A,One of our goals as a profession is to make the product attractive. The inside of an industrial designers sketchbook usually looks like some kind of flattened mad scientists laboratories, filled with doodles of various types of products. We industrial designers also create ideas wi
7、th our hands, using studio materials like clay and modeling foam to show what a product should feel like. Michelangelo “discovered” his sculptures inside blocks of marble; industrial designers find the shape of the latest,翻译,声音,Text A-3-2,Reading A,Walkman inside a chunk of clay, or foam, or occasio
8、nally with the help of computer software. Whatever the studio material may be, designers may spend hours at a time forming it, touching it, holding it, carving and recarving the lines that will soon be an actual working product, touched and held by millions of users. When you take a brand-new produc
9、t out of the box and touch it, the designers hands and eyes have already run over the surface, in one way or another, hundreds of times.,翻译,声音,Text A-4,We also try not to make the product a pain in the neck. Some products may look cool and work wella wonderful collection of objects that subtly enhan
10、ce your life, while other products may have annoying qualities that nearly outweigh their usefulness, like coffee tables with corners that draw blood and remote controls that look like maps of Manhattan. The difference is in the way theyre designed, in the way they look and feel. And its industrial
11、design that makes all that difference.,翻译,声音,Reading A,A-Trans-1,Reading A,工业设计我想设计一只闹钟，它带有一个移动式闹铃开关，闹铃第一次响时开关触手可及，但之后闹钟一次比一次难触碰到，于是闹钟闹个不停，直到我完全醒来。,A-Trans-2,作为工业设计师，我们的工作就是设计产品所有批量生产的各种各样的产品，从法拉利汽车到烤面包炉，从家具到电视机。我们通过画图、素描、甚至涂鸦来构思产品，将生产厂商想象的某种产品的样子呈现给他们。,Reading A,A-Trans-3-1,Reading A,我们的职业目标之一是使产品具
12、有吸引力。一位工业设计师草图本里的内容常常看上去就像平面化的科学狂人的实验室，满是各种各样产品的涂鸦。我们工业设计师们也用双手来进行创意，用粘土、造型泡沫这些工作室里的材料来展现产品的手感。米开朗基罗在大理石堆中“发现”了他的雕塑作品；工业设计师们在粘土堆、泡沫堆，或者偶尔在电脑软件的帮助下找到了最新款随身听的形状。,A-Trans-3-2,不管用哪种工作材料，设计师们每次都会花上好几个小时去造型，去触摸，去把握，一遍又一遍地雕琢那些线条，不久，这些东西就会成为真正可以使用的产品，被千万个消费者触摸、把玩。当你抚摸着刚从盒子里取出的全新产品时，它的表面已经被设计师的双手和目光以这样或那样的方式
13、抚摸和打量过成百上千次了。,Reading A,A-Trans-4,我们也竭尽全力使产品不会令人生厌。有些产品外形又酷又好用它们是一系列会在潜移默化中提升你生活品质的奇妙物品。而另一些产品，其令人讨厌的设计几乎使其实用性变得不值一提，比如桌角伤人的咖啡桌，以及看起来像曼哈顿地图一般令人迷惑的遥控器。两类产品的区别在于其设计方式，在于其外观和手感，而造成这一切不同的正是工业设计。,Reading A,n. an aim; objective,Reading A,target,e.g. Ive set myself a target of saving $200 a month. v. to ma
14、ke something have an effect on a particular limited group or area e.g. The advertisement was designed to target a mass audience.,e.g. We couldnt locate the source of the radio signal.,Reading A,locate,v. to find the exact position of something,e.g. He made one last attempt at the world record. v. to
15、 try to do something that is difficult, dangerous, etc. e.g. The book attempts to explain the origins of the war.,Reading A,attempt,n. an act of trying to do something,e.g. Mass-produced furniture is cheaper than furniture made by hand.,Reading A,mass-produce,v. to produce in large numbers using mac
16、hinery,n. 1) imagination e.g. Have you ever had visions of great success? 2) idea e.g. She had the same vision of him as I had. 3) sight e.g. With my new glasses my vision is perfect!,Reading A,vision,e.g. 1. a chunk of cheese2. A huge chunk of the audience got up and left before the show.,Reading A
17、,a chunk of,a large piece of something that does not have an even shape; a large part or amount of something,e.g. She bought a brand-new car for her brother as the wedding gift.,Reading A,brand-new,a. new and not yet used,e.g. Whats wrong with Dave? Hes becoming a total pain in the neck.,Reading A,a
18、 pain in the neck,a person or thing that is very annoying,v. to increase or further improve the good quality, value or status of something,Reading A,enhance,e.g. This is an opportunity to enhance the good reputation of the company.,e.g. The advantages of the plan far outweigh thedisadvantages.,Readi
19、ng A,outweigh,v. to be more important or valuable than something else,a. far away from places where other people live; far away in time,Reading A,remote,e.g. 1. The farmhouse is remote from any other buildings.2. remote database/remote access/remote control,Reading A, remote controls that look like
20、maps of Manhattan,remote controls that are full of hard-to-find buttons, so that they are as confusing as maps of Manhattan,A-Task 1,Reading A,Task 1 Tick off the jobs of industrial designers mentioned in the passage.,A-Task 2,Reading A,Task 2 Decide whether the following statements are true (T) or
21、false (F) according to the passage.,T,F,T,F,T,Business Know-how,Making a Catalog, A catalog usually includes a description of the goods, prices and pictures; Select carefully the goods, the pictures and the language used; Keep it simple. Limit the number of the pictures used; Ensure high quality of
22、design, photography, paper and printing.,Reading B,Reading B,Text,Task 1,Task 2,Text B-1,iPod Safety ManualImportant Handling InformationFailure to follow these handling instructions could result in damage to iPod or other property.Carrying iPod iPod contains sensitive components. Do not bend, drop,
23、 or crush iPod. If you are concerned about scratching iPod, you can use one of the many cases sold separately.,翻译,Reading B,Text B-2,Using connectors and ports Never force a connector into a port. If the connector and port dont join with reasonable ease, they probably dont match. Make sure that the
24、connector matches the port and that you have positioned the connector correctly in relation to the port.Keeping iPod within acceptable temperatures Operate iPod in a place where the temperature is always between 0o and 35oC (32o to 95oF). iPod playtime might temporarily shorten in low temperature co
25、nditions.,翻译,Reading B,Text B-3,Reading B,Store iPod in a place where the temperature is always between -20o and 45oC (- 4o to 113oF). Dont leave iPod in your car, because temperatures in parked cars can exceed this range. When youre using iPod or charging the battery, it is normal for iPod to get w
26、arm. The exterior of iPod functions as a cooling surface that takes heat from the unit inside to the cooler air outside.,翻译,Text B-4,Keeping the outside of iPod clean To clean iPod, unplug all cables, turn iPod off, and slide the Hold switch (if available) to HOLD. Then use a soft, slightly damp clo
27、th. Avoid getting moisture in openings. Dont use window cleaners, household cleaners, or other chemical cleaners to clean iPod.,翻译,Reading B,B-Trans-1,Reading B,iPod 安全手册重要操作信息注意：不遵守下列操作指示可能导致iPod或其他物件受损。携带 iPod内装敏感组件。切勿弯曲、摔落或挤压。如果担心划伤iPod, 您可以购买一个外壳。外壳另有出售。,B-Trans-2,Reading B,使用接头和端口 不要强行将接头插入端口。如
28、果接头不能顺畅地插入到端口中，说明它们可能不匹配。连接时，确保接头与端口匹配，并且将接头对准端口。确保合适的温度 须在温度为摄氏0到35度（华氏32到95度）之间的地方使用iPod。在低温条件下，iPod的播放时间可能会暂时缩短。,B-Trans-3,须将iPod存放在温度为摄氏零下20到零上45度（华氏零下4到零上113度）之间的地方。不要将iPod留在停泊的车内，因为车内的温度可能会超出上述范围。在使用iPod或者给电池充电时，机壳发热是正常现象。机壳将设备内部的热量传导给外部的冷空气，起到散热的作用。,Reading B,B-Trans-4,保持外壳干净 清洗iPod时，拔下所有电源线，
29、关闭机器，并且将”锁定”转换开关（如果有）置于“锁定”位置。然后用微湿软布擦拭。避免开口处受潮。切勿使用玻璃水、家用洗涤剂或其他化学清洗剂清洁。,Reading B,B-Task 1,Reading B,Task 1 Decide whether the following statements are true (T) or false (F) according to the manual.,( ) 1. A case can protect your iPod from being bent, dropped or crushed. ( ) 2. You should fit a con
30、nector into a port correctly and join them with ease. ( ) 3. iPod playtime might shorten if its stored in a place where the temperature is below 0oC. ( ) 4. Dont leave your iPod in parked cars unless it is switched off. ( ) 5. You can use a soft and slightly damp cloth with household cleaners to cle
31、an your iPod.,F,T,F,F,F,B-Task 2,Reading B,Task 2 Choose the right things to do in each of the following situations.,Listening,Listening & Speaking,Task 1,Task 2,Task 3,Task 4,Task 5,L-Task 1,Listening & Speaking,Task 1 A salesgirl is introducing one of their printers to a customer. Listen to the co
32、nversation and fill in the blanks with what you hear.,M: Could you give me the size of the printer? W: Yes. Its 15 centimeters . M: How about its ? W: Its 30 centimeters wide. M: How long is it? W: The is centimeters. M: By the way, how much does it weigh? W: Its is 5 kilograms.,high,width,length,65
33、,weight,L-Task 2,Listening & Speaking,Task 2 A customer is asking about some furniture. Listen to the conversation and complete the table with what you hear.,Script,Wood,Brown/White/Black,135kg,$515,L-2-Script,Task 2 Script,Listening & Speaking,L-Task 3,Listening & Speaking,Task 3 Mike and Anne are
34、discussing which gifts to give at the coming trade fair. Listen and note the reasons for and against the gifts.,Script,good price,attractive,expensive,contact details,free ad,L-3-Script,Task 3 Script,Listening & Speaking,L-Task 4,Listening & Speaking,Script,L-4-Script,Task 4 Script,Listening & Speak
35、ing,L-Task 5-1,Listening & Speaking,Task 5 Listen to the passage twice and fill in the blanks with what you hear.,When describing your product for a business plan, you should start by asking yourself, “What product am I selling?” In answering the question, you can explain what the product is and wha
36、t the product . Then you can list the special points that make your product different from others._ , you should state how your product will benefit customers.The description of your product should clearly state . Describe the special,is used for,More importantly,goals and objectives,声音,L-Task 5-2,L
37、istening & Speaking,points of your product and how or why it will attract customers. Emphasize any special points that you feel will attract customers and explain how and why these points are attractive. Try to describe the benefits of your product from your customers . Successful business owners kn
38、ow or at least have an idea of what their customers want or expect from their product. This type of knowledge can be helpful in buildingand loyalty.,point of view,customer satisfaction,Writing,Writing,Catalog,Task 1,W-Catalogue,Writing,Product catalogs are one of the oldest forms of sales material i
39、n business. Over hundreds of years they have changed very little: basically a list of products breaks down into different categories; then for each product there is a product name, some relevant specifications or options, perhaps a description and then the price of the product.With Internet access b
40、ecoming universally available, online catalogs play an ever bigger role in todays business. In comparison to traditional printed catalogs an online catalog is inexpensive. Also, a printed catalog can sometimes be out of date before it is even in the customer s hand whereas an online catalog can be u
41、pdated at any time, so that customers can always have access to the latest information.,W-Task 1,Writing,Task 1 Read the description of the mobile phone Nokia N95 (8GB) for a catalog, and complete the following table.,8 GB,2.8-inch,5-Megapixel,all multimedia files,350.00,Notes: GB = Gigabyte，千兆字节 Me
42、gapixel: 百万像素,Mini,Work in groups. Each group should choose one product and demonstrate to the class how to use it. The following sample is provided for your reference.,Mini-project, Work in groups; Refer to the sample on P59; Good time management and cooperation; In-class presentation.,Language Lab
43、,Language Lab,Task 1,Task 2,Task 3,Task 4,Task 5,a rough or unfinished drawing or painting be greater in weight, value or importance than far away in space or time make or become flat make (something) on a large scale using machinery an objective or result towards which efforts are directed improve
44、the quality, value or extent of something find the exact position of something an act of trying to do something read or examine quickly,LL-Task 1,Language Lab,( ) 1. locate ( ) 2. target ( ) 3. remote ( ) 4. sketch ( ) 5. manufacture ( ) 6. attempt ( ) 7. flatten ( ) 8. outweigh ( ) 9. enhance ( ) 1
45、0. run over,Task 1 Match the words or phrases on the left with their meanings on the right.,H,F,C,A,E,I,D,B,G,J,LL-Task 2-1,Language Lab,Task 2 Complete the following sentences with the words or phrases from Task 1. Change the form if necessary.,1. He _ his notes before the lecture. 2. For Tom, the
46、fear of visiting the dentist _ the pain of a toothache. 3. The factory met its production _ ahead of schedule. 4. They are making a new _ to solve the problem. 5. He usually starts with a _ in the design period.,ran over,outweighed,target,attempt,sketch,LL-Task 2-2,Language Lab,6. She had never imag
47、ined being able to visit such _ countries. 7. Passing the English examination should _ the chances of getting the scholarship. 8. Their new job is to _ toys in a factory. 9. The workman _a piece of metal by hammering it. 10. Her new office is _ in the center of the town.,remote,enhance,manufacture,f
48、lattened,located,LL-Task 3-1,Language Lab,Task 3 Rewrite the following sentences after the models.,Model 1: We make the product attractive. It is one of our goals as a profession.One of our goals as a profession is to make the product attractive. 1. We save lives. It is the most important thing.The
49、most important thing for us is to save lives. 2. A postman delivers letters and newspapers. This is his duty.The duty of a postman is to deliver letters and newspapers. 3. I point out the difficulties of the matter. It has been my purpose.My purpose has been to point out the difficulties of the matter.,
