1、商名翻译,西凤酒清澈透明，香气浓郁，纯厚园绵，回味悠长，别具一格。饮后令人神志清爽，有通胃祛劳之功，历为广大群众所喜爱。,清澈透明 clear, transparent, limpid 香气浓郁 fragrant, sweet-smelling, savory, appetizing, with relish, spicy 纯厚园绵 pure, unmixed 回味悠长 after taste, call sth. to mind and ponder over it 别具一格 have a unique / distinctive style, have a style of ones ow
2、n 神志清爽 consciousness, senses, mind 通胃祛劳 whet (stimulate) the appetite andrelieve fatigue,西凤酒清澈透明，香气浓郁，纯厚园绵，回味悠长，别具一格。饮后令人神志清爽，有通胃祛劳之功，历为广大群众所喜爱。Limpid and transparent, fragrant and aromatic, rich and undiluted, Xifeng Liquor presents a lingering taste of unique style. A drink of it will refresh and
3、it has long been favored by people at large because of its ability to whet the appetite and relieve fatigue.Western Phoenix Dilute: make thinner or waker undiluted: ndailju:tid a. 未稀释,未搀水 whet (stimulate),“雪山”牌羊绒衫色泽鲜艳，手感柔滑，穿着舒适，轻软保暖。其品质优良，做工精细，花型、款式新颖，尺码齐全，深受国内外消费者青睐。,羊绒衫 blouse, sweater 色泽鲜艳 bright
4、-colored, gaily-colored, in gay color 手感柔滑 soft feel 穿着舒适 comfortable 轻软保暖 light, warm, 品质优良 quality, 做工精细 workmanship 款式新颖 novel. 尺码齐全 range of sizes,“Snow Mountain” Cashmere Sweaters are lustrous in color, and supple, light, warm and comfortable to wear. Owing to their fine quality, excellent work
5、manship, novel designs and style, and complete range of sizes, they have gained popularity with consumers at home and abroad. lustrous: lstrs a. 有光泽的,光辉的,“Snow Mountain” brand Cashmere Sweaters, characterized by their bright colors, soft feel and light weight, are warm and comfortable to wear. Thank
6、s to/ because of their fine quality, excellent workmanship, novel designs and styles, and complete size range, they have gained popularity among consumers abroad.,上海针织公司由37个企业组成，生产规模大，且拥有众多的名牌产品，如“菊花牌”、“鹅牌”和“三枪牌”，公司每年的销售额高达13亿人民币。,针织公司 Knitting 生产规模 production scale 名牌产品 well-known brands 三枪牌 鹅牌 菊花牌
7、 销售额 sales volume,Shanghai Knitting Corporation is made up of 37 enterprises and enjoys a broad production scale. It boasts several well-known local brands such as “Chrysanthemum”, “Swan” and “Three Guns”, with an annual sales volume of about 1.3 billion RMB.,全兴特曲酒为中国名酒，产于中国四川成都市锦江河畔。历史悠久，始产于满清道光四年。
8、选用优质高粱、上等小麦为原料，采用传统工艺、陈年老酵精心酿造。酒质最佳，具有窖香浓郁、醇和协调、绵甜甘冽、落口净爽的独特风格。,全兴特曲 中国名酒 历史悠久 满清道光四年 the days of Daoguang, the emperor ofthe Qing Dynasty (1824 A.D.) 高粱 sorghum sorghum: s:gm 传统工艺using traditional methods 陈年老酵aged cellars 精心酿造in a meticulous way 窖香浓郁Being mildly mellow and crisply refreshing, 醇和协调h
9、armonious nature 绵甜甘冽delicate bouquet 落口净爽,Quanxing Daqu Liquor, one of the most famous spirits in China, is made from first-class sorghum and wheat. Produced on the banks of the Jinjiang River in Chengdu City, Sichuan Province, its history can be traced back to the days of Daoguang, the emperor of
10、the Qing Dynasty (1824 A.D.). It is fermented in aged cellars and brewed in a meticulous way using traditional methods. Being mildly mellow and crisply refreshing, the liquor boasts its own unique style with a harmonious nature and delicate bouquet. meticulous : Give great attention to detail bouque
11、t: scent of wine,Quanxing Special Liquor is a famous Chinese liquor. Its history can be dated to the days of Daoguang, Emperor of the Qing Dynasty in the years between 1821-1850. Produced on the riverside of the Jinjiang River in Chengdu, Sichuan Province, the liquor, made with high-grade sorghum an
12、d first-class wheat, is fermented and brewed with traditional craftsmanship in old vintage cellars and is of the best quality. It is characterized by its strong cellar flavor, harmonious mellowness, lingering sweet chill and refreshing effect.,麦当劳品牌名称的巨大优势使公司在世界各地不断建立市场。The enormous strength of the
13、McDonalds name has helped the company to enter new markets all over the world.,如果商品在当地生产更有效率，那就在当地生产，如果在区域、国家乃至国际的层面上更有效率，那么商品的生产和服务就可以在这些更高的层面上进行。Things that can be produced more efficiently locally should be produced locally, while goods and services that can be produced more efficiently at region
14、al, national, or indeed international levels, should be produced and exchanged at those higher levels.,我厂生产的112升和145升电冰箱，造型美观，质量可靠，噪音小，耗电少，使用方便安全。The 112 and 145 liter refrigerators manufactured by our plant are noted for their style, reliable quality, low noise, low energy consumption, and easy and
15、 safe operation.,这家跨国公司用5万美元买下了这家商号，2万美元买下了它的信誉。The international corporation paid $ 50,000 for the firm, and $ 20,000 for its goodwill.,龙岩咸脆花生，引进国外先进生产技术与设备，产销日本、韩国及东南亚。Produced with advanced technology and equipment from abroad, Longyan crispy and salted peanuts are sold in Japan, South Korea and
16、the South East Asia. Longyan Salted Crisp Peanuts are specially prepared with imported, advanced equipment and superior technology. They are extremely popular in Japan, Korea and some Southeast countries.,伊犁采用灵活多样的市场营销战略。对不同的地区，伊犁采取了不同的营销策略。 例如在打入武汉市场时，以“昭君回故里，伊犁献真情”为主题，向武汉中小学生赠送100万支雪糕，一举占领武汉市场。在打入
17、北京市场时，鉴于北京冷饮品牌众多的情况，采取“农村包围城市”的战略，由三环路外开始，逐步向内扩展。目前，伊犁产品已经广销全国30个省市自治区的500多个大中城市，并开始打入国际市场。,Flexible marketing strategies and different strategies are adopted by Yili for different regions. For example, in Wuhan, Yili occupied the market by distributing 1 million ice creams for free to the primary a
18、nd middle schools students there through a campaign named “Care from Yili.” In Beijing, where there were already a lot of brands, it adopted an encirclement strategy, starting from the suburbs and gradually expanding into the downtown area. Now Yili products are sold in more than 500 medium and larg
19、e cities in nearly all parts of China, and it is starting to enter the international market.,“Zhao Jun coming back to hometown, Yili offering its true love”,The marketing strategy of Yili is flexible and diversified, because it always takes different approaches to deal with different markets. To win
20、 over customers in Wuhan, for example, the group donated 1 million servings of ice cream to local primary and middle school students, an offer that has really paid off. In the case of Beijing, Yili, mindful of fierce competition there, decided to start with suburbs outside the Third Ring Road before
21、 entering the downtown area. Now Yili sells well in more than 500 cities across the country and, more importantly, it is starting to enter the international market.,Yili adopts different market strategies in different target markets. For example, in Wuhan, under a catchy slogan, Yili offered 1 milli
22、on free ice creams to the students in primary and secondary schools there. As a result, it took the market overnight. In Beijing, because there are many competitors there, Yili began to sell its products outside the Third Ring Road and gradually moved into the downtown area. At present, Yilis products are available in more than 500 large-and medium-size cities of 30 provinces, municipalities, and autonomous regions. Whats more, Yili also began to make its presence in the international market.,
