1、mySAP CUSTOMER RELATIONSHIP MANAGEMENTmySAP Business SuitemySAP? CUSTOMERRELATIONSHIPMANAGEMENTmySAP? BUSINESS SUITE: YOUR INDUSTRY1. YOUR BUSINESS. YOUR FUTURE.mySAP? Business Suite is the worlds most comprehensive family of business solutions, enabling adaptive business, complete integration, and
2、easy collaboration over theInternet. And its engineered to grow with your business.mySAP Business Suite is powered by SAP NetWeaver? technology platform, an extensive integration and application platform that lays the foundation for new cross-functional business processes and lowers your total cost
3、of ownership (TCO) by reducingthe need for custom integration and by offering complete life-cycle management for your solution. This Web services-based platform is the foundation for the EnterpriseServices Architecture, and it aligns people, information, and business processes across organizational
4、and technological boundaries.As part of mySAP Business Suite, mySAP? Customer Relationship Management providesbest-of-breed functionality plus industry-specific features and best practices based onthree decades of SAP experience. That means you can dramatically improve themanagement of your companys
5、 customer relationships. And thats why the best-run businesses run SAP.2MARKETING. SALES. SERVICE. ONLINE COMMERCE. PROFITABILITY. ONE CRM SOLUTION TIES IT ALL TOGETHERLate deliveries. Unresponsive service. Declining sales and mySAP CRM is unique in the breadth of its capabilities. profits. Dissatis
6、fied customers. Its easy to tell when yourIts end-to-end, industry-specific integration helps you stream-company needs a customer relationship management lineall marketing, sales, and service functions. Its business(CRM) solution.process insights help improve decision making for increasedperformance
7、 and profitability. And its modular, targeted Of all the CRM solutions available today, only onesolutions fit your companys size and objectives while deliver-immediately integrates with all of your existing businessing a tangible return on investment.processes. Only one has the power to immediately
8、link yourcompanys entire value chain. Only one connects employees,At the same time, mySAP CRM provides an open, adaptable,partners, industry-specific processes, and technology in and user-friendly solution thats easy for your people to learna closed-loop customer interaction cycle. And only one isan
9、d use. And its role-based enterprise portal delivers exactlybacked by decades of experience in your industry.the information and services that each user needs.That solution is mySAP? Customer Relationship Manage-No wonder mySAP CRM is the choice of many of the worldsment (mySAP? CRM).most successful
10、 and profitable companies large and small.By dramatically improving your ability to interact with yourmySAP CRM eliminates the boundaries that stand betweencustomers at every stage of the relationship from initialyou and your customers, and it drives value into all levels ofmarketing campaigns to af
11、ter-sales service and support your business.mySAP CRM can help your company increase revenues, im-prove profitability, build a stronger competitive advantage At the marketing, sales, and service level, mySAP CRM givesand delight your customers, employees, and shareholders.your people the real-time i
12、nformation they need to executetargeted marketing campaigns, increase sales, and deliverprompt, superior service whether by phone, fax, Internet, or face to face.7/crmlower.6COMPARE FEATURES AND BENEFITS, AND YOULL CHOOSE mySAP CRMFEATUREBENEFITFull integration with other Delivers a faster return on
13、 investment ?mySAP Business Suite solutionsIncreases internal efficiency and agility through seamless flow of information?and compatibility with third-party Drives value throughout your entire business network, including customers, suppliers, and partners?solutionsReduces total cost of ownership (TC
14、O)?Streamlined processesReduces overhead?Helps speed time to market?Increases responsiveness?Boosts productivity?Industry-specific solutionsUnique capabilities focused on end-to-end, customer-centric processes instead of customer interactions only?Provides proven best practices for your specific ind
15、ustry?Reduces time and cost of implementation?Industry-specific integrationEnd-to-end visibility?Fluidly manage industry-specific business processes across marketing, sales, and service functions?Immediate and sustainable competitive advantage?Product pricing and configurationFacilitates e-selling?o
16、ver the InternetProvides a high-quality, low-cost buying experience and product configuration?Extensive mobile sales and Extends the reach of your employees and allows them to provide customer service from anywhere at any time?service support using the latestmobile technology7SAP AGNeurottstra?e 166
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