1、1职场口语从头学Chapter1第一讲:描述理想职业 Describing Your Ideal Career Orlando: What kind of career do you want?Andrea: I want to work in marketing. I think it would be an incredible experience working on international ad campaigns.Orlando: Oh, then you have to be up to speed on different brands.Andrea: Absolutely
2、. Im already aware of current and future trends but I would need to increase my knowledge of the media and branding.Orlando: You really know what you want! Excellent.Andrea: Youve been a journalist for about five years, right? Why did you choose to be a journalist?Orlando: Well, Ive always had an af
3、finity for analytical writing and current events. Plus, Im interested in politics.Andrea: I see what youre saying. I always enjoy working on a team, especially when I get to use imagination to deliver messages using visual aids. So, we both matched our interests to our careers.Orlando: Definitely! W
4、hat about your career expectations?Andrea: I would expect to be able to communicate creatively, and have the freedom to analyze markets. I also believe that a marketing job would provide great opportunities for my personal growth.Orlando: I agree. Being a journalist broadens my horizons. That is one
5、 of the main reasons I chose this job.参考译文描述理想职业奥兰多: 你向往哪一种职业呢？安德里亚: 我想要从事市场营销的工作。我认为参与国际广告活动是很棒的经验。奥兰多: 噢，那么你必须熟悉各种品牌的最新信息。安德里亚: 没错。我已经掌握了最近及未来的趋势，但我也需要提升自己对于媒体和品牌创建的知识。奥兰多: 你真的知道你要追求的是什么！太棒了。安德里亚: 你已经当记者大概有五年了，对吧？你为什么会选择当记者呢？奥兰多: 这个嘛，我一直以来都挺喜欢分析式写作和当代时事。此外，我对政治有兴趣。安德里亚: 我懂你说的。我一向喜欢团队合作，尤其是当我可以运用想象
6、力，并通过视觉辅助效果传达信息。也就是说，我们俩选择的职业都符合我们的兴趣。奥兰多: 一点也不错！那你有什么职业展望呢？安德里亚: 我期望能有创意地沟通，并能获得充分的自由分析市场。我也相信营销工作能提供我许多个人成长的机会。奥兰多: 我同意。记者的身分能让我拓展视野。那也是我选择这工作的主因之一。第二讲:履历表与求职信 Resume and Cover Letter Andrea: Hello, Orlando. Im working on my rsum and cover letter, but Im not sure about how to organize them. Could
7、you give me some advice?Orlando: Sure. What job position are you applying for and how would you describe yourself professionally?Andrea: Im applying for an advertising associate position. I would describe myself as an effective communicator, and I have insights into new trends.Orlando: Thats what yo
8、u should say in the cover letter. The goal of the cover letter is to persuade employers to 2look at your rsum. Make it short. Tell them the exact job position you are applying for, your past experience, skills and qualifications, and why you would be a competent candidate for the position.Andrea: I
9、see. What about the rsum?Orlando: The rsum is what will get you an interview. I recommend it be about one page. Lay out the content clearly. Use education, work experience, skills and qualifications as headings to organize your rsum. The last thing is to sell yourself.Andrea: So, Im a brand?Orlando:
10、 Yes. If you effectively present yourself as a brand, the employer will be interested to see you in person. Really emphasize your best qualities.Andrea: Thank you so much!参考译文履历表与求职信安德里亚: 你好，奥兰多。我在写履历和求职信，但我不确定要怎样写得有架构。你可以给我一些意见吗？奥兰多: 当然可以。你想应征什么职位，还有你会以怎么样的专业角度介绍自己？安德里亚: 我要应征广告助理的工作。我会把自己描述成一位有效率的沟
11、通者，而且对新潮流很有洞察力。奥兰多: 那是你该在求职信里提到的重点。求职信的目的就在说服雇主审阅你的履历。求职信要写得精简。告诉他们你所应征的确切职位、你的过去经历、技能和条件，还有你为什么是能够胜任这个职缺的适当人选。安德里亚: 我明白了。那么该怎么写履历呢？奥兰多: 履历是能让你争取到面试机会的东西。我建议履历的长度大约落在一页左右。清楚列出内容大纲。运用学历、工作经验、技能和证书当作标题来组织你的履历。而最后一件事就是要推销自己。安德里亚: 所以，把自己当成一个品牌吗？奥兰多: 没错，如果你可以有效地把自己当作品牌一样呈现，那么雇主就会有兴趣亲自与你面谈。真的要把你最优秀的特质都给凸显
12、出来。安德里亚: 太感谢你了！第三讲: 安排面试 Scheduling Interviews Dylan: Hello, Andrea. This is Dylan Cooper calling from Innovative Inc.Andrea: Hi, Dylan, how are you?Dylan: I am doing well. Weve reviewed your application for the advertising associate position and would like to arrange an interview with you. Will you
13、 beavailable this week?Andrea: Yes, Im available most days during the morning.Dylan: Excellent. Would an appointment at 9:00 AM on Tuesday be convenient?Andrea: 9:00 AM on Tuesday, of course.Dylan: Our office is located on the 3rd floor at 197 Diversey Ave. You will be interviewed by Mr. Johnson in
14、the creative department.Andrea: Is the spelling of Mr. Johnson J-O-H-N-S-O-N?Dylan: Thats right.Andrea: Great. May I ask how far the office is from the subway station?Dylan: The closest subway station to our office is Merchandise Mart, which is about a fifteen-minute walk to our office.Andrea: Thank
15、 you. I will keep that in mind.Dylan: Oh, and please bring your portfolio and any relevant materials with you. Mr. Johnson will want to look at 3them.Andrea: I will. I look forward to it. Is there anything else I should be aware of?Dylan: No, I think thats all. Thank you, Andrea. Have a good day.And
16、rea: Thanks for calling. You have a great day as well.参考译文安排面试狄伦: 哈啰，安德里亚。我是创新公司的迪伦库柏。安德里亚: 嗨，迪伦，您好吗？狄伦: 我很好。我们已经审阅过你应征广告助理的资料了，想要进一步和你安排面试，请问这星期有空吗？安德里亚: 有的，我基本上早上都有空。狄伦: 太好了。那请问和你约星期二早上九点方便吗？安德里亚: 星期二早上九点，当然可以。狄伦: 我们办公室在多弗西大道 197 号三楼。将由创意部门的强森先生为你进行面试。1安德里亚: 请问强森先生的名字是写成强壮的强，森林的森吗？狄伦: 没错。安德里亚: 好的。
17、那请问您们办公室距离地铁多远呢？狄伦: 最靠近我们办公室的地铁站是商品市场站，从那里走到我们办公室大约需要 15 分钟路程。安德里亚: 谢谢您，我会记得的。狄伦: 喔，也请记得携带你的作品集和其他相关资料，强森先生应该会想看过你的作品。安德里亚: 我会的。期待和你们会面。另外，我还需要注意些什么吗？狄伦: 没了，我想大概就是这些。谢谢你，安德里亚。祝你有美好的一天。安德里亚: 谢谢您的来电。也祝您有美好的一天。第四讲：准备面试 Interview Preparation Andrea: My job interview is on Tuesday, so Im planning some re
18、sponses to possible interview questions as well as a few questions to ask. Should I prepare what to wear?Orlando: Definitely. Your appearance will show whether you take theopportunity seriously, and also whether youll fit in nicely with their corporateculture.Andrea: Youre right. Etiquette is fundam
19、ental. Ill get my outfit dry cleaned and have my hair trimmed.Orlando: How about the documents for the interview?Andrea: Ill take a briefcase with copies of my rsum, references,recommendation letters, and pens, and paper.Orlando: It seems like youre on the right track and almost ready to go. Oh, and
20、 make sure to be punctual. I recommend you arrive 30 minutes early because its possible to get delayed while commuting.Andrea: Ill keep that in mind.Orlando: However, dont go to the companys office too early. Career experts have suggested that ten to fifteen minutes before the interview is the ideal
21、 time to arrive. It will give you time for some deep breaths to settle your nerves.Andrea: These are great tips. Thank you, Orlando.参考译文准备面试安德里亚: 我的工作面试是在星期二，所以针对可能的面试题目，我正在拟定一些回应，以及些许要问的问题。我该准备面试穿着吗？奥兰多: 当然啊。你的外表显示了你是否认真对待这次面试机会，也透露了你能不能融洽地适应他们的公司文化。4安德里亚: 你说得对。礼节是很基本的事。我会把套装送去干洗，也会去修剪头发。奥兰多: 那面试的相
22、关文件呢？安德里亚: 我会带几份履历、介绍信、推荐函在公文包里，还有一些笔和纸。奥兰多: 你似乎都做对了，也几乎准备就绪。喔，还有切记要准时。我建议你提早 30 分钟到，因为通车可能会耽误到时间。安德里亚: 我会好好记得。奥兰多: 但是也不要太早到公司办公室。职业专家建议，在面试的前 10 到 15 分钟抵达应当是最适合的时间。这会让你有时间做深呼吸，好缓和紧张的情绪。安德里亚: 这些小秘诀实在太棒了。谢谢你，奥兰多。Chapter3 面试第五讲: 自我介绍 Introducing Yourself Andrea: Hello, Mr. Johnson. Its nice to meet yo
23、u. I appreciate you meeting with me.Mr. Johnson: My pleasure. Please have a seat.Andrea: Thank you.Mr. Johnson: Ms. Moore, I would like to start by learning more about you. Would you please tell me about your background?Andrea: I graduated from Northwestern University with a degree in advertising. A
24、lso, I volunteered at a neighborhood language center for newimmigrants for two years. These experiences have equipped me with both marketing knowledge and communication abilities.Mr. Johnson: Excellent. Communication is highly valued in this industry. How would you describe your personality?Andrea:
25、I would describe myself as motivated, attentive to detail, andcommitted to teamwork. I am a collaborator and I can also work independently.Mr. Johnson: Good. In this organization, employees must work both in a team and on their own. You have a degree in advertising. Why did you choose it as a profes
26、sion?Andrea: I find it fascinating when words and images come together to conveya strong and effective message. For me, it is almost like a form of art. My view is that it takes a combination of creativity and branding in order to produce successful ad campaigns.参考译文自我介绍安德里亚: 您好，强森先生。很高兴见到您。非常感谢您抽空与
27、我见面。强森先生: 这是我的荣幸。请坐。安德里亚: 谢谢。强森先生: 摩尔女士，我想先从多了解你一点开始。可以请你告诉我你的背景吗？安德里亚: 我毕业于西北大学，拥有广告学位。另外，我在邻近服务新移民的语言中心当了两年志愿者。这些经验让我同时具备了营销知识和沟通能力。强森先生: 太棒了。我们这一行十分重视沟通。你会怎么描述自己的个性呢？安德里亚: 我会说自己是一个积极、注重细节和忠于团队的人。我擅长与人合作，但也能独立作业。强森先生: 很好。在我们这个组织里，员工必须能团队合作也能单独工作。你有广告的学位。那你为什么会选择广告来当自己的专业呢？安德里亚: 我觉得当文字和影像结合在一起，传达强烈
28、且有效的信息时，那是件相当令人向往的事。对我来说，这几乎就像是一种艺术的呈现。我认为必须要结合创意和品牌创建，才能创造出成功的广告宣传。5第六讲: 学术经验 Academic Activities Mr. Johnson: Can you tell me about your academic background?Andrea: Yes. I believe my four years in college have equipped me with the technical know-how and knowledge needed for this industry. For exam
29、ple, myDecoding Advertisements class taught me the principles of making a successful ad, and the Brand Positioning course allowed me to practice building a brand. Most importantly, Ive learned how to set and achieve goals for an ad campaign.Mr. Johnson: In addition to your academic training, your rs
30、um shows that you participated in several extracurricular activities. Please tell me about them.Andrea: The most inspiring activity I participated in was a Youth OutreachProgram. We visited elementary schools in China and performed language exchanges. We also organized games and activities with the
31、students. I gained a lot of experience in organizing and hosting activities. Moreover, this experience developed my cross-cultural communication ability. I believe this iscrucial when launching an international campaign.Mr. Johnson: Very well. You worked at a publishing company as an intern for a ye
32、ar. Explain how that experience relates to this advertising job.Andrea: Working in the advertising industry requires keeping up to date with current trends. The internship gave me a unique insight into events happening worldwide.学术经验强森先生: 你可以告诉我你的学术背景吗？安德里亚: 好的。我相信在大学四年的修业结束后，我已经具备了这个产业所需的科技专业技能和知识。
33、举例来说，在解析广告学这门课中，我学到了制作成功广告的准则；而在品牌定位的这门课中，我也练习过如何建立品牌。最重要的是，我也学会了如何拟定及达成广告宣传的目标。hater强森先生: 除了学术训练之外，你的履历上也显示你曾经参加过许多课外活动。请和我分享你的课外活动经验。安德里亚: 我参加过最启发人心的活动是青年外展服务计划。我们参访中国的一些小学，并进行语言交换。我们也和学生一起策划了游戏和活动。我从中获得了许多策划和主持活动的经验。不仅如此，我也通过这个经验来发展我的跨文化沟通技巧。我相信在举办跨国宣传活动时，这会是很重要的能力。强森先生: 非常好。你曾在出版社当过一年的实习生。请说明这个经
34、验和我们的广告职缺有什么关联。安德里亚: 在广告业工作需要与时下潮流并进。这个实习经验让我对全球发生的事件能有独特且深刻的见解。第七讲: 工作经验 Work Experience Mr. Johnson: There are many companies similar to ours. Why do you want to work for us?Andrea: As an industry leader, you have an excellent reputation. I am impressed by those innovative and successful advertisi
35、ng campaigns your company has produced, especially the recent advertisement about waterconservation. It delivers a clear message about conserving water and calls the audience to action.Mr. Johnson: Are there other reasons why you have chosen us?Andrea: When I visited your website, I found impressive
36、 information about the future projects you will be initiating, such as the new product launch event for ZoZo, the most authorized smart phone company in Asia. These types of projects are appealing to me. I want to be part of a dynamic team within your company.Mr. Johnson: I appreciate you speaking h
37、ighly of our company. What qualities do you think are needed to work in our firm?Andrea: Being creative would probably be the most important one. I think excellent visual and verbal communication skills are also essential. The abilities to analyze markets and predict trends are also important. I thi
38、nk it would be necessary to have a good awareness of the media and of branding in general.Mr. Johnson: OK. There are numerous qualified candidates applying for this position. Why should we hire you 6instead of someone else?Andrea: I have experience working with branding, styling, and retail trends,
39、and I have excellent communication and time-management skills. In addition, my experience in studying abroad gives me a well-developed world view in relation to advertising.应征职位的原因强森先生: 有那么多和我们相仿的公司行号，你为什么会想来我们这儿工作呢？安德里亚: 身为业界龙头，贵公司有绝佳的声誉。我对贵公司所制作的那些独树一格且成功营销的广告宣传感到相当钦佩，尤其是最近那支节约用水广告。它传达出节约用水的明确讯息，并
40、请观众将此讯息付诸行动。强森先生: 还有其他让你选择我们公司的原因吗？安德里亚: 当我浏览贵公司网站时，我发现了一些有关贵公司未来会着手进行的企划案信息，像是替亚洲最具权威性的智能手机公司 佐佐举办新品发表会，这些信息让我印象深刻。而我也对这类的企划案很感兴趣。我想成为贵公司充满活力团队的其中一员。强森先生: 谢谢你对我们公司赞誉有加。你认为要具备哪些必要条件才能在我们公司工作呢？安德里亚: 最重要的大概莫过于要有创意了吧。我认为绝佳的视听表达技巧也是至关重要的条件。而分析市场及预测潮流的能力同样是不可或缺的要素。总体而言，我认为有必要对大众传媒及品牌创建有相当的了解。强森先生: 好的。应征这
41、个职缺的合格候选人不在少数。那么为什么我们该录取你而不是其他人呢？安德里亚: 我有品牌创建、风格设计和零售业趋势分析的相关工作经历，而且我具备绝佳的沟通及时间管理技巧。除此之外，关于广告业的这块领域，我的留学经验让我养成了健全的世界观。第八讲: 个人优势 Personal Strengths Mr. Johnson: Briefly tell me about your strengths.Andrea: Ive been told that I possess outstanding cross-cultural competence, computer skills and creativ
42、ity. Put simply, Im good at communicating with my colleagues and people from different cultures. Moreover, I can launch ad campaigns creatively and effectively by utilizing social media as well as computer software.Mr. Johnson: What about your weaknesses?Andrea: Sometimes I pay too much attention to
43、 details because I always want the best result from each job I do. This sometimes leads to inefficiencies.Mr. Johnson: I see. This position will challenge your stress management. Are you able to work under pressure?Andrea: Yes, I am. Since I needed to complete projects and displays by deadlines, I l
44、earned to cope with pressure and remain productive.Mr. Johnson: Advertising is exciting; however, it still involves repetition. How will you approach tedious routines?Andrea: I believe there is repetition in any profession. However, because I always try to fulfill each duty to the best of my abiliti
45、es, I never think of routines as boring or negative. I will approach each task with a fresh perspective and an open mind instead of prejudging the situation.个人优势强森先生: 简单聊一下你的个人优势吧。安德里亚: 有人曾说我有优越的跨文化能力、电脑技术和创造力。简单来说，我善于和同事以及来自不同文化的人沟通。另外，我能够运用社交媒体和电脑软件，有创意又有效率地推动产品的宣传活动。强森先生: 那你有哪些缺点呢?安德里亚: 因为每份工作我都想
46、做到最好，所以有时我会太拘泥于细节。而这会让我变得没有效率。强森先生: 我明白了。这个职位会挑战你的抗压力。你可以在压力下工作吗？安德里亚: 是的，我可以。因为我过去常需要在截止日前完成专案和展示，所以我学会了如何处理压力并保持效率。7强森先生: 广告业这一行很有意思；但它还是有些重复性质的工作。你会如何处理繁琐又单调乏味的例行公事呢？安德里亚: 我相信任何一个职业都会有重复性质的工作。然而，因为我总是竭尽所能地去尝试完成每一件职责，所以我从未觉得例行公事无聊，或对它怀有负面看法。我会试着以全新的态度和开放的心态来面对每个任务，而不是以先入为主的看法来评判情况。第九讲：应征职位的原因 Reas
47、ons for Applying for a Position Mr. Johnson: There are many companies similar to ours. Why do you want to work for us?Andrea: As an industry leader, you have an excellent reputation. I am impressed by those innovative and successful advertising campaigns your company has produced, especially the rec
48、ent advertisement about waterconservation. It delivers a clear message about conserving water and calls the audience to action.Mr. Johnson: Are there other reasons why you have chosen us?Andrea: When I visited your website, I found impressive information about the future projects you will be initiat
49、ing, such as the new product launch event for ZoZo, the most authorized smart phone company in Asia. These types of projects are appealing to me. I want to be part of a dynamic team within your company.Mr. Johnson: I appreciate you speaking highly of our company. What qualities do you think are needed to work in our firm?Andrea: Being creative would probably be the most important one. I think excellent visual and verbal communication skills are also essential. The abilities to analyze markets and predict trends are also important. I think it would be
