1、Section A Our Changing Lifestyle: Trends and Fads,Contents,Text A,Main Idea & Structure,Words & Expressions,Warming up,Look at the pictures below, and discuss with your classmates: how has peoples life changed in China during the past 60 years?,Warming up,Warming up,Reference:,布拉吉 one-piece dress 中山
2、装 Chinese tunic suit 解放鞋 liberation shoes 工装裤 overalls; dungarees; jeans 喇叭裤 the flared trousers; the bell-bottoms 海魂衫 a sailors striped shirt 蛤蟆镜 goggles,Warming up,Reference:粮票 grain coupons 搪瓷杯 an enamelled cup雪花膏 face cream连环画 serial pictures 水枪 water pistols掌上游戏机 handheld game console,Reading T
3、hrough,These days, lifestyles have a tendency to change so fast. It is more than just clothing and hairstyles that are in style one year and out of date the next; its a whole way of living.One year, people wear hats and blue jeans; they drink white wine and eat at Japanese restaurants: for exercise
4、they run several miles a day. The next year, however, everything has changed: women wear long skirts; people drink expensive water from France, and eat at Italian restaurants: everyone seems to be exercising at health clubs.,Para. 1-2,Chinese,Our Changing Lifestyle: Trends and Fads,Text A,Almost not
5、hing in modern life gets away from the influence of fashion: food, music, exercise, books, language, movies, furniture, and even names go in and out of fashion. The interests that people follow can change very quickly.,Para. 3,Chinese,Text A,In the United States, even people can be “in” or “out”. Am
6、ericans enjoy following the lives of famous people: actors, sports heroes, well-known artists, politicians, and the like. But Americans also pay a lot of attention to people who have no special ability at all. In 1981, for example, an unknown elderly woman appeared in a TV advertisement in which she
7、 looked at a very small hamburger and complained loudly, “Wheres the beef?” These three words made her famous. Suddenly she appeared in magazines and newspapers, and on TV shows. She was immediately popular. She was “in”. However, this kind of fame does not last long. Such people are famous for a ve
8、ry short timethey are fads.,Para. 4,Chinese,Text A,What causes such fads to come and go? Although clothing designers influence fads in fashion because they want to make money, this desire for money doesnt explain fads in other areas, such as language. For example, why have teenagers in the past twen
9、ty-five years usedat different timesthe words groovy or awesome in conversation instead of simply saying wonderful? According to an expert in popular culture, people who follow fads are not foolish or vain; they simply want to be part of something new and creative.,Para. 5,Chinese,Text A,Fads are no
10、t limited to the United States, however. Fads are common in any country that has a strong economy (e.g. Britain, Japan, and Germany). However, in the United States, there is an additional reason for fads: most Americans seem to feel that something is wrong if there isnt frequent change in their live
11、s.,Para. 6,Chinese,Text A,Its sometimes difficult to see the difference between a fad and a trend. A fad lasts a very short time and is not very important. A social trend, however, survives a long time and becomes a true part of modern culture. The use of personal computers, for example, is a trend;
12、 a fad, on the other hand, could be the use of certain types of computer games.Who knows what changes in lifestyle will happen next?,Para. 7 & 8,Chinese,Text A,Meaning: Our lifestyle is changing all the time and there are different trends and fads at different times.,Our Changing Lifestyle: Trends a
13、nd Fads,Meaning of the Sentences,Meaning: Not only clothing and hairstyles, but also the whole lifestyles, are changing rapidly: they come into fashion one year, and go out of fashion the next. This tendency has become a whole way of living.,It is more than just clothing and hairstyles that are in s
14、tyle one year and out of date the next; its a whole way of living.,Meaning of the Sentences,Meaning: Almost everything in modern life is influenced by fashion.,Almost nothing in modern life gets away from the influence of fashion.,Meaning of the Sentences,Meaning: . almost anything, including food,
15、music, exercise, books, language, movies, furniture, and even names, can be popular at certain times and stop being popular at other times.,. food, music, exercise, books, languages, movies, furniture, and even names go in and out of fashion.,Meaning of the Sentences,Meaning: In the United States, e
16、ven people can be in fashion or out of fashion.,In the United States, even people can be “in” or “out”.,Meaning of the Sentences,Meaning: Americans enjoy learning about the lifestyles of famous people, such as actors, sports heroes, well-known artists, politicians and so on, and try to lead a simila
17、r life.,Americans enjoy following the lives of famous people: actors, sports heroes, well-known artists, politicians, and the like.,Meaning of the Sentences,Meaning: In 1981, for example, an unknown elderly woman was on TV in an advertisement. In this advertisement, she looked at a very small hambur
18、ger and, feeling dissatisfied, said loudly and angrily, “Wheres the beef?”,In 1981, for example, an unknown elderly woman appeared in a TV advertisement in which she looked at a very small hamburger and complained loudly, “Wheres the beef?”,Meaning of the Sentences,Meaning: Suddenly she became so po
19、pular that her name appeared in magazines and newspapers, and she was invited to take part in TV programs.,Suddenly she appeared in magazines and newspapers, and on TV shows.,Meaning of the Sentences,Meaning: However, these kinds of people become well known and are widely talked about for only a sho
20、rt time.,However, this kind of fame does not last long.,Meaning of the Sentences,Meaning: Why do such fads change so quickly?,What causes such fads to come and go?,Meaning of the Sentences,Meaning: Clothing designers start new fads in the area of fashion because they want to earn money, but fads in
21、other areas, such as fads in the area of language, are not caused by peoples desire to earn money.,Although clothing designers influence fads in fashion because they want to make money, this desire for money doesnt explain fads in other areas, such as language.,Meaning of the Sentences,Meaning: For
22、example, why have the young people used the words “groovy” or “awesome” at different periods of time in the past twenty-five years whentalking to others and not simply used “wonderful”, which has the same meaning?,For example, why have teenagers in the past twenty-five years usedat different timesth
23、e words groovy or awesome in conversation instead of simply saying wonderful?,Meaning of the Sentences,Meaning: An expert who studies popular culture says that people follow fashionable interests or activities neither because they dont have good sense nor because they think too highly of themselves.
24、,According to an expert in popular culture, people who follow fads are not foolish or vain.,Meaning of the Sentences,Meaning: . they simply want to take part in new and original activities.,. they simply want to be part of something new and creative.,Meaning of the Sentences,Meaning: However, fads e
25、xist not only in the United States, but also in other countries.,Fads are not limited to the United States, however.,Meaning of the Sentences,Meaning: Fads are common in any developed country, such as Britain, Japan, and Germany.,Fads are common in any country that has a strong economy (e.g. Britain
26、, Japan, and Germany).,Meaning of the Sentences,Meaning: . it seems that for most Americans, their lives should often change; otherwise, they feel there is something wrong.,. most Americans seem to feel that something is wrong if there isnt frequent change in their lives.,Meaning of the Sentences,Me
27、aning: But a social trend continues to exist for a long time and then becomes a real part of modern culture.,A social trend, however, survives a long time and becomes a true part of modern culture.,Meaning of the Sentences,Meaning: It is hard to tell what changes in lifestyle will happen next.,Who k
28、nows what changes in lifestyle will happen next?,Meaning of the Sentences,Our lifestyle is changing all the time and there are different trends and fads at different times. Not only clothing and hairstyle, but also the whole way of living are changing rapidly. But why do fads change so quickly? For
29、some people, they just want to make money while for others, they simply want to take part in new and original activities. In spite of the difference between a fad and a trend, fads exist in every country. And no one knows what changes in lifestyle will happen next.,Main Idea,Main Idea & Structure,Ma
30、in idea: Concluding the passage,Structure,Main idea: Illustration of the existence of different trends and fads at different times,Main idea: Introduction to the topic of the passage: trends and fads,Part II: Para. 2-4,Part III: Para. 5-6,Part I: Para. 1,Part IV: Para. 7-8,Main idea: Explanation of
31、the reasons of fads coming and going.,New Words,trend,complain,cause,tendency,advertisement,fame,desire,creative,area,economy,additional,appear,frequent,survive,Expressions,out of date,in/out of fashion,and the like,pay attention to,come and go,make money,trendn. 【1】 a fashion or style 时尚；时髦 e.g. Th
32、ere is a trend among young people to study abroad. 年轻人中流行出国留学。 【2】 a general tendency or direction in the way a situation is changing or developing 倾向；趋势；趋向e.g. If current trends continue, the world population could be 7 billion by the year 2010. 按目前的趋势，到2010 年全球人口将达到70 亿。,New Words,Exercises,Exerci
33、ses,trend,2. 男性越来越多地参与家务劳动，这已成为一种趋 势。,There is a trend towards more male participation in housework.,1. 麦当娜是时尚的完美诠释。,Madonna is a perfect illustration of trend.,New Words,fad,New Words,n. an interest or fashion that only lasts a short time 一时的风尚，流行一时的狂热 e.g. The break-dancing craze soon passed, as m
34、ost fads do. 跟大多数流行时尚一样，这一阵子霹雳舞热很快就过去了,Exercises,Tendency - n. 倾向；趋势；趋向 have a to / toward sth. to do sth.,e.g. Unhappy parents have a tendency to bring up unhappy children.,她天生比较谨慎。,She has a natural tendency toward caution.,New Words,不幸福的父母养育的子女也往往不幸福。,appearv. 【1】 become able to be seen; come int
35、o sight 出现；呈现 e.g. The symptoms dont appear until a few days later.【2】 seem; give other people a particular idea or feeling 似乎；好像；看来 e.g. Love appears to be more beautiful in stories than in,New Words,Exercises,症状要到几天后才显现。,故事里的爱情似乎比现实生活中的要美一些。,Exercises,appear,2. 都市人似乎永远在忙忙碌碌。,City people appear to
36、be hurrying all the time.,1. 她乌黑的头发中露出了丝丝银发。,Gray began to appear in her black hair.,New Words,Exercises,advertisement n. 广告,e.g. This advertisement is full of exaggeration.这个广告满是夸张的言辞。,我刚在报纸上看到你们的招聘广告， 我想应聘。,Ive just seen your advertisement for jobs in the newspaper and I would like to apply.,New W
37、ords,Exercises,complain - v. 抱怨；发牢骚；诉苦；投诉,e.g. To complain about things all the time makes one sick.,如果商品质量不好，你应该向生产商投诉。,If goods are not well made, you should complain to the manufacturer.,New Words,老是发牢骚让人不舒服。,Exercises,fame n. 名气；名声；声誉,e.g. His fame did not come until after his death.,出名后的一个坏处就是人
38、们在大街上对你指指点点。,One of the disadvantages of fame is that people point at you in the street.,New Words,他死后才成名。,causelead to or be the cause of 导致；引起；使发生 e.g. The childs headache may be caused by stress. n. 【1】a person, thing, or event that makes something happen 原因；起因 e.g. Scientists are searching for t
39、he cause of the disease.【2】a principle, aim or movement that is strongly defended or supported 事业；目标e.g. The organization has successfully gotten support for its cause.,Exercises,New Words,这孩子的头痛可能是紧张引起的。,科学家正在寻找这种疾病的起因。,该组织成功地为其事业赢得了支持。,Exercises,cause,2. 贫穷不一定导致犯罪。,Poverty is not necessarily a cau
40、se of crime.,1. 他的话引起了不同的反应。,His words have caused different reactions.,New Words,3. 他对自己的事业很有信心，因而不会改变主意。,He has a strong belief in his cause and will not change his mind.,desiren. a strong hope or wish 愿望；欲望；心愿 e.g. Attractive store displays can create a desire for the goods. v. (formal) wish or w
41、ant very much（ 正式）渴望；想要 e.g. He suddenly desired a glass of beer at the sight of the advertisement.,Exercises,New Words,商店引人注目的陈设能激发人们的购买欲望。,看到这则广告，他突然很想喝杯啤酒。,Exercises,desire,2. 我们渴望两国之间保持永久的(durable)和平。,We desire a durable peace between the two nations.,1. 在国外旅行了这么久，她萌发了再次回到家乡的愿望。,After traveling
42、out of her country for so long, she had a desire to go back to her hometown again.,New Words,arean. 【1】(the range or limits of) a subject, activity, etc. 学科范围；领域；方面e.g. He has a wealth of experience in this area.他在这个领域有宝贵的经验。【2】a part or division of a region or of a country 地区；区域e.g. The police are
43、trying to prevent people from entering that area. 警方正设法阻止人们进入那个区域。,New Words,Exercises,Exercises,area,2. 我们正计划在这个地区建一家工厂。,We are planning to set up a factory in this area.,1. 这是植物研究的新领域。,This is a new area in the study of plants.,New Words,Exercises,creative adj. 创造性的；有创造力的,e.g. The problem is turni
44、ng creative ideas into real products.,有创造力的人必须能够想象出某种事物、人物及场景。,Creative people must be able to imagine objects, people and scenes.,New Words,问题是要把有创造性的想法变成真实的产品。,economyn. 【1】 the system by which a countrys wealth is produced and used 经济情况；经济体制 e.g. To understand a countrys economy, economists check
45、 the growth in a certain industry. 【2】 (an example of) the careful use of money, time, effort, etc., in order to avoid waste 节约；节省 e.g. Lets begin with economy in stationery.,New Words,Exercises,为了解一个国家的经济，经济学家们核查某种产业的增长情况。,让我们从节约办公用品做起。,Exercises,economy,2. 新总裁决定在公司里实行节俭。,The new president has deci
46、ded to practice economy in the company.,1. 加入世贸组织给中国的经济带来了哪些好处？,What did Chinas economy benefit from entering the WTO?,New Words,Exercises,additional adj. 另外的；附加的；追加的,e.g. We offer additional courses to help students speak English more fluently.,如需任何其他信息，请来电。,Please call for any additional informati
47、on if you require.,New Words,我们另外开设其他课程以帮助学生更流利地说英语。,Exercises,frequent adj. 频繁的；屡见不鲜的；常见的,e.g. He needs frequent rests during work.,这座城市经常发生抢劫。,Robberies are quite frequent in this city.,New Words,他工作中时常需要休息一下。,survivevi. continue to live or exist, especially after coming close to death 幸存；活下来；残存 e
48、.g. I cant survive on $30 a week.vt. continue to live or exist after 比活得长；经历之后还存在 e.g. Only special plants can survive the terrible climate of a desert.,New Words,Exercises,靠每星期30 美元的生活费我没法生活。,只有特殊的植物才能在可怕的沙漠气候中存活下来。,Exercises,survive,2. 这些唱片保留下来的寥寥无几。,Very few of these records survive.,1. 有的房屋和桥梁可以抗震。,Some buildings and bridges can survive an earthquake.,New Words,Exercises,out of date 过时的；不用的,玫瑰永远都是最受欢迎的花，因为爱情永远不会过时。,e.g. Dont listen to himhis ideas are out of date.,Expressions,Rose is going to remain the most popular flower because love is never out of date.,
