1、英语高三新人教版选修九：Unit 5 教案【第 6 课时】 Period 6Keeping advertisers honestStep 1 Read the passage quickly and find out the ways to keep advertisers honest.1. The law.2. Advertising organizations3. Complaints organization4. The consumerStep 2 Read again and answer the questions on page 50.Step 3 Language point
2、s1. go to a lot of trouble to do sth = take the trouble to do sth 花费功夫，钱财去做某事。Shed go to any expense for him.为了他，她不惜一切代价。He went to great trouble to make his guests comfortable.他费尽周折为的是让客人们感到舒服。2. and so 连接并列句。Thanksgiving is an only American holiday and so neither British people nor Australian peop
3、le celebrates it.感恩节只是美国人的节日，因此英国人或者澳大利亚人都不过这个节日。She is tired of her busy city life and so she plans to spend her winter holidays in a small village with her husband.对繁忙的城市生活感到厌倦，她决定和丈夫一起到一个小乡村过寒假。 3. One way to control advertising is to make laws that prevent advertisers doing the wrong thing. 控制广告
4、的方法之一就是制订法律以约束广告商们的不法行为。one way to is toOne way to avoid being cheated by misleading ads is to understand how advertising works. 防止被误导的广告欺骗的方法之一就是了解广告的运作机制。One way to help them is to help them learn to help themselves. 帮助他们的方式这一就是帮他们学会自助。4. decent 指人是 “诚实的；正派的；值得尊敬的；举止端庄的”，口语还表示“和蔼可亲的；乐于助人的”。They ar
5、e all decent, hard-working citizens.他们都是诚实勤劳的好民。It is very decent of you to meet me at the airport.你到机场来接我，实在是太客气了。decent 指物是 “体面的；过得去的；尚可的”。Does he have a decent salary?他的薪水还可以吧？He is always dressed in decent clothes.他总是穿着体面的衣服。decent 指行为是 “合宜的；得体的；合乎道德规范的”。It is a decent film, without crime or vio
6、lence.那是一部合乎首先规范的电影，既没有犯罪也没有暴力镜头。She was impressed by his decent behaviour.他得体的举止行为给她留下了深刻的印象。5. make sure “确保；确定；证实 ”，后面一般接从句。He looked back to make sure no one was following.他回头看了看，以证实没有人跟踪。I did it to make sure you noticed.我这么做是为了确保你注意到了。Ask for receipt and make sure you get it. 要一张收据，而且一定要确保你拿到收
7、据。6. when it comes to 固定短语， “谈到；涉及到”。John is not good at sports, but when it comes to physics, he is the best in the class.约翰的体育不行，但说到物理，他可是全班最优秀的。The school has very good teachers, but when it comes to buildings, the school looks poor.这个学校拥有非常优秀的教师，但说到建筑，这个学校看上去很穷。7. claim 未经证实的说法或主张His claim to kn
8、ow the answer was not believed.他声称自己知道答案，但没有人相信他的话。Nobody believed his claim to be 100 years old.他声称自己有 100 岁，但没有人相信。Many women believed the advertisers claim to know the secret of keeping young.登该广告的人声称掌握了保持年轻的秘诀，有许多妇女相信了广告商的话。8. Even though there are laws and advertisers code of conduct, some bad
9、ads do get made.Do 经常用于肯定句和祈使句中，表示强调。Please! Do be quiet a moment.请务必安静一下。He did tell me that but he is denying it now.他的确跟我这样说的，但现在又否认了。Step 4 Finish the workbook exercises.Step 5 HomeworkReview what you have learned in this unit.*全单元教学要求概论*Unit 5 Inside advertisingTeaching aims and demands类别 课程标准要
10、求掌握的项目话 题 Talking about advertising and advertisements; ways to make effective ads; advertising controlsBillboard casual garment advertiser advert inform association target basis technique lane feature conscience worthy corporation budget expense broadcast rely visual generate response stereo refres
11、h partly murder suitcase sheet actress typist spokesman fluent hostess invitation appoint chairman raise dial operator litre mature fashion misleading ethical dishonest alcoholic tobacco ban promote immoral decent ethics offending beware consumer trustworthy词 汇Turninto fit in (to) rely on have no us
12、e for功 能表达不同观点(Expressing different views of an argument)You are quite right. Im afraid I cant accept that.I quite agree with you. I wouldnt say that.I think so, too. Not really.I see your point, but. Thats not how I see it.Thats ridiculous. Im afraid I have a different opinion.Not at all. No proble
13、m. No way.语 法复习宾语补足语(The Object Complement)Committee members recently appointed me their chairman.（名词作宾补）They made Ronaldo, the soccer star, the spokesman of their product.（名词作宾补）I find it very difficult to raise the money.（形容词作宾补）As my neighbour is a troublemaker, I have to keep myself away from hi
14、m.（副词作宾补）Please remember me to your parents.（介词短语作宾补）His speech left the president in a very awkward situation.（介词短语作宾补）Really good advertising persuades people to behave in certain ways.（动词不定式作宾补）Committee members have asked me to tell you how much we all appreciate your donation. （动词不定式作宾补）Many people consider advertisements offending.（-ing 形式作宾补）Through the window, I could see the rain coming down in sheets. （-ing 形式作宾补）She is going to have the novel translated.（过去分词作宾补）Id like to have the goods delivered directly to my office. （过去分词作宾补）
