1、北京洛可可工业设计公司设计总监贾伟谈设计人才培养Jia Wei, director of Beijing Rococo industrial design company, talks about designing talents and trains.Txt. Why do we always add stories when we are telling stories? The summer flowers, finally ended up smashed to pieces still smile, say. When it comes to creative industries
2、, we must not avoid the design enterprises at the front of the industrial chain, and the industrial design companies are the most attractive forces in the creative industries of our country. In the Cobo, we interviewed the Rococo industrial design company design director Jia Wei, listening to him ta
3、lk about the Rococo companies recruit training system design talent, and his high perspicacity of policy design education and the state of the creative industry of the.Jia Wei, design director of Rococo industrial design companyReporter: first of all, could you introduce the strategy of recruiting t
4、alent for Rococo company?Jia Wei: to attract design talents, we generally take their training strategies, compared with those who feel experienced designers, we prefer just out of school students, step by step training, the companys culture, design concepts and design methods to teach them slowly. O
5、f course, this approach also has drawbacks, such as some designers through training, after mastering some basic design methods will be lost. We have tried to recruit so-called “more capable“ designers, but most of them have no feelings for the company. Personally, I think they are not very beneficia
6、l to the development of the company.Reporter: what exactly does this training mechanism look like?Jia Wei: we will develop new designers of basic skills, although prior to this, we require these designers have some of the most basic design skill, but we will conduct special training for them, such a
7、s the complex modeling, on a variety of scene rendering. We want to build this training platform into a platform that will allow designers to improve their skills in the short term. If the designer self need to spend two years in one of these areas, so the training platform, master technology inside
8、 and outside the company to guide, it may only need three months time, we can put these designers just entered the company culture into basic skills master; in the next step, will begin to develop design concept the flowers at this stage will be a long time, we will provide a lot of information, to
9、activate their minds. In addition to the training of basic skills, we will also conduct foreign language training for designers, because more and more foreign designers contact and communicate with our company now, and it is necessary to master a certain level of foreign language.Reporter: Rococo co
10、mpany how to ensure that your trained designers do not run away?Jia Wei: This is basically not guaranteed, so I say the design company is actually a platform, a platform for human resources. The only guarantee is the companys own growth. And, in other words, because of the individual differences amo
11、ng designers, there can be no guarantee that each designers goals are in line with the companys goals. The brain drain situation is normal for big companies abroad, such as Samsung, SONY, and IBM. Of course, if our company designers to obtain a IF prize or a red dot award, we will not hinder his “wi
12、ngs fly away“, because the company is a proud thing.Reporter: I noticed in the advertisement notice of Rococo company that one of the qualifications for you to recruit people is that you have one or two years of design experience. Please explain this.Jia Wei: for college students, their internship a
13、t school, either half a year or a year, is part of the work experience. This practice is very important, if an industrial design department students just completed the school layout of the job, in a few years of study, only a few product design, it is unable to integrate into this society. In my opi
14、nion，Such students lack at least a design initiative and desire. This can be seen from the focus of their work, and if the collection is thick, you can see their passion for design work. Therefore, our main student in the junior and senior four, as far as possible to the relevant enterprise practice
15、, so as to cultivate some of their basic design quality, this is equivalent to the formal work before the preview.Reporter: do you offer internship opportunities for students at school?Jia Wei: This is more difficult to operate. Although some companies recruit large numbers of interns each year, the
16、y may be considered to be cheap labor, resulting in a bad reputation, and will affect the work mood of the regular staff. For this consideration, we are recruiting interns or cautious, generally we each year from several good universities recruit one or two excellent interns, and it also has very st
17、rict screening program before, and we will always adhere to such a principle? Hope to become the company? After the completion of the contract designers their internship.Reporter: what about the quality of Rococo companies when they recruit formal designers?Jia Wei: when we recruit designers, we mai
18、nly look at the following aspects of comprehensive quality: Peoples integrity, frankness, sense of responsibility, team consciousness and personal technical level and so on. So, in general, its not that simple that we value a designers character and a sense of social responsibility. For example, the
19、 designer in this use material considerations can reflect the use of energy and natural environmental protection consciousness, this is a kind of social responsibility; responsible designers shoulder responsibility is very heavy. On the other hand, specific to each project, we require designers not
20、only to be responsible for their own design, but also for businesses and end users in charge, only in this way can make the designer really realize personal value and contribution to the society.Reporter: but the quality you ask is very difficult to quantify. How do you do it?Jia Wei: we will have o
21、ne or two months probation before we are officially hired. During the probationary period, we will feel whether they are suitable for us. Its like making friends. Its important for two people to be on the wrong road. For example, our company, I concluded that it is a relatively gentle company, so co
22、mpared to those who are more unassuming, we prefer designers who can deal with affairs in a mild way.Reporter: after your introduction, I found that you do not pay much attention to the creativity of the designer when recruiting talents. Why is that?Jia Wei: because in our understanding, a good desi
23、gner must have good design method, good design process, good design concept quality. Its very tiring if you do design by inspiration alone. In practical work, the designer has to accomplish many tasks, and then he can never afford such a big workload simply by inspiration.Reporter: Well, what do you
24、 mean by the good design method and good design process in Rococo company?Jia Wei: we have a set of design method is more suitable for China conditions, a key of which is to pay more attention to the preparatory work, including investigation and data collection summary and analysis, to let designers
25、 a brainstorming before starting work. For example, before the design of a mobile phone, we will fully understand the design requirements of the project, and make a detailed investigation and analysis of the entire market, including the analysis of competitor, existing products high low-end products
26、, the use of people, the use of materials, processing technology, production cost and so on, the preparatory work is done. This section, we shape it as “transport work“, it is like practicing Qigong, the gas in place, and then began to force.We study the design and development of the project in the
27、form of groups, we ran through the whole process of development projects in the form of brainstorming, it is also a process of communication between designers and designers to ensure, with customers, designers and end users to communicate smoothly. This is the key to good design. At the same time, w
28、e emphasize the quality control of the design process, from sketch drawing, 2D performance, 3D modeling and rendering to the conceptual design and detailed design of the structure, each of which is subject to rigorous review system. We believe that only good processes can produce good results.Report
29、er: so far, what are the national policies in the design of the companys development process plays a relatively large role?Jia Wei: I think that in this respect there is no good policy, the establishment of DRC is a good phenomenon, it creates a design environment and atmosphere, let us feel the sta
30、te of the design industry or creative industry attention is gradually improving. But for the design of the industry chain of funding, the country has not been able to give much help. For example, the linkages and interactions between design agencies, design companies, and customers, we hope that the
31、 state or the relevant agencies can organize some special activities to strengthen. In addition, in Korea, for example, when a design company entered into an agreement with an enterprise client, the state would give nearly half of the subsidy to the design company. Although China can not fully use t
32、he Korean model, but also can use other ways or policies to help design companies, so as to promote the development of the entire industry chain.What we see now is the macro policy of the country, but the design company hopes to have more concrete measures, such as tax concessions and so on. In addi
33、tion, we hope that the country will do more positive publicity for industrial design, because most people now have misconceptions about industrial design.Reporter: so, how long will it take you to expect the entire industrial design industry in China to develop to a more mature stage? In this period
34、 of time, in addition to the national policy and the progress of the enterprise itself, what kind of efforts do we need?Jia Wei: I think it will take at least 5 to 10 years for our industrial design industry to have a place in the world. In this relatively long process of development, in addition to
35、 national policies and enterprises themselves, of course, colleges and universities should also make efforts to train qualified personnel. I think institutions need to set up a good training mechanism to connect with society. In order to achieve the purpose of training both competent and competent d
36、esigners, institutions should pay more attention to the combination of theory and practice. Now the situation is in the design of professional college professor focused too much on the conceptual design, a direct consequence caused by this is that many students after entering the community, need to
37、spend about 1 years to complete the transformation process from concept to practice. My point is that in the first one or two years of school, attention must be paid to the training of conceptual design so that students minds can be opened. However, when you graduate, you must create opportunities f
38、or students to participate in practical projects to shorten their role transition after entering the job. The conversion is too complicated, and it would be too difficult to give it to the design company.In addition, the education of colleges and universities is not enough to pay attention to the tr
39、aining of basic design skills. In our actual recruitment, a large proportion of students do not have the basic skills of drawing, modeling, or rendering.The third point is that colleges and universities should guide students to make a “design“, find the sense of design and product semantics, for exa
40、mple, we require a very professional testing equipment, students designed but often just graduated more like a digital products, no matter how good his design, but if the products do not meet the the semantics of itself requires that we are not successful design.Reporter: how do you understand the c
41、oncept of industrial design when more people understand industrial design as shape design?Jia Wei: in theory,The subject of industrial design is an interdisciplinary subject, which is linked to materials, processing, manufacturing, process, engineering, mold manufacturing, chemistry, physics, and ma
42、ny other subjects. Therefore, designers are required not only to understand product semantics, but also to grasp cost analysis, ergonomics and other knowledge. But for example, the study of materials, processing, manufacturing, technology and so on all belong to the basis of industrial design, and i
43、t will eventually point to people, to study consumer psychology and habits. Back to practical applications, real industrial design should change the way human beings live and make human life more comfortable. For example, human beings have been accustomed to the lifestyle for hundreds of years, and they can overthrow it through industrial design, improve it, and ultimately aim to improve peoples quality of life.
