1、Chapter 16,Selecting and Managing Marketing Channels,中国最庞大的资料库下载,Objectives,Work Performed by Marketing Channels Channel-Design Decisions Channel-Management Decisions Channel Dynamics,中国最庞大的资料库下载,How a Distributor Reduces the Number of Channel Transactions,= Customer,= Manufacturer,中国最庞大的资料库下载,How a
2、 Distributor Reduces the Number of Channel Transactions,= Distributor,= Customer,= Manufacturer,中国最庞大的资料库下载,Distribution Channel Functions,中国最庞大的资料库下载,Consumer Marketing Channels,Manufacturer,0-level channel,Mfg,2-level channel,Mfg,3-level channel,1-level channel,Manufacturer,中国最庞大的资料库下载,Industrial
3、Marketing Channels,中国最庞大的资料库下载,Customers Desired Service Levels,Lot size Waiting time Spatial convenience Product variety Service backup,中国最庞大的资料库下载,Break-Even Cost Chart,中国最庞大的资料库下载,Channel Management Decisions,中国最庞大的资料库下载,Types of Vertical Marketing Systems,Corporate Common Ownership at Different
4、Levels of the Channel,中国最庞大的资料库下载,Conventional Distribution Channel vs. Vertical Marketing Systems,Vertical marketing channel,Manufacturer,Retailer,Conventional marketing channel,Manufacturer,Wholesaler,中国最庞大的资料库下载,Causes of Channel Conflict,Incompatibility Difference in Perception Dependence,Legal & Ethical Issues in Channel Relations,Exclusive Dealing Exclusive Territories Tying Agreements Dealers Rights,
