1、 THE ANSWER OF BUSINESS ENGLISH CHAPTER REVIEW CHAPTER REVIEW（1）key terms 1. commerce and trade 商业和贸易 2.wants 需求 3.necessities of life生活必需品 4.production and consumption 生产和消费 5.earning capacity 收益能力 6.buying power of the family 家庭购买力 7.profit margin 利润幅度 8.Market-garden produce 商品菜园 9.wholesale and
2、retail trade 批发和零售贸易 10.home and foreign trade 国内外贸易11.medium of exchange 交换媒介 12.barter 易货贸易 13.supply and demand 供给与需求 14.going price 时价 15.market price 市场价petitive price 竞争价 17.Sales revenue 销售收入 18pure competition 完全竞争 19.free market economy 自由市场经济20.planned economy 计划经济 21.capital goods 资本货物、不动
3、产、固定资产 22.distribution of goods and services 商品和服务的分配23.business ownership 企业所有制 24sole proprietorship 独资企业25.partnership 合伙企业 26.corporation 法人公司 27.stockholdersrights 股东权利 mon stock 普通股 29preferred stock 优先股EXERCISEComprehension of the texts1. b 2.c 3.a 4.b 5.a 6.c 7.b 8.c 9.d 10.a 11.d 12.b 13.b
4、14.c 15.bVocabulary1.a.production b.produce c.product2.a.economy b.economically c.economical3.a.specializes b.specialization c.specialty4.a.unemployed b.employment petitive petition peteTranslation1. manufacture and extractive industry 2.earning capacity and buying power of the family 3.necessities
5、of life 4.production and consumption 5.market garden produce 6.profit margin 7.producersgoods and consumers goods 8.home and foreign trade 9.lubricant that facilitates exchange 10.capital goods 11specialization and division of labor 12.sales revenue 13.going price,equilibrium price,market price 14.i
6、nflation and recession 15.free delivery and life-time warranty 16.free-market economy and planned economy 17.distibution of product and service 18.corporationCHAPTER REVIEW（2）key terms 1. 市场营销 2.市场调研 3.消费市场 4.产业市场 5.零售市场 6.集团市场 7.销售导向 8.生产导向 9.销售预测 10. 市场调研 11.市场细分12.营销组合 13.产品、价格、促销和分配 14.产品的分配渠道 1
7、5.销售促销 16.人员销售 17 产品广告 18 厂家或商家广告 19.冲动购买 20.连锁零售 21.折扣店 22.专卖店 23.美容店 24 零售渠道 25.产品系列 26.电话营销 27.薄利多销的战略EXERCISEComprehension of the texts1.d 2.c 3.b 4.a 5.a 6.c 7.b 8.d 9.a 10.b 11.c 12.d 13.c 14.d 15.bVocabulary1.a.promotional b.was promoted c.promotion d.promoter2.a.presence b.present c.presenta
8、tion d.was presented3.a.diverse b.diversify c.diversely d.diversity4.a.authoritative b.authorized c.authorization d.authoritative5.a.consumer b.consumption c.consumptive d.consumeTranslation1. market share 2.retailing store 3.discount store 4.advertisement media 5.profit through volume 6.custmers co
9、mplaint 7.maximising the profit 8.distribution channel 9.personal selling10.market coverage 11quality product 12.insitutional advertising 13.impulse purchasing 14.marketing skill15.pricing of profit orientation 16.physical characteristics of product 17.mass consumption 18.chain store 19.central buyi
10、ng 20.organizatioanal objectiveCHAPTER REVIEW（3）key terms 1.企业管理 2.企业目标 3.企业等级 4.计划、组织、领导和控制 5.人力资源管理 6.人力资源计划 7.招聘，选择和社会化 8.业绩评估 9.内部提拔的政策 10. 换岗、降级和解雇 11.等级偏见、等级模式和成见效应 12.公司文化 13.内部习俗、礼仪、榜样和公司的价值观 14.改革和实验 15.创造性和独立性 16.企业伦理 17 公正和诚实 18 短期融资19.长期融资 20.现金流量 21.计算机，硬件和软件 22.输入/输出单元23.主存储器 24 控制单元 2
11、5.算术-逻辑单元 26.计算机辅助设计 27.桌面出版 28。文字处理EXERCISEComprehension of the texts1.c 2.d 3.b 4.a 5.d 6.c 7.b 8.d 9.c 10.a 11.b 12.c 13.d 14.b 15aVocabulary1.a.regardless b.is regarded c.with regard 2.a.investment b.investor c.invest3.a.financial b.finance c.financing d.financial4.a.consideration b.consider c.c
12、onsiderable5.a.centre b.central c.centreTranslation1.modern business management,human resource management and financial management2.set a standard of performance appraisal 3.management patterns of 20th century 4.promotion from within policy5.recruitment of high level management and professional6.pro
13、motion,transfer,demotion and separation7.corperation culture 8.shared values and believes of the company members 9.creativity and independence10.business ethics 11return rate on investment 12.confidencial data 13.short and long term financing14.cash flow 15.replacement of capital asset 16.hardwre an
14、d software17.the software package of database management18.desk-top publishing and word puter-based inventory control system20.plan made by top-management for enterpriseCHAPTER REVIEW（4）key terms 1.购买力 2.面值 3.记账单位 4.商业银行 5.中央银行 6.活期存款 7.定期存款 8.储蓄账户 9.大额存单 10. 政府债券 11.硬贷款和软贷款 12.市场利率 13.债务国 14.国际收支不平
15、衡 15.国际收支逆差（赤字）16.世界银行集团 17 证券交易 18 浮动汇率 19.固定汇率 20.面值 21.自有资本 22.期票 23.到期日 24 保险费 25.保险单 26.国民保险 27.寿险 28。财产险 29 可保风险 30。可保利益 31、重置价值保险 32、直接税和间接税 33、销售税 34、进口税 35、免税投资 36、预扣税 37、应纳税收入 38、双重税 39、免税期 40、母公司 41、现金资助 42、证券投资 43、美国反托拉斯法 44、资本基金 45、流动资金 46、培训补助 47 利息回扣 48、投资鼓励 49、房地产 50、动产EXERCISECompre
16、hension of the texts1.b 2.a 3.d 4.a 5.b 6.d 7.a 8.c 9.a 10.c 11.b 12.d 13.d 14.d 15aVocabulary1.a.convertable b.conversion c.convert2.a.governor b.government c.would govern3.a.insure b.insurance c.insured d.insurer4.a.taxation b.tax c.tax;tax;taxTranslation1.current and time deposit2.central and com
17、mercial bank3.face or par value4. fixed and floating exchange rate5. world bank security 6.balance of payment deficit7.stock,debenture,bonds8.equity capital9.at a premium and at a discount10.insurance premium and policy 11rlife and property insurance12.insurable interest and risk 13.sales tax, import duty, value added tax and withholding tax14.portfolio and direct investment15.interest rebate 16.the policy of investment incentive17.taxable income
