1、Unit 1 Advertising,听歌学英语Fill in the blanks after listening to the song.,导读:,辣妹组合(Spice Girls)是一支较有影响力的英国组合,其歌曲艳俗却有意义。歌曲妈妈,我爱你(Mama,I love you)选自专辑精选辑(Greatest Hits),专辑销售居英国销量榜亚军,并在组合的巡回演出中得以传播。这首歌也成为很多人成长的写照。,Mama,I Love You She used to be my only enemy and never let me be free Catching me in places
2、 that I knew I shouldnt be Every other day I crossed the line I didnt mean to be so bad I never thought you would _ the friend I never had Back then I didnt know why Why you were misunderstood So now I see through your _ All that you did was love,become,eyes,Mama I love you,Mama I care Mama I love y
3、ou,Mama my friend,youre my friend I didnt want to hear it then but Im not ashamed to say it now Every little thing you said and did was right for me I had a lot of time to think about,_ the way I used to be Never had a sense of my responsibility But now Im sure I know why Why you were _ So now I see
4、 through your eyes All I can give you is love,about,misunderstood,妈妈,我爱你,我曾把你当作敌人,因为你从不给我自由 你总逮我回家,因为一些地方我不能停留 我时常越界犯错,但却不是我本意 从未想过你会成为我前所未有的朋友 回想过去,我依然不解 当时为何会把你误解 现在,我注视你的双眼 发现其中真爱满满 妈妈,我爱你,妈妈,我在意你,妈妈,我爱你,妈妈,你是我知己 曾经厌烦你唠叨,如今已改变 你的一言一行都是为了我好 我不断回想,回想我的所为 完全没有一点责任 现在我已了解 为何曾经把你误解 此刻,注视你的双眼 我要给你满满的真爱
5、,导航知素养A guide to the unit,Period One Welcome to the unit & Reading,.单词自测,1._ n.做广告;广告活动;广告业_ n.广告;广告宣传_ vt.& vi.做广告,宣传 2. _ n.毒品;药,药物 3. _ n.光亮,光泽;vi.发光,闪耀_ adj.发光的,闪耀的,advertising,advertisement,advertise,drug,shine,shiny,4._ vt.说服,劝说;使信服 5._ n.(个体或群体的)幸福、安全和健康;福利 6._ vt.& vi.欺骗;作弊;n.骗子;欺诈行为 7._ adj
6、.有技巧的;熟练的_ n.技巧 8._ adj.清白的,无罪的;无恶意的;纯真的_ n.清白,无辜 9._ n.气息;呼吸_ vt.& vi.呼吸,persuade,welfare,cheat,skilful,skill,innocent,innocence,breath,breathe,10._ vt.欺骗,愚弄;n.傻瓜_ adj.傻的 11._ vt.治愈;解决;n.药物,疗法;对策 12._ adj.高兴,满意;乐于(做某事)_ vt.使高兴 13._ n.评论,评价;vi.评论,议论 14._ adj.心理的;思想的,精神的;智力的_ adv.精神上地 15._ n.骗局;玩笑,恶作
7、剧;戏法,把戏;诀窍;vt.欺骗,欺诈 16._ vt.& vi.以为目标;瞄准;n.目的,目标,fool,foolish,cure,pleased,please,comment,mental,mentally,trick,aim,17._ n.运动(为了某种目的而进行的一系列有计划的活动) 18._ n.座右铭;格言,箴言 19._ vt.& vi.使受益;得益于;n.益处;救济金;资金 20._ vt.推广,宣传;促销;促进,推动 21._ n.智力,才智;情报_ adj.有才智的,聪明的 22._ n.完全受控制的人;奴隶 23._ vt.咨询;请教 24._ n.理解力,领悟能力;理解
8、练习,campaign,motto,benefit,promote,intelligence,intelligent,slave,consult,comprehension,.短语默写,1._ 与相关 2._ 代表;象征 3._ 旨在,目的是 4._ 保护,防护不受到 5._ 意识到;明白,be related to,stand for,be meant to,protect.against/from sth,be aware of,6.even if/though _ 7.fall for _ 8.play tricks on _ 9.deal with _ 10.warn against
9、_ 11.agree with sb _,虽然,即使,上的当,受的骗,欺骗;捉弄,涉及,关于;处理,应付,提醒注意;警告,同意某人,原文呈现,Advertisements,What is an advertisement?,Does an advertisement tell people the complete truth?,Public service advertisements,阅读清障,advertisement/dvtIsmnt/n.(informal ad)广告;广告宣传 wherever we go是wherever引导的地点状语从句。用wherever不用where是表示强
10、调。 so.that.是固定句式,that引导结果状语从句。 be used to 对习以为常,习惯于,适应,to是介词。 be accustomed to(doing) sth习惯于(做)某事 do research on对进行研究 share vt.分享;分担;共有 share sth with/among sb与某人分享某物,persuade/psweId/vt.说服,劝说;使信服 persuade sb to do sth说服某人做某事 believe in相信 commercial advertisements 商业广告 public service advertisements 公
11、益广告 advertise/dvtaIz/vt.& vi.做广告,宣传 定语从句which someone has paid for.修饰one。 for free免费 be meant to 旨在,目的是 定语从句that affects public welfare修饰problem。,welfare/welfe(r)/n.(个体或群体的)幸福、安全和健康;福利 protect.from.保护免受 cheat/tit/vt.& vi.欺骗;作弊 n.骗子;欺诈行为 that cheat people是that引导的定语从句,修饰advertisements。 be aware of 意识到
12、 skilful/skIlfl/adj.有技巧的;熟练的 过去分词短语used in ads to try and sell us things作后置定语,修饰methods。 even if/though 虽然,即使 Even if an ad does not lie是even if引导的让步状语从句。 altogether adv.完全,全部。在句中表示强调。,Step 1 Lead-in Look at the pictures and choose a proper slogan for each ad.,答案 1.C 2.A 3.B 4.D,A.Never delete green
13、,keep it forever! B.Enjoy your music,enjoy your Sony! C.Protect water,protect ourselves. D.Taiwan,China!,Step 2 Factual reading True(T) or False(F),1.Ads mainly use written words to persuade people to buy a product or service.( ) 2.Commercial ads have more effect on society than PSAs.( ) 3.Some skil
14、ful methods used in commercial ads are hard to recognize.( ) 4.Not all ads are run free of charge.( ) 5.Not all PSAs deal with social concerns.( ) 答案 1.F 2.F 3.T 4.T 5.T,Step 3 Further reading choose the best answer 1.How many main types of advertisements are there in our life generally?2.What is th
15、e purpose of PSAs?,A.One. B.Two. C.Three. D.Four.A.To attract peoples attention. B.To promote commercial products. C.To advertise various services. D.To educate the public and help people lead better lives.,3.What should we do when it comes to advertisements?4.In the following sentences,which is NOT
16、 true?,A.We should believe these advertisements totally. B.We should never believe these advertisements. C.We should use our intelligence and not be a slave to them. D.We should believe that all ads are meant to benefit the public.A.Some PSAs teach people to live healthy lives. B.PSAs stand for publ
17、ic service advertisements. C.Commercial advertisements are often run for free. D.There are laws to protect people from advertisements that cheat people.,5.When did China begin a nationwide public service advertising campaign?答案 1.B 2.D 3.C 4.C 5.A,A.In 1996. B.In 1986. C.In 1990. D.In 1998.,Step 4 F
18、ill in each blank with only one word Title:Advertisements,Types/Kinds,service,Commercial,advertise,free,Two,serve,Places/Where,Attitudes,Following,Step 5 Analyse the following difficult sentences in the text. 1.We are so used to them that we often do not even realize how many we see and hear in a da
19、y.,句式分析自主翻译 _ _,我们对广告太习以为常了,甚至常常意识不到一天当中能看到和听到多少广告。,2.The grocery just hopes that when you read the ad,you will feel pleased with the nice comment,remember the words freshest food,and make a mental connection with the food in the grocery.,句式分析自主翻译 _ _,这家食品杂货店只是希望当你读到这则广告时,你会很乐于看到其中的恭维,记住“最新鲜的食品”这几个词
20、,在心理上将其与该店里的食品联系起来。,3.Finally,I wish to tell you this: think about why you should do the things the ad suggests,or buy the product or service the ad promotes.,句式分析自主翻译 _ _,最后,我想告诉大家:想想你为什么要做广告建议你做的事情,或者为什么要买广告推销的产品或服务。,1.persuade vt.说服,劝说;使信服,语境感悟,(1)(教材P2)An advertisement uses words and pictures to
21、 persuade people to buy a product or service,or to believe in an idea. 广告利用文字和图片说服人们购买产品或服务,或相信一种理念。 (2)How can we persuade him into joining us? 我们怎么才能说服他加入我们呢?,(3)I wanted to know how you could persuade him not to go/out of going abroad for further study. 我想知道你是怎样说服他不出国深造学习的。persuade sb to do sth p
22、ersuade sb into doing sth 说服(劝说)某人做某事(一定成功) persuade sb not to do sth persuade sb out of doing sth 说服某人停止做某事 try to persuade sb to do sth advise sb to do sth 建议某人做某事(不一定成功) persuade sb that.使某人相信;劝服某人 persuade sb of sth 使某人相信某事,归纳拓展,即时跟踪 完成句子,He has lost his hope of it,but we _. 他已对这事失去了希望,但我们说服他再试试
23、。 He tried to _. 他设法使我相信他的诚实。 Mr.Li no longer smokes now because his wife _ him to give up smoking last year. A.suggested B.advised C.persuaded D.told 解析 句意:李先生现在不再抽烟了,因为他的妻子去年说服他戒烟了。persuade sb to do sth 意为“成功说服某人做某事”,符合语境。 答案 C,persuaded him to try it again,persuade me of his honesty,2.cheat vt.&
24、vi.欺骗,哄骗 n.骗子;欺诈行为语境感悟,(1)(教材P2)There are laws to protect people from advertisements that cheat people. 有法律保护人们免受骗人广告的欺诈。 (2)They cheated her into marrying him. 他们骗她同他结婚。 (3)The salesman cheated him (out) of all his money. 那个推销员把他所有的钱都骗到了手。,归纳拓展 cheat sb (out) of sth 骗取某人某物 cheat sb into (doing) sth
25、 骗某人(做)某事 即时跟踪 完成句子 When Tom realized that he was spotted by the teacher,he _. 当汤姆意识到他正被老师注视着时,他停止了在考试中作弊。 He _ that he was an adopted son. 他被骗得相信自己是个养子。,stopped cheating in the exam,was cheated into believing,Could you please tell me the answer to the question? No way!It is not my style to help oth
26、ers _. A.advertise B.cheer C.affect D.cheat 解析 句意:请告诉我这个问题的答案好吗?没门!帮助别人作弊不是我的风格。advertise做广告;cheer 欢呼;affect影响;cheat作弊,欺骗。根据句意可知D项正确。 答案 D,3.cure vt.治愈;解决 n.药物;疗法;对策语境感悟,(1)(教材P2)This statement tries to fool you into assuming that the toothpaste cures bad breath,yet it does not say that! 这种描述试图诱骗你以为
27、这种牙膏可以治疗口臭,然而它却没有那么说。 (2)The authors mother told him to borrow a book in order to help cure him of his reading problem. 作者的妈妈让他去借书是为了帮助他克服阅读障碍。 (3)The experiment resulted in the discovery of a cure for cancer. 这个实验发现了一个治疗癌症的良方。,归纳拓展 (1)cure sb of sth 治好某人的病;矫正某人的不良行为 (2)a cure for.的疗法;的对策 即时跟踪 完成句子
28、This medicine _. 这种药能治好你的头痛。 The government is trying to _. 政府正试图寻找一种解决失业的好办法。,will cure you of your headache,find a good cure for unemployment,His son is very naughty and has formed some bad habits.I think he should _. A.cure them of him B.cure him of them C.cure them off him D.cure him off them 解析
29、 句意:他的儿子非常淘气,并且已经养成了一些坏的习惯。我认为他应该把他儿子的那些不良习惯纠正过来。cure sb of sth 意为“矫正某人的不良行为”。 答案 B,ment n.评论,评价 vi.评论,议论语境感悟,(1)(教材P2)The grocery just hopes that when you read the ad,you will feel pleased with the nice comment,remember the words freshest food,and make a mental connection with the food in the groce
30、ry. 这家食品杂货店只是希望当你读到这则广告时,你会很乐于看到其中的恭维,并记住“最新鲜的食品”这几个词,在心理上将其与该店的食品联系起来。 (2)The teacher refused to comment on the exam result. 老师不肯评论考试成绩。 (3)He made comments on the film after he saw it. 他看完电影后对其大加评论。,归纳拓展 (1)comment on/about sth/sb 对某事/人进行评论 comment that.评论;发表意见 (2)make comments/no comment on sth/s
31、b 对某事/人进行评论/不进行评论 即时跟踪 完成句子 They are waiting for you to _. 他们正在等你对此事评论。 She was asked about the pay increase but _. 她被问到关于支付增加问题,但她对此没有进行评论。,comment on the matter,made no comment on it,My 10-year-old child noticed him and made a _ on how bad it must be to have to stand outside in the cold wind. A.su
32、ggestion B.comment C.decision D.call 解析 句意:我的十岁的孩子看到了他,感慨说被迫站在冷风中一定非常糟糕。make a comment on对发表评论,符合题意。suggestion建议;decision决定;call电话,均不符合句意。 答案 B,5.aim vt.& vi.以为目标,瞄准 n.目标,目的语境感悟,(1)(教材P3)PSAs aim to teach us and help us lead better lives. 公益广告旨在教育我们,并帮助我们过更好的生活。 (2)We should always aim at doing our
33、work well. 我们应力求始终做好本职工作。 (3)The book is aimed at people without specialized knowledge. 这本书适宜那些没有专业知识的人阅读。,归纳拓展 (1)aim to do/at doing sth 意欲、力求做某事 be aimed at (doing) sth 旨在(做)某事,目的在于(做)某事 (2)with the aim of为了 take aim at.向瞄准,瞄准 without aim漫无目的地 achieve ones aim实现目标,即时跟踪 完成句子 The project was set up
34、_ the young,unemployed people. 建立这个项目旨在为失业青年提供帮助。 The course _ the childrens spoken English. 这个课程旨在提高孩子们的英语口语。,with the aim of helping,is aimed at improving,The project is one of the many government programmes _ improving the _ of the poorest people in China. A.aiming at;condition B.aimed at;situati
35、on C.aiming at;occasions D.aimed at;cases 解析 句意:有许多政府工程旨在改善中国最贫困的人们的状况,这个项目就是其中之一。根据短语be aimed at“旨在,目的是”,可排除A、C两项。situation意为“形势,情况”;case意为“案件;事例”,根据题干中的improve可知第二空用situation。 答案 B,6.benefit vt.& vi.使受益;得益于 n.益处;救济金;奖金语境感悟,(1)(教材P3)All of these ads are meant to benefit the public,and you can often
36、 learn a lot by following the advice they give. 所有这些广告都旨在造福公众,按照它们所给的建议你通常能学到很多东西。 (2)Many of the things we now benefit from would not be around but for Thomas Edison. 如果没有托马斯爱迪生的话,我们现在所受益的许多东西是不会出现的。 (3)It is said yoga is of great benefit to human health. It is said yoga is beneficial to human heal
37、th. 据说瑜伽对人体健康有很大好处。,归纳拓展 (1)benefit sb/sth 有益于某人/物,使某人/物受益 benefit from/by.受益于;从中受益 (2)for the benefit of sb for ones benefit 为某人的利益 be of benefit to.对有益 to ones benefit 对某人有益 (3)beneficial adj.有益的;受益的;得利的 be beneficial to sb/sth 对某人/物有益,即时跟踪 句型转换 The new highway will benefit the village people. The
38、 village people will _ _ the new highway. The new highway will _ _ _/_ _ _ _ the village people.,benefit,from/by,be,beneficial,to,be,of,benefit,to,7.promote vt.推广,宣传;促销;促进,推动;使晋升,提升语境感悟,(1)(教材P3)Finally,I wish to tell you this:think about why you should do the things the ad suggests,or buy the produ
39、ct or service the ad promotes. 最后,我想对大家说的是:要思考你为什么要听广告上的建议,或者购买广告上推销的产品或服务。 (2)The young army officer was promoted to captain. 这位年轻的军官被提升为上尉了。,归纳拓展 (1)promote.to.提升至 be/get promoted (to) 被提升(为) (2)promotion n.促进;晋升;促销 即时跟踪 用promote的适当形式填空 Pupils who pass the test will _ to the next higher grade. May
40、 I offer my congratulations on your _? More expressways will be built in Sichuan soon _ the local economy.,be promoted,promotion,to promote,While waiting for the opportunity to get _,Henry did his best to perform his duty. A.promote B.promoted C.promoting D.to promote 解析 句意:在等待机会升职的时候,Henry尽最大的努力履行职
41、责。这里使用了get done结构,表示被动关系,因为he和promote是动宾关系,所以用过去分词形式。 答案 B,8.consult vt.咨询,请教;查阅语境感悟,(1)(教材P5)Before I consulted you,I had no comprehension that a company might try to fool people into buying a product or service. 在我向你请教之前,我无法理解一个公司可能会企图诱骗人们去购买一种产品或服务。 (2)Consult your doctor about how much exercise
42、you should attempt. 咨询一下医生你应该尝试多大的运动量。 (3)Ill consult with my partners about this agreement. 我要同我的合伙人商量这一协议。,归纳拓展 consult sb about sth 就某事请教/咨询某人 consult with sb about/on.就与某人协商 consult.for.查阅(词典、参考书等) 易混辨析 consult/look up,即时跟踪 完成句子 Ive come to _ we shall take to reduce the loss caused by the drough
43、t. 我来向你请教,我们应该采取什么措施来减少干旱带来的损失。 We _. 我们向一个银行家询问我们的资金情况。,consult with you about the measures,consult a banker about our money,If you have any doubts about your health,youd better_your doctor at once. A.convince B.consult C.avoid D.affect 解析 句意:如果你对你的健康有任何疑问,你最好立刻向你的医生咨询。convince 说服,使信服;consult咨询;avo
44、id 避免;affect影响。根据句意可知选B。 答案 B,1.be meant to 旨在,目的是;应该做,有意做语境感悟,(1)(教材P2)PSAs are often run for free,and are meant to educate people about health,safety,or any other problem that affects public welfare. 公益广告通常是免费投放的,其目的是就健康、安全或任何其他影响公众利益的问题对人们进行教育。 (2)Do you really mean him to believe that your plan is right? 你真打算让他相信你的计划是对的吗? (3)These books are meant/intended for people who are ready to travel to Europe. 这些书是为准备去欧洲旅游的人写的。,