1、Trends In Enterprise Mobility: Convergence of Mobile Business and Web Services Software & Information Industry Association Briefing May 16th 2002,Nicholas D. Evans Emerging Technology Solutions KPMG Consulting, I (972) 373-7429,Page 1,Agenda,Emerging Technologies at KPMG Consulting State of the Ente
2、rprise Market IT Trends Converging on Business Drivers and Barriers to Adoption Mobile Business & Web Services Convergence Scenarios Best Practices Contacts & Further Reading Q&A,Page 2,About KPMG Consulting, Inc.,Our Partners are Leaders KPMG Consulting has more than 50 strategic alliances with lea
3、ding eBusiness solution providers-partners such as: Sun Microsystems Cisco Systems FedEx Corporation Our Philosophy Ensures Success KPMG Consulting professionals live our philosophy of delivering outstanding client value by combining real-world, industry-relevant experience with innovative uses of t
4、echnology.,One of the Worlds Largest Consulting Firms KPMG Consulting employs 10,000 people and serves more than 2,500 clients in both the public and private sectors. Headquartered in McLean, Virginia, we have principal offices in 16 countries on four continents.First Big IPO of 2001 KPMG Consulting
5、 became public corporation on February 8, 2001 NASDQ symbol: KCINOur Business is eBusiness Our core service offering is end-to-end eBusiness integration. This offering encompasses: Supply Chain Business and Technology StrategyTrading Partner Integration and ExchangesIntegration and On-BoardingIntegr
6、ated Enterprise Operations Systems and Technology Integration Network Solutions and Web Architecture Outsourcing Strategy and Processes Internet Strategy/Branding Customer Care Online Training,Page 3,Wireless Solution Offerings,KPMG Wireless Solutions,readySetGO!mobileSuccess roadmap to gain new ROI
7、 by applying wireless and mobile computing technology R2i MobileProvides clients with a methodology for implementation of Wireless solutions for their organization utilizing pre-defined reference architectures designed to achieve a fast implementation of a solution which focuses on solving real-worl
8、d business problems. Wireless LANs Provides clients with the design and implementation of WLANs targeted at achieving business value. More focused on the integration with applications running on WLANs than on just the implementation of the WLANs themselvesTransaction PlatformsProvides clients with t
9、he strategy, design and implementation of Transaction Platforms targeted at specific industry verticals. Key characteristics of these solutions are that they focus specific solution aspects which are required to complete transactions. Among these key solution aspects are Security, Mobile Wallet, Tra
10、nsaction Processing, and Scalability.,Wireless Transaction Platforms,Strategy,System Integration,Enablement,Roadmap,Transactions,Access,Network,Page 4,Emerging Technologies at KPMG Consulting,The charter of the Emerging Technology Solutions practice is to keep KPMG Consulting in step with emerging a
11、nd “disruptive” technologies byCoordinating the identification of emerging technologies that are strategic to the business of our clientsIncubating the highest priority technologies within KPMG Consulting so that they can mature andLaunching them as eithernew core solution offerings or key different
12、iators for our existing solutions,Page 5,Emerging and Disruptive Technologies,Some of these emerging and disruptive technologies will improve business processes, others have the potential to reshape entire industries The “Map” positions technologies according to the level of impact when deployed and
13、 the level of penetration,Business Impact,Reshape Industries,Reshape Business Processes,Improve Business Processes,Business Penetration by 2003,10% 20% 30% 40% 50% 60% 70% 80% 90%,Wireless Web * mCommerce * Web Services *,Voice-over-IP *,Enterprise Portals *,Enterprise Instant Messaging *,ASPs *,* P
14、2P,* Wireless LAN,Embedded Tags * Natural Language Interface *,Source: ITExpo, 2001,Page 6,Solution Radar,Large Market,Moderate Market,Small Market,BPPM,Web Services,Peer Services,Wireless Infrastructure Mgmt,Real-Time,M-Commerce,FY04+,FY04+,FY05+,FY05+,FY 02-03,Linux,BPO,Broadband,Potential Market
15、Size,BPM,Embedded Systems,Security,Page 7,IT Trends Converging on Business,Mobile Business is just one of several technology trends creating the opportunity for business agility and competitive advantageNext generation infrastructure technologies such as real-time computing, embedded systems, web se
16、rvices, peer services, and wireless/mobile are best implemented and approached in a holistic manner that exploits the benefits of eachThey are closely inter-relatedand often mutually required.for example. Web services enable anytime, anywhere access to information and transactions on any device and
17、any platform Web services brings new development and deployment paradigms to enterprise software and to electronic business Mobile business brings new access paradigms to enterprise software and to electronic business Wireless/mobile is becoming a key node for digital services/web services transacti
18、ons and processes,Page 8,Mobile Business & Web Services,M-Business DriversAnytime, anywhere mobile access to enterprise processes and information Increased revenues Increased customer satisfaction and retention Reduction of costs Improved efficiencies and productivity Reduced cycle times Ability to
19、make faster and more informed decisions Differentiation from the competition Improved data accuracy,Web Services DriversSoftware as a service movement “Unbundling” of enterprise processes virtual enterprise Reduction of complexity Migration towards real-time enterprise Reduction of cost for developm
20、ent efforts Interoperability across heterogeneous devices and applications Loosely-coupled integration that can accommodate changes to business process,Page 9,Enterprise production implementationsCRM, SFA, SCM, Business IntelligenceAdvanced DevicesTelematicsLocation-Based Services,Widespread Enterpr
21、ise Production ImplementationsMulti-modal interfacesContext AwareArtificial IntelligenceRFID (“Bits and Atoms”)M-Commerce,Strategy,Execution,4,1,2,Viral,Enterprise Mobility Trends & Timeline,Enterprise education / researchHype around the “Wireless Web”Mostly consumer focusedWAPStocks, News, Weather,
22、Enterprise pilots in e-mail, PIM, CRM / SFAEarly strategy formulationWireless MiddlewareWASPsUnified Messaging,Enterprise strategy formulationDigital Services3G Production DeploymentsWLANAdoption barriers are removed,Education,2005+ Late Majority,2003 Early Majority,2002 “Chasm”,2001 Early Adopter,1
23、999 - 2000 Pioneer,Enterprise Production Deployments of Wireless Data,Page 10,Wireless Data Examples,Todays enterprise landscape in terms of wireless and mobile deployments. Supply Side Over-abundance of wireless middleware vendorswe expect consolidation and return to prominence of the major players
24、 such as IBM, Microsoft and Oracle Intelligent new solutionsfor example, wireless infrastructure management from companies such as mFormation Technologies Elimination of barriers to adoptionfor example, recent 3G announcements from companies such as Sprint PCS Demand Side Strategy formulationvalue p
25、roposition and business case development Pilotspaving the way for process and behavior change required to exploit wireless and mobile solutions Implementation by early adoptersfor example InfoWave and American University,Page 11,Wireless Data Examples,American UniversityAmerican University asked KPM
26、G Consulting to conduct a detailed study and pilot to determine the viability of offering wireless voice and data service to students, faculty and staff. The KPMG Consulting team combined market research, financial analysis and competitive analysis to evaluate and validate the opportunity. KPMG Cons
27、ulting then helped the client select vendors and conduct a two month pilot of a wireless voice and data system The successful conclusion of the pilot validated the wireless strategy and proposed wireless network. On May 1, 2002, American University announced their plans to implement campus-wide, the
28、 wireless system to handle voice, data and messaging. InfoWaveInfowave develops software that allows mobile and disparate workforces to access corporate networks using wireless devices. To support its rapid and dynamic growth, the client wanted to implement a CRM solution to provide more accurate, u
29、p-to-date customer information to its sales force and channel partners.The wireless CRM solution was deployed to end-users within sales (inside and regional), marketing, product management, customer service, corporate communications, investor relations and to the executive team. The solution provide
30、d users with real-time, read/add/update functionality while connected wirelessly. Within a standard web browser on their mobile device, users have real-time visibility into the entire prospect/customer profile. Some of early ROI metrics include: Improved Productivity (sales cycle reduction of 50%, i
31、mprovement of lead receipt to response by 100%) Reduction in Operating Costs (reduction in partner-related costs by 50%, more effective use of marketing expenditures) Gain in Market Share (increase in customer base by 20%) Improvement in Bottom Line (increase in customer-paid installations by 300%)
32、eCustomer World Golden Award 2001for excellence in its Mobile CRM Solution category,Page 12,Whats Needed?,What will aid enterprise adoption of Mobile Business and Web Services?Improved economic climate and industry maturity Focus on business benefits not technical distractions Compelling value propo
33、sitions for enterprise adoption Solutions that accommodate todays limitations in devices, standards, bandwidth and coverage Pioneers and early adopters generating success stories and ROI stories Serious pilots with clear objectives and not “science fairs” Carefully executed strategies and deployment
34、s that leverage synergies between these emerging and disruptive technologies Fundamental understanding that emerging technologies are the next competitive advantage,Page 13,Mobile Business & Web Services,Industry Scenarios Examples of where mobile business and Web services can be applied in combinat
35、ion to solve enterprise requirements Best Practices Recommendations for enterprises when considering the convergence of mobile business and Web services,Page 14,Industry Scenarios Chemicals,Creating the Real-Time Enterprise Mobility and Business Process Performance Management (BPPM)A chemicals compa
36、ny using wireless and mobile devices as part of a business process performance management system tied to sales and field operations. Benefits / Observations Mobile devices help to move to the required level of visibility and access to information Provides sales force with alerts related to sales opp
37、ortunities (leads) and sales exceptions (customer purchasing patterns out of limits, inventory unavailable, logistics issues) Management by exception mobile device becomes a business device monitoring the business activities and key performance indicators Mobile devices provide an alert mechanism fo
38、r faster response to business process exceptions Application integration accomplished via Web services,Page 15,Industry Scenarios - Communications,Creating New Revenue Streams - Delivery and Integration of Digital Services A mobile handset manufacturer moving into digital services such as downloadab
39、le ring tones has two challenges payload delivery to the device and back-end integration with wireless carrier billing systems. Benefits / Observations Mobile devices are the end point for the payload delivery effectively serving as the subscriber for Web services New integration techniques such as
40、Web services can help to speed integration and reduce costs of connecting into back-end carrier billing systems Wireless Internet value chain is enhanced via web services complexity is reduced and open standards help to foster inter-connection of value chain participants,Page 16,Industry Scenarios -
41、 Software,Creating New Services Mobile platforms climbing up the stack incorporating Web services-based applications A wireless middleware vendor moving up the stack via acquisition of a vendor in the field force automation space. They are adding workflow on top of their basic transcoding engine and
42、 supporting standards such as SOAP both in the development environment and the runtime environment. Benefits / Observations Mobile business technologies are becoming embedded into all applications All applications are gaining web services functionality as software moves towards the software as a ser
43、vice (SaaS) model Result will be that most software will have mobile functionality and web services functionality as key infrastructure elements that support the business functionality,Page 17,Industry Scenarios - Manufacturing,Supply Chain Visibility Mobile devices and web services for speeding ven
44、dor quality managementWithin the supply chain, information on the quality of goods received at a warehouse is recorded on a PDA with wireless connectivity. The results are transmitted to a real-time system, coupled with web services integration to partner systems, in order to manage vendor quality.
45、The real-time nature of the information flow helps reduce cycle times and increase productivity compared with more traditional batch-orientated processes. Information captured electronically at the point of activity also eliminates the need for duplicate data entry in the back office, hence improvin
46、g data accuracy. Benefits / Observations Mobile devices help to ensure data accuracy and information capture at the point of business activity Real-time systems help to ensure zero latency from data collection at the warehouse to integration and reporting to partner systems Web services help to ease
47、 integration with multiple partner systems,Page 18,Take a Holistic Approach,1) Dont consider Mobile Business or Web Services in a vacuum Mobile Business: Additional channel that enhances existing channels. Just as E-Business becomes embedded in the business so will M-Business Web Services: Emerging
48、technologies can also play a role web services, peer services, embedded systems (machine-to-machine),Business Impact,Reshape Industries,Reshape Business Processes,Improve Business Processes,Business Penetration by 2003,10% 20% 30% 40% 50% 60% 70% 80% 90%,Wireless Web * mCommerce * Web Services *,Voi
49、ce-over-IP *,Enterprise Portals *,Enterprise Instant Messaging *,ASPs *,* P2P,* Wireless LAN,Embedded Tags * Natural Language Interface *,Source: ITExpo, 2001,Mobile Business & Web Services Impact: Along with web services, M-Business technologies represent another emerging technology category that h
50、as the potential to reshape entire industries!,Page 19,Look at Fundamental Synergies,2) Both mobile business and Web services apply to todays enterprise initiatives virtual, real-time, ubiquitous and “back-to-basics” via cost takeout and performance improvement Mobile Business Not just the intersect
51、ion of Internet and Wireless Not just the “wireless web” Allows new business models, new processes, and real-time computing Removes former process bottlenecks and permits information and transactions at the edge of the corporation Web Services Not just for integration Not just cost reduction and com
52、plexity management Allows new business models, new processes and real-time computing Allows dynamic assembly of business transactions and loosely-coupled integration Mobile Business & Web Services Impact: Allows us to start to shape technology around ourselves and our business processes instead of shaping ourselves around technology,
