1、教师用书独具演示,教学目标 (1)熟记学案中所列出的单词和短语。 (2)通过学案中所给出的重点单词和重点短语的学习，让学生能够正确理解和使用这些单词和短语，能够运用这些词语造句。,(3)通过对这些词汇的理解能够更深层次的理解课文，并通过课文加深对这些词汇的理解，更加熟练的运用这些词汇。 (4)通过对本课文的理解，让学生能够用英语简单描述所读过的简单的英语广告以提高学生的口语及书面表达能力。 教学地位 单词和短语是构成句子的最小单位，在语言学习中起至关重要的作用，所以理解和正确使用英语单词和短语是英语学习的重点所在。,新课导入建议 “In this period lets know someth
2、ing about English advertisements.”开门见山，直入主题。,演示结束,1advertisement n广告；启事；广告宣传(可简写为：ad) Advertisements are a good way to sell products or services.(P1)广告是一个卖产品或出售服务的好办法。 He answered the advertisement in the paper and got a job.他应征报纸上的广告因而找到一份工作。 The wall was covered with advertisements. 墙上贴满了广告。,put/p
3、lace an advertisement in the newspaper 在报纸上登广告 answer/reply to an advertisement 回应广告 advertise vt.& vi. 做广告；宣传 advertise sth.为某物登广告 advertise for sb./sth.为招聘或寻找某人/物登广告 advertiser n. C刊登广告者 advertising n. U 做广告；广告业；广告活动,We should advertise for someone to look after our children.我们该登个广告聘人来照看我们的孩子。 Put
4、 an advertisement in the local paper to sell your car. 在当地报纸上登一则广告来出售你的汽车。,用 advertise 及其同根词的适当形式填空 They_the tenyear gettogether on email. It is said that she works in an_company. We can see_everywhere and at any time. _hope to promote their products by _. 【答案】 advertised advertising advertisements
5、Advertisers；advertisement,2Below_is_an_article about advertisements written by a student for her English project.(P2)下面是一个学生为她的英语课题关于广告而写的一篇文章。 本句是一个完全倒装句。使用完全倒装的情况有以下几种情况： (1)以 here，there，in，up，down，away 等副词开头且主语是名词时。 There stands a temple on the top of the mountain. 在山顶上有一座庙。,(3)表地点的介词短语位于句首，且谓语动词
6、为不及物动词，主谓需倒装。 Between the two windows hangs a large map of China. 一幅巨大的中国地图挂在两个窗户之间。 Along the dusty road came a group of tourists. 一群游客沿着一条布满灰尘的路走来。,翻译句子 进来一个小姑娘，留着两个长辫子，穿着白裙子。 _ 一些著名的教授出席了这次会议。 _ 【答案】 In came a girl，with two long pigtails wearing a white skirt. Present at the meeting were some fam
7、ous professors.,3Nowadays，we can find advertisements almost wherever we go. 现在，广告几乎随处可见。(P2) 句中wherever引导地点状语从句，表示“任何地方，随处”。wherever可作从属连词和副词，现将其具体用法介绍如下： (1)conj.在任何地方，无论什么地方，不管哪里。,You can sit wherever you like.你想坐哪儿就坐哪儿。 Wherever he goes，he will take an umbrella with him in case.无论去哪儿，他都会带把伞以防下雨。
8、(2)adv.究竟哪里，究竟到哪儿。用于问句，表示惊讶之情。 Wherever can he have gone？他究竟会到哪儿去了呢？ Wherever has he put the book？他究竟把书放在哪儿了呢？,【提示】 wherever引导让步状语从句和地点状语从句的用法极易混淆，其实，只要我们明确了这两种状语从句的内涵，区分它们也就不那么难了。地点状语从句无非是用于说明主句谓语动作发生的地点；而让步状语从句不过是表示让步关系，即无论在什么情形下，主句主语所采取的行动都是一样的。,【解析】 通过分析句子结构可知，_ it is discovered在句中作状语。在这个状语从句中，不
9、缺少构成句子的主要成分，所以引导词只能在从句中作状语，从而选择具有副词性质的词成为答题的关键。分析四个选项可知符合条件的只有C项(wherever)，故答案选C。句意：在全球经济中，无论是在哪儿发现一种治疗癌症的新药物，这都将会在全球产生很多经济方面的可能性。 【答案】 C,翻译句子 昨天你到底去哪儿了？ _ 无论你去哪儿，我都会陪着你的。 _ 【答案】 Wherever did you go yesterday? Wherever/No matter where you go，I will be with you.,4We are so used to them that we often
10、do not even realize how many we see and hear in a day.(P2) 我们对广告是如此的习以为常，甚至常常都没有意识到一天当中我们能看到和听到多少广告。 本句是个复合句。so.that.引导结果状语从句，意为“如此以至于”，so是副词，后跟形容词或副词，that是连词，引导句子。 He runs so fast that nobody can catch up with him. 他跑得非常快，以至于没人能追上他。 He had so little education that he was unfit for this job. 他所受教育很少
11、，不适合做这个工作。,There are so many people in the room that I cant enter it.屋子里人太多了，我进不去。 So touching was the movie that everyone was moved to tears.那部电影非常感人，所有人都感动得流泪了。 Such a good series is it that I want to see it again. 这部电视剧太好了，我想再看一遍。 【提示】 在so.that或such.that句型中，当soadj./adv.或soadj.(a/an)n.或suchadj.n.或
12、sucha/anadj.n.位于句首时，主句要用部分倒装，即把助动词放在主语前。,单项填空 The mountain was_steep_few people in our city reached the top. Aso；as Bso；that Cas；as Dtoo；to 【解析】 句意：这座山如此陡峭以至于我们市几乎没有人到达过山顶。so.that 意为“如此以至于”，符合句意。 【答案】 B,So sudden_that the enemy had no time to escape. Adid the attack Bthe attack did Cwas the attack D
13、the attack was 【解析】 考查倒装结构的用法。在so.that/such.that.结构中，若so/such和与其所修饰的词置于句首，句子要进行部分倒装，sudden是形容词，作表语，所以选C。 【答案】 C,翻译句子 她非常诚实，大家都信赖她。 _ 这是一个如此好的机会，我们不要错过。 _ 【答案】 She is so honest that everybody trusts her. Its such a good chance that we mustnt miss it./Its so good a chance that we mustnt miss it.,5pers
14、uade vt.说服；劝服 An advertisement uses words and pictures to persuade people to buy a product or service，or to believe in an idea.(P2)广告利用语言和图画来说服人们购买某种产品或服务或者是相信某种理念。 He persuaded his daughter to change her mind. 他说服女儿改变主意。 How can we persuade him into joining us? 我们怎么才能说服他参加我们的活动呢？ Can you persuade h
15、er out of her foolish plans? 你能劝她放弃她那些愚蠢的计划吗？,She was not persuaded of the truth of his statement. 不能说服她相信他的话是真的。 Will you persuade him that he has made the wrong decision？你去告诉他，让他相信他做错了决定好吗？ I wanted to know how you could persuade him not to go/out of going abroad for further study.我想知道你是怎样说服他不出国深造
16、学习的。,单项填空 He_his father_，but his father wouldnt listen. Apersuaded；out of smoking Badvised；out of smoking Ctried to persuade；not to smoke Dpersuaded；not to smoke,【解析】 句意：他劝说父亲戒烟，但父亲就是不听。 try to persuade 与 advise 含义相当，第二空考查 persuade sb.not to do sth.“劝说某人不要做某事”。A、D两项含义不对，前后矛盾；没有 advise sb.out of doin
17、g 结构，故B项也不对。 【答案】 C,6be meant to do sth.意在/旨在做某事；应该/必须做某事 PSAs are often run for free，and are meant to educate people about health，safety，or any other problem that affects public welfare.(P2) 公益广告往往是免费刊登的，其意图是向人们提供关于健康、安全或者其他影响到公众利益的问题。 The diagram is meant to show the different stages of the proces
18、s.,这个图表意在显示整个过程的各个不同阶段。 This software is meant to protect computers from being attacked by viruses. 这种软件旨在保护电脑防御病毒攻击。,You_hand in your papers when the class is over. Awill have got to Bare supposed to Care meant to Dall the above 【解析】 句意：下课时你必须/应该交上你的卷子。A项与C项都是“必须”之意；B项意为“应该”。所以三项都可以，选D项。 【答案】 D,7ch
19、eat vt.& vi.欺骗；作弊 n骗子；欺诈行为 There are laws to protect people from advertisements that cheat people.(P2) 有相关法律保护人们免受虚假广告之害。 Dont go to that shopthey often cheat their customers.别去那家商店，他们常常欺骗顾客。 Several students were removed from school for cheating in examinations.有几个学生因考试作弊而被开除。,8Even_if an ad does n
20、ot lie，it does not mean it is altogether innocent.(P2)即使一则广告没有撒谎，也并不意味着这则广告就是完全“清白”的。 (1)even if(even though)即使，尽管(引导让步状语从句) He wont lend any money to me even if he has lots of money.即使他有很多钱，他也不会借给我的。 Even if/though I fail，Ill keep trying. 我纵然失败，也会继续努力。,完成句子 尽管他很穷，但她还是爱他。 _he is poor，she_. 即使忙，我也得去。
21、 Even if I_busy，I_. 【答案】 Even though；loves him were；would go,(2)innocent adj.清白的，无罪的；纯真的 She was found innocent of any crime.她获判无罪。 It was a perfectly innocent remark. 那是一句毫无冒犯之意的话。,9This statement tries to fool you into assuming that the toothpaste cures bad breath，.(P2) 这种表述试图愚弄你，让你认为这种牙膏能够治愈口臭， (
22、1)fool vt.欺骗，愚弄 n傻子 Jack is not such a fool as hes made out to be. 宁做聪明的傻子，不做愚蠢的聪明人。 He fooled her out of her money.他骗走了她的钱。,单项填空 After the accident，the truck driver was _ for injuries. Atreated Bcured Ccorrected Drelieved 【解析】 作为“治疗或医治”时，treat用于“treat sth.(疾病)”或treat sb.for名词；cure用于“cure sb.of sth.
23、”，所以选A项。 【答案】 A,10The grocery just hopes that when you read the ad，you will feel_pleased_with the nice comment，remember the words freshest food，and make a mental connection with the food in the grocery.(P 2)超市只是希望顾客读到这则广告的时候会被弄得飘飘然，并因此记住“新鲜到家的生鲜食品”这样的字眼，从而联想到这家超市的生鲜食品。 (1)feel pleased with 对感到满意/高兴
24、Im glad you feel pleased with my little present. 你喜欢我的小礼物 ，我很高兴。,【提示】 be pleased at/about 后只能跟表事或物的名词，be pleased at 还可跟 ving 形式。,(2)comment n评价；意见；评论 He made comments on the film after he saw it. 他看完电影后对其大加评论。 The teacher refused to comment on the exam result. 老师不肯评论考试成绩。,Dont make rude_about their
25、appearances(外表) Aremark Bremarks Ccomments DB or C 【解析】 句意：不要贬低他们的外貌。从搭配上看A项需用复数，应排除。B、C两项都正确，所以选D项。 【答案】 D,11fall for上的当；受的骗；对信以为真；爱上(某人) We must not fall for this kind of trick！(P3) 我们决不能上此类小把戏的当！ She will never fall for that one. 她永远也不会上那样的当。 They fell for each other instantly. 他们俩一见钟情。,12Not_all
26、 ads play tricks on us though.(P3) 但是，并非所有的广告都是欺骗我们的。 not all.表示部分否定。与not连用，表示部分否定的词还有both，every，always，altogether(全体)，wholly(全部地)，entirely(全部地，完全地)及复合词everything，everybody，everywhere等。 All teachers of English are not experienced teachers. 并不是所有的英语教师都是有经验的。 Not all the students could solve this prob
27、lem. 并不是所有的学生都能解出这道题。,14deal with处理；对待；对付；论述或谈论(某问题) These ads deal with widespread social concerns.(P3) 这些广告所涉及的是广泛的社会关心的事。 I dont know how to deal with the problem. 我不知道如何处理这个问题。 The old lady is hard to deal with. 那个老太太很难对付。,I wonder what the government will_the pollution in our hometown. Ado with
28、 Bdo for Cdo something to Ddeal with 【解析】 句意：我想知道政府将如何处理我们家乡的污染问题。句中出现 what，要用 what.do with 结构，所以选A项。 【答案】 A,15There are even PSAs to teach us how to live healthy lives.(P3)甚至还有一些公益广告教导我们如何健康地生活。 how to live healthy lives为“疑问词不定式”结构，在句中作宾语。 The boy is too young to know what to do in trouble. 孩子太小，不知
29、道在困境中该做什么。 The question is how to find him.问题是如何找到他。,In my opinion，this project is of great benefit/beneficial to everyone.依我看，这项工程对每个人都大有好处。 Dont go to any trouble for my benefit！别为我费工夫！,17promote vt.推广，宣传；促销；促进，推动；使晋升，提升 Finally，I wish to tell you this：think about why you should do the things the
30、ad suggests，or buy the product or service the ad promotes.(P3) 最后，我想对大家说的是：要思考你为什么要听广告上的建议，或者购买广告上推销的产品或服务。 The young army officer was promoted to captain. 这位年轻的军官被提升为上尉。 How can we promote the sales of this new product？我们如何推销这一新产品呢？,18When it comes to advertisements，we must all use our intelligence
31、 and not be a slave to them！(P3)谈及广告，我们都必须运用自己的智慧，而不要成为广告的奴隶！ 句中when it comes to.意为“当涉及，当谈到”。 When it comes to classical music，we first think of Beethoven or Mozart. 谈到古典音乐，我们首先想到贝多芬或莫扎特。 I can use a computer，but when it comes to repairing them，I know nothing. 我会使用计算机，但若谈到修理，我就一窍不通了。,19consult vt.咨询
32、；请教；商量；查阅 Before I consulted you，I had no comprehension that a company might try to fool people into buying a product or service.(P5)在我请教你之前，我不理解为什么公司试图愚弄人们，让他们购买一种产品或服务。 Consult the timetable to see when the last train leaves.查一下时间表，看看末班火车什么时候开出。 Before going on a diet，it is advisable to consult your doctor.节食之前，最好先向医生咨询。,
