1、Language Points,Unit 1 advertising reading,Language Points,1 We are so used to them (line 1)be used to do /for doing sth. be/ get used to (doing) sthused to do e.g.I am not quite used to living here/city life.I used to live in Nanjing. Eg: The new machine _production. However I_it. is used to increa
2、se; am not used to controlling is used to increasing; dont used to control used to increase; dont used to control used to increasing; am not used to control,注意被动语态的区别！,被用来做某事,习惯于做某事,过去常常做某事,被用来做某事,习惯于做某事,过去常常做某事,2 I did some research on（line 2) to share with you.(line 3),1) n. do/conduct research on
3、:我正在做关于广告的研究。 v. to study商人研究市场很重要。（用It做形式主语）2) share with:use sth. together with e.g. Id like to share my book with you.She _ my troubles as well as my joys.A. shares with B. shares (in),I am conducting research on advertisements.,Its important for a businessman to research the market.,share sth. w
4、ith sb.,3. persuade peoplebelieve in an idea(line 6),persuade sb. to do sth. = persuade sb. into doing sth. persuade sb. not to do sth. = persuade sb out of doing sth. try to persuade sb. to do sth. = advise sb. to do sth. I _ him not to go abroad, but he wouldnt listen. A. persuade B. had persuaded
5、 C. tried to persuade D. persuaded,说服某人做某事（结果对方听从意见的）（两种表达）,说服某人不要做某事（两种表达）,劝某人做某事（对方不一定接受）（两种表达）,believe in: to have firm faith inMany people believe in God. Eg: believe/believe inbelieve sb. (相信某人所说的话或所做的事)believe in sb. (信任某人= trust sb.)believe sth. (相信某件事确实发生了)believe in sth. (信仰；信念)I dont _ gho
6、sts. I _ that stories of ghosts were made up by human beings.He is my best friend, so I _ him and dont_ that he lied to me about the truth.,believe in,believe,believe in,believe,4. A commercial advertisement is one which someone has paid for to advertise a product or service.,商业广告是为了推销某种产品或服务而花钱做的广告
7、。,A commercial advertisement is one _someone has _ advertise a product or _.,which,paid for to,service,5 for free, and are meant to(line 11),for free:free of charge/without payment 你不能指望人们免费工作。 _ 每个孩子都会得到一本免费的书。 _,Every child will get a book for free.,You cant expect people to work for free.,be mean
8、t to do (旨在；目的是)Eg. Festivals are meant to celebrate important times of years.,节日旨在庆祝一年中的重要时刻。,PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.,公益广告往往是免费投放的，旨在就有关健康、安全或 影响到公共福利的任何其他问题教育人们。,PSAs are often _ , and _ ed
9、ucate people about health,_, or any other problem that _.,run for free,are meant to,safety,affects public welfare,注： any other + 名词单数 （表某一范围内除了某人或某物以外的其他人或物） any other problem = any of the other problems,6 There are laws to protect people from advertisements that cheat people. (line 14),protectfromk
10、eep sb/sth safe from 我们应当保护地球不受污染。人们通常戴太阳镜以妨眼睛被太阳灼伤。,People usually wear sunglasses to protect their eyes from being burned by the sunlight.,We should protect the earth from pollution/ being polluted.,7. we still must be aware of the skilful methods (Line 15),be aware of: realizing sth. that exists
11、Eg. Are you aware of the importance of learning a foreign language? 你知道是什么时候了么？be aware that: having knowledge of sth./sb. She became aware that something was burning. 我很清楚吸烟有害健康。,Are you aware of the time?,Im well aware that smoking is bad for ourhealth.,8. Even if an ad does not lie (line 15),lie:
12、 lied(pt,pp),lying(pres p) vt.说谎 to sb. about sth. Eg: She was lying!She lied to me about her age!He has lain in bed since this morning.He laid his hand on my shoulder.,Eg:He _ the book on the desk and told methat he had _in bed for the whole morning. But I knew that he was _ to me.,laid,lain,lying,
13、放置,躺,说谎,; 下蛋,lay,lie,lie,；在于,laid,lay,lied,lied,lain,laid,laying,lying,lying,9 We must not fall for this kind (line 25),fall for sth.: to be tricked Eg. You should be clever enough not to fail for his tricks. 他说他是学生我信以为真。,He said that he was a student and I fell for it.,fall down:The plan fell down
14、because it proved to be too expensive.,失败；落下；倒塌,fall into sth: You can not fall into the bad habitsmoking a lot.,养成；形成（习惯）,fall off: The production has fallen off since last month.,（数量）下降；从-掉下,The boy hit the tree so hard that he _. The girl is _ the bike. It is difficult to _ the habit of early to
15、rise and early To bed. I saw him _ his horse. The number of the students who didnt pass the exam _ this time. The old house _ in the earhquake.,失败；落下；倒塌,养成；形成（习惯）,（数量）下降；从-掉下,fell down,falling off/ falling down from,fall into,fall off,fell off,fell down,10 ads play tricks on (line 27),play tricks on
16、: play a joke / jokes on Children, as well as adults, usually play tricks on each other on Halloween. 老师要求我们不要再捉弄对方了。,The teacher asked us not to play tricks on each other any more.,trick: V. trick sb. into doing sth. She tricked him into giving her all his money.,Exercise for consolidation:,1 You s
17、hould _ your books_ your desk-mate. 2 I _ getting up early in the morning. 3 Our project _ help those who are in need of medical care. 4 I will never _ the words of door-to-doorsalesman.,share,with,am used to,is meant to,fall for,be used to do research on play tricks on sharewith encourage believe i
18、n lie for free protect from be meant to be aware of promote fall for,5 I never _ God . 6 She _ the danger around her. 7 You will get a book _. 8 The teacher asked us to _ environment protection. 9 The special clothes will _ you _being attacked by wild animals.,be used to do research on play tricks o
19、n sharewith encourage believe in lie for free protect from be meant to be aware of promote fall for,believe in,is aware of,for free,do research on,protect,from,10 You are actually _ her laziness if you do everything for her. 11 She _ to us about what she did just now. 12 Dont _ me! I am angry! 13 He
20、 was good at _ products in thecompany, so he was _ to a higher position.,be used to do research on play tricks on sharewith encourage believe in lie for free protect from be meant to be aware of promote fall for,encouraging,lied,play tricks on,promoting,promoted,Consolidation We _(习惯于) them that we
21、often do not even realize how frequently we come across ads in a day. 2. After I _（作一些调查） advertisements, I have some very important information to _ (和-分享)you. 3. Ads use persuasive language and exciting images to _（鼓励人们） buy a product or service. 4. Commercial ads are charged while PSAs are _.（免费的
22、） 5. However, we must _（意识到） the methods used in advertisements to try and sell us things. 6. Not all ads _ （欺骗）on us though. 7. Thank you for offering me such useful advice and I_ （对相当满意）it. 8. Many advertiser try to _ buying a product or a service. （诱骗-做某事）,are so used to,do some research on,share with,encourage people to,for free,be aware of,play tricks on,am quite pleased with,trick customers into,Homework:,完成同步学案：P68-69 三、四项。,
