1、Book 4 Unit 1,Advertising,话题词汇,晨背佳作 积累素材,1.volunteer n.志愿者；vt.& vi.自愿(做某事)；自愿提供 2.provide vt.提供 3.service n.服务 4.application n.申请 5.precious adj.宝贵的，珍贵的 6.opportunity n.机会 7.confidence n.信心 8.apply for申请 municate with交流 10.live up to不辜负；遵守；符合,话题佳作,最近，你们在英语课上刚学了一篇关于广告的课文，老师要求你们就“广告的利弊”展开讨论。请你根据下列表格内容
2、，用英语写一篇150词左右的短文，介绍讨论的结果，并表明自己的看法。,佳作欣赏,With the development of advertising，ads have been closely connected with peoples life.Is it good or bad？We had a discussion.Opinions are divided. Some students are in favour of advertising.They think advertisements can provide us with useful information about
3、our life.Whats more，a good advertisement can make the public aware of many social concerns as well.Therefore，in a sense，the public can benefit a lot by following some advice advertisements give.Besides，some well-designed advertisements appeal to people with their attractive pictures，thus making them
4、 popular with consumers.,However，others hold a different view.They argue that some advertisements are always trying to persuade people to buy what they dont need.Whats worse，some advertisements dont tell the complete truth.Also，they take up too much time on TV and on the radio. In my opinion，adverti
5、sements supply us with necessary information about products or services.But we must be smart about false advertisements.So when it comes to advertisements，we should use our intelligence and not be a slave to them.,名师点睛,本文条理清晰，要点全面，结构连贯，运用了一些比较好的短语，如：provide.with，make.aware of，as well，appeal to，a sla
6、ve to等。另外句式上的变化使得文章生动而流畅，如：现在分词作结果状语，固定句式when it comes to等。同时，一些连接词，如：whats more，therefore，besides，however，whats worse，also，in my opinion，but等的使用，使行文流畅，衔接自然。,自主排查 语境提升,直击重点 突破考点,内容索引,教材升华 综合运用,自主排查 语境提升,.写作必记单词 1. vt. 说服，劝说；使信服n.说服，劝说adj.有说服力的 2. vt.&vi.欺骗；作弊n.骗子；欺诈行为 3. vt.治愈；解决；n.药物，疗法；对策,persuade
7、,persuasion,persuasive,cheat,cure,1,4. n.骗局；玩笑，恶作剧；戏法，把戏；诀窍vt.欺骗，欺诈 5. vt.&vi.使收益；得益于n.益处；救济金；奖金adj.有益处的，有帮助的 6. vt.推广，宣传；促销；促进，推动n.推广；促进；提升 7. adj.大为惊奇,trick,benefit,beneficial,promote,promotion,amazed,8. adj.(高中或大学)毕业年级的；级别(或地位)高的n.高年级学生，毕业班学生；上司；年纪较长的人 9. n.建议，提示；顶端，末梢；小费vt.&vi. (使)倾斜，倾覆；给小费 10.
8、vt.&n.更新；提供最新信息；使现代化 11. n.目标；靶子vt.瞄准；以为目标 12. vi.有吸引力；呼吁，恳请n.吸引力；呼吁，恳求adj.有吸引力的,senior,tip,update,target,appeal,appealing,13. vi.做出反应，回应 14. vt.敦促，力劝；竭力主张n.强烈的欲望，冲动 15. vt.使震惊，使惊愕n.震惊，惊愕,react,urge,shock,.阅读识记单词 16.drug n. 17.advertise vt.&vi. 18.skilful adj. 19.innocent adj. n.清白，无罪；纯真 20.fool vt.
9、 n. ment n. vi.,毒品；药，药物,(做)广告，宣传,有技巧的；熟练的,清白的，无罪的；无恶意的；纯真的,innocence,欺骗，愚弄,傻瓜,评论，评价,评论，议论,22.mental adj. adv.精神上；智力上 23.aim vt.&vi. n. 24.nationwide adj.&adv. 25.campaign n. 26.intelligence n. adj.有才智的，聪明的 27.consult vt.,心理的；思想的，精神的；智力的,以为目标；瞄准,目的，目标,mentally,全国范围的(地)，全国性的(地),运动(为了某种目的而进行的一系列有计划的活动)
10、,智力，才智；情报,咨询；请教,intelligent,prehension n. 29.bestseller n. 30.recommend vt. n.推荐；建议 31.purchase vt. n. 32.multiply vi.&vt. 33.design vt.&n. n.设计者，设计师,理解力，领悟能力；理解练习,畅销书；畅销品,推荐；建议，劝告；介绍,recommendation,购买，采购,采购；购买的东西,成倍增加，迅速增加；乘，乘以,设计,designer,34.aspect n. 35.recipe n. 36.bargain n. vi._ 37.bonus n. 38
11、.media n. 39.determine vt. adj.坚决的；有决心的n.决心,方面；层面,烹饪法；食谱,便宜货；协议,讨价还价,意外收获；奖金，额外津贴,大众传播媒介，大众传播工具,确定，查明；决定；裁决,determined,determination,40.personally adv. adj.私人的，个人的；亲自的_n.个性；性格,个别地；就本人而言；本人，亲自,personal,personality,语境活用 用所给词的正确形式填空 1.One day， (mental) exhausted，I wrote down all the reasonswhy this pro
12、blem could not be solved.(2016天津) 2.This program is (benefit) to the children who couldnt go to school due to their poverty. 3.It was very (intelligence) of him to come up with such a splendididea. 4.I was (amaze) that hed come up with this sweet idea.(2014福建),mentally,beneficial,intelligent,amazed,
13、5.We should overcome our weakness and fears with courage and(determine).(2016天津) 6.What was the (react) of the public to Mrs. Robinsons decision？ (2016全国) 7.They gave money to the old peoples home either (personal)or through their companies.(2015安徽) 8.He doesnt find his job very (appeal).,determinat
14、ion,reaction,personally,appealing,9. (advertise) persuade us that newer is better and thatwe will be happier with the latest products.(2015安徽) 10.This work is not (urge)；we can do it tomorrow.,Advertisements,urgent,1. 旨在，目的是 2. 虽然，即使 3. 上的当，受的骗 4. 欺骗；捉弄 5. 涉及，关于；处理，应付 6. 对盲目着迷的人 7. 弄清楚，弄懂；计算出,2,be m
15、eant to,even if/though,fall for,play tricks on,deal with,a slave to,figure out,8. 吸引，引起兴趣；呼吁 9. 把表达清楚 10. 死于,appeal to,get something across,die from,语境活用 运用上述短语完成片段 Many people smoke a lot 1. (即使) they know the harm smoking does to their health.In order to persuade more people to give up smoking，man
16、y antismoking campaigns are started.Many volunteers try to 2. it (把表达清楚) to people that what they can do is to 3. (呼吁) people not to be 4. (对盲目着迷的人) tobacco.Otherwise，they may 5. (死于) diseases related to smoking.,even though,get,across,appeal to,a slave to,die from,1.so.that. We are so used to them
17、that we often do not even realize how many we see and hear in a day. 我们如此习惯它们的存在以至于我们都没有意识到一天究竟看了和听了多少广告。 仿写 情况如此糟糕以至于再次找到雪橇痕迹对他来说是不可能的。 (2016北京) Conditions were it was impossible for him to find the trail again.,so bad that,3,2.not all. Not all ads play tricks on us though. 但并非所有的广告都跟我们玩花招。 仿写 并非所有
18、的历史建筑都具有吸引力。(2014安徽)historical buildings are attractive.,Not all,3.when it comes to. When it comes to advertisements，we must all use our intelligence and not be a slave to them! 谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶！ 仿写 说到房价，我们都感到很无奈。，we all feel hopeless.,When it comes to house prices,4.the way (in which/that
19、). The information I found has really helped me educate others in the ways in which companies promote their products. 我找到的信息以有助于公司推销产品的形式真的对我教育其他人大有帮助。 仿写 我们欣赏他面对困难的方式。 We admired him for he faces difficulties.,the way (that/in which),直击重点 突破考点,边讲边练 突破核心词汇,自主训练 突破常考词汇,点拨规律 突破经典句型,(1)I managed to per
20、suade my classmates into accepting my idea. 我设法说服了我的同学接受我的想法。(2015浙江) (2)It was hard to persuade him smoking. 说服他戒烟很难。,persuade vt.说服；使信服；使相信,突破核心词汇,边讲 边练,to give up,persuade sb. to do sth.persuade sb. into doing sth.说服某人做某事 persuade sb. not to do sth.persuade sb. out of doing sth.说服某人不做某事 persuade
21、sb. of sth./that.使某人相信,表示“试图说服某人做某事”的表达形式有：try to persuade sb. to do sth.；advise sb. to do sth.。,基础知识训练单项填空,层级训练,(1)If she doesnt want to go，nothing you can say will her. A.persuade B.promise C.invite D.support,答案,解析,句意为：如果她不想去，你说什么也无法说服她。persuade说服；promise许诺；invite邀请；support支持。结合句意可知选A。,写作能力提升同义句改写
22、 (2)Tom persuaded his father not to smoke at last. Tom persuaded his father at last.,out of smoking,(1)First，I will tell them the disadvantages of playing computer games and cheating in the exams. 首先，我会告诉他们玩电脑游戏和考试作弊的害处。(2015广东) (2)The salesman a fake. 销售人员欺骗他买了一件赝品。,cheat v.欺骗；作弊；舞弊n.欺诈；骗子,cheated
23、him into buying,cheat sb. (out) of sth.骗取某人某物 cheat sb. into doing.欺骗某人做,cheat用作及物动词表示“欺骗”时，其宾语通常应是人而不能是物，且不能接双宾语。,层级训练,基础知识训练单项填空 (1)The old man a lot of money by two strangers in the street. A.cheated out of B.cheated into C.was cheated out of D.was cheated into,答案,解析,句意为：这个老人在街上被两个陌生人骗了很多钱。cheat
24、sb. (out) of sth.骗取某人某物。the old man和cheat是被动关系，所以选择C。,写作能力提升一句多译 (2)他骗我相信他很有钱。 _ _,He cheated me into believing that he was rich.,He cheated me into the belief that he was rich.,(1)I was only fooling when I said Id lost your keys. 我说把你的钥匙丢了，只是逗你玩的。(牛津词典) (2)Youre if you think you can pass the exam w
25、ithout working hard. 你要是认为不努力就可以通过考试，那就是自欺欺人。,fool vt.欺骗；愚弄n.傻瓜,fooling yourself,(1)fool sb. into doing sth.欺骗某人做某事 fool oneself自欺欺人 make a fool of sb.愚弄某人 (2)foolish adj.愚蠢的；荒谬的；可笑的,基础知识训练单项填空 (1)It is not moral to a fool of the disabled. A.make B.take C.play D.have,层级训练,答案,解析,句意为：愚弄残疾人是不道德的。make a
26、 fool of sb.愚弄某人。,写作能力提升句式升级 (2)I was so foolish that I believed him.(用fool改写) _ (3)She was foolish to say such a thing.(用it作形式主语改写),I was fool enough to believe him.,It was foolish of her to say such a thing.,(1)The authors mother told him to borrow a book in order to help cure him of his reading p
27、roblem. 作者的母亲让作者去借书，目的是帮助他克服阅读障碍。(2015天津) (2)Many people believe that prison isnt crime. 许多人都相信监禁解决不了犯罪问题。,cure v.治愈；治好；矫正，改正；解决n.治疗；疗法；对策,a cure for,cure sb. of.治愈某人的；矫正某人的 a cure for.针对的治疗,cure，treat,(1)cure表示“治愈”，宾语既可以是人，也可以是疾病，有时也表示“矫正；革除”。 (2)treat表示“治疗”时，多接人作宾语，强调治疗动作，并不说明是否治愈。,类似cure sb. of s
28、th.的短语还有： rob sb. of sth.抢了某人的 rid sb. of sth.去掉某人的 inform sb. of sth.通知某人某事 warn sb. of sth.警告某人某事 suspect sb. of sth.怀疑某人某事 cheat sb. of sth.欺骗某人某事 remind sb. of sth.提醒某人某事,即时训练,单项填空 (1)The medicine eased his pain but did not his illness. A.treat B.cure C.stop D.prevent,答案,解析,句意为：这种药物缓解了他的疼痛，但是并没有
29、治愈他的病。treat治疗，强调过程；cure治愈，强调结果；stop阻止，停止；prevent阻止。,用适当的介词填空 (2)He was at last cured the bad habit. (3)They have found a cure rising prices.,of,for,(1)He pretended to be ill，but it was just a trick. 他假装生病了，不过那只是一个花招。(朗文词典) (2)On April Fools Day，people often each other. 愚人节那天，人们常彼此捉弄。,trick n.诡计；骗局；恶
30、作剧；戏弄v.欺骗,play a trick/tricks on/upon,play a trick/tricks on/upon sb.欺骗某人；捉弄某人 the trick of doing sth.做某事的诀窍 trick sb. into (doing) sth.诱使某人(做)某事 trick sb. out of sth.骗走/诈骗某人某物,即时训练,用适当的介词填空 (1)It is wrong to play tricks the people with disability. (2)The man tricked the little boy out the money he
31、held in his hand. (3)He tricked me believing that he was somebody famous.,on/upon,of,into,(1)More recently，the Paris Agreement，stuck by nearly 200 countries，also aims to limit global warming. 最近，接近200个国家遵守的巴黎协议也旨在限制全球变暖。 (2016上海) (2)The book very young children. 这本书的对象是幼童。,aim n.目标；目的vt.& vi.瞄准；(向某方
32、向)努力；对准；目的在于,is aimed at,take aim at瞄准 with the aim of有目的 aim at瞄准；目的在于 aim to do./at doing.旨在做 be aimed at目的是；旨在,(1)由于aim可用作及物或不及物动词，所以类似下面这样的句子可用主动语态或被动语态： My remarks were not aimed/didnt aim at you. 我的话并非针对你说的。 (2)在take aim at中，aim前不能加冠词，即使aim前有形容词，也不可加冠词。,基础知识训练单项填空 (1)Advertisers and service pr
33、oviders take at the mobile phone users in Xiamen University Town. A.aim B.goal C.object D.purpose,层级训练,考查固定短语。take aim at 把目标对准。所以选择A。,答案,解析,(2)In order not to get into trouble，advertisers are increasingly cautious about taking out ads children. A.being aimed at B.aimed at C.having aimed at D.having
34、 been aimed at,句意为：为了不惹麻烦，做广告的人对挑选针对孩子的广告越来越谨慎。aim.at.旨在；这里是把aim ads at children，变成过去分词短语作定语修饰ads，故选B。,答案,解析,写作能力提升句式升级 (3)The program is aimed at the teenage audience，so it is popular with them.(用过去分词短语作状语改写)，the program is popular with them.,Aimed at the teenage audience,(1)Many of the things we n
35、ow benefit from would not be around but for Thomas Edison. 如果没有托马斯爱迪生的话，我们现在所受益的许多东西是不会出现的。(2015江苏) (2)I a great deal reading. 我从阅读中受益良多。,benefit v.有益于；有助于；使受益n.优势；益处；成效,benefit,from,(1)benefit sb./sth.对某人/物有益 benefit from/by从中受益 be of benefit to(be beneficial to)对有益 for ones benefit(for the benefit
36、 of sb.)为帮助某人；为某人的利益 (2)beneficial adj.有益的,基础知识训练单项填空 (1)China has been pushing the reform of public hospitals all its citizens. A.in charge of B.for the purpose of C.in honor of D.for the benefit of,层级训练,句意为：为了所有市民的利益，中国一直在推进公立医院的改革。in charge of主管，负责，照料；for the purpose of为了；in honor of为纪念；for the b
37、enefit of为了的利益。,答案,解析,(2)The new Law of Labour will more people and especially the workers will it. A.benefit；benefit from B.benefit；benefit C.benefit from；benefit from D.benefit from；benefit,句意为：新劳动法将使更多人受益，尤其是工人将从中得到实惠。benefit用作及物动词时，意为“使受益”；benefit from从中受益。,答案,解析,写作能力提升同义句改写 (3)The new regulatio
38、n will be of benefit to everyone concerned. The new regulation will everyone concerned. Everyone concerned will the new regulation. The new regulation will everyone concerned.,be,beneficial,to,benefit,from,benefit,(1)To work out the difficult maths problem，I have consulted Professor Russell several
39、times. 为了解出那个数学难题，我去向Russell教授咨询过好几次。(2014陕西) (2)I a friend of mine this matter. 我就此事与我的一个朋友商量。,consult v.咨询；请教；商量；查阅；参看,consulted with,about/on,consult a dictionary查字典 consult sb.请教某人 consult with sb. about/on sth.就某事与某人商量,consult用作“请教；咨询；查阅”解时，是及物动词；作“商量”解时，多用作不及物动词，后跟with sb.，意为“和某人商量”。,consult，r
40、efer to，look up,三者都可以用来表示“查阅，参考”，但是其宾语有所不同： consult/refer toa book/dictionary look up sth.in a book/dictionary,基础知识训练单项填空 (1)When you a new word，youd better a dictionary. A.come about；refer to B.come across；consult C.come across；look up D.come up；consult,层级训练,come about发生，产生；come across碰上，遇见；come up
41、被提出；consultrefer to查阅，其宾语是dictionary；look up也有“查阅”之意，但其宾语是word。故B项正确。,答案,解析,写作能力提升完成句子 (2)有关你的病情，建议你去咨询一下医生。 It is recommended that you _your illness. (3)现在你最好去找内科医生协商一下。 Now you had better a physician.,(should) consult your doctor about/on,consult with,recommend vt.推荐，荐举；劝告，建议,(1)I recommend the bu
42、tter chickenits delicious. 我推荐黄油鸡，它非常好吃。(朗文词典) (2)We strongly recommend the incident to the police. 我们强烈建议报警。,reporting,recommend sb. sth.recommend sth. to sb.向某人推荐某物 recommend doing sth.建议(劝告)做某事 recommend sb. to do sth.劝告某人做某事 recommend that.(should) do.建议(某人),基础知识训练单项填空 (1)Eye doctors recommend t
43、hat a childs first eye exam at the age of six months old. A.was B.be C.were D.is,层级训练,此处考查的是recommend后面宾语从句中的虚拟语气，根据语法规则可知，从句中谓语应用“should动词原形”，其中should可以省略，故选B。,答案,解析,写作能力提升句式升级 (2)Our English teacher recommends us to do more listening，speaking，reading and writing if we want to learn English well.(用
44、宾语从句改写) Our English teacher recommends more listening，speaking，reading and writing if we want to learn English well.,that we (should) do,design n.设计；布局；安排；打算；意图；构思v.设计；构思；计划；制订,(1)This range of clothing is specially designed for shorter women. 该系列服装是专为身材较矮的女性设计的。(剑桥词典) (2)Do you think the building w
45、as burnt down by accident or ? 你认为大楼被烧毁是意外事故，还是有意为之？,by design,by designon purpose故意地 be designed to do.被设计来做；为做而设计 be designed as为目的或用途而制造或设计 be designed for.为设计,基础知识训练单项填空 (1)Through the years，VOA Special English has become a very popular tool for teaching English，even though it was not as a teach
46、ing program. A.attached B.designed C.performed D.appealed,层级训练,答案,解析,句意为：这些年“美国之音慢速英语”已成为英语教学的一种很受欢迎的工具，即使它并不是作为教学课程而设计的。attach把固定，把附在上；design设计；perform表演；appeal恳求，呼吁。根据句意和固定搭配be designed as.可知应选B。,写作能力提升句式升级 (2)This building is designed for weddings and other celebrations，and its beautiful.(用分词短语作定
47、语改写) This building weddings and other celebrations is beautiful.,designed for,aspect n.外观；方面；方位,(1)Technological change is everywhere and affects every aspect of life，mostly for the better. 科技变化无处不在，影响生活的每一个方面，大部分情况变得更好。 (2015北京) (2)You should consider it ；dont gamble it! 你应该多方面考虑这件事，不要孤注一掷！,in all aspects,in this aspect从这方面来说 in all aspects从各个方面来说 from the aspect of从方面来看,
