1、,新职业英语,Unit 2 Market Research,Warming-up,Reading A,Language Points,Listening,4,1,2,3,Speaking,5,Reading B,6,Writing,7,Vocabulary and Structure,8,Contents,Unit 2 Market Research,Task 1 As a market researcher, Ellen may experience the following situations. Match each situation with its corresponding p
2、icture.,Unit 2 Market Research,A,B,C,D, Designing a suitable questionnaire. Asking a potentialcustomer to fill in the questionnaire. Interviewing an experton stainless steel（不锈钢）. Presenting a marketreport in a companys meeting.,B,D,A,C,Task 2 As a market researcher, Ellen would have to analyze many
3、 data or figures. Match the following statements with the corresponding tables or charts.,1. There is a sharp increase in the last five years, that is, from 2003-2008. 2. The past decade witnessed a steady decrease in the labor costs in this field. 3. This years sales volume has been nearly doubled,
4、 namely from 10 thousand units to 20thousand units. 4. There is no substantial change in terms of overall turnout within the past three years.,Unit 2 Market Research,Unit 2 Market Research,Answer: 1d 2 a 3 b 4 c,Task 1 Before reading the passage, try to answer thequestions about market research and
5、market report.,1. Which parts does a market research generally consist of?2. What makes a market report effective and impressive?,Reading A,Unit 2 Market Research,Gas Compressor Market in China The Past and the Future,As a kind of general machinery, gas compressor is widely used in such industries a
6、s petrochemical, steel, metallurgy andautomobile. Gas compressor is mainly divided into several types, including centrifugal gas compressor, reciprocating gas compressor, and piston gas compressor.,Reading A,Unit 2 Market Research,Chinas gas compressor manufacturing industry has developed rapidly in
7、 recent years. In 2007, China had a total number of 355 companies whose annual sales revenue exceeding 5 million yuan in gas compressor manufacturing industry and their combined output value reached 56.93 billion yuan, amounting to 0.78 of the total output value of the entire machinery industry, the
8、 percentage of which was 0.03 percentage points higher than the previous year. Moreover, China had also increased in other indicators like output value of new products, industrial sales output value and export delivery value.,Unit 2 Market Research,Reading A,The year 2009 is experiencing a serious e
9、conomic depression in the world, but it is too early to say that this industry would also be greatly affected, since Chinese government has taken some effective measures to deal with this problem. At present, China has a relatively fierce competition and relatively low industry concentration in its
10、gas compressor manufacturing industry. Chinas gas compressor producers are mainly distributed along the eastern coastal regions, while in its west region (including Southwest and Northwest) there exist huge market potentials to be further developed.,Unit 2 Market Research,Reading A,During the Eleven
11、th Five-Year Plan period (2006-2010), the localization of large complete set of equipment in such industries as petrochemical, chemical, textile, coal/electricity/oil and metallurgy will provide huge business opportunities for the development of Chinas gas compressor manufacturing industry. Accordin
12、g to the plan, China will build a great deal of important projects in key industries in the period 2006-2010. Take Chinas nuclear power industry for instance. More than 20 nuclear power stations will be built in the five years, which will provide not only a broad market for the rapid development of
13、gas compressor manufacturing industry, but also a unique opportunity to accelerate the improvement of the quality of air compressor.,Unit 2 Market Research,Reading A,Language Points,Language Points,Unit 5 Product Inspection,1. revenue: n. income, esp. the total annual income of the State from taxes,
14、 etc. e.g. The steady rise in oil revenues has enabled the government to invest more money in public health and education.,Language Points,Unit 5 Product Inspection,2. exceed: v. to be greater or more numerous than (esp. a quantity) e.g. The student number admitted must not exceed 2,000.Their succes
15、s exceeded all expectations.,3. previous: a. coming before in time or order e.g. She is his daughter from a previous marriage.,Language Points,Unit 5 Product Inspection,4. delivery: n. delivering (of letters, goods, etc.); goods, mail to be delivered e.g. Your order is ready for delivery.We had a bi
16、g delivery of coal today.,5. fierce: a. intense, violent and angry e.g. His plan met with fierce opposition.There is a fierce competition for those scholarships.,b. often passive to spread something, or different parts of something over an area e.g. Make sure that your weight is evenly distributed.
17、Cases of the disease are widely distributed through Europe.,Language Points,Unit 5 Product Inspection,6. distribute: v. a. to separate something into parts and give a share to each person or thing e.g. The demonstrators distributed leaflets to passers-by.Clothes and blankets have been distributed am
18、ong the refugees.,Language Points,Unit 5 Product Inspection,7. accelerate: v. a. to make something move faster or happen earlier; increase the speed of e.g. The central government has taken some effective measures to accelerate the rate of economic growth.The car accelerated smoothly away. b. (of a
19、vehicle or person) to start to go faster e.g. The car accelerated to overtake me.,Translation,Unit 5 Product Inspection,Reading A,中国的空气压缩机市场过去和将来,作为一种通用机械，气体压缩机广泛应用于诸如石油化工、钢铁、冶金和汽车等行业。气体压缩机主要分为几种类型，包括离心压缩机、往复式压缩机和活塞式压缩机等。,Unit 5 Product Inspection,Reading A,中国气体压缩机制造业近年来迅速发展。2007 年，中国355 家公司在气体压缩机工业
20、上年销售收入超过500 万美元，其产值达到56.93 亿人民币，这个产值在整个机械行业的百分比为0.78，比前一年高0.03 个百分点。此外，其他指标也有所增加，例如，新产品产值，工业销售产值和出口交货值。,Unit 5 Product Inspection,Reading A,2009 年正在经历一场世界范围内严重的经济衰退，但是说这一行业也将受到很大的影响却是言之尚早，因为我国政府已经采取了一些有效的措施来处理这一问题。目前在气压缩机制造行业，中国有一个相对激烈的竞争和相对较低的行业集中。中国的气体压缩机制造商，主要分布在东部沿海地区，而在西部地区（包括西南和西北）这类公司较少，在那里存在
21、着巨大的市场潜力，气体压缩机产业可以得到进一步发展。,Unit 5 Product Inspection,Reading A,在第十一个五年计划期间（20062010 年），在一些行业，例如：石化、化工、纺织、煤炭/电力/ 石油和冶金，大型成套设备的本地化将为发展中国的气体压缩机制造业提供巨大的商机。在20062010 年期间根据计划，中国将建造重点行业中大量的重要项目。例如，在中国核电工业，五年时间里将建立20 多个核电站，这不仅为迅速发展气体压缩机制造业提供了广阔的市场，而且还为加速改善气体压缩机质量提供了一个独特的机会。,Task 2 Read the passage and fill
22、in the following chart with figures or numbers given in the passage.,Reading A,Unit 2 Market Research,72.99 billion,56.93 billion,more than CNY 5 million,78%,75%,the overall output value of machinery industry in 2007,the overall output value of gas compressor manufacturing industry in 2007,annual sa
23、les revenue of gas compressor manufacturing industry in 2007,the percentage of overall output value of gas compressor manufacturing industry in the whole machinery industry in 2007,the percentage of overall output value of gas compressor manufacturing industry in the whole machinery industry in 2006
24、,Task 3 Read the passage again and decide whether the following statements are true (T) or false (F).,Reading A, 1. Gas compressor is not widely applied in various industries in China. 2. In China, gas compressor manufacturing industry has experienced a rapid increase within these years. 3. In 2007,
25、 the annual sales revenue of gas compressor manufacturing is a little below 5 million yuan. 4. Though the output value of gas compressors was bigin 2007, the percentage of the output value of the entire machinery industry decreased that year.,Unit 2 Market Research,F,F,F,T, 5.Chinas main gas compres
26、sor producers are equally distributed around China. 6.The gas compressor manufacturing industry has been well-developed in China, and heated competition occurs in this field. 7.The Eleventh Five-Year Plan laid great emphasis on the development of many key industries, such as nuclear power, in China.
27、 8.As many large complete sets of equipment in many industries are being localized, Chinas gas compressor manufacturers enjoy huge business chances.,Unit 2 Market Research,Reading A,F,F,T,T,Task 4 From the passage, we can see that the author has searched many sources for necessary information. Can y
28、ou guess what sources may be used in this text? And if you are required to do a desk research (案头调研) about gas compressor,what kind of sources you may use in order to find necessary information?,Reading A,Unit 2 Market Research,Task 1 Listen to the conversation and match the answer with the question
29、.,1. Who is the journalist? 2. Who is the secretary? 3. Who is the person to be interviewed? 4. Who is the person acting as the contact person?,A. Tom Edison B. Jane Cooper C. Ellen Johnson D. Li Jing,Unit 2 Market Research,Listening,Jane: Hello, this is Li Jings office. Jane Cooper speaking. Ellen:
30、 Hello, my name is Ellen Johnson. Im a journalist from the magazine Entrepreneur. Can I speak to Mr. Li? Jane: Sure, hold on, please. I will put you through. Ellen: Thank you so much. Jane: You are welcome.Li Jing: Hello, this is Li Jing speaking. Ellen: Hello, Mr. Li. Im Ellen Johnson, a journalist
31、 from Entrepreneur. Li Jing: Oh, I see. Tom Edison told me last week at our weekly meeting that a journalist from the world-famous magazine wanted to have an interview. Ellen: Its so kind of Mr. Edison to do so. Mr. Li, I am wondering whether you would be free some time next week. Li Jing: Let me ha
32、ve a look at my schedule. Well, what about next Friday morning? I will be free from 8 oclock to 11 oclock. Ellen: OK, so Ill see you at 9 oclock next Friday. Thank you so much, Mr. Li. Li Jing: Its my pleasure.,Unit 5 Product Inspection,Listening,Script,Task 2 Ellen Johnson is calling Mr. Li, an exp
33、ert from China Iron and Steel Association(CISA). But Mr. Li is not in. Listen to the conversation and judge whether the following statements are true (T) or false (F).,( ) 1. Jane is the person Miss Johnson wants to talk with. ( ) 2. Miss Johnson has been to London on a business trip. ( ) 3. Miss Jo
34、hnson has an appointment with Mr. Li at 9 oclock the next day. ( ) 4. Miss Johnson is calling to cancel the appointment. ( ) 5. Miss Johnson is very interested in the stainless steel market in India.,Unit 2 Market Research,F,F,F,F,T,Listening,Unit 5 Product Inspection,Listening,Script,Jane: Hello, t
35、his is Li Jings office. Jane Cooper speaking. Ellen: Hello, Jane. This is Ellen Johnson from Entrepreneur. Jane: Good afternoon, Miss Johnson. Did you have a good trip from London? Ellen: Yes, pretty good. Can I speak to Mr. Li? Jane: Im sorry. Mr. Li is at a meeting now. Can I take a message? Ellen
36、: Sure. Please tell Mr. Li that Im calling to confirm the interview at 9 oclock, tomorrow morning. Jane: OK. Miss Ellen Johnson from the magazine Entrepreneur is calling to confirm the interview at 9 oclock tomorrow morning. Ellen: Yes, thats right. By the way, could you please tell Mr. Li that we a
37、re very much interested in the stainless steel market, and hope to be well informed in this field? Jane: OK. You can count on me. Ellen: Thank you so much, Jane. See you tomorrow. Jane: See you.,Task 3 Ellen Johnson is interviewing Mr. Li. Listen to the conversation and fill in the blanks with what
38、you hear.,Li Jing: Hello, Miss. Johnson, nice to see you. Ellen: Nice to see you, too, Mr. Li. Li Jing: Did you have a good trip? Ellen: Yes, thank you. This trip was really 1_ andthe weather here is 2_ . Li Jing: Im glad you like the weather here. Ellen: I really like it. The weather in London now
39、is often3_ and humid. Li Jing: Yeah, London is famous for that. Well, MissJohnson, please take a 4_ . Ellen: Thank you. Can we start now? Li Jing: Sure.,Unit 2 Market Research,wonderful,pleasant,cloudy,seat,Listening,Ellen: Mr. Li, as we know, China is the worlds number one producer of stainless ste
40、el last year. Can you 5_ our readers of some of the details?Li Jing: Sure. In 2008, as CISA reported, China took up more than one quarter of the global 6_ , that is, about 7.2 million tons. And we have 7_ Japan as the biggest producer in 2007.Ellen: But some 8_ also showed that in the past half year
41、, steel products exports have 9_ sharply. What was the main reason for this decrease?Li Jing: Well, this is a very difficult problem. But one of the reasons, to be frank, is that the export tax has been 10_.,Unit 2 Market Research,inform,output,overtaken,figures,dropped,raised.,Listening,Task 4 Elle
42、n Johnson is continuing her interview with Li Jing. Listen to the conversation and choose the best answer to each question.,1. Which of the following table is suitable to describe the change of the export of crude steel?,Unit 2 Market Research,A,B,C,D,Listening,2. Which of the following changes is n
43、ot mentioned in the dialogue?A. The export of steel has been affected.B. The overall product of steel has been affected.C. The import of steel has been affected.D. The export of products with advanced technology has increased.,Unit 2 Market Research,Listening,3. What did some European countries do w
44、ith regard to Chinese steel industry?A. They imported more steel from China.B. They exported more steel to China.C. They complained that Chinese steel industry was dumping.D. They wanted to communicate with Chinese steel industry.,Unit 2 Market Research,Listening,4. Which of the following is not an
45、effective way to solve the problem according to the interview?,Unit 2 Market Research,A. Dialogues. B. Communications. C. Negotiations. D. Complaints.,Listening,Unit 5 Product Inspection,Listening,Script,Ellen: Can you give us some examples? Li Jing: Lets take crude steel as an example. The net expo
46、rt of it increased in the first half of last year, but then fell in the second half by 22.55 percent from the previous year. To be frank, this is really a very sharp decrease. Ellen: Besides the changes in exports and overall product, are there any other important changes? Li Jing: Yes. CISA figures
47、 showed that products with advanced technology rose quickly.,Unit 5 Product Inspection,Listening,Ellen: Mr. Li, some of the European countries had sent anti-dumping applications against Chinese steel products to WTO. How do you look at this problem? Li Jing: Well, our government has mentioned repeat
48、edly that Chinas iron and steel industry would expand to satisfy domestic demand rather than to control the global market. Ellen: So what would you do to deal with these complaints? Li Jing: I think dialogues would be a better way than just complaining. European countries should communicate with our
49、 steel industry more effectively. Negotiation is also important. Ellen: Thank you so much, Mr. Li. I really appreciate that you have spent so much time with me. Li Jing: My pleasure.,Task 5 Two market researchers of ABC Company are discussing about how to do a market research on gas compressors available in the market. Listen to the conversation three times and answer the following questions.,
