1、,The faste,growing H,network,grown 43,since Jan.,ye r old 3 4,18-34 4Ma,5- year old,ear ol,-64 y .9 M,Home & Garden enthusiasts than just about everyone,How can I make sure enough of my customers are seeing my ads?,No,2,Better Homes & Gardens,Shelterpop,46%3.3M,DEMOGRAPHICS GENDER54%Female7.3 MAGE,d
2、s,2,sHOUSEHOLD INCOME,$25-$50k3M,$50-$100k2.1 M,$100k+2.2 M,Reaching More,4,45 s,1.8 M,Source: comScore Media Metrix & Plan Metrix, March 2011,10.6 MillionUniqueVisitors in our NetworkC O M P E T I T I V E A DVA N TAG EDIY Network 1.8 MA H&G2.5 M,2.5 M,Do It Y 2.6 M,HGTV 2.7 MiVillage H&G6MeHow H&G6
3、.8 M MODERN LIVING MEDIA,Haven Home Media 8.8 M10.6 M,11.9 M,st&G weve%2010!,Our MedianAge is39!,3,Heavy,Spenders in Remodeling,1.8 M,11.8 M,1.7 M,.8 M,.5 M,.2 M,.2 M,.3 M,Replaced Plumbing,Fixtures,1.4 M,9.3 M,1.1 M,1.1 M,.3 M,.2 M,.2 M,.4 M,Painted Interior or,Exterior,3.3 M,23.9 M,2.9 M,1.6 M,.8
4、M,.8 M,.4 M,1M,RemodeledKitchen,or Bath,1.6 M,12.2 M,1.6 M,1.2 M,.5 M,.01 M,.2 M,.5 M,Installed,Flooring,1.1 M,7.5 M,1M,.06 M,.4 M,.,.2 M,.3 M,Bought,Appliances,1.9 M,21.7 M,1.6 M,.9 M,.9 M,.4 M,.3 M,.8 M,Bought,Furniture,1.2 M,16.5 M,1.2 M,.5 M,.4 M,244,.3 M,.5 M,Home and Garden Enthusiasts in the
5、right environments!Home and Garden,Reaching More,No,Source: comScore Plan Metrix, Nov. 2,How can I make sure enough of my customers are seeing my ads?,Home & Garden advertisers need answered,The Top 5 Questions,Timing is everything in this business.,I want to ensure my brand is in the best possible
6、media environments.,Can you tell me where my ads are running?,I dont want my competitors to have an edge,How can I ensure my customers engage with me,and not the,competition?4,I want to interact with my customers where they will be most receptive.,How can I engage with my customers on more than just
7、 Display?,I want to know if my campaign is,How do I know if my ads are being effective?,How can I maximize my reach to in-market consumers?,No,No,No,working? No,No,Question 1,5,Timing is everything in this business.How can I maximize my reach to in-market consumers?,No,Searched 3.2 M Just purchased
8、.5 M,6,How can I maximize my reach to in-market consumers?,No,We make sure your ads get in front of your audienceTargeted SolutionsRecommendations for BehrWe believe these attributes make up potential Behr customers! Andwe reach millions ofem.,Moms 3.6 M Newlyweds 2.3 M,Loves 4.1 M Remodeling,goods
9、online,for home house*comScore PlanMetrix, Dec. 10,Granular Targeting,v,Modern Liv,46% more,reach bath,remodelers,88% more,reach kitch,Right where you want them Reach home enthusiasts while theyre in project planning mode and are seeking information,tips & ideas on their project.,Premium Placements
10、Align your brand with content specific to Kitchen Remodeling & Bath Remodeling with a focus on Faucet content,Project-based Targeting,7,Reach in-market home enthusiasts,How can I maximize my reach to in-market consumers?,No,ing islikely toroomandlikely toen remodelers,Living Room,Bathroom,Recommenda
11、tions for Behr Paint-projects come in all shapes and sizes.Luckily,so does our audience!vFurniture,Refinishing,Outdoor Siding,Deck Remodeling,8,How can I maximize my reach to in-market consumers?,No,Using the right data to find your audienceFinding your customersRequires making intelligent decisions
12、 with massiveamounts of data.We blend our proprietary data with thebest 3rd party providers to make complete customerprofiles.Recommendations for BehrWhen you use data to ask the right questions about youraudience,you can get informed answers about youraudience.AUDIENCE ATTRIBUTESSearched for Home G
13、oods Online . 3.5M 120 IndexRecently bought Home Goods in Store. .5M 111 IndexHome Remodeling Project LastYear .4.6M 150 IndexOwn a Home .6.7M 123 IndexLikely to have a baby 1M 115 IndexConsider themselves stylish.2.5M 110 Index*comScore PlanMetrix, March 2011,Audience Targeting3.1 Million Motivated
14、 Momson the Modern Living,9,Can you tell me where my ads are running?,No,Question 2I want to ensure my brand is in the bestpossible media environments.,v,v,No,10,We keep only the highest quality publishers in our networkPremium Placements Where you are on the page is as important as how much.Our pub
15、lishers are selected for their ability to provide advertisers prime real estate.We make sure youre ads arent buried where no one will see them!,Endemic Home & Garden Sites Transparency is more than a site list to us.We work with our advertisers to determine the best placements for your campaign obje
16、ctives and with 3rd party verification companies to give you the,peace of mind you deserve.,Only the BestHand-Selected with Love Your brand is important to us.Thats why we hand- selected 50 publishers for relevancy, quality and audience composition.Weve made a conscious decision to limit our network
17、s size so we can guarantee quality.,Can you tell me where my ads are running?,11,I dont want my competitors tohave an edgeHow can I ensure my customers engage with me, and not the competition?,No,Question 3,Exclusive Sponsorships you cant get anywhere else,How can I ensure my customers engage with m
18、e, and not the competition?,No,12,v,Getting an EdgeBe loud when you need it mostCreate high impact,high visibility campaigns duringseasonal promotions,product launches and more withexclusive inventory opportunities on highly relevant sites., ,Roadblocks Sponsorships, ,Net blasts Content Takeovers,10
19、0% Share ofVoice,Need to make sure your brand or product is seen,and not the competition?With our 100% SOV programs,own your audience, and shut out the competition.SOV RECOMMENDATIONSTop 5 H&G Site With Tim Carter With Jamie Moore Dave Vandervort,13,I want to interact with my customers where theyll
20、be the most receptiveHow can I engage with mycustomers on more thanjust Display?,No,Question 4,v,Guide customers through a series of questions to help them find and purchase the perfect product for them without leaving their favorite site.Guiders are available exclusively through Modern Living Media
21、 & other,Help your customers with Guiders,ValueClick Media properties.Expandable Rich Media Showcase multiple products,even video,in a single ad Integrate social media with Twitter and Facebook Dynamically present promotions and discounts Capture e-mail addresses and other form data,More Interesting
22、 Ads,Rich Media thats so much more than Display,How can I engage with my customers on more than just Display?,No,14,v,Show off your pre-roll and videos to your ideal customers,How can I engage with my customers on more than just Display?,No,15,Get MoreViewsBe a Scene StealerPlace your in-banner or p
23、re-roll video on ournetwork of premium publishers selected for videoplacements.SampleVideo Sites for BehrThese great sites have been selected for video.,No,16,Advertise to customers on-the-go with Mobilev,I Get AroundMobile when you need itAdvertise on Home & Garden apps and the mobile web toreach y
24、our customers away from their computers onSmartphones and the iPad!, 300 x 50 300 x 250 Video Units, ,Mobile Rich Media App Promotion,Stellar AppsGet on these primo apps and in front of your customersGREAT MOBILE APPS vv,RemodelistaHow can I engage with my customers on more than just Display?,Home R
25、emodeler,Home Loan Calc,Feng Shui Compass,v,Drive requests for catalogs,build your database, and drive leads on a cost per basis when customers register on endemic sites.,Enhance your ListLead Generation,Build your customer database with qualified leads,No,17,vv,Co-registration Sample SitesBuy leads
26、 when you need them via great consumer sites.,BEHR RECOMMENDATION S,#X in H&GHow can I engage with my customers on more than just Display?,#X in H&G,#X in H&G,#X in H&G,v,Be a Social Butterfly,And make your brand famous,No,18,Get Liked Turn your customers into brand advocates with Facebook ads that
27、drive Likes and create passion in your product.Go to the top of the listGot at app? Push it to the top of the App Store with Cost-Per-Install campaigns.,Question 5,19,People are clicking on ads less and lessIf Im not measuringjust CTR, how do I knowif my ads are beingeffective?,No,Behind the Stats,2
28、0,Get the real story of your campaign with re:view,If Im not measuring just CTR, how do I know if my ads are being effective?,No,“What did my campaign deliver?” Campaign Pacing Creative,Media,Geography Audience Maps“Whov saw, clicked & converted frommy campaign?”,“Is my campaign generating brand lift?”, Demographic Household Financial, Awareness Attitudes &Favorability, Vehicle Ownership Interests, Purchase Intent Product Preference,Thank you for your time!,
