1、How to Push a ProductTitle How to Push a Product Period oneKnowledgeTo learn some words and phrases about how to push a product. Such as: push, battle, already, similar, ad, quality, sample, shine, offer, customer, stand out, catch ones eye, surely succeed.Ability To talk about how to push a product
2、.TeachingaimsEmotion Push a product by students.Important pointsVocabulary: push, battle, already, similar, ad, quality, sample, shine, offer, customer Phrases: stand out, catch ones eye, surely succeedDifficultpoints To talk about how to push a product. Teaching method Task based teaching learning
3、in doingTeaching aidsText book worksheet Multi-mediaTeaching procedureStage Procedure Interactionpattern Aims Warming-up Show the students an ad about Nike. Then show them a serious of pictures about ads. Show them a picture with “trade show” and let them know the meaning of it.T-SS-SMotivate the Ss
4、 and lead in the topic of how to push a product. Presentation andPractice1. Listen to the lesson and do a T or F question. Let them have a general idea of the lesson.Making your product is just half the battle. ( )There are only three ways to push a product. ( )People coming to trade shows already h
5、ave an interest in similar products.( )Whole classT-Sindividual work and pair workFor the Ss to get some basic information about the topic.They are helpful for them to learn the main Only excellent advertising can help you succeed. ( )New words about: battle, already, similar, quality, advertising2.
6、 Do the reading and learn the text for the first time. Write down the topic sentences.Sample3. Read the text for the second time and finish the task-reading.What are the suggestions to make your product stand out in short?Find ways to _.Whats the most important thing to make your product really shin
7、e? What will get you more customers?With a good quality product and excellent advertising, you will surely succeed. (translate)2. Give them the main structures about this lesson and retell it.concept.Since the Ss have understood the main information of the text, let them use the key words and phrase
8、s to complete the passage on page 75. Show the students several ads and then give them a task.T-SWhole classFor the Ss to learn the main concept better.After learning and understanding, give the Ss chances to use the language to do things.Discussion Ask the Ss to discuss in pairs about how to push a
9、 product.They have two tasks to choose.Task IMake a discussion with your partner or group. Then make a short play about how to push your product. Task IIWrite several tips of how to push a product by yourselves.What does your product do?Who would want to buy it?What kind of ad would sell your produc
10、t best? How much money would people pay for your product?S-S Give the Ss chances to discuss and have their own ideas about the topic.Homework 1. Copy sentences and translate new words and phrases.2. Make sentences with “catch ones eye, stand out“.3. Finish one of the tasks.Board designL29 How to Push a Productpush, battle, already, similar, ad, quality, sample, shine, offer, customerstand outcatch ones eyesurely succeed
