1、,1) take A a budget 2) establish B stock markets 3) manage C a part-time job 4) invest in D expenses 5) reduce E a business,Task 1,Answer the questions by matching the following items.,1 What may lead to an increase in ones wealth?,1) wasteful A credit cards 2) large B investment 3) overdrawn C mone
2、y management 4) improper D loan 5) poor E lifestyle,Task 1,2 What may lead to a decrease in ones wealth?,Task 2,Match the following different types of wealth with their corresponding pictures.,Step 1,Determine what is important wealth for you.,1 good education 2 long holiday 3 expensive clothes 4 ha
3、ppy family 5 health 6 successful career 7 lots of money 8 friends,A,H,F,D,G,E,B,C,Task 2,Rate the wealth in Step I as I, II, or III. Put “I” by the items that are HIGHLY important for you. Put “II” by the items you consider SOMEWHAT important, and “III” by the items that are NOT important. Then comp
4、are your rating with your partners.,Step 2,good education long holiday expensive clothes happy family health successful career lots of money friends,_,Reading It,Making Something from Nothing,* Words,Better acquaintance,1 What would you do to make money if all you had was five dollars and two hours?
5、 This is the assignment I gave students in one of my classes at Stanford University. When I asked this question, someone usually shouted out, “Go to Las Vegas.” or “Buy a lottery ticket.” The next most common suggestion is to set up a car wash or lemonade stand, using the five dollars to buy the sta
6、rting material. This is a fine option for those interested in earning a little extra pocket money. But most of my students eventually found a way to move far beyond the standard responses. They seriously took the challenge and exposed a wealth of possibilities.,2 How did they do this? Heres a clue:
7、The team that made the most money didnt use the five dollars at all. They understood that five dollars was essentially nothing and decided to examine the problem more broadly: What can we do to make money if we start with absolutely nothing?,*lottery n. 彩票,*lemonade n. 柠檬汽水,*clue n. 线索,*essentially
8、ad. 本质上；根本上,1 如果你仅有5美元和两个小时，你会做些什么来挣钱呢？这是我给斯坦福大 学我教的一个班学生布置的作业。每当我提出这个问题时，总会有人大叫： “到拉斯维加斯去！”或者“买彩票去!”。其他常见的回答是用这5美元买原 材料，摆个清洗汽车或卖柠檬汽水的小摊。对于想要挣点小钱来零花的人来说， 这倒是个不错的选择。但我班上的大多数学生最终找到了远超出这些常规回答 的方法，他们认真应对挑战，展示出无尽的可能性。,2 他们是怎么做到的？给一点提示：挣钱最多的那一组根本就没花那5美元。他们认为5美元实际上可以忽略不计，因此决定以更长远的视角来审视这个问题：如果我们一无所有，该怎么挣钱呢？
9、,3 So what did they do? All of the teams were remarkably inventive. One group noticed a problem common in a lot of college towns the long lines at popular restaurants on Saturday nights. The team decided to help those people who didnt want to wait in line. They booked reservations at several restaur
10、ants. As the time for their reservations approached, they sold each reservation for up to 20 dollars to customers who were happy to avoid a long wait. As the evening went by, they made several interesting observations.,First, they realized that the female students were better at selling the reservat
11、ions than the male students, probably because customers were more comfortable being approached by the young women. They adjusted their plan so that the male students ran around town making reservations at different restaurants while the female students sold those places in line. They also learned th
12、at their plan worked best at restaurants that use vibrating pagers to alert customers when their table is ready. Customers were more comfortable handing over their money and pager in exchange for another pager. This had an additional bonusteams could then sell the newly acquired pager as the later r
13、eservation time grew nearer.,第一，女生比男生更容易卖出预订的座位，这很可能是因为人们更愿意让年轻女性靠近自己。因此，小组成员调整了计划，让男生去各个餐馆预订座位，而让女生销售座位。第二，在那些用传呼机来通知顾客已有空座的餐馆，他们的销售计划最为成功。顾客们很乐意把钱和自己的传呼机来交换小组成员的传呼机，这还带来了额外的好处小组成员们还可以在下一个预订时间快到的时候，把交换来的传呼机再次卖掉。,*remarkably ad. 突出地；不寻常地,*inventive a. 发明的；有发明才智的,*reservation n. 保留的座位； 预订,observation
14、 n. 看法,adjust v. 调整；校正,*vibrate v. （使）震动；（使）颤动,*alert v. 提醒；警告,bonus n. 没有预料到的好事；奖金；红利,3 他们是怎么做的呢?所有的小组都发挥出了极大的创造性。一个小组注意到很多大学城里常见的一个问题周末晚上那些受欢迎的餐馆门口排着长队。这个小组决定帮助那些不愿排队的人：他们先在几个餐馆预订了座位，当预订的座位快轮到的时候，他们就把那些座位以每个最高20美元的价格卖给那些乐于花点钱而免于排长队的客人。随着夜晚的流逝，他们发现了几个有趣的现象。,4 Another team took an even simpler appro
15、ach. They set up a stand in front of the Student Union where they offered to measure bicycle tire pressure for free. If the tires needed filling, they added air for one dollar. At first they thought they were taking advantage of their fellow students, who could easily go to a nearby gas station to h
16、ave their tires filled. But after their first few customers, the students found that the bicyclists were incredibly grateful. They realized that they were providing a convenient and valuable service. In fact, halfway through the two-hour period, the team stopped asking for a specific payment and req
17、uested donations instead. Their income soared. Their customers paid more for a free service than when asked to pay a fixed price.,5 Each of these projects brought in a few hundred dollars. However, the winning team looked at the task in a totally different way and made $650. These students determine
18、d that the most valuable resource was neither the five dollars nor the two hours but their three-minute presentation time on Monday. They decided to sell it to a company that wanted to recruit the students in the class. The team created a three-minute “commercial” for that company and showed it in t
19、heir presentation. This was brilliant. They recognized the most valuable resource they had was just waiting to be mined.,*donation n. 捐赠物（尤指捐款）,*soar v. 猛增；高飞；翱翔,*recruit v. 招聘,commercial n. （电视或电台的）商业广告,mine v. 开发；开采,4 另外一组甚至采取了更简单的办法。他们在学生会门口摆了个摊子，免费检测自行车轮胎的胎压。如果车胎需要打气的话，他们收取1美元的打气费用。开始的时候，他们觉得自己在
20、占其他学生的便宜，因为学生们很容易就可以到附近的加油站去给自行车打气。但接待过几个顾客之后，他们发现骑车人对这项服务非常感激，他们这才意识到自己提供的是一项既方便于人又有价值的服务。实际上，两个小时过了一半的时候，小组就不再收取额定的费用，而是要求提供捐赠。这样一来，他们的收入飙升，比起被要求支付额定费用，顾客们在接受了免费的服务后愿意支付更多的钱。,5 每一个这样的项目都挣到了数百美元。但是，最终获胜的小组以完全不同的方式来看待这项任务，挣到了650美元。这个小组的学生认为最宝贵的资源既不是5美元也不是两个小时，而是他们组要在星期一进行的3分钟的任务汇报。他们决定把这段时间卖给一家想要在这个
21、班上招募学生的公司。他们为这家公司制作了一段3分钟的“广告”，在汇报的时候进行播放。这个主意非常聪明。他们认识到他们拥有的最宝贵的财富就是坐以待“掘”。,6 The exercises described above highlight several points. First, opportunities are abundant. At any place and time you can look around and identify problems that need solving. Second, regardless of the size of the problem,
22、there are usually creative ways to use the resources already in your hands to solve them. Third, we so often frame problems too tightly. People who participated in these projects took this lesson to heart. Many reflected afterward that they would never have an excuse for being broke, since there is
23、always a nearby fortune begging to be won.,6 上述练习强调了几点。第一，机会无限。在任何地方、任何时间，环顾四周，你都可以发现需要解决的问题。第二，不管问题大小，总会有创造性的方法来利用现有资源解决它们。第三，人们在处理问题时常常思维过于局限。参加过这个项目的人对这一点都深有体会，很多人后来反思：永远不要为自己的破产找借口，因为附近总会有财富等待着你来赢取。,highlight v. 强调；使显著,*abundant a. 丰富的,frame v. 制定；设计； 想象,reflect v. 深思；反省,broke a. 不名一文的；破产的,Under
24、standing It,Task 1 Read the text and answer the following questions.,1 What is the assignment the writer gave to his students?,2 What do “the standard responses” mentioned in the first paragraph refer to?,3 What happened after the team that set up a bicycle stand requested donations instead of askin
25、g for a specific payment?,4 How did the winning team manage to make $650?,5 What lessons can be learnt from this story?,Making money with five dollars within two hours.,“The standard responses” refer to “Go to Las Vegas,” “Buy a lottery ticket”, or “Set up a car wash or lemonade stand, using the fiv
26、e dollars to buy the starting materials”.,Their income soared. Their customers paid more for a free service than when asked to pay a fixed price.,They sold their three-minute presentation to a company that wanted to recruit the students in the class. The team created a three-minute “commercial” for
27、that company and showed it in their presentation.,Three lessons can be learnt. First, opportunities are abundant. Second, regardless of the size of the problem, there are usually creative ways to use the resources already in your hands to solve them. Third, we so often frame problems too tightly.,Ta
28、sk 2 Read the text again and correct the following statements.,1 Setting up a car wash or lemonade stand is a fine option for those interested in earning a large amount of money. 2 The winning team made the best use of the five dollars as the starting fund. 3 One team sold each restaurant reservatio
29、n for 20 dollars to customers who were busy. 4 Most bicyclists were unwilling to pay for having their bike tires filled. 5 The winning team advertised a companys products in their presentation.,Task 3 Read the text and complete the following sentences.,1 According to the sentence “They recognized th
30、e most valuable resource they had was just waiting to be mined”, _ was the most valuable resource the students had. 2 The sentence “We so often frame problems too tightly.” means _.,their own talents,we were not open-minded enough in our modes of thinking when we faced problems,LanguagePoints,a choi
31、ce you can make in a particular situation 在某种情况下作出的选择 e.g. She had the option of staying for an extra year.,预定(宾馆、餐馆、飞机等的位置) e.g. Customers are advised to make seat reservations well in advance.,option,reservation,Words,调整 e.g. Check and adjust the brakes regularly. 适应，经常和介词to一起使用。 e.g. My parents h
32、ad trouble adjusting to living in an apartment.,(amounts/prices etc) to increase quickly to a high level 猛增 e.g. The price of petrol has soared in recent weeks.,adjust,soar,recruit,LanguagePoints,Words,to find new people to work in a company, join an organization, do a job etc. 招募 e.g. Were having d
33、ifficulty recruiting enough qualified staff.,(formal) to carefully plan the way you are going to ask a question, make a statement etc. 制定，规划 e.g. Staff have proved invaluable in framing the proposals.,a reason that you give to explain careless or offensive behavior 借口 excuse for (doing) something 做某
34、事的借口 e.g. Whats your excuse for being late this time? e.g. Im sure Mike has a good excuse for not coming.,frame,excuse,LanguagePoints,at a middle point in space or time between two things 中途，半道 e.g. I am sure youll be sorry if you give it up halfway through.,halfway through,Phrases & Expressions,boo
35、k reservation,预定座位,很多有用的或好的东西,a wealth of something,far beyond,远远超出 e.g. Such tasks are far beyond the scope of the average schoolkid.,（time）passes（时间）流逝 e.g. As the weeks went by, I became more and more worried.,go by,交换 e.g. Ive offered to paint the kitchen in exchange for a weeks accommodation.,i
36、n exchange for,wait in a queue排队等候 e.g. We like to go to the movies, but we hate to wait in line for tickets.,wait in line,LanguagePoints,Phrases & Expressions,在掌握中；在控制下,in ones hands,提出观点或看法,make observation,take advantage of,利用 e.g. I took advantage of the good weather to paint the house.,to take
37、part in an activity or event 参与，参加 e.g. Everyone in the class is expected to participate actively in these discussions.,participate in,不顾，不管；无论，不论 e.g. The law requires equal treatment for all, regardless of race, religion, or sex.,regardless of,Background information,pager,通常翻译为传呼机或 BP机。美国有些餐馆为客人提供
38、传呼机服务。餐馆会给每个等座位的客人发一部传呼机，如果有了座位，餐馆的服务生会用传呼机通知客人，而客人在等座位期间可以先去干其他事情。,Background information,拉斯维加斯，美国内华达州一城市，全世界最有名的赌场及娱乐中心。,Las Vegas,Background information,斯坦福大学，美国著名私立大学， 位于加利福尼亚州的斯坦福市，临近旧金山，并获评为是世上一流和最杰出的大学之一。,Stanford University,Background information,College towns,大学城(college town or university
39、town) 是以大学为中心建立起来的独立小城镇或城区。大学城由一所大院校或几所小院校构成。大学城里的人口以大学生和大学雇员为主。除了大学校园外，大学城里有提供生活便利的超市、饭馆、商店等各种商业设施。,Background information,About the Author,蒂娜齐莉格（Tina Seelig）教授，现任斯坦福科技创业计划（STVP）执行长。齐莉格教授同时在斯坦福设计学院教授创造力、创新和创业精神的课程，在这个领域具有相当丰富的专业素养。本文选自其著有的畅销书What I wish I knew when I was 20(真希望我20岁就知道的事)的第一章“Buy on
40、e, get two free”。,Doing It,Task 1,They understood that five dollars is essentially nothing and decided to examine the problem more broadly: What can we do to make money if we start with absolutely nothing?,The team decided to help those people who didnt want to wait in line.,They decided to sell it
41、to a company that wanted to recruit the students in the class.,EXAMPLE:,1 I will definitely do 2 Im sure to do 3 Im certainly going to do 4 Im going to do; thats for sure. 5 Nothing is going to stop me from doing,1 I will definitely _ next semester. 2 Im sure to _ _after graduation. 3 Im certainly g
42、oing to _ _ before I get married. 4 Nothing is going to stop me from _before Im 30 years old.,pass CET 4,start my own business,buy an apartment,getting my PhD degree,Task 2,A I have made up my mind to B I couldnt agree more. C You have a point there, but D Im determined to,E I see what you mean, but
43、F Maybe you should G Thats just what I was thinking. H If I were you, Id,1 suggestion _ 2 disagreement _ 3 agreement _ 4 decision _,F, H,C, E,B, G,A, D, keep a financial diary in my computer I have no idea where I have spent my money cut down on your expenses keep a record of all my expenses,A: I al
44、ways have a hard time when making ends meet. B: Maybe you should 1) _. A: You have a point there, but 2) _ _. B: If I were you, Id 3) _ _. A: Thats just what Im thinking. Ive made up my mind to 4) _ _. B: Good luck.,cut down on expenses,I have no idea where I have spent my money,keep a record of all
45、 the expenses,keep a financial diary in my computer,1 You often overdraw your credit cards.,A: I overdrew my credit cards again this month. B: Thats terrible. You will have to pay a high interest. Why not spend less? A: I have tried, but I really dont know how much I have spent with swiping my credi
46、t cards. B: I think you should pay in cash rather than with credit cards. As long as your cash is running out you would stop spending. A: Thats a good idea. I will do that.,2 You can scarcely stick to your budget.,A: I can scarcely stick to my budget. What should I do? B: I would say that you should either raise your budget or reduce your expenses. A: Im afraid I dont have so much money. Maybe I should spend less. B: Yes，I really think you should keep a financial diary on your expenses and make every purchase rationally. A: You are right. I will try that. Thanks a lot.,
