1、 2 50 - GamerB - 2010 . 3 . 5 1 5 2 8 . 10 1 10 1 11 2 12 3 3D . 12 4 13 5 HTML5 . 13 6 14 2 15 . 17 1 Facebook . 17 1 facebook 17 2 Facebook Credits . 21 3 facebook 22 4 Facebook . 24 2 25 3 26 . 29 . 32 . 37 . 40 . 41 1 Cityville Zynga . 41 2 Angry Birds Rovio . 45 . 47 . 48 3 50 - GamerB GamerB
2、oom 1 2 GamerBoom AAA / Social/mobile Market Secondary Market Zynga Bing Gordon AAA Time 50 facebook Farmville - Accel Partners Rich Wong zynga Playfish Fred Wilson Activision Bobby Kotick PopCap Jason Kapalka 4 50 - GamerB Alex Gould Square Enix Yoichi Wada Digital Chocolate Zynga Mafia Wars Digit
3、al Chocolate 2004 6 Sumean Interactive Mafia Wars Crowdstar WonderHil Aquarium Life Happy Aquarium Zynga Playdom Zynga Playdom Walker Digital Zynga Mafia Wars Lima Sky Com2uS Doodle Tower Defense Yu Suzuki Zynga Mafia Wars Shenmue City Civilization Zynga FrontierVille Zynga Quake LOLapps John Romero
4、 Ravenwood Fairi 10% Civilization Sid Meier Civ World Civilization Network Civ World Asteroids Atari facebook Asteroids Online V onChurch Flash 90000 115000 150000 Digital Contents 518 4995 39 948 V onchurch 3 5 30 50 Futuresource 2014 100 2010 5 50 - GamerB 10 5000 2009 6 6310 Zynga 1 5000 Playdom
5、 Bessemer V enture Partners Disney s Steamboat V entures New World V entures 3300 V ostu Accel Partners Tiger Global Management 3000 Ngmoco DeNA Institutional V enture Partners Kleiner Perkins Norwest Venture Partners Maples Investments 2500 British Academy Video Game awards Game Developers Choice A
6、wards Annual Interactive Achievement Awards Game Critics Awards Farmville the Best Live Game League of Legends Playdom Social City Game Developers Choice Awards Zynga Farmville Annual Interactive Achievement Awards 环节 1 ：社交游戏部分 Farmville Cityville Jon Radoff 19 20 21 Mia Consalvo 6 50 - GamerB 2010
7、 5300 24% 2011 6190 27% 2012 6870 29% Econsultancy 2000 19% 1991 650 2009 130 80% Flurry 7 50 - GamerB Guiding Light Nickelodeo VicTORious Mall World Newzoo 2010 The Total Consumer Spend 2010 Screen Digest 2008 7600 2009 6 3900 10 2010 8 2600 2012 10 eMarket 8.56 2012 13 Econsultancy 10 Inside Netw
8、ork Justin Smith 2010 8.35 8 50 - GamerB 环节 2 ：手机游戏部分 2010 Mobile Entertainment Awards Angry Birds Chillingo EA Mobile Gameloft GetJar App Store (Citibank 2011 20 Airplay Ian Masters Independent Games Festival Simon Carlesss IOS 90% IPhone 7% 3% IOS 0.1% Juniper Research 2015 2009 60 110 Gartner 20
9、10 40 2013 270 Futuresource 2014 9 50 - GamerB 100 Futuresource Iphone 17 30% Cabana Mobile 2010 7 EA mobile Gameloft 2.1 1.7 Com2us Gamevil 2600 2400 ABI Research 2013 20% 2009 2015 30% ABI IOS Android 75% OpenCloud OpenCloud 50% 39% 10 50 - GamerB 环 节 1 ：社交游戏 2011 GDC Online 1 TOP MAU 2 3 4 FarmVille 5 F
