1、,策略理解 Strategy,活动安排 Program,场地推荐 Venue Recommendation,方案架构 Proposal Structure,活动管理Event Management,设计方案 Design,服务团队 Service Team,活动主题 Event Theme,E级服务 E-Class Service,策略理解 Strategy,奔驰E-Class：全世界最 成功的高档行政级轿车之一 Mercedes Benz E-Class: One of the Most Successful Top Grade Executive Sedans,豪华、尊贵与时尚、活力的 融
2、合体 A Combination of Luxury, Premium, Fashion and Dynamics,代表全球潮流的设计和创新 A Representation of the Global Trend on Design and Innovation,引领同级车型的发展潮流 Leading the Development Trend of Car Models of the Same Level,奔驰E-Class 传承经典，潜力无限 Mercedes-Benz E-Class: The Succeeding of Brand Essence with Boundless Pot
3、ential,E系列 创造了一个 时代的经典 E-Class A Classical Work of the Era,全新奔驰E-Class：创新设计，卓然新生 New Generation Mercedes-Benz E-Class: Innovative Design Brings in New Vitality,为中国高档轿车市场缔造了新的标准 Establishing the New Benchmark for Executive Sedan Segment,装备升级 Equipment Upgrade,设计革新 Design Innovation,动力非凡 Superior Dyna
4、mism,驾驶乐趣 Driving Pleasure,市场定位：取得成功的专业人士和社会精英 Market Positioning: Successful Professionals and Social Elites,典型的E级车设计，与众不同的动感和典雅 Typical Design of E-Class, Unique Vigor and Elegance,E级装备 E-Class Equipment,E样尊荣 E-Class Honor,E样动感 E-Class Vigor,E样享受 E-Class Enjoyment,豪华、尊贵 活力、时尚 Luxury, Premium, Vigo
5、r, Fashion,1,2,3,众望所归 领袖群伦 The Common Consent of the Public to Lead the Industry,全新奔驰E-Class-奔驰中国 New Mercedes-Benz E-Class Running Across China,其尊贵、时尚、充满活力的特性将成为国内成功人士和年轻新贵所 追捧的元素The characteristics of premium, fashion and vigor will make it popular among the successful and young elites in China,提高
6、北京汽车工业制造水平，促进中国汽车工业发展。 Greatly elevate Beijings automotive industry and promote the development of Chinese auto industry,极大满足中国汽车市场上对高档行政级轿车产品的市场需求Significantly meet the market demand for top grade executive sedans in China,全新奔驰E-Class，凭借其创新的技术、豪华的装备和长期 以 来的品牌地位，将会在中国创造更辉煌的业绩With the innovative tech
7、nology, luxurious equipment and the long-standing brand status, it will make more glorious achievements in China,活 动 主 题 Event Theme,E骑当先 动中国Steering Ahead with E,舞转挥长袖 尽带王者风 奔驰系 全球商务车之翘楚 传承经典，锐意创新 开启中国车史新篇 领袖身份，尊贵图腾 如立高处轻袖独舞 万千目光聚焦一身 Mercedes-Benz, the world-famous luxury sedan brand is filled with
8、 the sense of a king in the industry. It has succeeded the essence and made innovations to create a new epic in Chinas auto industry. Its leading position and the honored totem are just like a dancer on the top of the world, which has drawn the most attention of the world,Steer Ahead with EMercedes-
9、Benz E-Class As the world-wide leading premium brand Has set up the new standards for executive sedan segment The New Generation E-Class With more top-class technology, superior driving pleasure, even more extensive progress Steer Ahead as a world leader As for E It can be E-Class, Energy, Emotion,
10、Elegance, Engine, Evolution This E model series With bright and brilliant prospect Reveal the essence of Mercedes-Benz Set the benchmark as the technology trendsetter Guide the future development trend,E-class,Energy,Evolution,Engine,Empire,Elegance,Steer Ahead with E,Steer Ahead with E,备选主题 Optiona
11、l Theme - 1/2,尊承一脉 易纵天高E-class, Evolution of BENZ（“E-class, New Era”）,延续奔驰E系经典 气势一脉相承 多方合力协作 锋芒遮避一切 天高云淡 舍我其谁 The continuation of Mercedes-Benz E-serious has passed down the essence consistently. With close partnership of many parties, it is second to none in the industry,中流砥柱 奔驰中国“E-class, Pillar o
12、f BENZ”,奔驰E系 奔驰顶级商务车之中坚力量 销售之冠 直根中国亦是高端之巅 驰骋神州 一马当先 E-Class is the tower of strength of the top grade executive sedan of Mercedes-Benz, as well as the best seller. It is also among the top grade of Chinese auto industry. It is for sure the leader in its segment.,备选主题 Optional Theme 2/2,以车为魂，以舞为线，贯穿始
13、终，演绎E系经典 With the Soul of Car and the Line of Dance throughout the Whole Process, the Essence of E-Class is Fully Expressed,人和之舞 Dance of the People,大地之舞 Dance of the Earth,飞天之舞 Dance ofthe Heaven,序曲 Prelude,飞天之舞，展奔驰壮志 大地之舞，抒E系创新步伐，驾者博大胸怀 人和之舞，示并肩携手，共进决心 The dance of the heaven demonstrates the grea
14、t ideal of Mercedes-Benz The dance of the earth represents the innovation and great ambition of E-Class The dance of the people interprets the partnership and pro-active determination,创意主线 Major Creation,选用音乐大师谭盾先生的代表作“天地人”，作为每段序曲video的配乐 The masterpiece of the great musician Tan Dun, “Heaven, Earth
15、, Human”, will be played as the background music of each prelude video烘托出画面宏大磅礴的气势，彰显出奔驰品牌的魅力，也为 每一段video注入完整的生命力，贯穿活动始终 The music will strengthen the great vigor of the pictures and present the charm of the Mercedes-Benz brand. It will also enhance the vitality to each piece of the video throughout
16、 the event,谭盾音乐“天地人”，贯穿始终 Tan Duns “Heaven, Earth, Human” as the Background Music,创意主线 Major Creation,活动安排 Program,序 曲 Prelude,炫 目 进 场Attractive Registration明 星 入 场Celebrity Walk-in时 尚 格 调Fashion Taste辉 煌 回 顾Recall of Glory,光影变幻 眩目进场来宾入场设计方案 1/2 一 Changing lights and shadows lead to attractive regis
17、tration 1/2,独具匠心的地面投影 所有画面随嘉宾们的步履而变化 Elaborately designed ground projection may change all the pictures with the steps of guests,每踏出一步，都有一片崭新的世界 与奔驰E系的理念精髓完美呼应Whenever a step is made, a new world associated with the essence of the notion of Benz E-Class will show up in front of you,眩目进场 Attractive R
18、egistration,眩目进场 Attractive Registration,video,当来宾进场的那一刻 三十三辆从巴黎跋涉而来的 奔驰E系轿车列队迎接 势气逼人、辉煌庞大 以实力向每一位来宾展现 奔驰E系车的辉煌历史和王者之气 When the guests have entered the venue, 33 Benz E-Class cars from Paris welcome them in a team. It is so magnificent and grand that the glorious history and the vigor of the king Be
19、nz E-Class are fully expressed.,豪华阵营，尽展辉煌来宾入场设计方案 2/2 Luxurious team shows the glory 2/2,眩目进场 Attractive Registration,明星穿越投影 时尚气质与E系品质完美结合 群星闪耀、霓红耀眼 恰似一场空前的盛宴 无须表达， 奔驰品位、气势已出 Great Starlight The celebrities walk in through the projection. The fashion is perfectly combined with the quality of E-Class
20、. The starlight states that this is an all-time performance without a word. And the taste and vigor of Benz have already been presented.,明星入场 Celebrity Walk-in,拟请名人 Planned Celebrities,星光熠熠,盛宴序曲 至雅视听爵士乐表演 Prelude of a great performance Jazz Performance,爵士乐, 把我们带入尊贵而典雅的盛会 爵士乐, 预示着来宾的非凡身份 拉开奔驰隆重登场的序幕
21、Jazz leads to a dignified and elegant performance. Jazz shows the extraordinary identity of all the guests, and uncovers the prelude of the debut of E-Class.,时尚格调 Fashion Taste,奔驰E系的辉煌历史 在来宾品味美酒 聆听爵士乐的同时 演绎过往的经典 回味E系不凡品位 The glorious history of Benz E-Class is shown when guests are tasting wine and
22、listening to jazz. The classic models will highlight the outstanding taste of E-Class.,盛宴序曲 至雅视听E系经典历史Video展映 Prelude of a great performance Video exhibition of the history of E-Class classic,辉煌回顾 Recall of Glory,发 布 环 节 Launch Moments,第一篇章：飞天之舞Chapter 1: Dance of the Heaven第二篇章：大地之舞Chapter 2: Dance
23、 of the Earth第三篇章：人和之舞Chapter 3: Dance of the People,加如环节,名惯寰宇 后发先至 一骑绝尘 志在九天,第一篇章,飞天之舞,序 曲 video Prelude Video主 持 开 场 Opening of the EventE 系成绩展映 Video of E- Class Achievement高 层 讲 话 Executive Speech新E 系 亮相 Debut of E-Class名 模 登 场 Show-up of Famous Models,With fame and reputation, Benz is at the le
24、ading position of the industry. Being foresighted and brilliant, Benz sees a bright prospect.,第一章节 序曲video Chapter 1 Prelude Video,以一段30秒的简短video 描绘奔驰E纵横天地的气象 此刻，俯瞰一切，志在蓝天 A short video of 30 seconds to express the feeling of running around the world of Benz car models. At this moment, overlooking e
25、verything on the earth, we aim at a great future.,Opening Video,飞天之舞,飞天之舞,飞天之舞,飞天之舞,主持人登台 向来宾介绍奔驰高层与到场明星 借用明星尊贵的身份与地位衬托出 奔驰E系的领袖风范 “舞动”现场氛围 The hosts introduce the executives and celebrities present. The fame of celebrity match perfectly with the premium and elegance of the Benz E-Class.,主持开场 Openin
26、g of the Event,介绍来宾 激情开场 Acknowledgement of Guests Leads to an Exciting Opening,回顾经典记忆 展示E系辉煌 Recall of the Classical Memory to Highlight the Glory of E-Class,全场灯光渐暗 奔驰新E系辉煌的影片 演绎着新E系的王者之气与骄人业绩,E 系成绩展映 Video of E-Class Achievement,The light fades away, and movie playing to highlight the glory of Ben
27、z E-Class and express the great vigor and achievements of E-Class,高层讲话 Executive Speech,领导上台发言 向现场的经销商传达 奔驰的信心与实力 The executive delivers a speech, and expresses the confidence and power of Benz to all the dealers,灯光微微淡下 琴声悠远、清音妙舞 聚光灯追去 大提琴首先出现在舞台 尊贵的感受带给每位来宾 众人赞叹、惊讶之时 幕后交响乐团齐“舞” 合奏出最宏大的乐章 谁能有此卓而不凡的气
28、势 唯奔驰亦！ The light gets darker, and beautiful music of cello plays. When the spotlight illuminate the cello player on the stage, it will bring to all the guests a strong feeling of premium. While all the guests are moved by the performance, the symphony orchestra plays the greatest movement. Only Ben
29、z has such an outstanding vigor!,奏响E系乐章 尽显高雅风范 The E-Class Symphony Fully Unveils the Elegance,新E系亮相 The Debut of E-Class,琴声收尾之时 几位轻纱舞者从天出现 长裙随风飘逸、旋转舞姿 轻抖灵袖、如飞天之女缓缓落下 兰花之指拈触遮盖E系汽车的纱幔 纱幔如风般舞动 飘然飞逝 E系汽车优雅呈现 At the end of the cello, some dancers will show up from the ceiling. With elegant long dresses
30、they dance with sleeves. They land gradually like flying goddesses. When their fingers touch the covering of E-Class cars, the new E-Class is unveiled and make the debut.,飞天之舞亮相 E系新颖登场 The Dance of the Heaven leads to the Unique Debut of E-Class,设计图,新E系亮相 Debut of E-Class,此时，国内顶级名模在车旁同时出现 大师的乐章、炫目的飞
31、舞、名模走秀 无一不是在诠释E系汽车的品位与华贵 它的亮相 使一切耀眼的星光成为点缀 傲视天下的领袖气势 在惊叹之中是如此匹配 Then top grade models show up aside the new E-Class car models. Great music with beautiful dance and models. All of these are presenting the taste and elegance of new E-Class.,飞天之舞亮相 E系新颖登场 The Dance of the Heaven leads to the Unique De
32、but of E-Class,名模登场 Show-up of Famous Models,根治中国 神驰万里尊承一脉 御驾神州,大地之舞,第二篇章：,衔 接 video Linking Video诠 释 风 格 Style Presentation赠 送 草 图 Presentation of Sketch赠 送 车 模 Presentation of Car Models大 地 之 舞 Dance of the Earth,Benz has rooted in China to run across the country,大地，犹如奔驰的胸怀 犹如奔驰扎实稳健的作风 大地，是奔驰根植中国的
33、决心 是脚踏实地的技术创新The earth is just like the heart of Benz and the stable style of Benz. The earth is the determination of Benz to root in China, and is down-to-earth in technology innovation,第二章节 序 video The prelude video of chapter 2,衔接Video Linking Video,大地之舞,设计理念诠释 The Presentation of Design Notions,
34、主持人上台引出E系设计师 优雅的谈吐、绅士的风度、精妙的语言 将奔驰E系的顶级驾驶体验 无与伦比的安全性能 强劲的动力、优雅的设计风格 完美诠释给所有来宾 The host invites E-Class designers. The presentation of the second-to-none driving experience, safety performance, great power and noble design style will impress all the guests.,诠释风格 Style Presentation,赠送设计草图 感受E系灵感 The p
35、resentation of design sketch conveys the creation of E-Class,E系设计师亲绘设计草图 讲解E系设计的灵感来源和先进理念 将部分手绘草图装入精美的像框 赠送给现场的来宾 The designers draw some design sketches and give lectures on the creation origin and advanced notions in the design of E-Class. Some sketches will be presented to guests as nice memories
36、.,赠送草图 Presentation of Sketch,E系车模 与明星共舞 E-Class Car Models, to Dance with the Star,当设计师讲解完毕 完整的E系车型出现在大家面前 此时，奔驰领导将E系车模送给在座的知名人士 让奔驰与明星交相辉映 突现出奔驰的尊贵与地位 After the designer presentation, the Benz executives will share some E-Class car models to the celebrities.,赠送车模 Presentation of Car Models,隆隆鼓声，如奔
37、驰在大地上飞驰 飘逸长袖，似满腔热情在此刻盛放 一抹红绸，随风翩翩起舞 寓意奔驰值根中国 红遍大江南北 The sound of drum is just like the running of Benz on the earth. The elegant long sleeves are just like enthusiasm expressing at the moment. To dance with wind, the red silk shows that Benz has rooted in China to become popular throughout the whole
38、 country,大地之舞 Dance of the Earth,演绎奔驰 Expression of Benz,第三篇章：,人和之舞,政通人和 上下一心 并肩携手 铸就非凡,序 曲 video Prelude Video人 和 之 舞 Dance of the People心动 E刻 E Moment Excitement举 杯 共 庆 Cheers,Only with all the peoples unity can we create a glorious future,30秒衔接短片 演绎奔驰与经销售商的 同心协力，共赢未来 A 30-second short piece of vi
39、deo to highlight the close partnership with all the dealers, to create a bright future together.,第三章节 序曲video Prelude Video of Chapter 3,点缀Video Intersperse Video,人和之舞,许下携手承诺The Promise of Partnership,人和之舞,力量之美 合作之美 同心之美 Beauty of Power, Partnership and Unity,曾荣获金奖的舞蹈“力量”，每一个动作，都是汗水凝结，每一个细节，都是实力打造。两
40、人默契配合方能完美演绎。这恰到好处演绎了奔驰与经销商携手拼搏，铸就着辉煌的今天与未来! The gold-award winning dance “Strength” is consisted of actions and details of diligence and power. It can only be perfectly performed when the two dancers partner with each other perfectly. It has indicated that only with the close partnership can Benz an
41、d the dealers create a glorious future together.,人和之舞 Dance of the People,心动E刻 E Moment Excitement,主持人邀请明星上台为经销商抽奖赠送礼品， 礼品为E系模型、顶级威士忌和施华洛士奇水晶酒杯。抽出第一位，由第一位抽取 第二位，依次循环，共抽取10位幸运者。 主持人采访获奖经销商， 表达内心感谢、表决坚定信心。 一切美好向往在这一刻是如此真实 The host invites the celebrity to draw the lucky ones. The gifts include the new
42、 E-Class car models, top grade Whisky and Swarovski crystal cups, etc. When the first one is drawn, the first one will draw the second one. A total of 10 lucky dealers will be drawn and interviewed by the host. The expression of appreciation and confidence makes beautiful dreams come true at the mom
43、ent.,幸运抽奖 Lucky Draw,抽奖结束后，酒架推出，奔驰高层上台与经销商开启香槟，共同斟下庆贺之酒。展望奔驰壮丽未来，一杯真挚的酒， 亦包含经销商无限感言。 After the lucky draw, the Benz executives and selected dealers will jointly fill the champagne wine tower.,叠杯成塔 举杯共庆 The Tower of Cups Calls “Cheers”,举杯共庆 Cheers,建议：9月19日安排经销商试车环节 Proposal: Organizes a dealer test d
44、rive on 19th Sep.,E级服务,高贵、典雅 E级服务 Elegant E-Class Service,特色调酒及创意点心-味觉与嗅觉非凡享受 Special wine mixing and creative snackgreat enjoyment of taste and smelling调酒师使用时尚的洋酒调制出以Benz E-Class 3款车型命名的的鸡尾酒，体现出时尚、尊贵、动感的品味。The bartender will mix 3 types of cocktails with the name of 3 category of Benz E-Class model
45、s to highlight the taste of premium, fashion, and vigor. “E样畅想”- E 200 K “E-Class Imagination”- E 200 K “E彩纷呈”- E 280 “E-Class Color”- E 280 “E级至尊”- E 350 “E-Class Premium”- E 350,高贵、典雅 E级服务 Elegant E-Class Service,特色调酒及创意点心-味觉与嗅觉非凡享受 Special wine mixing and creative snackgreat enjoyment of taste an
46、d smelling专为本次盛宴设计的-“我心奔驰”，将奔驰Logo 和美味的蛋糕结合在一起，美味中体现出奔驰的精致和品味。The “Benz My Heart” has combined Benz logo with delicious cakes to show the delicateness and taste of Benz.,冰雕、花艺设计- 视觉洗礼 Ice Sculpture and Flower Art a baptism of sight带有奔驰logo的纸巾、座椅、桌卡、瓶水，体现出组织者对细节的精心安排 Tissue paper, seat chair, name te
47、nt card and bottle water with Benz logo maximizing the Benz branding 此次盛宴中奔驰logo冰雕更会是成为活动的又一亮点 The ice sculpture of Benz logo will become another shining point of the event特色的花艺在盛宴中更增添了柔美、高雅的情调 Special flowery art will add to the event a sense of beautify and elegance,高贵、典雅 E级服务 Elegant E-Class Serv
48、ice,美好的回忆不再单单靠几张照片，奔驰E-Class留给来宾的会更多 In addition to the photos, Benz E-Cass leaves in guests minds some more 玛丽亚.古琦的2006秋季新品，传承经典，演绎时尚 The newly arrived 2006 autumn goods of Maria Gucci are continuation of classic and expression of fashion,高贵、典雅 E级服务 Elegant E-Class Service,领带 Tie,钱包 Purse,丝巾 Scarve
49、s,带有奔驰Logo的袖扣，细微之处体现奔驰品牌的关怀 The shirt cuff button with the Benz logo carries the special care,高贵、典雅 E级服务 Elegant E-Class Service,设计 Design,设计阐述 Design Concept,设计方案一 Design Plan 1,设计方案一 Design Plan 1,设计思路：Design Concept奔驰的品质和工艺精湛如钻石般璀璨The quality and craftsmanship of Benz are extractive as diamond新E系的卓然新生The glorious debut of new E-Class,设计阐述 Design Concept,方案一 Plan 1,设计思路：Design Concept奔驰的品牌和传承The brand essence and inheriting of Benz tributes现场环境的灵活性和利用 Flexibility and utilization of the environment,
