1、Language Awareness1of Unit 16 StoriesShock Tactics,By Sun Guixiang,Whats this? Its a piece of paper which is torn(被撕破). After we use our imagination, we can see that it also looks like an_. And this advert is for_.,ice-cream,McDonalds,Are they bananas or shoes?,There are bananas, but one banana is u
2、sed as a shoe.,creative,Is it possible that we use bananas as shoes?,Nothing is impossible.,It is very _ .,This advert is for _.Whats your feeling after seeing this?We feel _ because it is so funny and _.,Nike,happy,humorous,This advert uses the influence of famous people to attract the customers.,I
3、t is so humorous, so it uses _to attract our attention.,humour,It is so creative, so it uses _ to draw our attention.,creativeness,This is an imaginative advert So it uses _to attract our attention.,想象，幻想,imagination,fantasy,So we can say many advertisers use the influence of famous people, humour,
4、creativeness and fantasy to attract our attention to the products.,And they are all methods that are often used in advertising(广告业).,So tactics mean methods that you use to achieve something. _,策略，手段,tactics,Are there any other tactics that are used in advertising?,Shock Tactics,Are there any other
5、tactics that can be used in adverts to draw our attention?,Shock tactics,使震惊,HERE WE GO!,Reading,Fast reading: skimming and scanning,Paragraph 1 Paragraph 2 Paragraph 3 Paragraph 4 Paragraph 5,D. Some adverts present us with a puzzle.,B. Some adverts play with words rather than images.,C. Introducti
6、on,E. Some charity adverts also use shock tactics.,A. Some adverts go too far because they are deliberately offensive.,skimming,令人费解的事,故意地,无礼的，冒犯的,玩文字游戏，玩弄辞藻,The first advert is the_.(line 7) The advert presents us with a _ head.,The second one uses a sentence (line 18)_,Last year 400,000 women kill
7、ed their husbands with a frying pan.,half-shaved,Is it true? Do you believe it?,Micra advert,Scan the passage for the two advertisements used as examples in the passage.,Scanning,So it is unbelievable.,When you see these two adverts, you may feel puzzled. Are you curious about them?,strange, unusual
8、,Careful reading,Read the passage carefully to find more detailed information and answer the following questions.,Who has shaved the mans head like that and why? What is the joke with the frying pan advert? Why were the Micra car and the low-fat food adverts successful? Why do charity adverts have a
9、 problem holding peoples attention.,A woman has shaved the mans head because he borrowed her car!（line 10）,Who has shaved the mans head like that and why?,What is the joke with the frying pan advert?,At first, the words seem to refer to domestic violence, but then we realise the advert is a warning
10、about eating high-fat food! (line 19-22),家庭暴力,3. Why were the Micra car and the low-fat food adverts successful?,Because we have had to work out the solution, we will probably remember the product better.(line 12) And we feel pleased with ourselves when we understand the joke.(line16),They make us t
11、hink because the picture and the sentence are unusual. When we have worked out the puzzle, we remember what it was advertising.,4. Why do charity adverts have a problem holding peoples attention?,There is a lot of suffering in the world and people take no notice of the advertisement. (line24to 26),P
12、ost -reading,unusual/strange,unbelievable,frightening/horrible,surprise,shocking,shocking,shock,shocking,So we are shocked by the shocking hairstyle, the shocking news and the shocking images.,Who shaved the mans head like that? Did he do that by himself?,In the passage, there is one sentence:. the
13、man has had his hair cut like that.(para2 line 9),So we can infer that we use the structure “have sth. done” when we want to say that we ask somebody else to do something for us.,No, his hair was cut like that by a woman.,somebody else,Read the sentences below and say who did/will do the activity in
14、 each one, a or b.,I must get my tyres(轮胎) pumped up. I am going to pump up my tyres.,a) the people who are talking b) someone else,b,a,The man is pumping up the tyres,Read the sentences below and say who did/will do the activity in each one, a or b.,I replaced that broken window at last. I had that
15、 broken window replaced at last.,a) the people who are talking b) someone else,b,a,They are replacing the window.,Read the sentences below and say who did/will do the activity in each one, a or b.,I must get my tyres(轮胎) pumped up. I am going to pump up my tyres. I replaced that broken window at las
16、t. I had that broken window replaced at last. We are getting the video repaired today.We are repairing the video today.,a) the people who are talking b) someone else,b,b,b,have/get something done,要别人为自己做某事,Look at these pictures of places. What can you have done there?,I can have my hair cut here.,P
17、ractice time,I can have my bike repaired here.,repair,You can have your clothes washed here.,you/clothes/ wash / here,I can have my eyes checked here.,eyes / check / here,I,they photo take yesterday,They had/ got their photos taken yesterday,Past simple tense,Fong Ye is having/ getting her air condi
18、tioner installed.,Fang Yan air conditioner install(安装）,present continuous tense,Zheng Ying has had/ has got her dress designed.,Zheng Yingdress, design,Present perfect tense,Meng Yuanyuanwill have/ will get the wall painted.,Meng Yuanyuan the wall ; paint,will,Work in groups of four and think of a s
19、ervice which you are interested in. Then design an ad for this service of your shop. Try to use the key expression (get/have sth. done) in your writing.,Activity,Layout1. Name of your shopExample : Jiaqis Stylists(嘉琪美发)2. What can the customers have done there?Example: Have your hair cut here.3. The
20、 advantages that you have to attract your customers. 4. Address of your shop5. Telephone number,Name of the shops and some key words Bills Bike Repairs（repair）, Zheng Ying Computer Service(repair, upgrade升级), Huajian Garage(repair, service), Liwen Stylists(cut), Jiaqi Laundry Service(wash), Yuanyuan
21、 Flower Shop(deliver递交,送（花）), Huang Wentao Dental Clinic(check, fill补（牙）, pull拔（牙）),Bills Bike Repairs. Get your bike repaired here. Reasonable prices. 11 Corve st. Tel: 1584879587,Shropshire Computer Services. Specialists in software. Computers repaired and upraded. Tel: 1584873312,Temside Garage. Have your car serviced in two hours! Very reasonable prices. 9 Temside Avenue (near the bridge). Tel: 15649874565,Home work:,Do exercise 1 to 5 on page 94. 2. Find more advertisements that can attract you, and analyze the tactics used. 3. Read the passage again after class.,Thank You !,
