1、北京超市人-陈列指导书,1,Consumer Goods Implementation Guideline (Perishable) 快速消费品处排面陈列指导原则 (冷藏冷冻部门),1,北京超市人-陈列指导书,2,OBJECTIVE: 目的： The implementation of the perishable dept should respect direction given by SDD. 冷冻冷藏部门的排面陈列须遵守SDD的指导原则HOW?: 方式？： - Apply to all your department the families sequences define by
2、SDD.适用于部门中SDD所定义的系列分类- Optimize your linear repartition regarding your sales & profits.优化排面，以推动销售量和利润,2,北京超市人-陈列指导书,3,1.The configuration of the group family 1.大分类的结构 customer flow 消费者流向 family allocation 中分类分配 average linear meter 平均地面线,2.The configuration of the family 2.中分类的结构 customer flow 消费者流向
3、 subfamily allocation 小分类分配 average linear meter 平均地面线,3.Plan-o-gram of subfamily 3.小分类的设计图 Seasonality of the subfamily 小分类的季节性 Min. & Max. linear requirement 最小和最大地面线要求 Assets(name, type, qty) 资产(名字，型号，数量) Plan-o-gram by element 货架平面图,4.Display rules & Photo 4。陈列原则和照片 Display rules 陈列原则 1st priori
4、ty 2nd priority3rd priority . The description of the implementation rules and remarks of the photos are correspondingly by color 排面原则描述的颜色和照片注释的颜色是相对应的,How to read the Book ? 怎样阅读本书,3,第一优先,第二优先,第三优先,北京超市人-陈列指导书,4,Index,Family Code,Family Name,Page,4,北京超市人-陈列指导书,5,150- Dairy Products,5,北京超市人-陈列指导书,6,
5、1500 Yogurt/Pudding Average Linear: 7 elements,Nature,With Flavor,Drinking Yogurt,Pudding,6,北京超市人-陈列指导书,7,Plan-o-gram,Big package,Big package,Big package,Big package,Big package,7,北京超市人-陈列指导书,8,Yogurt is displayed vertically by package:house,cup, bottle. 酸奶按包装垂直陈列：屋状，杯状，瓶状。Inside the same package,it
6、 is separated by flavor: plain, strawberry, apple, etc. 同一包装，按口味分开：原味，草莓味，苹果味等。From up to down is small capacity to big capacity. 从上到下按小包装到大包装陈列.,Implementation Rules,Reference Photos,Nature 原味,With Flavor 加味,House 屋状,Bottle 瓶状,Cup 杯状,Small package 小规格,Big package 大规格,Nature 原味,With Flavor 加味,Nature
7、 原味,With Flavor 加味,8,北京超市人-陈列指导书,9,1501-1502 Cheese & Butter/Margarine Average Linear: 2 elements,Cheese for Toast,Other Cheese,Fresh Cream,Butter,Margarine,9,北京超市人-陈列指导书,10,Plan-o-gram,10,北京超市人-陈列指导书,11,Cheese&butter/margarine Display vertically as following, cheese,freshcream,butter,margarine, the
8、n by shape,e.g,cheese can display as piece,bar,box 奶酪和奶油/植物油先按品种纵向陈列：奶酪，鲜奶油，牛油和植物牛油。同一品种内按形状陈列：如奶酪可分为片，块，盒。From up to down is small package to big package. 从上到下，包装由小至大.,Implementation Rules,Reference Photos,Cheese 奶酪,Fresh cream 鲜奶油,Butter 牛油,Margarine 植物油,Small package 小规格,Big package 大规格,11,北京超市人-
9、陈列指导书,12,1503 Eggs Average Linear: 3 elements,Regular Fresh Egg,Limed,Salted,12,北京超市人-陈列指导书,13,Plan-o-gram,13,北京超市人-陈列指导书,14,Eggs is divided by 3 segments:fresh eggs,limed eggs and salted eggs. 蛋类划分为3类：鲜蛋，皮蛋和咸蛋。Limed eggs can be separated by common eggs and quail eggs. 皮蛋可先将一般皮蛋和鹌鹑蛋区分开来陈列。Salted egg
10、s can be separated by “need to boiled”&”un-boiled”。咸蛋分为“需煮”和“即食”。From up to down is small capacity to big, gift is at the bottom.从上到下，规格有小至大，礼盒放在最 下面。,Implementation Rules,Reference Photos,Fresh Eggs 鲜蛋,Salty Eggs 咸蛋,Limed Eggs 皮蛋,Small package 小规格,14,Big package 大规格,Gift package 礼盒,common eggs 一般皮蛋
11、,quail eggs 鹌鹑蛋,北京超市人-陈列指导书,15,1504 Fresh Milk Average Linear: 3 elements,Flavor Fresh Milk,15,北京超市人-陈列指导书,16,Plan-o-gram,16,北京超市人-陈列指导书,17,Fresh milk is separated vertically by flavor:nature,flavor with(chocolate,strawberry etc.) 鲜奶按口味垂直陈列：原味，巧克力味，草莓味等其它口味，From up to down is small package to big. 从
12、上到下，包装由小至大。,Implementation Rules,Reference Photos,Nature fresh milk 原味鲜奶,Flavor fresh milk 加味鲜奶,Big package 大包装,Small package 小包装,Bag 袋装,17,北京超市人-陈列指导书,18,1507 Fresh Juice Average Linear: 1.5 elements,18,北京超市人-陈列指导书,19,Plan-o-gram,19,北京超市人-陈列指导书,20,Fresh Juice is separated vertically by flavor:Orang
13、e,Apple, Others. 新鲜果汁按口味垂直陈列：鲜橙汁，苹果汁，其它果汁。From up to down is small package to big. 从上到下，包装由小至大。,Implementation Rules,Reference Photos,Orange juice 鲜橙汁,Apple juice 苹果汁,Other juice 其他果汁,Big Package 大包装,Small Package 小包装,20,北京超市人-陈列指导书,21,1505-1506 Long Conservation Milk & Soy Bean Milk (UHT Milk) Aver
14、age Linear: 5 elements,Nature Soy Bean Milk,Flavor Soy Bean Milk,21,北京超市人-陈列指导书,22,Plan-o-gram,22,北京超市人-陈列指导书,23,This family is divided by Long Conservation milk & bean milk (UHT Milk). 此分类可分为高温保久奶及豆奶 .Long Conservation milk & bean milk display vertically according to type, then by flavor(plain,high
15、-Ca,fat-free,low-fat,fruit,chocolate) 高温保久奶及豆奶按类型垂直陈列，再按口味陈列(原味，高钙，脱脂，低脂，水果，巧克力)In the same flavor,display by following turn:bottle,can,box 同一口味中，排列顺序为：瓶装，罐装，盒装。From up to down is small package to big. 从上到下，包装由小至大。,Implementation Rules,Reference Photos,Nature 原味,Flavor 加味,Bean Milk 豆奶,Box 袋装,Nature
16、Milk 原味奶,Long Conservation milk 高温保久奶,Bottle 瓶装,Flavor Milk 加味奶,Chocolate 巧克力味,Sweet 甜味,Juice 果汁味,Yogurt drink 酸奶,23,Small package 小规格,Big package 大规格,北京超市人-陈列指导书,24,UHT Milk Carton Display Concept,Objectives:To increase the Dept 15 sales by pushing the sales of the most important category- UHT Milk
17、Concept:1 UHT MILK Single pack & box need to be displayed in the same area2. Full Range of Box pack display on permanent podium3. Single pack on normal shelf,北京超市人-陈列指导书,25,UHT Milk CARTON MILK Display,北京超市人-陈列指导书,26,Reference Photos,UHT Milk Implementation at permanent podium for Carton UHT milk,UH
18、T MILK BOXES Implementation Rules,UHT Milks boxes display on permanent podium in the same area of UHT Milk. 箱装陈列在地堆上并与与单包装 同一区域陈列.Display By type: drink yogurtSoy bean milk, With flavor UHT Milk , Nature UHT Milk,陈列按类型:乳酸饮料,UHT豆奶, 加味保久奶及原味保久奶.Display full range assortmentabout drink yogurt Soy bean
19、milk With flavor UHT Milk , Nature UHT Milk, can sale by carton as normal shelf. 乳酸饮料,UHT豆奶,加味保久奶及 原味保久奶.(并非促销区).Price label should face tocustomers. 标价签应面对顾客.,Drink yogurt,Soy bean,With flavor,Nature flavor,Consumer flow,Item A,Item B,北京超市人-陈列指导书,27,151- Delicatessen,1510 - Ham/Bacon,1511 - High Te
20、mperature Sausage,1515 - Low Temperature Sausage,27,北京超市人-陈列指导书,28,1510-1511 Ham/Bacon & High Temperature Sausage Average Linear: 8 elements,28,北京超市人-陈列指导书,29,Plan-o-gram,29,北京超市人-陈列指导书,30,This family is divided by sausage & Ham/bacon. 此分类可分为肠类和火腿/培根.Ham/bacon is displayed vertically by shape, slice
21、,press,square and others 火腿/培根按产品形状纵向陈列，片状，圆棒状，方火腿及其它。High-Temperature sausage is divided by cured sausage local sausage and snack sausage. 高温香肠可分为：快餐火腿肠，本地香肠及腊肠。同一品种再按口味陈列.Inside the same type of sausage, displayed by flavor( pork, beef, chicken) 同种类型，按口味陈列(猪肉，牛肉，鸡肉)。From up to down is small packag
22、e to big. 从上到下，包装由小至大。,Implementation Rules,Reference Photos,Ham/bacon 火腿/培根,Sausage 肠类,Square 方火腿,Press 圆棒状,Big Package 大包装,Small Package 小包装,30,By flavor: pork,chicken, 按口味：猪肉，鸡肉.,北京超市人-陈列指导书,31,1512 Cured Products&Combine Dish Average Linear: 8 elements,Cured Poultry,Cured Pork,Cured Seafood,Cure
23、d Other,Cured Vegetable,Combined Dish,31,北京超市人-陈列指导书,32,Plan-o-gram,32,北京超市人-陈列指导书,33,Cured Products&combine dish display vertically by type:cured poultry,cured pork,cured seafood,cured vegetable and combined dish. 加工制品及盆菜按不同品种垂直陈列：禽类，猪肉，海产品，腌菜及盆菜。From up to down is small package to big. 从上到下，包装由小至大
24、。,Implementation Rules,Reference Photos,Cured pork 猪肉,Cured poultry 禽类,Cured vegetable 腌菜,Combined dish 盆菜,Big Package 大包装,Small Package 小包装,33,北京超市人-陈列指导书,34,1513 & 1514 Flour-made & Bean Curd Average Linear: 11 elements,34,北京超市人-陈列指导书,35,Plan-o-gram,35,北京超市人-陈列指导书,36,Flour-made is divided by 4 seg
25、ments, bun(sweet and salt), flour products(such as noodle), Chinese cake and snacks,seasonal items(such as glutinous rice dumpling) 面点分为4种，包子(甜包，咸包)，面粉类制品(如面条)，中式糕点，季节性产品(如粽子)。Bean cured is displayed by cooked bean curd, soybean, un-boiled bean curd. 豆制品可分为豆腐,豆浆,及其它豆制产品.From up to down is small to b
26、ig package. 从上到下，包装由小至大.,Implementation Rules,Reference Photos,Seasonalitem 季节性产品,Chinese snack 中式糕点,36,Bean cured 豆制品,Un-boiled bean curd 豆制产品,Soybean 豆浆,cooked bean curd 豆腐,Big Package 大包装,Small Package 小包装,Bun/Flour product 包子/面点,北京超市人-陈列指导书,37,1515 Low Temperature Sausage Average Linear: 2 eleme
27、nts,Consumers Flow,37,北京超市人-陈列指导书,38,Plan-o-gram,38,北京超市人-陈列指导书,39,Implementation Rules,Reference Photos,Low-Temperature sausage is divided by foreign and local sausage. 低温香肠分为西式香肠及本地香肠。Inside the same type of sausage, displayed by flavor. 同一品种产品中在按口味陈列。From up to down is small package to big. 从上到下，
28、包装由小至大。,BY FLAVOR,BOTTEM Big package 下面 大包装,TOP Small package 上面 小包装,Foreign sausage 西式香肠,local sausage 本地香肠,39,北京超市人-陈列指导书,40,152- Frozen Food,1525 - Dumpling,1526 - Rice Glue Ball,1527 - Ball,40,北京超市人-陈列指导书,41,1520 Seafood/Fish Average Linear: 8 meters,2 meters,3 meters,Fish,Shrimp,Others,41,北京超市人
29、-陈列指导书,42,Plan-o-gram,42,北京超市人-陈列指导书,43,Seafood display by subfamily, fish, shrimp,crab,molluscs and others. 水产品按产品分类陈列，鱼，虾，蟹，贝类及其它产品。Shrimp is displayed by size. 虾仁按颗粒大小陈列.Inside the same subfamily ,the product has to be displayed from small capacity to big. 同一分类下，产品陈列必须从小规格到大规格进行陈列。,Implementation
30、 Rules,Reference Photos,43,北京超市人-陈列指导书,44,1521 Meat Average Linear: 8 meters,44,北京超市人-陈列指导书,45,Plan-o-gram,45,北京超市人-陈列指导书,46,Implementation Rules,Reference Photos,Meat displayed by type as pork, beef,lamb,chicken and others. 肉类按品种陈列，猪肉，牛肉，羊肉，鸡肉及其它。In the same type,displayed by shape as stringed,slic
31、ed meat. 同类型肉产品中，按产品形状陈列，如肉串，肉片等。Inside the same subfamily ,the product has to displayed from small capacity to big. 同一分类下，产品陈列必须从小规格到大规格进行陈列。,46,北京超市人-陈列指导书,47,1522 Vegetable Average Linear: 5 meters,Consumers Flow,47,北京超市人-陈列指导书,48,Plan-o-gram,48,北京超市人-陈列指导书,49,Implementation Rules,Reference Photo
32、s,Vegetable displayed by type: chips,corn,bean and others. 蔬菜按品种陈列：薯条，玉米，豆类，及其它Inside the same subfamily ,the product has to displayed from small capacity to big. 同一分类下，产品陈列必须从小规格到大规格进行陈列。,49,北京超市人-陈列指导书,50,1523 Fast Food Average Linear: 8 meters,Flour Made Snack,2.5meters,2.5 meters,Microwave produ
33、ct,Fried Product,Others,50,北京超市人-陈列指导书,51,Plan-o-gram,51,北京超市人-陈列指导书,52,Implementation Rules,Reference Photos,Fast food displayed by type as flour-made snack,microwave product ,fried product and others. 速食按品种陈列，可分为面食，微波炉食品及其它速食食品。Inside the same subfamily ,the product has to displayed from small cap
34、acity to big. 同一分类下，产品陈列必须从小规格到大规格进行陈列。,52,北京超市人-陈列指导书,53,1524 Buns Average Linear: 13.5 meters,4.5 meters,4.5 meters,Sweet Stuffing,4.5 meters,With Salty Stuffing,Other Specialties,53,北京超市人-陈列指导书,54,Plan-o-gram,54,北京超市人-陈列指导书,55,Implementation Rules,Reference Photos,Buns displayed by plain ,sweet,s
35、alty and other stuffing. 包子按刀切，甜包，咸包及其它陈列，In the same flavor,display by different type. 同一口味产品，再按不同品种陈列，Inside the same subfamily ,the product has to displayed from small capacity to big. 同一分类下，产品陈列必须从小规格到大规格进行陈列。,55,北京超市人-陈列指导书,56,1525 Dumpling Average Linear: 21 meters,56,北京超市人-陈列指导书,57,Plan-o-gra
36、m,57,北京超市人-陈列指导书,58,Implementation Rules,Reference Photos,Bag dumpling displayed by flavor as meat,seafood,vegetable . 袋装水饺和馄饨，按口味陈列，如肉馅，海鲜馅，蔬菜馅，Inside the same subfamily ,the product has to displayed from small capacity to big. 同一分类下，产品陈列必须从小规格到大规格进行陈列。Bulk dumpling displayed separately by specific
37、 refrig. 散装水饺用专门冷柜单独陈列。,58,北京超市人-陈列指导书,59,1526 Rice Glue Ball Average Linear: 12 meters,3 meters,Sesame,Red Bean Jam,Others,59,北京超市人-陈列指导书,60,Plan-o-gram,60,北京超市人-陈列指导书,61,Implementation Rules,Reference Photos,Rice glue ball displayed by flavor as sesame,red bean jam,peanut and others. 汤圆按口味陈列，如芝麻，豆
38、沙，花生及其它。Inside the same subfamily ,the product has to displayed from small capacity to big. 同一分类下，产品陈列必须从小规格到大规格进行陈列。,61,北京超市人-陈列指导书,62,1527 Hot Pot Average Linear: 7 meters,Consumers Flow,62,北京超市人-陈列指导书,63,Plan-o-gram,63,北京超市人-陈列指导书,64,Implementation Rules,Reference Photos,Hot pot food displayed by
39、 type as ball,slice,dumpling,hot pot flour-made,roll and others. 火锅食品按品种陈列，如丸类，肉片类，饺类，火锅面食类，卷类及其它In the same type displayed by flavor . 同类产品中再按口味陈列，Inside the same subfamily ,the product has to displayed from small capacity to big. 同一分类下，产品陈列必须从小规格到大规格进行陈列。,64,北京超市人-陈列指导书,65,153- Ice Product&Dessert
40、,1530 - Ice Cream,1531 - Ice Bar,1532 - Dessert,65,北京超市人-陈列指导书,66,1530-1531-1532 Ice Cream-Ice Bar-Dessert Average Linear: 12.5 meters,Cups,Cones,Sandwiches,Box,1.5 meters,Fruit Flavor,Others,Dessert Cake,Other Dessert,66,北京超市人-陈列指导书,67,Plan-o-gram,67,北京超市人-陈列指导书,68,Implementation Rules,Reference Ph
41、otos,Ice cream displayed by package as cup,cone,box,sandwich. 冰激淋按产品包装陈列，主要包装有杯状，筒状，盒状及三明治冰激淋。If same package,displayed by flavor as chocolate,vanilla, coffee, strawberry etc. 同一包装内按口味陈列，巧克力，香草，咖啡，草莓等Dessert can display at the beginning of refrig. close to sandwich icecream, 甜品可靠近三明治冰激淋，陈列在冷柜开端。Insi
42、de the same subfamily ,the product has to displayed from small capacity to big. 同一分类下，产品陈列必须从小规格到大规格进行陈列。,68,北京超市人-陈列指导书,69,154- Bakery/Pastry,1540 - Toast,1541 - Hamburger/Hot Dog/Bun,1542 - Cake,69,北京超市人-陈列指导书,70,1540-1541-1542 Toast & Hamburger/Hot dog/Bun & Cake Average Linear: 13 elements,70,北京
43、超市人-陈列指导书,71,Plan-o-gram,71,北京超市人-陈列指导书,72,Industry bread is divided vertically by 3 segments: toast, hamburger/hot dog/buns,cake. 工业面包按土司，汉堡/热狗/小圆面包，蛋糕。Toast is separated by flavor: sweet&salty. 土司按口味分成甜味和咸味。Hamburger/hot dong and cake are displayed by capacity,from up to down is small capacity to big. 汉堡，热狗及蛋糕按规格陈列，从上到下，规格由小至大。,Implementation Rules,Reference Photos,72,
