1、unit 1 advertising period 1 课时作业 牛津版必修 4Period One Welcome to the unit & Reading.用适当的介、副词填空1Advertisements are also a good way to make people aware _ the needs of others and the dangers around them.2We are so used _ them that we often do not even realize how many we see and hear in a day.3A commerci
2、al advertisement is one which someone has paid _ to advertise a product or service.4PSAs are often run _ free，and are meant to educate people _ health， safety， or any other problem that affects public welfare.5This statement tries to fool you _ assuming that the toothpaste cures bad breath，yet it do
3、es not say that! 6The grocery just hopes that when you read the ad，you will feel pleased _ the nice comment，remember the words freshest food，and make a mental connection _ the food in the grocery.We must not fall _ this kind of trick!7These ads deal _ widespread social concerns.8When it comes _ adve
4、rtisements，we must all use our intelligence and not be a slave _ them!9An ad warning people _ smoking is an example of a PSA. 10I will also pay a lot more attention to the public service ad campaigns.I will encourage my friends to pay attention to them _ well.佳句翻译与仿写1We are so used to them that we o
5、ften do not even realize how many we see and hear in a day.翻译：_仿写：他如此疼爱他的女儿们，以至于经常给她们买贵重的玩具。_2A commercial advertisement is one which someone has paid for to advertise a product or service.翻译：_仿写：他是一个从来不为自己的舒适而操心的人。_3However，we still must be aware of the methods used in ads to try and sell us things
6、.翻译：_仿写：所有人都参加了上星期举行的会议。_4Not all ads play tricks on us though.翻译：_仿写：这样一个简单的问题，也不是人人都能回答上来的。_.单项填空1I did some research on advertisements，and have some very important information _ you.Ato be shared with Bto share betweenCshared in Dto share with2An advertisement uses words and pictures to persuade
7、people _ a product or service， or to believe in an idea.Ato buying Bout of buyingCinto buying Dbuying3PSAs are often run for free，_ people about health，safety ，or any other problem that affects public welfare.Ameant to educate Bmeant educatingCand mean to educate Dand mean educating4There are laws t
8、o _ people from advertisements that cheat people.Aprotect Bprevent Cstop D keep5_an ad does not lie，it does not mean it is _ innocent.AAs though；all togetherBEven if；altogetherCAs if ；altogetherDEven though；all together6_it says is _ it fights it，and that is not the same thing at all.AAll what；that
9、BThat；thatCThat；what DWhat；that7Our government understands this and _ PSAs to educate people for many years.Awas using Bhas been usedCused Dhas been using8When it _ advertisements，we must all use our intelligence and not be a slave to them!Arefers to Bmakes mention ofCcomes to Dtalks of9The informat
10、ion I found has really helped me educate others in the ways _ companies promote their products.Athat Bwhich Cwhere Dwhat10Where _ be placed?In schools，hospitals，shops_ that people go.Ayou think should these ads；somewhereBdo you think these ads should；everywhereCyou think these ads should；anywhereDdo
11、 you think should these ads；wherever.阅读理解TODAY，Friday，November 12JAZZ with the Mike Thomas Jazz Band at The Derby Arms.Upper Richmond Road West， Sheen.DISCO Satin Sounds Disco.Free at The Lord Napier，Mort lake High St.，from 8 am.to 8 pmTel：682 1158.SATURDAY，November 13JAZZ Lysis at The Bulls Head，Ba
12、rnes.Admission 60p.MUSICAL HALL at The Star and Garter，Lower Richmond Road，Putney，provided by the Aba Daba Music Hall company.Good food and entertainment fair price.Tel：7896749.FAMILY night out？Join the singalong at The Black Horse. Sheen Road， Richmond.JAZZ The John Bennett Big Band at The Bulls He
13、ad，Barnes.Admission 80p.THE DERBY ARMS，Upper Richmond Road West，give you Joe on the electric accordion (手风琴 )Tel：7894536.SUNDAY，November 14DISCO Satin Sounds Disco，free at The Lord Napier，Mort Lake High Street，from 8 am. to 8 pmFOLK MUSIC at The Derby Arms.The Short Stuff and residents the Norman Ch
14、op Trio.Nonremembers 70p.Tel：6884626.HEAVY MUSIC with Tony Simon at The Bull，Upper Richmond Road West，East Sheen.THE DERBY ARMS，Upper Richmond Road West ，give you Joe on the electric accordion.1Where and when can you hear the Norman Chop Trio?AAt The Bulls Head on Sunday.BAt The Derby Arms on Sunday
15、.CAt The Bull on Saturday.DAt The Black Horse on Saturday.2Where and when can you hear the Mike Thomas Jazz Band?AAt The Derby Arms on Friday.BAt The Black House on Friday.CAt The Star and Garter on Saturday.DAt The Derby Arms on Sunday.3You want to enjoy the electric accordion on Saturday.Which tel
16、ephone number do you have to ring to find out what time it starts?A7896749 B7894536 C6821158 D68846264You want to spend the Saturday by joining the entertainment with your family.Where should you go?ADisco at The Lord Napier.BThe singalong at The Black Horse.CThe electric accordion at The Derby Arms
17、.DJazz at The Bulls Head.5You want to spend the same day at two different places and dont want to cross any street.Which of the following is your best choice?AThe singalong at The Black Horse and Jazz at The Bulls Head.BThe singalong at The Black Horse and Folk Music at The Derby Arms.CFolk Music at
18、 The Derby Arms and Heavy Music with Tony Simon at The Bull.DMusical Hal lat The Star & Garter and Disco at The Lord Napier.shine vi.发光；照耀；vt.把光投向；擦亮生义：n.光泽；光辉；擦皮鞋；晴天，阳光1The sun shines but stars sparkle.太阳照耀，而星星闪闪发光。2Have you shined the brass?你把那铜器擦亮了吗？3Give your shoes a shine，sir?先生，擦皮鞋吗？4Rain or s
19、hine，well go.不论晴天还是下雨，我们都去。课时作业答案解析Unit 1 AdvertisingPeriod One Welcome to the unit & Reading.1.of 2.to 3.for 4.for ；about 5.into 6.with；with；for 7.with 8.to；to 9.against 10.as.1.翻译：我们对广告如此习以为常，以致于我们甚至常常意识不到在一天当中我们看到和听到了多少广告。仿写：He is so devoted to his daughters that he keeps buying them expensive to
20、ys.2翻译：商业广告是人们为了宣传某种产品或服务而花钱做的广告。仿写：He was one who never troubled about his personal comfort.3翻译：然而，我们还是要对广告中所使用的试图向我们推销东西的方法保持清醒的认识。仿写：Everybody attended the meeting held last week.4翻译：然而，并不是所有的广告都给我们设陷阱的。仿写：Not everyone can answer such an easy question.1.D share 与其逻辑主语 I 存在主动关系，故用 have sth. to do，
21、表示“有要干/做” 。share (in) sth.分享某物或分担某事； share sth. among/between sb.将某物平均分配给某人；share sth. with sb. 与某人共享某物。根据句意，应选 D 项。2C persuade sb. into doing sth.persuade sb. to do sth.说服某人干某事；persuade sb. out of doing sth.persuade sb.not to do sth.说服某人不要干某事。根据句意，应选 C 项。3A meant to educate.为过去分词短语作伴随状语，相当于并列句 and
22、are meant to educate.。be meant to do 旨在，目的是；mean doing sth.意味着 。4A protect. from. 保护 不使受到的损坏或侵犯，对于较大的事情(如天灾)，常用 against 代替 from。prevent.from. ， stop.from.，keep.from.均表示“阻止某人做某事” 。5B even ifeven though 即使，纵使，用来引导让步状语从句。as if as though仿佛，好像，常用来引导方式状语从句或表语从句等。altogether 为副词，完全地，全部地；整个来说；all together 全体
23、一起；全部。6D what it saysall (that) it says；第二个空 that 引导表语从句且在句中不作任何成分，仅起引导作用。7D has been doing 为现在完成进行时，表示到目前为止已经做了一段时间而且现在仍然在做。8C when it comes to sth.当涉及到某事或当谈到某事时。refer to，make mention of，talk of 均有“谈到，提及”的意思，但它们的主语必须是人。 9A 先行词 the way 引导定语从句，且在从句中充当方式状语时，引导词要用that， in which 或者省略形式。 10B where these
24、ads should be placed 为 do you think 引导的宾语从句，故用陈述语气，习惯上把特殊疑问词置于句首。somewhere 某处；everywhere 到处；anywhere 任何地方；wherever 无论哪儿(引导让步状语从句)。.1.B 细节理解题。根据文章星期天的活动安排“FOLK MUSIC at The Derby Arms.The Short Stuff and residents the Norman Chop Trio.”可推知此题答案为 B 项。2A 细节理解题。根据文章星期五活动安排的第一句 “JAZZ with the Mike Thomas
25、Jazz Band at The Derby Arms.”可推知此题答案为 A 项。3B 细节理解题。根据星期六活动安排最后一句“.the electric accordion.Tel：7894536.”可推知此题答案为 B 项。4B 细节理解题。根据星期六活动安排第三段“FAMILY night out？Join the singalong at The Black Horse.”可推知此题答案为 B 项。 5C 细节理解题。根据星期天活动安排最后三段可知 FOLK MUSIC 在 The Derby Arms 演出，而 The Derby Arms 的地址是“Upper Richmond Road West，East Sheen”，与Heavy Music 在同一条街上。故选 C 项。
