1、1Car brands stand densities of B-ClassMost of the major brands produce 10 million or less of the product, or even to focus on 5 million products are also majority. Brands seem to only spin in this level, there is no business dared to leap 100,000 yuan to 200,000 yuan range of products. Caused by thi
2、s reason; one brand power is not enough, two is technology lags behind, the third appearance of lack of innovation. But now is different, and this year, almost the majority of brands have begun to passenger cars in the high-end hair force, want to seize the competitive mid-size piece of strong resid
3、ual market. With such a collective move reason But they were not the brand power of its own brand has been enhanced, but their appearance and technological innovation or a transplant, with the larger law code, also see the domestic intermediate passenger cars ( B-car) prospects for development. Acco
4、rding to relevant statistical data: At present, 10 million yuan to 200,000 yuan within the range of the total passenger car sales of more than 30% car sales, is, except for 10 million or less in the second-largest sales market. As the 10 million or less market is gradually shrinking, the weight of t
5、his range 2will be growing and may even become another low-level car. The moment in this market segment has more than 20 brands of more than 150 product to compete. Among them, in 10 million to 13 million price range, Excelle, Elantra, the new Bora, POLO, Tiida, Tiida, Santana 3000, Fox, Cerato, day
6、s of 10 key words model focus on competition, Sonata, Optima, Lioncel, Lancer and so on several models is the direction of the marginalized, which makes the brand new entrants have the opportunity to participate in shuffle. At present, the Excelle has gone beyond the Elantra has become the new champ
7、ion this market segment models. Beijing Hyundai Elantra hatchback has already begun to decline. POLO brand facelift after the release of a certain degree of recovery, but the end is not something that a long-term products. The new Bora update listing, there are signs of recovery, but all of them at
8、the upgrading of the time. In this price range is slightly higher products, Mazda 3, speed Teng, Triumph, Pentium, SYLPHY the strength equivalent to new Corolla and the Octavia, and other new models into the Bureau of the impact, so that competition is more intense residual, but the range homogeniza
9、tion of the product war, it is possible the emergence of new heroes, and 3this hero may appear in the new entrants into the local brand. Do not look now seems that this range is still a niche market, but soon becomes a true public. Its own brand of collective action B-Class Alliance Previously, the
10、main production of low carbonyl own brand of car, and now, this pattern is changing. Almost all own-brand cars in the high-end market prices began to enter the model. Mercedes-Benz FAW, SAIC Roewe, MG, Geely vision, China and Thailand, Chery, GM-Wuling, Changan Suzuki, Foton and so on for the realiz
11、ation of product transformation and profitability hard work. At this point, the independent brand in transition also for brand building and enhancement of pay; the overall decline in sales volume, market share has been squeezed. Own-brand vehicles in relation to the comparative advantages of a joint
12、 venture brand cars are gradually being undermined. A car can be said that the market will become increasingly smaller, although the introduction of consumption tax on the A-class car market, help. But this is far from enough, on the one hand, rising oil prices seem to let such a good prospect of da
13、rk down. On the other hand, the international brand has introduced the mid-car, which makes their own low-end 4products, 2 compression, so that the already popular local products from the national life even more sad. In fact, despite the C-Class is subject to tax control of the pressure, but the con
14、sumer did not detract from the momentum. After all, everyone wants a good car to open the hearts of demand is a trend. All the manufacturers are to build a good value-added products is also a trend, there is no manufacturers are offering products at cheaper spin. Recently, we learned from Geely, Che
15、ry, JAC, Huatai, Suzukis performance can be seen, B-class car has become their main offensive targets. Only the Great Wall is also the field of intensive mini-car lineup of small cars occupy the top three opportunistic market space, while in the SUV, the Great Wall, the new price has been rushed to
16、the Harvard 15 million mark, and its market performance, Yue Lai The more attention and recognition by the audience. From independent brands Geely and Chery, JAC, Brilliance, the first two low start, and gradually to high; the former than the latter two start-high, steady progress. Overall, they do
17、not want to engage in own-brand low-priced cars, and they want to B-class market, find a greater market position. JAC started strong, selling at an European origin 5Speaking into a mid-level, we all look for the brand came from, playing high-value, low price card. To put it almost all of similar asp
18、irations. Several from the above situation, the fastest pace Jianghuai cut into passenger cars, but also the strategy and the market frequently befriend, and constantly improve the product grade, the higher degree of market recognition. JAC light truck from then launched into the commercial vehicle
19、chassis, since surging, giving a more robust style. The launch of Pinnacle, they are not more low-end cars, while Pinnacle launched just a year later, they launched the Pinnacle this timely A0-class economy cars, showing a rapid strategy for Jianghuai cars. The name of this new car is said to be cal
20、led emperor, the metaphorical self-evident. However, JAC Products is currently a single car, there is no market, follow-up shot power, main elements are Chinese, European style, or led into the world, Chinas leading, world-quality, Chinese brand, competing with similar goods in the basic demands of
21、homogenization. The real difference between the quality is not apparent, and good product design Jianghuai like a decent side, and Brilliance, like, once available on the majority of the audience attracted attention. JAC and Brilliance is different from the background 6is not too strong, only to fin
22、d European origin, but this rhetoric is not new content, identify the nature of the audience is not high, they need the brand concept has been enhanced. The Brilliance of Chinas respect for Chi and other products, there is an unrelated standing behind BMW did bring a lot of the attention, the market
23、 responded positively. Geely dare to changing the brand Geely brand recognition now because it is a result of the product image. Geely is very distressed that their products are actually not so low-end, or even be called world-class technology products, but its brand recognition is the most low-end.
24、 In order to change this situation, and Mr. Li said, do not want to play low-end cars, and to enter the A00 car or close to the level of B-class car to go. As a result, Geelys sub-brands will be re-planning, will gradually abandon the original Geely and Maple brands, all changed to create a new Glob
25、al Hawk, Imperial (tentative name) and Shanghai England Lun three sub-brands. In my opinion, this is a wise decision. Maple brand to also Qudiao nothing? The interests of itself is a choice of products, rather than the market, brand planning, the impact is not great. The Gaidiao auspicious name, a b
26、it bold. Fortunately, Geely brand equity 7now there is no meaningful content, appropriate from another location, not be a bad thing. It is learned that long-term, free ship will continue to produce, the original US-Japan sentiments, Ulion and Mybo, will stop production, while the Mybo upcoming repla
27、cement for the Chinese dragon. Behind, Geely will produce high-end products. After the 4 million or less built a car we do not want. Mr. Li says. In line with the upgrading of products and Geely are faced with an urgent need to enhance the brand image. Its in the next 3-5 years, will enable the 34 s
28、ub-brands, including the Global Hawk, Imperial (tentative name) as well as the Shanghai England three new sub-brands. Among them, Panda Global Hawk is the beginning of the brand, while the Imperial brand will be as a high-end sub-brand, its first model FC-2 production base in Jinan. In addition, Gee
29、ly will launch a van for pickup and a new brand. With the introduction of new products, lucky brand will gradually fade out, just as the Geely Group, the identity, so that the new models will help the brand grow rapidly, there is no interference with the old unlucky parent brand. Of course, we can s
30、ee from here, and Mr. Li will product 8brands and corporate brands breakdown, in order for their new sub-brand into a higher level one. Geely The move is undoubtedly a constructive role, they are sensitive to the discovery of mid-market is an important development direction for their next one. China
31、 and Thailand to study the hippocampus example of own company Speaking of Huatai Automobile, the general audience is always the shadow of the modern mind, it is like, talking about the same as the hippocampus are always reminded of the Mazda. Long-term development for China and Thailand, not a good
32、thing, can not always behind the growth of others. For this stage, China and Thailand markets and consumers, it is a good thing, because it can confuse some audio-visual, stimulating sales. Identity from their point of view, the identity of modern China and Thailand is very similar to the identity o
33、f the hippocampus and the Mazda, like, but also very similar, they give consumers a lot of good misreading, objectively speaking, the two companies have soiled the non - little of the original owner of the light. At present, Huatai Automobile to enter the B car manufacturing, has not had this co-ope
34、ration with the 9modern historical background, may not even can not say that one up on the Gan Gan 2.0L displacement of the B-car products. But with the shadow of the modern, or at least more than daring to be great. China and Thailand CEOs Wangdian Ming said: Select Cut from the B-class car brands
35、project has risks, but there are also opportunities for Huatai Automobile, since resolved the issue of powertrain, the risk should be reduced. In fact, his presentation is holding operation on the lung power. In my view, this is only one of their most basic, it is important that they have with the m
36、odern history of the brands endorsement, which makes their products one by the introduction of the market is likely to be recognized, there is no such a premise, there are re - no one recognize a good technology. This is the same as the hippocampus, there is no co-operation before and Mazda, hippoca
37、mpus solo up and how can there be more difficult? The starting point of the hippocampus is not much higher than auspicious, as long as climbing is a good relatives, not to mention how many more consumers to its products when the Mazdas products to buy. For modern China and Thailand, too, the modern
38、brand of shadow will certainly be helpful, until the Huatai 10Automobile brand actually introduce themselves. For their own brands, people wishing to enter the B-level market, you can also use free-riding, like China and Thailand this way, so that their own brands go faster and smarter. Chery Longit
39、udinal grade of products close to B - If the local brand product launches fastest, most influential, perhaps, is the Chery. While Chery order to maintain the quality of the product, but also slow down the appropriate product development process, but models on the market feel, Cherys products made ra
40、pid progress, is gradually coming into B-class car market space. In fact, Chery is pretty clear that, for an enterprise, the brand of the most important, there is no brand promotion, there is no long-term competitiveness. Therefore, the model product upgrade is to support the brand to enhance the co
41、re point. Chery A3 recently introduced products becomes significantly different. Is a concept car with a global positioning new products, mainly on behalf of the Volkswagen Golf 5, and Ford Focus cars as its two competing models. A3 the vehicle performance goals for the durability goal, and to make
42、A3 model four-year 120,000 kilometers warranty, five-star crash standards, and should comply with 11the regulations and standards. This makes the A3 into a commitment to enhance the brand image of the Chery important duty of responsibility. Chery executives believe that their products before the str
43、ategy is to go sideways, and now wanted to change to go vertical with. Walk sideways, the product-launch, we must together, the time-consuming and laborious, but also easily lead to products and product between the hunger gap. Now walk into a vertical, one-year plan put in only two products, the beg
44、inning of an end of the year a, we can arrange sufficient resources to make every product, but also make the products available there is a sense of rhythm. And the product on the market will be able to bring about a greater impact, be able to continue to promote the parent brand Chery to go higher.
45、Channels of distribution from the point of view, Chery now will be changed in order to brand building as the central focus on assessment of customer satisfaction marketing ideas, to strengthen the terminal market management, the sales department forward, to make it closer to the terminal strategy. M
46、ain purpose is to further improve agent satisfaction with dealer management capacity, promote product sales, thereby giving rise to consumer satisfaction. 12Control is primarily to enhance sales efforts, with sales growth with the brand. Obviously, Chery in recent years, various initiatives and prod
47、ucts continue to go higher, it is conspiracy in the B-car market to find more space. SAIC-GM-Wuling to accelerate into the passenger But mainly the production of mini-car-based SAIC-GM-Wuling executives recently announced that the company will fully enter the passenger car market, the new second pha
48、se of the Western factory established in accordance with common global standards, has equipped with high-class passenger car capacity . It is understood that GM-Wuling equipped with B series engines, in line with the EU 4 emission standard 1.2L Chevrolet Spark Spark will be listed. The plants two pr
49、oduction lines in the west, on the birth of two new passenger cars, including the Chevrolet. This is a low-cost, high-value as the value proposition of the brand, in order to step into the high-class passenger car market, GM-Wuling apparently long-planned. The study found, they may also use Wuling name, and if I am afraid that with the Wuling brand new mid-level associate negative 13passenger, if the new brand name, its brand planning needs to make further solid Caixing. Market analysis shows that even a small commercial vehicle manufacturing busines
