1、Lesson 3 The Advertising Game,What do you think of the design of nowadays advertisements ?,The advertising game,1,3,5,2,4,6,Read the text and complete the table.,Careful reading,Paragraph 1,aim,contents,the classic ads,give information about finding _,a. the name of a _ b. what the companies _ c. wh
2、ere they are _and the _ names,products,company,sell,brand,located,certain,subject,corporation n.公司,certain adj. sure 确信 some 某一,Paragraph 1,Paragraph 2,aim,contents,the ads in the market,_and hold the _of the public,_pictures or the words of _ advertisements that people _looking at,attract,experts,e
3、njoy,attention,consist of,subject,contain由组成,Paragraph 3,aim,contents,modern ads,high _of _design with new concept to attract people,_the highest standards of design with _linked to the products to make them more attractive,standards,visual,combine,ideas,subject,concept概念，原则,ideas which are linked t
4、o,Paragraph 4,aim,contents,the top ads of today,_something that has never been seen before and is _ for people to look at,_ , surprised and new and _ideas,create,fascinating,humour,unusual,subject,fascinating adj.迷人的，赏心悦目的,Paragraph 5,aim,contents,the public ads,make _ to society,encourage _to _in i
5、mproving their neighbourhood, protecting the environment, and helping other people,citizens,participate,contributions,subject,Reading for details,1. When does the simplest type of advertisement work? (It works when) 2. Why are modern techniques of design not enough for advertisements to be noticed i
6、n modern cities? 3. What ideas do todays advertisers use to make you notice their products? 4. What has the government done during the last decade?,4. What has the government done during the last decade?,saving water,fighting aids,helping the poor,giving up smoking,3. What ideas do todays advertiser
7、s use to make you notice their products?,2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? Because people are used to seeing high standards of visual design.,1. When does the simplest type of advertisement work? They work when there is not much comp
8、etition and they work for products that people need.,Paragraph 1,What is an advertisement? An ad may give direct information like names or locations.,B,M,B: too broad M: main idea N: too narrow,Paragraph 2,Ads are made visually attractive to hold the attention of the public. Some ads have pictures t
9、hat people enjoy looking at.,M,N,Paragraph 3,Products are sometimes linked with different concepts or ideas. Using common ideas to sell products is as old as advertising itself. Modern ads must stand out to make themselves attractive.,N,M,B,Paragraph 4,Some advertisers want to create something that
10、has never been seen before. New and unusual ideas often appear in todays top advertisements. Advertisers look for other ways to make people notice their products.,N,M,B,Paragraph 5,Not all advertising is about selling products. The government has worked hard at using ads to educate the public.Public
11、 ads have helped to increase public knowledge.,N,M,B,There are many different kinds of advertisements. Some may give _ information about the product; some are made _ attractive to hold peoples attention; others use _ like success and wealth. Nowadays top advertisers prefer to use _ as well as new an
12、d _ ideas to surprise people. Public advertisements, however, focus on increasing public _.,direct,visually,concepts,humour,unusual,knowledge,The advertising game,1,3,5,2,4,6,the classic ads,location,brand name,company name,product,brand name,product,company name,location,the ads in the market,pictu
13、res or the words of experts,enjoy looking at,modern ads,highest standards of visual design,high clear,light,thin,idea linked to the product,the top ads of today,humour, surprised and new and unusual idea,the best part,They make people forget that someone is trying to sell them something.,the public
14、ads,protect the environment,make contributions to society,Public advert,Public advert,一切唯以利润指南，很快失去方向感,Public advert,Public advert,Public advert,Just do it. 只管去做。（耐克） Ask for more. 渴望无限。（百事） The taste is great. 味道好极了。（雀巢咖啡） Good to the last drop 滴滴香浓，意犹未尽 .（麦斯威尔咖啡）,Enjoy yourself :,Thieves go to the
15、 beach too. Take care of your belongings. Help protect your island. The Bible- Gods road map for life.,Public dvertisements,Advertisement Surprising You,We do not tear your clothing with machinery. We do it carefully by handTired of cleaning yourself? Let me do it .Dog for sale: eats anything and is
16、 found of children.UsedCars: why go elsewhere to be cheated? Come here first.,我们不使用机器，以免撕毁您的衣服。我们会用手工小心的修补衣服。,厌倦自己打扫房间了吗？让我来帮你做吧。,出售小狗不挑食，喜欢于儿童相处。,二手车公司：为什么要选择别的地方？当心受骗！还是先到我们这里看看吧！,Read these words together and match them with the most suitable definitions.,approach, boom, budget, classic, concept,
17、 consist of, contemporary, corporation, neighborhood, suitable,a) traditional, typical b) company c) right for something d) contain,consist of,classic,corporation,suitable,e) plan of how money should be spent. f) rapid increase g) idea h) method i) belonging to the present time j) area around where
18、you live,budget,neighborhood,contemporary,approach,concept,boom,consist of apply to stand out aim to make contributions to participate in be likely to,1.His company failed to _ the society. 2.Mr He is very tall and _ in our class. 3. A school _ teachers ,students and administrators. 4. Some students
19、 of our class _ the English reading competition last week. 5. We should _ what we learn _ the society. 6. We _ make our city a better place.,make contributions to,stands out,consists of,participated in,apply to,aim to,True or False,1. “Tsing Tao Beer” tells you 3 pieces of information so it is attra
20、ctive. 2. Advertisements must be attractive and creative. 3. The purpose of all advertisements is to make customer spend money.,F,T,F,4. Producing public advertisements mentioned in the text is free. 5. The text inferred that advertisements are trying to sell you something makes customers bored. 6.
21、The purpose of advertisements is creating something that has never been seen before.,F,T,F,7. Standing out your advertisements is not easy because people are used to high standards of visual design.,T,分析句子：,1. For example, it could be “Shanghai Sewing Machine”, or “Tsing Tao Beer Corporation”, and y
22、ou would know what the companies sell, where they are located, and the brand names.,It could be and you would know. Know what the companies sell (sell sth.)where they are located (be located in a place),分析句子：,2. As present-day advertisers often have large budgets, a lot of money is spent on applying
23、 modern techniques of design to make these advertisements as visually attractive as possible.,As (从句), + 主句 apply sth.to do sth. / apply sth.to sth. asas possible,分析句子：,3. Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas link
24、ed to the products to make them more attractive.,must stand outbyto make them. combine sth. with sth. make sth.+ adj.,分析句子：,4. They realise that it does not matter how attractive the idea linked with the product is most people know that the main purpose of the advertisement is making customers spend money.,They realise that + 宾语从句 It does not matter how attractive the idea is. people know that + 宾语从句 the purpose / aim is doing sth.,Its show time!,Thank you!,
