1、Unit 11 Lesson 3 The advertising game,I like,advertisements,The advertising game,1,3,5,2,4,6,Paragraph 1,What is an advertisement? An ad may give direct information like names or locations.,B,M,B: too broad M: main idea N: too narrow,Paragraph 2,Ads are made visually attractive to hold the attention
2、 of the public. Some ads have pictures that people enjoy looking at.,M,N,Paragraph 3,Products are sometimes linked with different concepts or ideas. Using common ideas to sell products is as old as advertising itself. Modern ads must stand out to make themselves attractive.,N,M,B,Paragraph 4,Some ad
3、vertisers want to create something that has never been seen before. New and unusual ideas often appear in todays top advertisements. Advertisers look for other ways to make people notice their products.,N,M,B,Paragraph 5,Not all advertising is about selling products. The government has worked hard a
4、t using ads to educate the public. Public ads have helped to increase public knowledge.,N,M,B,There are many different kinds of advertisements. Some may give _ information about the product; some are made _ attractive to hold peoples attention; others use _ like success and wealth. Nowadays top adve
5、rtisers prefer to use _ as well as new and _ ideas to surprise people. Public advertisements, however, focus on increasing public _.,direct,visually,concepts,humour,unusual,knowledge,The advertising game,1,3,5,2,4,6,Just do it. 只管去做。（耐克） Ask for more. 渴望无限。（百事） The taste is great. 味道好极了。（雀巢咖啡） Good to the last drop 滴滴香浓，意犹未尽 .（麦斯威尔咖啡）,Thieves go to the beach too. Take care of your belongings. Help protect your island. The Bible- Gods road map for life. We bite.,Its show time!,Thank you!,
