1、,辽宁省农产品电子商务发展现状及策略研究,学院：经济管理学院 专业：电子商务 作者： 日期：2013-06-18,辽宁省农产品电子商务发展现状及策略研究,1什么是农产品电子商务,2现在辽宁省农产品电子商务发展如何,3辽宁省农产品电子商务在发展中存在的问题,4辽宁省农产品电子商务存在问题的解决方案,5附录,什么是农产品电子商务,电子商务通常是指在全球各地广泛的商业贸易活动中，在因特网开放的网络环境下，基于浏览器/服务器应用方式，买卖双方不谋面地进行各种商贸活动，实现消费者的网上购物、商户之间的网上交易和在线电子支付以及各种商务活动、交易活动、金融活动和相关的综合服务活动的一种新型的商业运营模式。
2、农产品电子商务是以农产品生产为中心而发生的一系列电子化的交易活动, 包括农业生产的管理和农产品的网络营销、 电子支付、 物流管理以及客户关系管理等。除此以外,农业电子商务还应包括农产品生产资料的购进、 农业生产经营信息服务、 农业技术支持等内容。,Diagram,Please write down of contents explanation for Business Area.,Business Area,Business Area,Business Area,Business Area,Please write down of contents explanation for Busin
3、ess Area.,Please write down of contents explanation for Business Area.,Please write down of contents explanation for Business Area.,Please write down of contents explanation for Business Area.,农产品电子商务功能,Title in here,有利于增加农村就业机会,降低农产品的流通成本,农产品电子商务有利于完善市场的信息服务功能,减少农产品流通中介环节缩短产品流通链,1. Title,2. Title,3
4、. Title,4. Title,农产品电子商务特点,1虚拟化,贸易双方从磋商、签定合约到支付等过程必须通过计算机网络完成，整个交易完全虚拟化，整个交易都在网络这个虚拟的环境中进行,2低成本、 高效率,3方便快捷,电子商务不但无须中介参与，减少了交易的有关环节从而使交易成本大大降低；而且克服了传统贸易方式费用高、易出错、处理慢的缺点，缩短了交易时间，使整个交易快捷方便。,随着信息技术和互联网的高速发展，人们可以更方便的获取所需信息。农产品买卖双方可以通过电子商务网站或第三方电子商务平台进行信息交流、签订合同等，随着科技的发展，便捷上网和接受服务的方式会不断的出现。,从电子商务发展的角度来看电子
5、商务主要有以下特点：,现在辽宁省农产品电子商务发展如何,8辽宁省农产品电子商务SWOT分析,5辽宁省农产品发展现状.,1. 我国农产品发展现状,2.我国电子商务发展现状,4我国农产品电子商务供应链分析,3.我国农产品电子商务模式分析,6辽宁省涉农网民及农产品电子商务的发展概况.,7辽宁省农产品电子商务的主要应用模式.,我国农产品发展现状,中国经济作物具有广泛的地理分布特点。2012年全国经济作物总播种面积达2148.68万公顷，遍及各省、市、自治区。生产规模较大的棉花、油 料、糖料等分布也很普遍，但地域差异明显。东部集中了中国经济作物播种面积的90以上，是中国棉花、油料、糖、烟叶、茶叶、蚕茧、
6、麻类、水果的主要产区。中国经济作物的南北差异也很大。在热带地区主要栽培橡胶、咖啡、可可、胡椒、椰子、油棕、香蕉、龙眼、荔枝、菠萝和特种药材等；在亚热带地区主要栽培甘蔗、茶树、油桐、柑橘等；在温带地区多种植棉花、苹果、梨、葡萄，是中国棉花及温带水果的集中产区；在中温带地区以种植甜菜为主，成为中国甜菜的主产区近年来我国农产品出现了流通不畅、价格暴涨或暴跌的情况。例如近年来出现的“豆你玩”“蒜你狠”此类事件是由于需大于求成的稀缺产品价格严重上涨，大大超出往年同产品价格。照成这种现状的原因是之前该类造产品严重供大于求，农产品大量积压，因为农产品有必须保鲜的局限性，农产品生产经营者为了尽可能的减少损失不
7、得已只能将农产品低价甚至赔钱出售，导致农产品生产者下年不再生产该作物，其后果就是下一年由于需求量大于供应量照成农作物的价格高升。这是一个恶性循环,我国电子商务发展现状,据中国B2B研究中心相关调查数据显示，截止到2009年6月，B2C、C2C与其他非主流模式企业达6，962家， B2B电子商务服务企业有5，320家，我国中等规模以上电子商务网站总量已达12，282家。特别是自2008年以来，呈现出几何增长之势。我国农产品电子商务与发达国家相比起步较晚，发展水平不高，但经过十几年的发展已有很大程度的提高。现在我国农业相关网站已经覆盖了农业的各个相关方面，农业农村信息服务和电子商务功能日益增强，对
8、于引导加快农村市场流通、农业结构调整、促进农民增收等方面起到了显著的作用，引起社会各方面、农业主管部门和政府的高度关注。有数据显示目前全国农村电子商务网站已超过3万家，涉农网站超过6000家以上。许多有特色的农产品电子商务平台，如阿里巴巴农产品电子商务平台，不论从信息的发布、寻找相关的客户以及相关的贸易服务资讯都提供了比较细致、到位的服务。,我国农产品电子商务模式分析,-包括目录模式、信息中介模式、虚拟社区模式。目录模式的本质是农产品供应方建立自己的网站或者将信息链接到某一门户网站，进行产品介绍宣传。信息中介模式主要是为农产品企业提供信息中介服务。虚拟社区模式就是利用交流手段，如社区的公告栏、
9、群组讨论、在线聊天、社区内通信等，实现信息交流和互动。,包括电子商店模式、电子采购模式、价值链整合模式。电子商店是开设在因特网上的店面，具有成本低、经营方式灵活、消费者范围广、等特点。电子采购是指基于互联网技术的采购方式。价值链整合是创造一个价值链战略，这种模式的采用者大多是具有一定资金实力的上市农产品企业和行业内知名企业。,包括电子拍卖交易模式和第三方交易平台模式。电子拍卖交易模式通过建立虚拟环境来完成农产品拍卖交易。第三方电子交易平台模式是通过第三方平台帮助用户完成网上交易活动。第三方交易平台模式是目前我国中小型农业经营普遍采用的电子商务模式，也是最适合中国农产品市场的电子商务模式。,初级
10、模式,高级模式,第三方电子交易市场模式,举例初级模式中的一种，信息中介模式,360团购为不同农产区的产品提供相应的销售中介服务，360团购建立农户（农产品生产销售者）和消费者之间的安全互信机制，直接为商家和消费者牵线搭桥，让消费者通过互联网就可以轻松从原始商家手中买到物美价廉的高品质产品。,举例高级模式中的一种，电子采购模式,三农网致力于解决三农问题。为家禽、家畜、养猪、海水养殖、淡水养殖、粮食、瓜菜、园林花草、树木种植、果树种植等行业提供资讯、商机、招商加盟、人才等全方位的服务。,Diagram,Reality,Identity,Creativity,Describe a vision of
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